Latest / Motion and Success / Inside Atlanta's Top Celebrity PR Agency: The Truth About Diddy, Jay-Z & Cardi B ft Ebony Porter-Ike

Transcript

Inside Atlanta's Top Celebrity PR Agency: The Truth About Diddy, Jay-Z & Cardi B ft Ebony Porter-Ike · Motion and Success

• 0:00
  [SPEAKER_00]: I was an entrepreneur in my spirit.
• 0:02
  [SPEAKER_00]: I remember the first time I came and visited it, I was attracted to Atlanta because every car that I saw riding down the street was in Mercedes.
• 0:11
  [SPEAKER_00]: I saw black people living in a way.
• 0:14
  [SPEAKER_00]: It just was unheard of.
• 0:15
  [SPEAKER_00]: It was unsee.
• 0:17
  [SPEAKER_01]: Some type of news or scandal came out overnight.
• 0:20
  [SPEAKER_01]: You're probably the first one they call up.
• 0:21
  [SPEAKER_01]: It's the first thing you'll do.
• 0:23
  [SPEAKER_00]: Did he is going to be okay?
• 0:25
  [SPEAKER_00]: When he gets out, he's brilliant as a marketer.
• 0:28
  [SPEAKER_00]: One of the most brilliant business and marketers that have probably walked this earth since we've been alive.
• 0:34
  [SPEAKER_00]: Most of the people in the industry, they lack the ability to close deals, attract corporate sponsors, be able to get the funding.
• 0:43
  [SPEAKER_00]: People will do anything for attention, attention is a drug and it's dangerous.
• 0:48
  [SPEAKER_00]: You have to be careful about that.
• 0:51
  [SPEAKER_01]: Before we jump into this episode, if you are a coach, consultant, service provider, and you're relying on referrals, running as that's causing you way too much money and that aren't working, you need to hear this.
• 1:04
  [SPEAKER_02]: Most people in your position are sitting on a gold mine of expertise.
• 1:08
  [SPEAKER_02]: But nobody knows it, not because you're not good at what you do, but because you don't have a content system that is consistently bringing you in paying clients every single week.
• 1:18
  [SPEAKER_01]: That's exactly why we built the motion content to client system.
• 1:22
  [SPEAKER_01]: And this Thursday, we are hosting a completely free class literally showing you how to turn every single viewer
• 1:29
  [SPEAKER_01]: into a buyer.
• 1:31
  [SPEAKER_01]: So that way you're not just posting content just to post it online, but you're posting content with the intention and with the purpose of turning these viewers into buyers and it requires a system which we're going to break down.
• 1:42
  [SPEAKER_01]: We're going to show you how to use organic content strategies like reals short form video to attract qualified clients to your business.
• 1:51
  [SPEAKER_01]: No cold outreach just content that converts.
• 1:54
  [SPEAKER_02]: We hope Brianna Johnson to be able to follow our same exact content system and generate well over $100,000 plus within months.
• 2:02
  [SPEAKER_02]: All by following the same exact content system.
• 2:04
  [SPEAKER_02]: Check us out at motioninsuccess.com.
• 2:07
  [SPEAKER_02]: Now let's get back to the episode because this one is going to be a banger.
• 2:10
  [SPEAKER_02]: Are you also welcome back to another episode of Motion In Success?
• 2:13
  [SPEAKER_01]: Listen guys, my name is Cody Brown.
• 2:14
  [SPEAKER_01]: I got my coals with me.
• 2:15
  [SPEAKER_01]: It's Iowa and Look.
• 2:16
  [SPEAKER_01]: We're back with another amazing episode, bro.
• 2:19
  [SPEAKER_01]: And I'm excited for this one.
• 2:21
  [SPEAKER_02]: Yes, yes, yes, yes, so listen guys before we even jump into taste, guess I need you guys to understand something very special and very important everything you see everybody that you follow every brand that's blowing up right now none of that is happening by an accident
• 2:36
  [SPEAKER_02]: There's somebody behind the scenes that's literally controlling all of these plays and shaping how the story is being told, and today we're sitting with a woman who actually spent years doing the same exact thing, protecting names, building brands, and turning into attention into a real opportunity for some of the biggest names that you guys already know, and she's the owner and founder of the EPI Media Group behind the coinology podcast, and she's also known
• 3:06
  [SPEAKER_02]: Without further ado, please welcome Ebene Porter, EK onto the show for today.
• 3:13
  [SPEAKER_00]: Okay, yeah, my last name correctly.
• 3:15
  [SPEAKER_02]: Yes, yes, yeah, I heard you correct the people.
• 3:18
  [SPEAKER_02]: Oh, not any of the teachers.
• 3:20
  [SPEAKER_00]: You heard me correctly.
• 3:21
  [SPEAKER_00]: Yes, yeah.
• 3:22
  [SPEAKER_02]: I first, I was thinking it was Ike.
• 3:24
  [SPEAKER_00]: Most people did.
• 3:25
  [SPEAKER_00]: Yeah, yeah.
• 3:25
  [SPEAKER_02]: But it's EK.
• 3:26
  [SPEAKER_00]: It's EK.
• 3:27
  [SPEAKER_02]: Okay.
• 3:27
  [SPEAKER_01]: I just see the last thing.
• 3:28
  [SPEAKER_01]: I was like, hey, it sounded like a Nigerian last thing.
• 3:32
  [SPEAKER_01]: I'm like, okay.
• 3:33
  [SPEAKER_00]: That sounds like so where are you from?
• 3:35
  [SPEAKER_01]: I'm my Jane.
• 3:36
  [SPEAKER_00]: Okay, we'll part.
• 3:37
  [SPEAKER_01]: I'm your bottle.
• 3:38
  [SPEAKER_00]: Yeah, okay.
• 3:40
  [SPEAKER_01]: I know it's evil, right?
• 3:41
  [SPEAKER_01]: Yeah.
• 3:41
  [SPEAKER_00]: So you shouldn't know right off the bat.
• 3:43
  [SPEAKER_01]: Yeah, yeah.
• 3:44
  [SPEAKER_01]: Yeah.
• 3:45
  [SPEAKER_01]: Yeah.
• 3:46
  [SPEAKER_02]: Yes, yeah.
• 3:46
  [SPEAKER_02]: So go ahead and introduce yourself.
• 3:48
  [SPEAKER_02]: Tell the people who you are, and we can get started from there.
• 3:50
  [SPEAKER_00]: I'm Ebony Portie Ike.
• 3:51
  [SPEAKER_00]: I am the Certified Deal Closer.
• 3:54
  [SPEAKER_00]: I own E.P.I.
• 3:56
  [SPEAKER_00]: Media Group and Ebony Eyes Entertainment.
• 3:58
  [SPEAKER_00]: I'm a mother.
• 3:59
  [SPEAKER_00]: I'm a wife, and I am a fixer.
• 4:03
  [SPEAKER_01]: Hmm.
• 4:04
  [SPEAKER_01]: Okay.
• 4:04
  [SPEAKER_01]: Nice.
• 4:05
  [SPEAKER_01]: Nice.
• 4:05
  [SPEAKER_01]: So it's definitely a pleasure to have you on.
• 4:07
  [SPEAKER_01]: This is going to be a great conversation.
• 4:09
  [SPEAKER_01]: I want to actually more like, you know, just a little bit for the people who, you know, they're watching it.
• 4:13
  [SPEAKER_01]: They don't know you.
• 4:14
  [SPEAKER_01]: Just tell us a little bit about your backstory.
• 4:16
  [SPEAKER_01]: Like, you know, where did you grow up?
• 4:18
  [SPEAKER_01]: You know, how was life growing up?
• 4:19
  [SPEAKER_01]: And how did you get into, you know, the, the field of PR?
• 4:23
  [SPEAKER_01]: Hmm.
• 4:24
  [SPEAKER_00]: So I'm from Hampton, Virginia, right?
• 4:26
  [SPEAKER_00]: So to tell what our area, I didn't have any drama growing up, right?
• 4:31
  [SPEAKER_00]: I came from a great two parent household, great parents.
• 4:35
  [SPEAKER_00]: Parents are still married today.
• 4:36
  [SPEAKER_00]: It was with them last night.
• 4:38
  [SPEAKER_00]: It was just me and my brother, right?
• 4:40
  [SPEAKER_00]: Went off and did all the things I was told I was supposed to do.
• 4:44
  [SPEAKER_00]: Went, got my bachelor's degree, went off, and got my master's degree, received all types of certifications, and so on and so on.
• 4:52
  [SPEAKER_00]: You know, pursued corporate America.
• 4:55
  [SPEAKER_00]: So I worked in corporate for a number of years and emerged as an acquisition space.
• 4:59
  [SPEAKER_00]: And loved what I was learning but hated corporate environment.
• 5:05
  [SPEAKER_00]: And then one day, I decided that I was ready to take that leap, right?
• 5:11
  [SPEAKER_00]: I've always been an entrepreneur since the beginning of time.
• 5:14
  [SPEAKER_00]: From nine years old on a, I was an entrepreneur in my spirit, but where I grew up,
• 5:21
  [SPEAKER_00]: It wasn't a place that really foster entrepreneurship.
• 5:24
  [SPEAKER_00]: Like here in Atlanta, every other person is an entrepreneur.
• 5:28
  [SPEAKER_00]: But where I grew up, it was government jobs.
• 5:31
  [SPEAKER_00]: You work at a bank, you work at a credit union, and you stay there until you retire.
• 5:37
  [SPEAKER_00]: And that was life, right?
• 5:39
  [SPEAKER_00]: But when I moved to Atlanta, I was exposed to so many new and different things.
• 5:45
  [SPEAKER_00]: And I decided to take that lead.
• 5:47
  [SPEAKER_02]: What made you move to Atlanta?
• 5:49
  [SPEAKER_00]: When I graduated, I moved here during the Olympics.
• 5:54
  [SPEAKER_00]: So the Olympics was here.
• 5:56
  [SPEAKER_00]: And everybody was just coming to Atlanta at that standpoint.
• 6:00
  [SPEAKER_00]: It was well before it became overly saturated.
• 6:03
  [SPEAKER_00]: It was like the black mecca.
• 6:04
  [SPEAKER_00]: So everybody was coming here for that change of life.
• 6:08
  [SPEAKER_00]: I remember the first time I came and visited, I was attracted to Atlanta because every car that I saw riding down the street was in Mercedes.
• 6:19
  [SPEAKER_00]: you know, you were rolling if you were driving a Honda Accord, right?
• 6:23
  [SPEAKER_00]: So that was it.
• 6:24
  [SPEAKER_00]: And you may see a Mercedes once every couple of weeks going, this is back then, of course, things have changed now.
• 6:31
  [SPEAKER_00]: But I saw black people living in a way that, you know,
• 6:35
  [SPEAKER_00]: it just was unheard of, it was unseen, seeing the type of homes that individuals had here.
• 6:41
  [SPEAKER_00]: Like, if you guys grew up, well, you could tell me you didn't grow up here, but anybody that grew up in Atlanta, they just take it for granted.
• 6:50
  [SPEAKER_00]: When you're not from Atlanta and you see how black people live and then you see the camaraderie and you see how we support each other here, it is not like this other places.
• 7:00
  [SPEAKER_00]: So don't take it, don't take it lightly.
• 7:03
  [SPEAKER_00]: So when I saw those things, those things just drew me in and it pulled me here.
• 7:09
  [SPEAKER_01]: I agree, because even when you come from a big city like New York, I got to it, man.
• 7:13
  [SPEAKER_01]: I'm like, so real small circle out here.
• 7:16
  [SPEAKER_01]: Everybody knows each other.
• 7:19
  [SPEAKER_01]: It just takes, it might only take one person to meet another person like it's real small, but it's like a community out here.
• 7:24
  [SPEAKER_01]: But that's definitely one of the things I do like about it.
• 7:27
  [SPEAKER_01]: So you mentioned, you said that you grew up in an environment where people had jobs, they were working class people.
• 7:35
  [SPEAKER_01]: So like,
• 7:36
  [SPEAKER_01]: What kind of, like, it was like your first job or what industry did you jump in like first and how was that experience?
• 7:43
  [SPEAKER_00]: You mean my first job is a kid in ever?
• 7:47
  [SPEAKER_01]: No, like we probably after college, you know.
• 7:49
  [SPEAKER_01]: Okay.
• 7:50
  [SPEAKER_00]: So when I, immediately, so let me tell you when I moved.
• 7:53
  [SPEAKER_00]: So I graduated from college and I moved to Atlanta like,
• 7:57
  [SPEAKER_00]: four days after that.
• 7:58
  [SPEAKER_00]: So I came.
• 7:59
  [SPEAKER_00]: So my first job outside of college was here in Atlanta.
