This One Little Thing Can Screw Up Your Company (So Don't Do It) | Ep. #733

Marketing School - Digital Marketing and Online Marketing Tips · Aug 3, 2018 · 7m

In episode #733, Eric and Neil discuss the one thing that can screw up your company. Tune in to hear what you absolutely should not do.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: This One Little Thing Can Screw Up Your Company (So Don't Do It)

[00:35] Don’t rebrand!

[00:44] Companies who are successful and make money still feel the need to rebrand.

[01:12] ConvertKit is changing their name to Siva, even though they are doing well.

[01:34] They wanted to rebrand, because no one knows what “convert kit” means, anyway.

[01:57] It makes sense to rebrand if you are changing your product, but…