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Building a Smarter Revenue Operations System | Candice DeRiso of the Beckmann Collaborative
Companies today can buy CRM systems, marketing-automation platforms, analytics tools, and AI — but purchasing the technology is the easy part. The harder questions are what process the technology should support, how marketing and sales should work together, and where the business still needs a human relationship.In this episode of The Consulting Edge, host Dan Mulberry talks with Candice DeRiso, Founder & Lead Strategist of Beckmann Collaborative, about why effective technology starts with strategy, not the other way around.Candice brings ~20 years of marketing and business-development…
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