• 8:03
  [SPEAKER_00]: But it was a job that I had when I was in college.
• 8:06
  [SPEAKER_00]: So I worked at, um, what was it?
• 8:11
  [SPEAKER_00]: It was a thing called circuit city back then.
• 8:13
  [SPEAKER_00]: But it was like the finance.
• 8:15
  [SPEAKER_00]: department of circuit city right whose collections or whatever the case may be and I had I was doing that when I was in college and then I moved down here and they had to happen to have an office in the Marietta office so that's how ended up in the Cal County area and I just transferred down here and then I immediately started looking for something else and I you know started working at Equifax and then other corporate companies and started building from there
• 8:42
  [SPEAKER_00]: You know, my first, you know, entry to job.
• 8:45
  [SPEAKER_00]: And I was so funny, everyone, when I first started my first job, I remember walking up and I'm like, I need to be a manager because I have a bachelor's degree.
• 8:55
  [SPEAKER_00]: And everybody looked at me and he was like, look around the room.
• 8:58
  [SPEAKER_00]: Everybody in here has a bachelor's degree.
• 9:00
  [SPEAKER_00]: Go over there and get behind the desk and do X, Y, and Z.
• 9:04
  [SPEAKER_00]: That thing is, today, I think, so many people have this entitlement.
• 9:11
  [SPEAKER_00]: They think that they just deserve to have what it is because and not really put the work in.
• 9:19
  [SPEAKER_00]: And when I had my first job or whatever case, then I had to go in and I had to prove myself.
• 9:26
  [SPEAKER_00]: You had to do the work.
• 9:27
  [SPEAKER_00]: There's no such thing as I just showed up and see back then, we didn't have Uber's.
• 9:33
  [SPEAKER_02]: Right.
• 9:33
  [SPEAKER_00]: We didn't have all that stuff.
• 9:34
  [SPEAKER_00]: So it wasn't a such thing as I met in my ball, so I'm a quit and go drive a Uber.
• 9:40
  [SPEAKER_00]: for the next two, three months to that fast of the nose.
• 9:43
  [SPEAKER_00]: It just wasn't a her, you worked a job because you needed that to survive.
• 9:49
  [SPEAKER_00]: And if you lost your job, you were stressed.
• 9:51
  [SPEAKER_00]: Because there were no options like all this online, digital products and digital tools and podcasts.
• 9:59
  [SPEAKER_00]: And that just wasn't the way it was when I graduated.
• 10:03
  [SPEAKER_00]: So you needed a job.
• 10:05
  [SPEAKER_02]: Yeah.
• 10:06
  [SPEAKER_00]: So you did whatever it was, whether it was in your degree or not.
• 10:10
  [SPEAKER_02]: And then when did the PR play and when did the PR business come into the picture and how do you start your business, by the way?
• 10:19
  [SPEAKER_00]: Well, it's kind of complex, but I'll say this.
• 10:22
  [SPEAKER_00]: So I worked in emergency acquisitions for a number of years for one of the top corporations in the world.
• 10:29
  [SPEAKER_00]: And when you work in emergency acquisitions, you're basically working on deals with other companies and you're closing extremely complex deals.
• 10:41
  [SPEAKER_00]: And what you have to do one of the major things about,
• 10:44
  [SPEAKER_00]: Closing deals with major companies is the human capital.
• 10:48
  [SPEAKER_00]: You have to make sure that you keep the people in place and you make the people feel comfortable so that the value of the company remains intact.
• 10:58
  [SPEAKER_00]: What that means is that you have to learn how to talk to people and how to communicate and how to make people feel.
• 11:05
  [SPEAKER_00]: And so I worked on that for a number of years and I loved it.
• 11:08
  [SPEAKER_00]: It's the same token.
• 11:10
  [SPEAKER_00]: I always had a lot of relationships with people in the industry.
• 11:14
  [SPEAKER_00]: And most of the people in the industry, they lack the ability to close deals, attract corporate sponsors, be able to get the funding for their businesses, because they just didn't have that business acumen.
• 11:30
  [SPEAKER_00]: And I noticed that there was a gap there, there was something missing, people didn't know how to communicate and they didn't know how to communicate to get to the bag, but I knew how to do it because people had to convince me or to get the bag.
• 11:43
  [SPEAKER_02]: Right.
• 11:43
  [SPEAKER_00]: So I started helping people initially was just helping helping.
• 11:49
  [SPEAKER_00]: until one day, I partnered with someone that owes me $35,000 today by the way, I'm still looking for my money.
• 11:58
  [SPEAKER_00]: And she and I partnered on this gifting suite.
• 12:02
  [SPEAKER_00]: And she was supposed to be the publicist extraordinaire, and she was the one who was the go-to.
• 12:09
  [SPEAKER_00]: And I was just saying, okay, I'm just going to help her.
• 12:12
  [SPEAKER_00]: um needless to say she didn't show up.
• 12:15
  [SPEAKER_00]: I ended up having to carry the whole thing on my back as well as bring all the the people in and the media and so and I looked around so wait a minute I can do this.
• 12:25
  [SPEAKER_00]: Right and you don't realize you can do it.
• 12:28
  [SPEAKER_00]: Um so at the time I was pissed that she didn't show up.
• 12:31
  [SPEAKER_00]: And then even more pissed that she owes me $35,000 that she never paid with that was the moment when I realized that I had a gift in doing something like this and I can do this myself.
• 12:41
  [SPEAKER_00]: So I began fostering that, but I was doing it at the same time as working in a full time job.
• 12:48
  [SPEAKER_00]: right and then eventually it got to a point where I had to make a decision because I had two small children at that moment and I'm traveling all over the world and it's like okay I'm not at home like I should be and so I had to make a decision.
• 13:02
  [SPEAKER_01]: Sorry to break this amazing episode.
• 13:04
  [SPEAKER_01]: I just have to let you guys know the best tool for marketing in 2025 is podcasting.
• 13:10
  [SPEAKER_01]: Listen, it transformed our lives across all platforms.
• 13:13
  [SPEAKER_01]: We was able to hate 15 million plus people.
• 13:16
  [SPEAKER_01]: Imagine what it did for our business.
• 13:18
  [SPEAKER_01]: To mention, we also have some notable likes just through podcasting.
• 13:22
  [SPEAKER_01]: People like you same boat, the way in Wade, Kevin Garnet, Steven A. Smith,
• 13:28
  [SPEAKER_02]: Queen Latifa.
• 13:29
  [SPEAKER_02]: But more importantly, having engagement by your dream clients is probably the most important thing that will move the needle for you and your business.
• 13:37
  [SPEAKER_02]: So what we want to teach you is exactly how to go out and start creating an amazing content that will find your dream audience to go ahead and start paying you for your products and your services.
• 13:47
  [SPEAKER_02]: If you want to be able to learn exactly how to build up an audience and build up a brand online,
• 13:52
  [SPEAKER_02]: where people start knowing you like you and buying from you for your products and services.
• 13:57
  [SPEAKER_02]: What I want to do is invite you guys to our next free master class.
• 14:00
  [SPEAKER_02]: We're showing you exactly how you can start taking your content and being seen online by your dream clients.
• 14:06
  [SPEAKER_02]: And possibly some celebrities as well.
• 14:08
  [SPEAKER_02]: Go ahead and click the link down below.
• 14:10
  [SPEAKER_02]: And I'm going to see you guys in that next master class.
• 14:12
  [SPEAKER_01]: How hard was it, is it?
• 14:14
  [SPEAKER_01]: Especially a lot of people, you know, they value that security, you know, even coming from like you said it to parent household, everybody's working, everybody's so used to having that secure job and climbing up the hierarchy, whether it's the corporate ladder or whatever it is, like what was going through your mind, what made you know, like, okay,
• 14:45
  [SPEAKER_00]: It was very difficult.
• 14:47
  [SPEAKER_00]: It was probably one of the most difficult times in my life.
• 14:49
  [SPEAKER_00]: Anybody that says it was easy, they didn't have all the things you just mentioned, to think about for me, it was about perception, it was about honor,
• 15:06
  [SPEAKER_00]: I went to honor my father.
• 15:08
  [SPEAKER_00]: It was about questioning if it was the right thing to do.
• 15:13
  [SPEAKER_00]: So I achieved a level of success and corporate that majority of my family had never seen.
• 15:22
  [SPEAKER_00]: And so to walk away from something like that and to walk away from opportunity like that, you start a question that you've been ungrateful.
• 15:32
  [SPEAKER_00]: And are you not showing on or towards your parents for the sacrifice they made for you to get to that point?
• 15:40
  [SPEAKER_00]: Again, as I mentioned, my parents came from a working class family, so it was nothing handed to me, right?
• 15:46
  [SPEAKER_00]: I didn't want for anything.
• 15:48
  [SPEAKER_00]: My parents made sure I had everything that I needed, but I knew that in order for me to have this, there was a sacrifice for that.
• 15:56
  [SPEAKER_00]: and make it a decision to walk away from something that had, you know, deemed me to be very successful was a very hard thing to do.
• 16:06
  [SPEAKER_00]: The other thing is changing the environment that I was in was difficult because I'm the type of person when I'm going to do something I have to go all in.
• 16:17
  [SPEAKER_00]: And so you got to remember I worked in corporate America for over 13 years.
• 16:21
  [SPEAKER_00]: And so I worked with these people that became like brothers and sisters to me.
• 16:25
  [SPEAKER_00]: When you work in a corporate job, I don't know.
• 16:27
  [SPEAKER_00]: Have you guys ever worked in a corporate setting?
• 16:28
  [SPEAKER_02]: In turn.
• 16:29
  [SPEAKER_00]: Okay, in turn.
• 16:30
  [SPEAKER_00]: That's it.
• 16:31
  [SPEAKER_00]: When you work a corporate job.
• 16:33
  [SPEAKER_00]: You spend more time with them than you spend with your own family.
• 16:37
  [SPEAKER_00]: Yeah.
• 16:37
  [SPEAKER_00]: Day and so you get into the office usually around 7.38, many times you don't leave the office to 7.8, then you're going to lunch with these people every day.
• 16:49
  [SPEAKER_00]: Sometimes it's dinner, then it's after drinks, it's happy hour, then you're traveling all over the world with these people.
• 16:54
  [SPEAKER_00]: You spend more time with them so they become an appendage to you.
• 16:59
  [SPEAKER_00]: And then for me to one day wake up and say, I have to cut all these people off, not because they didn't anything to hurt me, not because they're bad people, not because I don't like them anymore.
• 17:11
  [SPEAKER_00]: But I had to choose myself.
• 17:14
  [SPEAKER_00]: And I did that because, you know, these are friends of mine that are saying, are you crazy?
• 17:19
  [SPEAKER_00]: Are you sure you should be walking away from this?
• 17:23
  [SPEAKER_00]: Are you sure you should do this?
• 17:24
  [SPEAKER_00]: There's this big opportunity.
• 17:26
  [SPEAKER_00]: This is a big job offer.
• 17:27
  [SPEAKER_00]: Just come in.
• 17:27
  [SPEAKER_00]: You will be perfect for that.
• 17:29
  [SPEAKER_00]: They're not saying that to me because they want to hurt me or they want to derail me.
• 17:34
  [SPEAKER_00]: It's just the opposite.
• 17:35
  [SPEAKER_01]: Yeah.
• 17:35
  [SPEAKER_00]: But when you're laser focus on building something and building something great, you can't have outside
• 17:44
  [SPEAKER_00]: So I had to do that and that was probably one of the most difficult times in my life.
• 17:48
  [SPEAKER_01]: Yeah, that's well said too because I can't even remember myself, I think I wanted to kind of like change up or move to like a different job or like kind of take a break just off of the field I was working in like some years back and I just kind of kept it to myself because of the same thing.
• 18:05
  [SPEAKER_01]: It's like
• 18:07
  [SPEAKER_01]: I'll have a good day at work and I'm like, I might just stay another year or, you know, you speak to people and they're like, hey, you know, they just talk you out of it.
• 18:15
  [SPEAKER_01]: Like, hey, no, no, no, no, no, no, no, no, no, no, you're crazy.
• 18:18
  [SPEAKER_01]: So sometimes you really do have to kind of just keep it to yourself.
• 18:22
  [SPEAKER_01]: Like I'll lie about the outside noise and just kind of, like you said, be laser focused.
• 18:26
  [SPEAKER_01]: So now you ventured out and did your own thing.
• 18:29
  [SPEAKER_01]: Like now what was like that next step?
• 18:34
  [SPEAKER_01]: I know you said you had you built some relationships with some people, but how did you go ahead and like start getting clients, you know, get the business rolling.
• 18:42
  [SPEAKER_00]: Well, I'll say this.
• 18:44
  [SPEAKER_00]: I remember my very first client when he hired me.
