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#128 - All things in marketing attribution | Josh Mohrer, Paul Barszcz, & Ben Grynol
With online sales, all customer touchpoints are important for attribution. But how do you determine which are the strongest levers, which have the highest ROI, and whether remarketing is actually worth it?
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In this episode, Levels’ Head of Growth, Ben Grynol, chatted with our head of Global Operations, Josh Mohrer, and Digital Marketing Manager, Paul Barszcz about all things marketing attribution.
They cover:
Determining where sales come from
Why and what Levels measure for attribution
Benefits and pitfalls of…
The skinny
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