• 18:50
  [SPEAKER_00]: He actually was a coworker of mine at a company that I worked with, and he hired me to do his PR.
• 18:59
  [SPEAKER_00]: And you know, relationships are key.
• 19:03
  [SPEAKER_00]: Whenever you're starting a business, it is all about your relationship and whether or not people really want to sew
• 19:12
  [SPEAKER_00]: It took time, right?
• 19:14
  [SPEAKER_00]: It nothing happens overnight.
• 19:15
  [SPEAKER_00]: I've been running my agency now for 13 years.
• 19:18
  [SPEAKER_00]: Some people think, okay, I just want to do what everybody does.
• 19:21
  [SPEAKER_00]: And they just jumped out.
• 19:23
  [SPEAKER_00]: And they've been out there for six months.
• 19:24
  [SPEAKER_00]: It takes time.
• 19:26
  [SPEAKER_00]: You got to be consistent.
• 19:28
  [SPEAKER_00]: You have to have your wins.
• 19:29
  [SPEAKER_00]: You have to have your losses.
• 19:32
  [SPEAKER_00]: And you have to have people because my business was grown and built off of recommendations.
• 19:40
  [SPEAKER_00]: Like, I don't run ads, right?
• 19:44
  [SPEAKER_00]: I don't know.
• 19:44
  [SPEAKER_00]: That's a big thing in the space that you guys are in.
• 19:47
  [SPEAKER_00]: But the type of clients that I service, they are all word of mouth.
• 19:51
  [SPEAKER_00]: So it's in the people that I work with.
• 19:55
  [SPEAKER_00]: They operate and make moves off of recommendations, not off of ads for the space that I work in.
• 20:04
  [SPEAKER_00]: It's, you know, there's got to be some proven track record and then it has to be a certain level of trust.
• 20:12
  [SPEAKER_00]: And so, you know, that just takes time.
• 20:17
  [SPEAKER_00]: It just takes time.
• 20:19
  [SPEAKER_00]: You got to give be ready to go through the moments of being broke.
• 20:23
  [SPEAKER_00]: You have to go through the moments of not being sure.
• 20:27
  [SPEAKER_00]: You have to be able to go through the moments of telling friends, I can't be a part.
• 20:31
  [SPEAKER_00]: I can't participate.
• 20:33
  [SPEAKER_00]: I'm not going to be able to go not this year.
• 20:35
  [SPEAKER_00]: You have to make those decisions because when you're starting a company from scratch,
• 20:39
  [SPEAKER_00]: It is not, unless you had someone to infuse a large amount of capital into your business, but when you're building everything from the ground up, which I build every single thing, from the ground up by myself, there is no such thing as a sponsor for me, I did it.
• 20:58
  [SPEAKER_02]: Right.
• 20:58
  [SPEAKER_00]: And so I'm very, very, very careful about, you know, my brand and what I've built.
• 21:07
  [SPEAKER_02]: Right, right, right, and then also to one thing that I know that you know you do a little bit different and one of the things that kind of caught my attention when I heard you for the first time you talked about when you're building a brand there's going to be people out there their main job is to tear it down.
• 21:23
  [SPEAKER_02]: So like we're building our brand right now motion is success.
• 21:26
  [SPEAKER_02]: We've grown a huge following.
• 21:27
  [SPEAKER_02]: We've grown a lot of, you know, traction people like us.
• 21:30
  [SPEAKER_02]: They trust us all the good stuff.
• 21:37
  [SPEAKER_02]: As a PR, like, what would you recommend to us?
• 21:41
  [SPEAKER_00]: Well, the biggest thing you're going to have to do, because the bigger you become and the more visibility that you guys garner, is going to be more people coming after you.
• 21:51
  [SPEAKER_00]: No doubt about it, right?
• 21:53
  [SPEAKER_00]: And you can't necessarily control that.
• 21:56
  [SPEAKER_00]: I don't care how nice of a person you are, how great of a person is always going to be somebody looking for an opportunity to take advantage of you.
• 22:02
  [SPEAKER_00]: So the biggest thing I would say is make sure you're putting your stuff in order and structure.
• 22:09
  [SPEAKER_00]: you have a very strong attorney.
• 22:12
  [SPEAKER_00]: Even if you can't afford an attorney right now, have one on speed down that you know you can call when you're in need of that, make sure that you operate off a contract.
• 22:21
  [SPEAKER_00]: I'm very big on contractual obligations.
• 22:24
  [SPEAKER_00]: Because a lot of times when you start off with a lot of relationships, off of handshakes and I like you and I believe you and that you're setting yourself up to get
• 22:36
  [SPEAKER_00]: And then also, make sure you're doing your research on people.
• 22:39
  [SPEAKER_00]: So a lot of times, we let people slide into our DMs, and we decide to run off the gates from there.
• 22:44
  [SPEAKER_00]: But you understand that people are studying you.
• 22:48
  [SPEAKER_00]: When you're online, it is not hard to figure out the things that you like and the things you don't like.
• 22:53
  [SPEAKER_00]: Everybody knows that follows me.
• 22:55
  [SPEAKER_00]: And then you don't follow me.
• 22:56
  [SPEAKER_00]: You don't know it's everybody knows my favorite drink.
• 22:58
  [SPEAKER_00]: It's a lemon drop, right?
• 23:00
  [SPEAKER_00]: I usually post a little clip of a lemon drop on almost every other story or something of that magnitude.
• 23:07
  [SPEAKER_00]: But if a person wanted to come walk up and think, oh, they don't know who I am and then they offer me a lemon drop.
• 23:12
  [SPEAKER_00]: I'm like, oh, you are a person off in my own heart and they'll be able to talk about the things that I like and the things that they see me do and oh, and I'm, you know, organization is very easy for people to study you.
• 23:24
  [SPEAKER_00]: and then come after you.
• 23:27
  [SPEAKER_00]: So, I would just say be very cautious of that and not to make anybody paranoid, but you should always go into the relationships with people that you're meeting, with the thought of, what do I have to lose?
• 23:41
  [SPEAKER_00]: When you become successful, that should always be your thought.
• 23:44
  [SPEAKER_02]: What is that vetting process typically look like?
• 23:47
  [SPEAKER_02]: Because there's always inquiries, there's always like, yo, I want to get on your podcast, I want to give you a job, I want to find out some ways we could work together.
• 23:55
  [SPEAKER_02]: What's like the typical vetting process, you probably will recommend to not only us, but other big brands and big companies that are out there where people want to part and they want to work as well.
• 24:07
  [SPEAKER_00]: So it's going to be different depending on what
• 24:10
  [SPEAKER_00]: The opportunity is how they commit you.
• 24:12
  [SPEAKER_00]: But one, always check out someone's social, right?
• 24:17
  [SPEAKER_00]: Many times, you may go to someone's social page and it may be blocked, the lockdown, and that's a red flag for me with so secretive, right?
• 24:27
  [SPEAKER_00]: The other piece is I'm really big on going back old school and I make calls.
• 24:31
  [SPEAKER_00]: Hey, do you know so and so?
• 24:33
  [SPEAKER_00]: Who do you know?
• 24:33
  [SPEAKER_00]: How do you know this?
• 24:36
  [SPEAKER_00]: When I, when I first met you at Marcus's Mastermind, I didn't know who you were.
• 24:42
  [SPEAKER_00]: I didn't know about your podcast until you said to me, oh, I had Joy Hunt on my, Joy's a client of mine.
• 24:50
  [SPEAKER_00]: I remember seeing the podcast.
• 24:52
  [SPEAKER_00]: I thought it was dope.
• 24:53
  [SPEAKER_00]: The clip that I saw, I thought was, I go, this is really, this is cute.
• 24:56
  [SPEAKER_00]: I like this.
• 24:57
  [SPEAKER_00]: These guys got something on their hands, spoke to Joy, Joy said she just, so people understand that people are going to be asking questions and your page tells the story about you too.
• 25:08
  [SPEAKER_00]: When I go over to your page, I'm looking, okay, is he real?
• 25:12
  [SPEAKER_00]: Is he really trying to do what he's trying to do?
• 25:14
  [SPEAKER_00]: Is this play play?
• 25:15
  [SPEAKER_00]: How does it look?
• 25:16
  [SPEAKER_00]: Is it set up the right way?
• 25:17
  [SPEAKER_00]: Is this something that I think goes along with the brand?
• 25:20
  [SPEAKER_00]: Oh, I saw this person out there.
• 25:21
  [SPEAKER_00]: I'm a call.
• 25:22
  [SPEAKER_00]: People, you will be very surprised how many calls are being made behind the scenes before someone decides to sit down with you.
• 25:29
  [SPEAKER_02]: I like that, OK?
• 25:30
  [SPEAKER_01]: That is so true.
• 25:32
  [SPEAKER_01]: That is so true.
• 25:33
  [SPEAKER_01]: You got to do your research.
• 25:34
  [SPEAKER_01]: Because especially like you said, you never just know when somebody
• 25:40
  [SPEAKER_01]: It's on the mission to tear you down, so like being like a person in the PR industry that you know you work with clients I know you can't name many of your clients, but like I've never encountered a situation when pretty sure you have where you know Some type of news or scandal came out overnight and like I
• 26:04
  [SPEAKER_01]: You're probably the first one they call.
• 26:06
  [SPEAKER_01]: So what is like the crisis management for a situation like that, like what's the first thing you'll do?
• 26:12
  [SPEAKER_01]: Because a lot of times, some people get into these scandals, they get into these situations.
• 26:17
  [SPEAKER_01]: And before even contacting the PR person, they might go through a social media post, making these even 10 times worse.
• 26:24
  [SPEAKER_01]: So like, what is some advice you give to them?
• 26:26
  [SPEAKER_01]: It's a kind of like deal with things that just happen in a snap of a finger.
• 26:35
  [SPEAKER_00]: Well, I always tell my clients that I have to be the next thing to God to them, right?
• 26:44
  [SPEAKER_00]: It should be God, me, then their priest or pastor, then everybody else, right?
• 26:52
  [SPEAKER_00]: So you're going to tell me the things you won't tell anybody else.
• 26:56
  [SPEAKER_00]: I can't help you.
• 26:56
  [SPEAKER_00]: You're going to lie to me.
• 26:57
  [SPEAKER_00]: I can't help you.
• 26:58
  [SPEAKER_00]: You don't tell me the truth.
• 26:59
  [SPEAKER_00]: I can't help you.
• 27:00
  [SPEAKER_00]: You also need to call me before you call anybody else, cause I can't help you once you make that statement.
• 27:06
  [SPEAKER_00]: I can't help you, right?
• 27:09
  [SPEAKER_00]: So that gives me, like I'm on call 24 by seven.
• 27:13
  [SPEAKER_00]: I can't, so even being here doing this podcast right now gives me anxiety.
• 27:18
  [SPEAKER_00]: I have two phones to stay on me at all times, right?
• 27:22
  [SPEAKER_00]: And those phones are always on fire.
• 27:25
  [SPEAKER_00]: I mean, Erin's here and not in with me.
• 27:27
  [SPEAKER_00]: I know he hears my phone ringing all day all the time in the office, right?
• 27:30
  [SPEAKER_00]: My phone stayed on.
• 27:31
  [SPEAKER_00]: So the amount of time that I'm here on this podcast when things are actually so long I might be just going to be.
• 27:37
  [SPEAKER_00]: Cause in my mind, I'm thinking,
• 27:39
  [SPEAKER_00]: Okay, about a time I finished this, I probably don't have about 25 mixed calls.
• 27:43
  [SPEAKER_00]: And maybe five of those are urgent, three may require some type of response from a crisis, a statement may need to be made within the next hour for one, right?
• 27:54
  [SPEAKER_00]: So, it's just, it's a consistently always on thing and you ask me how do I handle that?
• 28:00
  [SPEAKER_00]: It's just the way it is.
• 28:02
  [SPEAKER_00]: It's just a part of life.
• 28:03
  [SPEAKER_00]: There's no such thing of me going on vacation and being able to turn my phone off.
• 28:08
  [SPEAKER_00]: There's never been a moment that I've been able to turn off.
• 28:13
  [SPEAKER_00]: That's just the life that this is.
• 28:16
  [SPEAKER_01]: So when you get a phone call, they're like, hey, Ebony, I messed up.
• 28:25
  [SPEAKER_01]: This happened.
• 28:27
  [SPEAKER_01]: What's kind of like the first thing you have about them to do?
• 28:30
  [SPEAKER_00]: Stop talking.
• 28:31
  [SPEAKER_00]: Come see me in person.
• 28:35
  [SPEAKER_00]: You know, a lot of things that you may have messed up.
• 28:38
  [SPEAKER_00]: You know, nobody, so understand that everything that you are saying and doing is being monitored.
• 28:44
  [SPEAKER_00]: Stop talking, stop texting, come and see me in person.
• 28:49
  [SPEAKER_00]: Let's talk through it and let's build.
• 28:52
  [SPEAKER_00]: Everything, you're being, everything is, there's surveillance everywhere.
• 28:57
  [SPEAKER_00]: You're Alexa.
• 29:00
  [SPEAKER_00]: You're phone.
• 29:09
  [SPEAKER_02]: What's the messiest situation you probably, you don't have to say the person's name, but we probably see, no, you've seen a lie and I can't talk about personal situations, but I've experienced and I've been involved with a lot of stuff.
• 29:27
  [SPEAKER_01]: I've seen some, and you could just tell like the work that this PR team, I don't know who they are, but like,
• 29:36
  [SPEAKER_01]: because sometimes it's like, for example, someone like a rapper like Gunner in Atlanta and, you know, he got out of jail, that situation.
• 29:45
  [SPEAKER_01]: His career was on the line, and I think he was really quiet for most of the time when he got out.
• 29:52
  [SPEAKER_01]: everybody was just waiting for that first song, that first song.
• 29:56
  [SPEAKER_01]: He actually dropped it as first song that he dropped was really good.
• 30:01
  [SPEAKER_01]: So that situation, you know, it literally like turned his career from being borderline on the line to him still being relevant and still having a great career.
• 30:13
  [SPEAKER_01]: So like
• 30:16
  [SPEAKER_01]: In cases where someone's career is on a line like, for example, let's say, like, did he, everybody's waiting on his, you know, when he, he comes out of jail because yeah, he has all this money, but he's been, has a negative image, like, the, throughout his entire time in prison, like, even recently, something else came up for him.
• 30:39
  [SPEAKER_01]: So, what would be like the rollout for him?
• 30:41
  [SPEAKER_01]: Like, what would be like the rollout
• 30:43
  [SPEAKER_00]: So let me answer your first question too about Gunna, right?
• 30:47
  [SPEAKER_00]: Gunna and Diddy have different audiences.
• 30:51
  [SPEAKER_00]: Diddy's appeal is corporate, right?
• 30:55
  [SPEAKER_00]: He had major corporate deals.
• 30:56
  [SPEAKER_00]: I don't know, did Gunna have any?
• 30:58
  [SPEAKER_00]: Oh, was Gunna more, his appeal was more to streets.
• 31:01
  [SPEAKER_00]: Was people in the street credit.
• 31:04
  [SPEAKER_00]: The more trouble he got into, the bigger it made him, right?
• 31:07
  [SPEAKER_00]: And it made people wait for that big opportunity for him to do what he does.
• 31:22
  [SPEAKER_00]: So when you is a different world when you dealing with corporations, Diddy is going to be okay when he gets out.
• 31:32
  [SPEAKER_00]: Um, so which you guys here right now is a lot of noise and anti-ditty because people are talking because they are afraid the people who are in support of Sean are afraid to publicly say that they're in support of Sean, right?
• 31:52
  [SPEAKER_00]: Um, but if did he knowing him and knowing a type of money that he uses to invest in what he does the first thing, because he's he's brilliant as a marketer.
• 32:01
  [SPEAKER_00]: You could say a lot of things about him, but he's probably one of the most brilliant business and marketers that have probably walked this earth since we've been alive, one of.
• 32:14
  [SPEAKER_00]: He knows the, uh, he has a social gauge.
• 32:20
  [SPEAKER_00]: You know, he knows how to get to the mind and the strings and the hearts of people.
• 32:26
  [SPEAKER_00]: they even talked about when he was in court how he kept you know engaging with with the jurors and doing the little heart signs and you know and the jurors you know seem to be very you know lovable to him he has that he knows exactly what to do right now no one has heard did he's voice no one has seen him he comes out don't stop won't stop all white party
• 32:55
  [SPEAKER_00]: The folks are going to go crazy.
• 32:58
  [SPEAKER_00]: Now, mind you, there will be some who will be anti him into the end.
• 33:03
  [SPEAKER_00]: But I think you let's look at our Kelly, for example.
• 33:06
  [SPEAKER_00]: I don't know how many times I see post of our Kelly out there.
• 33:11
  [SPEAKER_00]: And I see free our Kelly, free our Kelly, free our Kelly, free our all the way down the line, right?
• 33:19
  [SPEAKER_00]: And so I think that Diddy's team, his structure, his mind, his intellect, he's going to come out and he's probably going to be massive.
• 33:33
  [SPEAKER_00]: Whether you like it or not, I'm not saying I'm for it.
• 33:35
  [SPEAKER_00]: I'm not saying I'm supporting it.
• 33:37
  [SPEAKER_00]: But if you watch him and you watch his steps and how he moves, he's locked down now, but I'm sure during this time, he is planning.
• 33:49
  [SPEAKER_00]: And his team is working hard.
• 33:52
  [SPEAKER_00]: I saw something yesterday.
• 33:53
  [SPEAKER_00]: I don't know if it's true or not, but I saw the date someone mentioned that he may be getting out of August.
• 33:57
  [SPEAKER_00]: Did you see that?
• 33:58
  [SPEAKER_01]: No, I feel like there's a way to get out of there.
• 34:02
  [SPEAKER_01]: I think it went from like 20, 20, 20, 28 to like now, 20, 27.
• 34:06
  [SPEAKER_01]: I don't need to.
• 34:08
  [SPEAKER_00]: If you look, I saw something on.
• 34:09
  [SPEAKER_00]: I want to say online hip pop last night.
• 34:12
  [SPEAKER_00]: Someone said it was cut down to August of 20, 26.
• 34:15
  [SPEAKER_00]: I don't know if that's true or not, but I do know that President Trump was actually looking at his case again and determining what they were going to do.
• 34:26
  [SPEAKER_00]: You know, it's a really messy situation, but if you get the right team in place and they structure this the right way, the question is, who's going to, you know, which team is going to take that risk to touch them?
• 34:38
  [SPEAKER_00]: Because the way this industry works, I know some of his attorneys that he had before, they lost clients because they took on his case.
• 34:46
  [SPEAKER_00]: So you got to be able to weigh out the options as to whether or not that's going to be something you want to do or not.
• 34:53
  [SPEAKER_01]: And it's not a curiosity.
• 34:57
  [SPEAKER_02]: You can say you can answer this or not.
• 34:59
  [SPEAKER_02]: But if you were backing him, what will probably be the rollout that you would probably say in a situation like his strategically?
• 35:09
  [SPEAKER_00]: Um, strategically, I think what he needs to do first when he initially comes out, he would need to spend time with his family.
• 35:16
  [SPEAKER_00]: and needs to be a dark period, right?
• 35:19
  [SPEAKER_00]: So that he can show that there is some remorse.
• 35:25
  [SPEAKER_00]: See, the thing about crisis is that you need to show remorse and you need to show accountability.
• 35:34
  [SPEAKER_00]: When people don't see that you have either, they immediately pull away from you.
• 35:38
  [SPEAKER_00]: They're not attracted to you.
• 35:41
  [SPEAKER_00]: So for did he's perspective, there's things that he can no longer deny because the videos surface, right?
• 35:49
  [SPEAKER_00]: Even though he didn't go to jail because of that video, but there's things about his image that are going to be tarnished and he's going to have to answer to that.
• 35:58
  [SPEAKER_00]: So he needs to get involved with different nonprofits and give backs.
• 36:03
  [SPEAKER_00]: He needs to show a softer side of him, which, of course, he will.
• 36:08
  [SPEAKER_00]: He has a dynamic social media team.
• 36:11
  [SPEAKER_00]: You know, doing things with young women and colonel queens and being involved in, you know, showing things where he supported his daughters and being extremely supportive of women because right now the question and he has to show that he has supportive women that's not tied to sexual desires, right, there needs to be, he also needs to make people feel like they can trust him again.
• 36:39
  [SPEAKER_00]: Right.
• 36:40
  [SPEAKER_00]: So there's that whole building of that.
• 36:43
  [SPEAKER_00]: And he'll do a lot of that through social.
• 36:47
  [SPEAKER_00]: One thing that did he's done a great job of as utilized in social media as the fleet free platforms to make millions of millions of millions of dollars, right?
• 36:57
  [SPEAKER_00]: And then from that perspective on, you know, working on whatever new project he has, I wore him.
• 37:04
  [SPEAKER_00]: I would work on his version of the documentary, what happened.
• 37:08
  [SPEAKER_00]: So it seems like he was planning that anyway when the videographer took the video to sold it, right?
• 37:16
  [SPEAKER_00]: He knew that this was going to be something.
• 37:18
  [SPEAKER_00]: He's a business man, so business people know that I need to make lemonade out of lemons.
• 37:25
  [SPEAKER_00]: I don't care.
• 37:26
  [SPEAKER_00]: Even if I have to go, I need to find a way to still make money.
• 37:30
  [SPEAKER_00]: And that is what he was doing.
• 37:31
  [SPEAKER_00]: He was preparing for that.
• 37:33
  [SPEAKER_00]: And so I guarantee you that he will probably release a documentary.
• 37:38
  [SPEAKER_00]: He probably will also release a book.
• 37:42
  [SPEAKER_00]: And he's going to talk because right now we haven't heard his side of it.
• 37:47
  [SPEAKER_00]: We just only heard everybody else.
• 37:51
  [SPEAKER_01]: Yeah, do you ever see like, for example, because even somebody who was associated with Daddy, you ever see like some bias in like the media, the way things are certain things are covered, for example, like the young lady who was, she dated Daddy, I forgot her name, Cassie?
• 38:08
  [SPEAKER_01]: No.
• 38:10
  [SPEAKER_01]: Daphne Joy, and she recently just had a whole tape leak, and she's just been going on a podcast run and then just embracing all the the the the publicity from it in a situation like like hers
• 38:26
  [SPEAKER_01]: A lot of people were saying, if it was someone else of a different race, they wouldn't be getting all the love and all the, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh,
• 38:41
  [SPEAKER_01]: But if people were saying like, hey, if it was another person, maybe of another race or another, you know, ethnicity, they would have been getting bashed harder.
• 38:51
  [SPEAKER_01]: It would have been on the media as every single day.
• 38:54
  [SPEAKER_01]: But it seems like her, she's just doubling down on it and growing her income with it.
• 39:00
  [SPEAKER_00]: She has nothing to lose.
• 39:01
  [SPEAKER_00]: So that's the other thing I would tell young people who are trying to
• 39:12
  [SPEAKER_00]: The person sitting across when you would they have to lose.
• 39:15
  [SPEAKER_00]: I'm not doing business.
• 39:17
  [SPEAKER_00]: I'm not engaging in a relationship.
• 39:20
  [SPEAKER_00]: I'm not doing anything with someone who has nothing to lose.
• 39:26
  [SPEAKER_00]: Number one.
• 39:28
  [SPEAKER_00]: Number two, definitely has nothing to lose.
• 39:31
  [SPEAKER_00]: She had everything to gain to do these podcast runs, and understand that she probably was being paid top dollar to do it.
• 39:39
  [SPEAKER_00]: So, if your lifestyle was dependent on men to pay for your rent and your life, and now these men are no longer there, the father of your child's refusing to do it, did he's locked up?
• 39:53
  [SPEAKER_00]: What else could she do?
• 39:55
  [SPEAKER_00]: She is going to be difficult to find another diddy because now you're marked.
• 40:00
  [SPEAKER_00]: So, what else is there to do but to sell your story?
• 40:05
  [SPEAKER_00]: I don't, you know, people have to realize that everybody has to look at their situations and their opportunities and make a decision that's best for them.
• 40:13
  [SPEAKER_00]: And I think that was probably the best for her because the only being quiet unless she has the education and the backing of the business to do something what else was she to do.
• 40:24
  [SPEAKER_01]: Hmm, right.
• 40:27
  [SPEAKER_01]: That's so true.
• 40:28
  [SPEAKER_01]: Do you think it's anything such as bad press?
• 40:32
  [SPEAKER_01]: Like, like, it's bad, like having bad press, but actually knowing how to kind of navigate it.
• 40:40
  [SPEAKER_01]: So I didn't see people who they did something horrible.
• 40:45
  [SPEAKER_01]: And you actually like,
• 40:47
  [SPEAKER_01]: Instead of them staying quiet, the next move was probably doubling down on it, like, oh, for example, streaming is now a big thing in person.
• 40:59
  [SPEAKER_01]: Now it's really hard to kind of fake your personality and things like that.
• 41:03
  [SPEAKER_01]: So a lot of them, they get in situations where they do things alive and it's now all over the internet.
• 41:10
  [SPEAKER_01]: For example, someone like, um, it was a streamer's name is Dishay, and he got into altercation with a girl on a boat, and he ended up, it looks like he hit her.
• 41:22
  [SPEAKER_01]: Um, and then he went, I don't know, maybe it's his personality and trying to be a comedian.
• 41:27
  [SPEAKER_01]: He was like, yeah, you know, she hit me first, if she did it again, I'll do it again, and all that stuff.
• 41:32
  [SPEAKER_01]: He's like, cancel me if you want.
• 41:34
  [SPEAKER_01]: And that actually got him more popularity and more publicity people looked at him like he was a comedian and you know, he actually got more subscribers his views went up and things like that.
• 41:45
  [SPEAKER_01]: So how do you think like people could capitalize on that press or is there a way to capitalize with me?
• 41:52
  [SPEAKER_00]: Well, it's it's a way to capitalize on everything.
• 41:55
  [SPEAKER_00]: It's not something that I recommend.
• 41:57
  [SPEAKER_00]: So it seems like now the youth.
• 42:01
  [SPEAKER_00]: They're looking for any way to become popular and to go viral.
• 42:06
  [SPEAKER_00]: I've seen where people have created narratives about themselves that aren't true.
• 42:11
  [SPEAKER_00]: I've seen where people have created, oh, I live in a poly lifestyle, or they say that they are part of the LGBT community or they're not, or they say, they say things that's not true just to go viral, right?
• 42:26
  [SPEAKER_00]: And so it's different in the days and times that we live in nail.
• 42:32
  [SPEAKER_00]: people will do anything for attention, attention is a drug and it's dangerous.
• 42:38
  [SPEAKER_00]: You have to be careful about that.
• 42:40
  [SPEAKER_00]: But I will tell you that if done right, a person can take negative press and become a superstar.
• 42:48
  [SPEAKER_00]: I mean, you know, Kim Kardashian, she became who she is.
• 42:53
  [SPEAKER_00]: And I'm not minimizing her by the means by saying that this is the only thing.
• 42:56
  [SPEAKER_00]: But she became who she is and made her family
• 43:03
  [SPEAKER_00]: But she capitalized off for that and created all these other entities and businesses to the point where now they are eons of wealth for years and years and years to come, so she was able to maximize off of that.
• 43:20
  [SPEAKER_00]: So it just all depends.
• 43:22
  [SPEAKER_00]: And again, what works for Kim Kardashian may not work for Ebony, right?
• 43:27
  [SPEAKER_00]: Because
• 43:29
  [SPEAKER_00]: different demographics different.
• 43:31
  [SPEAKER_00]: Lots of different things, right?
• 43:33
  [SPEAKER_00]: But but I do think I think you know if done right with the right strategies involved, you could take a negative situation and become huge.
• 43:44
  [SPEAKER_00]: You got another person that looks for negative press all the time.
• 43:46
  [SPEAKER_00]: Ray J.
• 43:48
  [SPEAKER_00]: It seems like every day he looks to do something more and more outrageous, but he does that because that keeps him relevant.
• 43:57
  [SPEAKER_00]: You guys are talking about him every day.
• 43:59
  [SPEAKER_00]: Another, the blue face and Christian when they were dating.
• 44:07
  [SPEAKER_00]: It's how can I become louder than I was the day before.
• 44:12
  [SPEAKER_00]: It keeps people talking and it's free press.
• 44:15
  [SPEAKER_00]: Social media is going to be the death of so many people trying to stay relevant.
• 44:23
  [SPEAKER_00]: topping the next one and topping the next one.
• 44:26
  [SPEAKER_02]: Yeah.
• 44:27
  [SPEAKER_02]: Someone's like, they sell this over anything.
• 44:29
  [SPEAKER_02]: Yeah.
• 44:30
  [SPEAKER_02]: At any dollar at any point, they would definitely do it.
• 44:33
  [SPEAKER_00]: They'll sell this over likes.
• 44:35
  [SPEAKER_02]: Yeah.
• 44:36
  [SPEAKER_00]: I've never seen some of these people aren't making.
• 44:38
  [SPEAKER_00]: Some of the people that you guys look at, and you are enthralled by them, they have the biggest following.
• 44:45
  [SPEAKER_00]: They are the influences of all influence.
• 44:47
  [SPEAKER_00]: They are broke.
• 44:49
  [SPEAKER_00]: They're not making any money, but when you see them walk through the airport, you're excited.
• 44:54
  [SPEAKER_00]: You're running down behind, oh my god, can I get a picture, can I get a selfie, can I get this, and they're broke?
• 45:00
  [SPEAKER_01]: Yeah, it's crazy, and I wanted to kind of touch on something like, so what about for people who were associated with someone like Daddy, for example?
• 45:14
  [SPEAKER_01]: Jay Z. I think I don't know who was his VR team, but they do a great job because like over the last few months, like he does speak a lot, but his names come up in different things.
• 45:28
  [SPEAKER_01]: whether it's this file's here, whether it's being associated with Diddy on several occasions, being photographed with him, like them knowing each other for years.
• 45:37
  [SPEAKER_01]: But it seems like the press on that side, it goes down very fast.
• 45:42
  [SPEAKER_01]: People see him in public, oh, we love Jay-Z again.
• 45:45
  [SPEAKER_01]: He has a show coming up.
• 45:47
  [SPEAKER_01]: So not to say something's coming, but I feel like he's well prepared for whatever comes.
• 45:58
  [SPEAKER_01]: And then being also guilty by association could be another thing, too.
• 46:02
  [SPEAKER_01]: So how do you feel about the case situation?
• 46:06
  [SPEAKER_00]: One thing I'll say is this, the difference between Ditty and Jigger is that the machine turned on Ditty.
• 46:18
  [SPEAKER_01]: Yeah.
• 46:19
  [SPEAKER_00]: The machine has not turned on Jigger.
• 46:21
  [SPEAKER_00]: Yeah.
• 46:25
  [SPEAKER_00]: did he piss somebody off and the people will go wherever the wind blows when the machine turns off is off.
• 46:43
  [SPEAKER_00]: And so as long as the machine, the machine's still working for jigger right
• 46:49
  [SPEAKER_00]: There's certain things you do when you're entertainers.
• 46:53
  [SPEAKER_00]: If, you know, at one point, Jigga had everybody in the uproar when all these accusations were coming, and what does he do?
• 47:03
  [SPEAKER_00]: He announces that he has a tour coming up.
• 47:07
  [SPEAKER_00]: If we get excited, if we get about it, he announces that he has a new album coming out.
• 47:13
  [SPEAKER_00]: And then he says exclusively streamed or bought a target.
• 47:20
  [SPEAKER_00]: That seems.
• 47:22
  [SPEAKER_01]: Oh yeah, that too.
• 47:23
  [SPEAKER_00]: A lot of people were upset about that.
• 47:25
  [SPEAKER_00]: But guess what, you know, did the next thing you know, he does a major appearance to people go crazy, they took the hair out, the conversations, all about arbitraids, real no.
• 47:35
  [SPEAKER_00]: When you have the right people on your team, they know how to deflect your community.
• 47:41
  [SPEAKER_00]: Our community can be deflected by music.
• 47:44
  [SPEAKER_00]: Our community can be deflected by fashion.
• 47:47
  [SPEAKER_00]: It could be deflected by things that pop.
• 47:52
  [SPEAKER_00]: We have very short sightedness to things.
• 47:56
  [SPEAKER_00]: The reason why Ditty is still suffering
• 48:05
  [SPEAKER_00]: that closed the door on what was happening to Ditty, or what happened to him.
• 48:11
  [SPEAKER_00]: You know, many people that's in the industry have talked about their experiences with him for years.
• 48:19
  [SPEAKER_00]: Right?
• 48:20
  [SPEAKER_00]: It took someone very, very powerful to say, I'm gonna take the switch and I'm gonna turn it off.
• 48:29
  [SPEAKER_00]: Jigga's switch is still on.
• 48:34
  [SPEAKER_00]: For every black male, every successful black male, you have to be conscious because that switch is turning.
• 48:44
  [SPEAKER_00]: And what people are trying to do is I mentioned to you before is wait till your brand equity gets to a certain point and come in and snatch everything.
• 48:53
  [SPEAKER_01]: Yeah.
• 48:54
  [SPEAKER_00]: You know, it is known that the best way to take money from our men,
• 49:02
  [SPEAKER_00]: is through women and through, I'm gonna leave it there.
• 49:09
  [SPEAKER_00]: And so, you gotta be careful.
• 49:14
  [SPEAKER_00]: You gotta think about your vices.
• 49:15
  [SPEAKER_00]: You gotta think about who you allow.
• 49:19
  [SPEAKER_00]: I tell my clients a lot of time.
• 49:21
  [SPEAKER_00]: Stop responding to the DM.
• 49:23
  [SPEAKER_00]: That is the biggest.
• 49:25
  [SPEAKER_00]: I mean, I can't, I'm like, you responded to her.
• 49:28
  [SPEAKER_00]: You don't know her.
• 49:30
  [SPEAKER_00]: How many times have you seen people
• 49:33
  [SPEAKER_00]: exposed on the blogs from screenshots from DMs and I'm like, you were engaging with this person?
• 49:45
  [SPEAKER_00]: Is you gotta be wise.
• 49:47
  [SPEAKER_01]: Yeah, yeah, I agree.
• 49:50
  [SPEAKER_01]: And you're right, like I definitely I believe in that machine like for sure for sure because you know and because it's certain times
• 50:02
  [SPEAKER_01]: And you would think it's over for that person, you know?
• 50:07
  [SPEAKER_01]: So I did want to ask to on like the side of like media, or like working with your clients.
• 50:19
  [SPEAKER_01]: Is there
• 50:21
  [SPEAKER_01]: things that you advise your clients like, hey, I don't think you should do that.
• 50:24
  [SPEAKER_01]: Like whether it's them going to an event where, you know, they might get spotted in public with someone who they shouldn't be with.
• 50:33
  [SPEAKER_01]: And you like, hey, I don't think you should be there.
• 50:35
  [SPEAKER_01]: Like, did you ever have to advise any of your clients to kind of like stay out of things like that?
• 50:39
  [SPEAKER_00]: All the time, that's part of what I have to do.
• 50:42
  [SPEAKER_00]: Yes, the question will be, is to whether or not the person will listen to that.
• 50:46
  [SPEAKER_00]: You know, but yeah, that's very important from a public perception is advising your client what to say, where to go, what they would to do, sometimes even what to wear.
• 50:59
  [SPEAKER_02]: Wow.
• 50:59
  [SPEAKER_02]: And then I don't want to kind of switch gears in kind of really just asking like from a perspective, if you're going to take a person or a brand that's just starting up like for example us, if we if you're consulting us and we say, hey, listen, we want to grow our brand, what will be the steps that you will probably recommend to podcasters, we've been streamers and content creators right now, start building their brand in social media and getting more exposure.
• 51:25
  [SPEAKER_00]: doing exactly what you're doing, going out to the masterminds like you did, you got up in it and you introduce yourself with a room full of high net earners, following up.
• 51:40
  [SPEAKER_00]: So many people have missed opportunities because of a lack of a follow up.
• 51:44
  [SPEAKER_00]: I can't imagine how many people I've met out and I said, call me and they don't.
• 51:52
  [SPEAKER_00]: Don't call me now, though, just because I think a lot of yourself with people that have built a brand that is solid.
• 52:08
  [SPEAKER_00]: because when other people see solid people associated with you, they began to say, he must be okay, because joy dealt with him, or he must be okay, because Marcus dealt with him or David or Ebony or Donnie or whomever, right?
• 52:31
  [SPEAKER_00]: People see that.
• 52:32
  [SPEAKER_00]: And I think also when you brain these folks onto your platform,
• 52:38
  [SPEAKER_00]: the folks that know them and respect them, they began to be introduced to motion and success.
• 52:43
  [SPEAKER_00]: So you're doing exactly what you're supposed to do.
• 52:45
  [SPEAKER_00]: I think with so many people want to do a skip steps.
• 52:51
  [SPEAKER_00]: They think, oh, I'm going to wake up tomorrow, you know, how many clippers, how many clippers can I hire to find that right clip that's going to go viral and then tomorrow, I wake up and I'm going to be a monster.
• 53:04
  [SPEAKER_00]: That's not how it works.
• 53:05
  [SPEAKER_00]: Not for staying power.
• 53:07
  [SPEAKER_00]: You could become go viral and you will be famous for a week.
• 53:11
  [SPEAKER_00]: But are you trying to build staying power?
• 53:14
  [SPEAKER_00]: And that's beyond a viral moment.
• 53:17
  [SPEAKER_00]: Right?
• 53:17
  [SPEAKER_00]: So building those relationships takes time.
• 53:21
  [SPEAKER_00]: It takes energy and consistency.
• 53:24
  [SPEAKER_00]: But you know, I'm still, whatever, what you did when I met you, I'm still having to do that 13 years in.
• 53:32
  [SPEAKER_00]: It never stops.
• 53:34
  [SPEAKER_00]: It never stops.
• 53:36
  [SPEAKER_00]: You have to keep going.
• 53:37
  [SPEAKER_00]: So you're on the right path.
• 53:38
  [SPEAKER_00]: You're doing it the right way.
• 53:40
  [SPEAKER_02]: Right.
• 53:40
  [SPEAKER_02]: And then also too, you know, for us like, I do see that the way how we've grown, we were able to get people that we all know.
• 53:49
  [SPEAKER_02]: What's one of the strategies that people like for us, for example, or anybody else that's out there, to be able to start getting connected with the celebrities, start getting connected with influencers, like what's usually like the process?
• 54:03
  [SPEAKER_02]: Do you got to find their PR agent?
• 54:05
  [SPEAKER_02]: Do you got to go to these different, you know, tour stops or whatever the case may be?
• 54:11
  [SPEAKER_02]: How does that typically look like to be able to build relationships with those kind of people?
• 54:16
  [SPEAKER_00]: Yeah, you gotta keep me in now.
• 54:18
  [SPEAKER_00]: So this is the thing, you don't know who knows who in those rooms.
• 54:21
  [SPEAKER_00]: Somebody in that room is connected to somebody you're trying to get to.
• 54:24
  [SPEAKER_00]: Yeah.
• 54:25
  [SPEAKER_00]: You got one of two ways, and to make it.
• 54:29
  [SPEAKER_00]: One way is to pay your way.
• 54:32
  [SPEAKER_02]: Mm.
• 54:33
  [SPEAKER_00]: You can drop 100, get Cardi in here.
• 54:38
  [SPEAKER_00]: Second way is to serve your way.
• 54:41
  [SPEAKER_00]: You can show up everywhere, Cardi's at, get to know her team.
• 54:47
  [SPEAKER_00]: Show up and continue to be consistent, help her carry her weeks, help her with this, as I stated, you know, it's all about at the end of the day, you can serve your way out, you pay your way.
• 54:59
  [SPEAKER_00]: So I don't know.
• 55:00
  [SPEAKER_00]: It depends.
• 55:00
  [SPEAKER_00]: If you have the sponsors, if you have the money, where you can go and just drop 100 dial, to get Cardi to come in and do an interview, or you can just continue to serve and that takes a little bit more time.
• 55:14
  [SPEAKER_00]: but building that relationship.
• 55:17
  [SPEAKER_00]: Now, I'm going out, you continue to go out, yes.
• 55:21
  [SPEAKER_00]: When you go out though, you do not want to be seen as a groupie.
• 55:26
  [SPEAKER_00]: So you got to also set yourself apart from that, right?
• 55:29
  [SPEAKER_00]: And then when you do get those opportunities for you guys in particular, you guys are a podcast.
• 55:34
  [SPEAKER_00]: So if I were you, I would be applying for media access to all of the major awards shows and events, BETs, the essence, the Grammys, the SPs, that this and that I would be getting media passes for all of those things.
• 55:54
  [SPEAKER_00]: And when you're there though, you need to be alone.
• 55:56
  [SPEAKER_00]: Don't go there and play around and make sure the question that you're going to ask is going to be a question that is going to be memorable.
• 56:05
  [SPEAKER_00]: One of the worst things in the world is for somebody that finally get that opportunity.
• 56:10
  [SPEAKER_00]: They get up and they get that one chance to interview Barack and Barack is stopping and he sees you.
• 56:15
  [SPEAKER_00]: He connects eyes and he says, look how I'm going to give you that interview.
• 56:18
  [SPEAKER_00]: And you ask the craziest question ever.
• 56:22
  [SPEAKER_00]: and you lose that opportunity.
• 56:25
  [SPEAKER_00]: You gotta be on, you always have to be ready.
• 56:28
  [SPEAKER_00]: So again, I think for someone like yourself is the determining if you wanna pay, if you wanna serve.
• 56:37
  [SPEAKER_02]: Right.
• 56:38
  [SPEAKER_00]: And if you wanna serve, do it with enough integrity that does not degrade yourself to be a groupie because nobody respects a groupie.
• 56:46
  [SPEAKER_00]: Groupie never really ever gets in.
• 56:50
  [SPEAKER_00]: ever.
• 56:52
  [SPEAKER_00]: And then making sure you stay on and you're always ready.
• 56:57
  [SPEAKER_00]: Stay ready.
• 56:59
  [SPEAKER_02]: And then what kind of makes any time you're applying to these big, you know, award shows like what makes your application and what makes that email, what makes it stand out, but all right, cool, you know what, it's not too wordy, it's something that I'm actually going to accept or even look, look forward to giving a shot.
• 57:18
  [SPEAKER_00]: Make sure you're socials and your websites are up to
• 57:28
  [SPEAKER_00]: The biggest thing that I've advised my staff to look for is, first of all, if I've never heard of the platform before, do they look?
• 57:36
  [SPEAKER_00]: legitimate on a solid with is the following look like go to their website is it is it a real website do they have real posts are they really I do the work don't think you just going to show up because right and then the other piece of it is is make sure you check your grammar that it makes sense and then you follow all of the instructions because when they when you're submitting for major media opportunities.
• 58:02
  [SPEAKER_00]: They look for one missing on your submission to be able to say, oh, because you got to keep in mind, you're competing against so many others that's out there, right?
• 58:11
  [SPEAKER_00]: And then lastly, it's much as possible.
• 58:14
  [SPEAKER_00]: Try to network.
• 58:15
  [SPEAKER_00]: Try as much as possible to network with the communications leads of these different organizations, because they will be the ones that would end up having to say that final year or nay.
• 58:26
  [SPEAKER_00]: I can't express how many times the names come across my desk and they're not from a major outlet, but I like them.
• 58:33
  [SPEAKER_00]: We just had the podcast on it and it was several media outlets that are not major, but I like them and so when my staff brought them to my desk, I immediately said, yeah, let her in, let him in, let them in, no I don't know this one, not the last time I had them, they didn't deliver, no last time I saw them, they were rude, telling you, that's how it works.
• 58:59
  [SPEAKER_02]: And then what, I have two questions for you, I kind of know you got some good.
• 59:02
  [SPEAKER_02]: When it comes to networking, right?
• 59:04
  [SPEAKER_02]: A lot of us entrepreneurs very going out to these events, we, you know, we going to the masterminds, like, what's one of the best networking tips?
• 59:11
  [SPEAKER_02]: Because one of the things I feel like I struggle in and probably could get better at is building solid nurture relationships, like, how do you like nurture a relationship over time to be able to keep building and actually, you know, get that connection going.
• 59:28
  [SPEAKER_00]: It's the follow-up, right?
• 59:30
  [SPEAKER_00]: We all really busy.
• 59:31
  [SPEAKER_00]: So nobody's expecting that you're going to be on the phone talking to somebody every week, right?
• 59:35
  [SPEAKER_00]: But make sure every now and then you see a more social media, you know, dropping a couple of lines with them that you see them out again.
• 59:43
  [SPEAKER_00]: Hey, you remember how things going, you know, try to remember a little things about who's a dog, it was a cat that they just moved here to, are they newly engaged or whatever the case might be?
• 59:53
  [SPEAKER_00]: try to build that connection with those individuals and then when you see them keep that as you know that point there are going to be some people though that you may end up building that friendship with where you do end up having those conversations more frequently.
• 1:00:10
  [SPEAKER_00]: But the biggest thing is the follow-up.
• 1:00:13
  [SPEAKER_00]: You meet some really amazing people, and you had a great time, and you took a selfie, and that was it.
• 1:00:20
  [SPEAKER_00]: I will tell you, for instance, I... A journalist, she's in a ward when he... A journalist.
• 1:00:28
  [SPEAKER_00]: And she and I aren't friends.
• 1:00:31
  [SPEAKER_00]: Um, but we'll see each other out from time to time on carpets and things in a nature and we're very We're very likable and friendly to each other.
• 1:00:40
  [SPEAKER_00]: But what did she do?
• 1:00:41
  [SPEAKER_00]: She stopped on my birthday and called me.
• 1:00:44
  [SPEAKER_00]: We had a conversation and then she posted this great Post for me and that it up.
• 1:00:50
  [SPEAKER_00]: These are things that it does.
• 1:00:52
  [SPEAKER_00]: No, we don't talk every day.
• 1:00:54
  [SPEAKER_00]: It's not an ongoing situation, but it makes me feel favorable.
• 1:00:58
  [SPEAKER_00]: It's little things like that, someone else called that I spoke into maybe twice before and they're like, singing happy birthday.
• 1:01:05
  [SPEAKER_00]: It's little stuff like you see these things on social.
• 1:01:08
  [SPEAKER_00]: It's not how hard it is to say, happy birthday, right?
• 1:01:12
  [SPEAKER_00]: So that's how it goes.
• 1:01:14
  [SPEAKER_00]: And not just happy birthday, where you just posted on Facebook like everybody else.
• 1:01:18
  [SPEAKER_00]: We're taking that one step out and do a little bit of extra.
• 1:01:22
  [SPEAKER_01]: On one podcast, you had said being a being book smart and a street smart is that it's unbreakable.
• 1:01:31
  [SPEAKER_01]: So what is this situation or a scenario where being street smart played a role in to whether it had been getting a deal, getting a client or however it played in business for you?
• 1:01:52
  [SPEAKER_00]: Like, street smarts is nothing more than emotional intelligence.
• 1:01:59
  [SPEAKER_00]: When you understand the streets, that means that you understand people, you watch their body language.
• 1:02:07
  [SPEAKER_00]: You watch was not being said.
• 1:02:10
  [SPEAKER_00]: You pay attention to the room.
• 1:02:14
  [SPEAKER_00]: And you're a very observant of your surroundings, right?
• 1:02:19
  [SPEAKER_00]: That's everything in business to me.
• 1:02:22
  [SPEAKER_00]: That's how you determine, that's how you determine if it's going to, if it's a deal that you should even engage in, right?
• 1:02:35
  [SPEAKER_00]: See, when you are street smart, you pay attention to those cues.
• 1:02:42
  [SPEAKER_00]: Being book smart is when you do the right level of research.
• 1:02:52
  [SPEAKER_00]: and not know the person sitting across for me.
• 1:02:56
  [SPEAKER_00]: I'm gonna know everything about them.
• 1:02:58
  [SPEAKER_00]: The ends, the outs, the things that keep them up at night, the things that will make their life easier.
• 1:03:04
  [SPEAKER_00]: And it is my job to be the solution to the things that keep them up at night.
• 1:03:11
  [SPEAKER_00]: And if you can provide that, you can walk away from the table with whatever you want.
• 1:03:18
  [SPEAKER_00]: But you can't do that if you don't know what they need.
• 1:03:22
  [SPEAKER_00]: Right.
• 1:03:23
  [SPEAKER_00]: So if you can combine street smarts with book smarts, you can type walk away within entire table.
• 1:03:32
  [SPEAKER_01]: Yeah, that makes a lot of sense definitely being able to read a person is like, especially adding negotiate and table is very, very, it's like really important.
• 1:03:42
  [SPEAKER_01]: I also wanted to ask you, you know,
• 1:03:45
  [SPEAKER_01]: How is your relationship with like media outlets, blogs and things like that, you know, especially like, you know, you might have might want to put a good campaign out for a client, like how powerful are those relationships and like, where do you like go out and meet these people who operate these these blogs sites, these media platforms, where there's like a highly wouldn't like shade or whatever it is.
• 1:04:08
  [SPEAKER_00]: Oh, my relationships with very bad.
• 1:04:11
  [SPEAKER_00]: Yeah, it's very strong.
• 1:04:14
  [SPEAKER_00]: And you meet them going out.
• 1:04:16
  [SPEAKER_00]: Like we talked about before, you got to get out, you got a network, you got to really, you know, networking has to be part of your job.
• 1:04:24
  [SPEAKER_00]: When you're an entrepreneur, that needs to be part of your job description.
• 1:04:28
  [SPEAKER_00]: See, I'm by nature and introvert.
• 1:04:31
  [SPEAKER_00]: And so, networking is a job for me.
• 1:04:35
  [SPEAKER_00]: I don't necessarily want to do it, but I have to do it, right?
• 1:04:41
  [SPEAKER_00]: So,
• 1:04:42
  [SPEAKER_00]: Relationships, the key, I can pick up the phone and call all those individuals that you just mentioned just now, but that that's not That didn't happen overnight that that's coming from times and times and you know, you and then also providing them with something See media outlets, they want to know that I need to get to know her too because she she can help me with x y z, she got the plug on this, she got the access to that.
• 1:05:09
  [SPEAKER_00]: So you
• 1:05:10
  [SPEAKER_00]: At the end of the day, Io, what do you bring to the table?
• 1:05:17
  [SPEAKER_00]: When you're talking about wanting to build relationships with these people, people are tired of folks just coming to take.
• 1:05:26
  [SPEAKER_00]: They want to know what am I going to get if I bring IO in is not only about IO is going to get X, Y, Z.
• 1:05:36
  [SPEAKER_00]: So you got to make sure that you make it known what you bring to the table.
• 1:05:42
  [SPEAKER_01]: That makes sense.
• 1:05:44
  [SPEAKER_01]: That makes sense.
• 1:05:46
  [SPEAKER_01]: Like the relationship is one thing, but having, you know, learn how to have that mutual benefit, you know, is also like really, really important.
• 1:05:55
  [SPEAKER_01]: So for like us, like, in our case, like, what would you advise us like, if we wanted to build that relationship with someone like, Shay Rung, I really wanna like, or all these other media platforms, like, what does that mean?
• 1:06:09
  [SPEAKER_00]: We'll be to benefit, but it's Shay Rung to build a relationship with you.
• 1:06:20
  [SPEAKER_01]: It could be, see, that's the tricky part, because it's like, they are media platforms.
• 1:06:25
  [SPEAKER_01]: So it's like, do they need more media, more press?
• 1:06:28
  [SPEAKER_00]: So again, remember, I just said something to you a few minutes ago, I said, there's street smarts and there's books smarts.
• 1:06:36
  [SPEAKER_00]: You need to research what do they need?
• 1:06:39
  [SPEAKER_00]: And what do you guys have that can solve that problem?
• 1:06:43
  [SPEAKER_00]: Each one of them may have a different need.
• 1:06:47
  [SPEAKER_00]: So you can't go to Hollywood and luck with the same proposition that you have for neighborhood, was it neighborhood?
• 1:06:55
  [SPEAKER_01]: Yeah.
• 1:06:56
  [SPEAKER_00]: Can't do it.
• 1:06:58
  [SPEAKER_00]: Each one has their own different needs.
• 1:07:00
  [SPEAKER_00]: Question is, what do you do for them in different spaces?
• 1:07:05
  [SPEAKER_00]: Most people, their biggest mistakes in business is that they're lazy.
• 1:07:10
  [SPEAKER_00]: They take one approach and they do a one size fits all.
• 1:07:15
  [SPEAKER_00]: and they'll just throw it out there to see which one yields a result.
• 1:07:19
  [SPEAKER_00]: Okay, so you sit it out the 10, maybe two, because you just threw it out there.
• 1:07:26
  [SPEAKER_00]: But imagine if you talk the time out to customize for all 10 of those, your hit rate is gonna be much higher.
• 1:07:33
  [SPEAKER_00]: But that requires you not to be lazy.
• 1:07:36
  [SPEAKER_00]: That is the difference between being successful and being mediocre.
• 1:07:45
  [SPEAKER_00]: It's a big, it takes that extra layer of work to get to that next layer, to be able to do that.
• 1:07:52
  [SPEAKER_00]: And that's one of the reasons why I am really big on.
• 1:07:55
  [SPEAKER_00]: I think that today, there's too many people out here that's saying they want to be a boss.
• 1:08:01
  [SPEAKER_00]: They want to be an entrepreneur.
• 1:08:03
  [SPEAKER_00]: And that's not really the best place for them.
• 1:08:06
  [SPEAKER_00]: It is nothing wrong with working a job.
• 1:08:15
  [SPEAKER_00]: income that can come in and take care of your family.
• 1:08:18
  [SPEAKER_00]: Everybody's not made to be an entrepreneur or a boss.
• 1:08:26
  [SPEAKER_00]: And it's nothing wrong with being really good at what you do for a company.
• 1:08:32
  [SPEAKER_00]: So I've got some thing I think that we have right now where people have removed the honor and work.
• 1:08:42
  [SPEAKER_00]: It's not the wrong with that.
• 1:08:44
  [SPEAKER_00]: So again, to answer your question, I think you have to do the work of research.
• 1:08:49
  [SPEAKER_00]: You have to dig in deep.
• 1:08:50
  [SPEAKER_00]: You gotta understand what it is that they need and what can you provide to them.
• 1:08:59
  [SPEAKER_01]: Yeah, not, you're 100% right, you're 100% right.
• 1:09:04
  [SPEAKER_02]: And then also one of the things that I definitely wanted to make sure we talk about was that you said your onboarding process for your clients any time that they come on.
• 1:09:13
  [SPEAKER_02]: I forgot where you call it.
• 1:09:14
  [SPEAKER_02]: You call it a...
• 1:09:16
  [SPEAKER_00]: a root canal.
• 1:09:17
  [SPEAKER_02]: A root canal session.
• 1:09:19
  [SPEAKER_02]: That root canal session is basically going deep diving into everything.
• 1:09:23
  [SPEAKER_02]: They were a child all the way going up until, you know, a current day.
• 1:09:28
  [SPEAKER_02]: What's the importance of doing a root canal with the new client that you're taking on?
• 1:09:32
  [SPEAKER_02]: Why would you want to do those kind of things?
• 1:09:35
  [SPEAKER_02]: And how important is it to know this thing, the things that you're asking them before you take them on as a client?
• 1:09:44
  [SPEAKER_00]: Well, I don't take on everybody, but that's number one, number two, the reason why the root canal sessions are so important is because how am I going to position them if I don't know them?
• 1:10:02
  [SPEAKER_00]: So I'm going back to what I just said that I owe a few minutes ago about people being lazy,
• 1:10:14
  [SPEAKER_00]: The reason why my agency is as successful as it is is because we take the area that the person most wants to run away from and hide and we create around that.
• 1:10:36
  [SPEAKER_00]: The way to get there is you have to push people to go deeper than they would naturally
• 1:10:44
  [SPEAKER_00]: So let me give an example.
• 1:10:47
  [SPEAKER_00]: At first glance, a person would say, okay, if I were pitching Io and Cody, of course, I'm gonna pitch motionless success.
• 1:10:56
  [SPEAKER_00]: That's an easy, lazy approach.
• 1:11:00
  [SPEAKER_00]: So if you got a publicist and she just said, okay, I'm gonna pitch Io and Cody on motionless success.
• 1:11:06
  [SPEAKER_00]: Ta-da-da-da-da, new podcast out, two young black men,
• 1:11:12
  [SPEAKER_00]: Would make sure any different than probably five million other podcasts out there, just by me saying that.
• 1:11:20
  [SPEAKER_00]: So guess how much media hits you gonna get?
• 1:11:23
  [SPEAKER_02]: Not much.
• 1:11:25
  [SPEAKER_00]: In order for me to be able to really get you to land, I gotta know what it is about you to make you totally different than everybody.
• 1:11:33
  [SPEAKER_00]: Everybody out here has that thing.
• 1:11:35
  [SPEAKER_00]: that makes them different than everybody else.
• 1:11:38
  [SPEAKER_00]: I owe you and Cody and I saying, there is something about you that is different.
• 1:11:43
  [SPEAKER_00]: And it's probably that thing that you would be the most ashamed to admit in this room at this particular moment.
• 1:11:50
  [SPEAKER_00]: And it's my job to pull it out of you and help you develop it and help you monetize it.
• 1:11:59
  [SPEAKER_00]: And then we build that and then from that, we can alley you that story over into,
• 1:12:04
  [SPEAKER_00]: And now today, he's working on motion assist that check him out at blah, blah, blah, blah, blah.
• 1:12:10
  [SPEAKER_00]: You gotta really get to know your client.
• 1:12:12
  [SPEAKER_00]: In order for you to be able to build campaigns, it's gonna stick and also in order for them to get to the front of the line fast.
• 1:12:21
  [SPEAKER_02]: And what's the typical goal when it comes to a person that wants to work with a PR?
• 1:12:25
  [SPEAKER_02]: Like they made up their mind, all right, who I want to work with a PR.
• 1:12:28
  [SPEAKER_02]: What's the typical goal like when they're launching these campaigns and working with U.S. as a service provider?
• 1:12:37
  [SPEAKER_00]: It's different.
• 1:12:38
  [SPEAKER_00]: So there's no typical goal.
• 1:12:39
  [SPEAKER_00]: Some people come to me because they just want to be famous.
• 1:12:42
  [SPEAKER_00]: Some people come to me because they have a product they want other people to know about.
• 1:12:47
  [SPEAKER_00]: Some people come to me because they're trying to leave a legacy before they're less dying breath.
• 1:12:52
  [SPEAKER_00]: I've had people do that.
• 1:12:55
  [SPEAKER_00]: Everybody's goal is different.
• 1:12:57
  [SPEAKER_00]: But the biggest thing is that most people want to increase their visibility.
• 1:13:01
  [SPEAKER_00]: They want more people to know that they or their product exists.
• 1:13:08
  [SPEAKER_01]: As they ever been in a situation where you know you was in a potential client, you wanted to work when you was like I might not take this person, I guess this is because even the person might be super controversial or it'll just have
• 1:13:25
  [SPEAKER_01]: Like, your business and age she's doing over time work.
• 1:13:29
  [SPEAKER_01]: Like, do you look into things like that or is it life?
• 1:13:32
  [SPEAKER_00]: Yeah, I look into, if there are people that I have declined or entities, but it's never because it's going to make me do more work on their controversial.
• 1:13:39
  [SPEAKER_00]: That's again a lazy approach, right?
• 1:13:42
  [SPEAKER_00]: But what I do, I'm a crisis manager.
• 1:13:45
  [SPEAKER_00]: So I'd lean into controversy.
• 1:13:47
  [SPEAKER_00]: So that wouldn't be the reason why I turned them away.
• 1:13:51
  [SPEAKER_00]: I happen to do more work.
• 1:13:53
  [SPEAKER_00]: I am an alpha female.
• 1:13:57
  [SPEAKER_00]: So there's no such thing as turning off work.
• 1:14:01
  [SPEAKER_00]: But I would turn down brands and entities that aren't aligned with my brand or if there's some type of ethical situation that doesn't reside with me.
• 1:14:17
  [SPEAKER_00]: Like I've had individuals come to my office and want me to do PR on their witchcraft business.
• 1:14:29
  [SPEAKER_00]: that doesn't align with my ethical values.
• 1:14:33
  [SPEAKER_00]: So I'm not, I don't care how much money you are from, I'm not interested.
• 1:14:39
  [SPEAKER_01]: And then yeah, I was going to add to, with AI nowadays, we got, well, we got a Google first, back then it was Google, which is crazy to say now, but now everybody's going on, you know, Chad G.P.T.
• 1:14:54
  [SPEAKER_01]: Claude, they're typing up people's names,
• 1:14:58
  [SPEAKER_01]: As a person in the PR industry, how big is search engines and things like that, making sure they pop up, saying that right things, and it's not negative.
• 1:15:13
  [SPEAKER_00]: Well, that's important.
• 1:15:15
  [SPEAKER_00]: That was even before chatGPT, right?
• 1:15:17
  [SPEAKER_00]: You know, just having a positive Google footprint and support and chatGPT only reports out what you feed it.
• 1:15:25
  [SPEAKER_00]: So I guarantee you, people have to realize if I would type in a certain thing and then Cody types this, I think you type in something.
• 1:15:33
  [SPEAKER_00]: The response may be different because of what we fed it.
• 1:15:39
  [SPEAKER_00]: But it's important, I think we all want to be known as that person.
• 1:15:47
  [SPEAKER_00]: Right.
• 1:15:47
  [SPEAKER_00]: That's our goal in life.
• 1:15:49
  [SPEAKER_00]: It's to leave being that person.
• 1:15:51
  [SPEAKER_00]: But I will tell you take the time to actually do the work.
• 1:15:55
  [SPEAKER_00]: I think what we find today in this generation.
• 1:15:57
  [SPEAKER_00]: Nobody wants to do the work.
• 1:15:59
  [SPEAKER_00]: I remember when I first ventured off and started my agency initially, I was angry at myself because I kept saying why did it take me so long to do this.
• 1:16:12
  [SPEAKER_00]: I should have been did it.
• 1:16:13
  [SPEAKER_00]: I was angry.
• 1:16:15
  [SPEAKER_00]: And now I look back on it and I realize that I started my business right on time.
• 1:16:22
  [SPEAKER_00]: I needed the time to learn.
• 1:16:25
  [SPEAKER_00]: I needed the time to grow.
• 1:16:28
  [SPEAKER_00]: I needed the mentorship.
• 1:16:30
  [SPEAKER_00]: I needed to work at a company and figure out how to do it the right way.
• 1:16:36
  [SPEAKER_00]: There are so many people out here today that's winging in.
• 1:16:43
  [SPEAKER_00]: Not from a bad, but they just don't know, right, and so it has helped my business become what it is today.
• 1:16:50
  [SPEAKER_00]: The reason why I can be as confident as I am.
• 1:16:52
  [SPEAKER_00]: I know what I'm talking about.
• 1:16:55
  [SPEAKER_00]: I've took a lot of the else.
• 1:16:57
  [SPEAKER_00]: I learned through that and I've learned from the best.
• 1:17:03
  [SPEAKER_00]: So, I don't regret my journey, and I think that people should take the time out to actually go and learn, stop waking up one day, and wanting to be the boss, and you don't know what you're talking about.
• 1:17:20
  [SPEAKER_00]: Take the time to learn, that's important.
• 1:17:25
  [SPEAKER_02]: And then also to like, if a person wanted to start their own agency,
• 1:17:30
  [SPEAKER_02]: Is there some kind of school you got to go to because it sounds like crisis management almost sounds like from what you've been explaining it almost sounds like therapists as well right because like you got to be that person is comfort you got to be that person that they trust you got to be that it's God and then your PR slash crisis manager
• 1:17:50
  [SPEAKER_02]: and then everything else right so like is there some kind of school and that you got to go to be able to you know do the things that you do right now is there any kind of like training programs or certifications that you got to get to be able to do what you do um there are however I want to make sure I clarify something um crisis management and public relations are two different skill sets I just though happen to be a publicist that is a crisis manager
• 1:18:16
  [SPEAKER_00]: But every publicist is not a crisis manager and every crisis manager is in a publicist.
• 1:18:20
  [SPEAKER_00]: So that's number one.
• 1:18:22
  [SPEAKER_00]: Number two, there are certifications and degrees and so forth, but my degrees aren't in public relations.
• 1:18:32
  [SPEAKER_00]: All right, and I'm probably the code is out here to do it.
• 1:18:37
  [SPEAKER_00]: It comes from experience.
• 1:18:39
  [SPEAKER_00]: It comes from a lot of mistakes.
• 1:18:41
  [SPEAKER_00]: It comes from a lot of else.
• 1:18:44
  [SPEAKER_00]: You have to take, in order to be good at crisis management, you have to have made a lot of mistakes during the other way.
• 1:18:54
  [SPEAKER_00]: You can always read books.
• 1:18:58
  [SPEAKER_00]: You can always have theory, but when you're in the middle of a crisis, you're not gonna, you're gonna have to be able to know what you know.
• 1:19:09
  [SPEAKER_00]: You're gonna have to have known what it is that you need to do.
• 1:19:13
  [SPEAKER_00]: So that's number one, and then in the public relations piece, I don't care how many books and startifications you get.
• 1:19:21
  [SPEAKER_00]: If you don't get out there and build those relationships, if people don't know you, if people don't trust and value your word, they're not going to pick up your phone call, they're not going to answer your email, and they're not going to let you in.
• 1:19:37
  [SPEAKER_00]: So there's no skipping the line.
• 1:19:40
  [SPEAKER_00]: You gotta do the work.
• 1:19:44
  [SPEAKER_01]: That's so true.
• 1:19:45
  [SPEAKER_01]: This was a really good one.
• 1:19:47
  [SPEAKER_01]: And then last thing I did want to say is like for people who are watching this and they're like, you know, it might be business owners, entrepreneurs, and they never seen the importance of having PR person, like, what would you have to say to them, like, because this is clearly is very important, but some people might have not seen how valuable it
• 1:20:15
  [SPEAKER_00]: I wouldn't, I don't sell my services.
• 1:20:20
  [SPEAKER_00]: They called me, I don't call them.
• 1:20:21
  [SPEAKER_00]: I don't do cold calls, I don't reach out.
• 1:20:25
  [SPEAKER_00]: They call me when they meet me, they call me, they find me, they ask for the best, and they call me.
• 1:20:32
  [SPEAKER_00]: I don't see public relations isn't something that I can go off and sell you and convince you.
• 1:20:41
  [SPEAKER_00]: You have to know that you need that.
• 1:20:44
  [SPEAKER_00]: And when you say I need it, then you try to figure out who provides the services that you need.
• 1:20:51
  [SPEAKER_00]: Me trying to convince somebody to go off and pay this retainer every month for something that they're not looking for is not going to work.
• 1:20:59
  [SPEAKER_01]: Mm-hmm.
• 1:21:00
  [SPEAKER_00]: That's why cold calls for PR are never works.
• 1:21:03
  [SPEAKER_01]: So just a last question before we wrap up, like bringing on clients and having them on a retainer, like, how does that work?
• 1:21:11
  [SPEAKER_01]: And then what is like not the guarantee but like the results that they get?
• 1:21:16
  [SPEAKER_01]: Like let's say some people, you know, they might go whole year and might not get into any conflicts or anything.
• 1:21:21
  [SPEAKER_01]: So like what can they expect to get having a PR person?
• 1:21:27
  [SPEAKER_00]: Well, you wouldn't retain me because you're worried about conflicts, right?
• 1:21:35
  [SPEAKER_00]: You retain us because you want visibility to your brand.
• 1:21:39
  [SPEAKER_00]: And one thing is for certain, there's no PR company that can guarantee anything, but you should have some things happening.
• 1:21:47
  [SPEAKER_00]: And if you're not seeing any motion and you're not getting placements and you're not seeing any change in your brand in the first 45 days, you probably need to exercise your left.
• 1:21:58
  [SPEAKER_00]: Now, the question, though, also is for you, what are you providing?
• 1:22:02
  [SPEAKER_00]: Like, are you providing them what they need?
• 1:22:04
  [SPEAKER_00]: Do you really have a product of service that is fully structured?
• 1:22:10
  [SPEAKER_00]: Like, you gotta ask yourself, are you ready for PR?
• 1:22:13
  [SPEAKER_00]: Everybody isn't ready for public relations.
• 1:22:16
  [SPEAKER_00]: You got to make sure that you're ready, that you have a strong product in service.
• 1:22:20
  [SPEAKER_00]: And number two, you got to make sure you have enough cash flow to still continue to support that.
• 1:22:26
  [SPEAKER_00]: So you may have a great product in service, but you may not have the money to pay it yet.
• 1:22:30
  [SPEAKER_00]: And that's okay, right?
• 1:22:32
  [SPEAKER_00]: So you want to make sure you have a consistent cash flow in order to maintain that.
• 1:22:37
  [SPEAKER_01]: us.
• 1:22:38
  [SPEAKER_01]: That makes a lot of sense.
• 1:22:41
  [SPEAKER_01]: At one point, we had, we actually, a smarter from a PR team reached out to us and it was, I forgot, situation, but basically a guy, he's a well-known figure, not going to say his name, but like he got into something with his wife and he ended up looking bad all over the internet.
• 1:22:57
  [SPEAKER_01]: So they reached out to us to have him on the platform.
• 1:23:01
  [SPEAKER_01]: It was kind of weird situation for us because we used to be like, we like, you know, okay, yeah, he, you know, he's in the situation with wife, he's going to be go battles.
• 1:23:13
  [SPEAKER_01]: But essentially, she wanted us to just do it all for the relationship or things like that.
• 1:23:20
  [SPEAKER_01]: And it's something that we ended up just turning down.
• 1:23:23
  [SPEAKER_01]: But I kind of see where she was doing her job as a PR person to try to help improve his image.
• 1:23:33
  [SPEAKER_00]: And that's what we're supposed to do.
• 1:23:43
  [SPEAKER_02]: At the time, we were kind of still early in the phase.
• 1:23:47
  [SPEAKER_02]: I think he was going through some kind of messy situation with his lady.
• 1:23:54
  [SPEAKER_02]: She went out and she had all bunch of stuff going on.
• 1:23:57
  [SPEAKER_02]: They had businesses that was involved.
• 1:23:59
  [SPEAKER_02]: A lot of money involved.
• 1:24:01
  [SPEAKER_02]: So it was almost like...
• 1:24:03
  [SPEAKER_02]: a chance for him to air out his point of view, you know.
• 1:24:07
  [SPEAKER_02]: And at the time, he like, oh, he's on my education.
• 1:24:09
  [SPEAKER_01]: If I miss his money, this ain't the place for that, you know.
• 1:24:13
  [SPEAKER_02]: So eventually, we ended up not running with the opportunity.
• 1:24:18
  [SPEAKER_00]: Um, do you agree?
• 1:24:19
  [SPEAKER_02]: don't think so.
• 1:24:20
  [SPEAKER_00]: Okay.
• 1:24:21
  [SPEAKER_02]: I think honestly that would probably have been a learn and lesson from us in our perspective.
• 1:24:26
  [SPEAKER_02]: So we probably could have framed it as like, all right, cool, this is the opportunity for us to learn because yeah, it was businesses involved.
• 1:24:32
  [SPEAKER_02]: There was a lot of money involved as well.
• 1:24:33
  [SPEAKER_02]: So it's like we could have framed it in a way like that.
• 1:24:36
  [SPEAKER_00]: Yeah, I think you got to realize in business, there's going to be your peaks in your valleys.
• 1:24:41
  [SPEAKER_02]: Mm-hmm.
• 1:24:42
  [SPEAKER_00]: There's risks.
• 1:24:44
  [SPEAKER_00]: You learn the most from your business
• 1:24:48
  [SPEAKER_00]: They've gone through something, I don't want anybody to be a coach, a leader, a mentor, anything to me that hasn't gone through anything.
• 1:24:56
  [SPEAKER_00]: If you just all you know is how to win and you never lost, you really haven't gone through the full cycle of running a business or relationship.
• 1:25:06
  [SPEAKER_00]: Like for this, I tell people this all the time.
• 1:25:07
  [SPEAKER_00]: You couldn't be a marital therapist or counselor for me.
• 1:25:14
  [SPEAKER_00]: If you've never gone through the full cycle of being married, I want someone that has, like, first of all, don't be single and talk about you going, you're gonna cancel me, okay, that's number one.
• 1:25:25
  [SPEAKER_00]: But number two, I would want somebody that's been married that has gone through a divorce and remarried.
• 1:25:33
  [SPEAKER_00]: This is for me.
• 1:25:35
  [SPEAKER_00]: And the reason why I say that is because you know the cycle of what it takes to get married,
• 1:25:44
  [SPEAKER_00]: of what happens when it's time for divorce.
• 1:25:47
  [SPEAKER_00]: You know what it's like to go through the divorce.
• 1:25:51
  [SPEAKER_00]: You would be able to mentor me after the divorce.
• 1:25:56
  [SPEAKER_00]: And then you can actually teach me how to get back out there and potentially get remarried.
• 1:26:01
  [SPEAKER_00]: And the things I shouldn't do the second go around.
• 1:26:05
  [SPEAKER_00]: If you can't, if you haven't gone through the full life cycle of that, you can't teach me anything.
• 1:26:10
  [SPEAKER_00]: I don't want to talk to you.
• 1:26:13
  [SPEAKER_00]: because you're going to be very biased.
• 1:26:16
  [SPEAKER_00]: So I personally think that, and that's one of the things when we talked about earlier a coinology.
• 1:26:22
  [SPEAKER_00]: For me, it's about talking to people who've had hard-knot lives, people who went against the grain, people who had challenges and struggles, and they became extremely successful, because that is where you learn.
• 1:26:38
  [SPEAKER_00]: That's how you really learn how to do this thing.
• 1:26:43
  [SPEAKER_00]: Some people look up into success, but the people who are really, really doing that thing have went through the cycles.
• 1:26:56
  [SPEAKER_00]: They've lost and they got it back again.
• 1:26:58
  [SPEAKER_02]: Right.
• 1:26:59
  [SPEAKER_02]: Right.
• 1:27:00
  [SPEAKER_02]: One last question to close off because right now at this point, you know, we've been getting much bigger.
• 1:27:06
  [SPEAKER_02]: Our influence has been growing as places where we're going like, they're like, this year, this year podcast and people are recognizing our face in the public.
• 1:27:15
  [SPEAKER_02]: How do we protect ourselves like when we out in the streets, you know, in the public?
• 1:27:20
  [SPEAKER_02]: I, you know, it might be strangers.
• 1:27:22
  [SPEAKER_02]: People that might know you.
• 1:27:23
  [SPEAKER_02]: They may have ill intent.
• 1:27:25
  [SPEAKER_02]: Um, like, how do you, how do we actually, like, stay in, like, I cool friendly mode, but also, like, protecting yourself as well.
• 1:27:34
  [SPEAKER_02]: Like, what some advice that you, I give to people that's building their influence and they're going out in the public.
• 1:27:40
  [SPEAKER_00]: He's about physical protection.
• 1:27:41
  [SPEAKER_02]: I'm not that, I mean, but like, if that is a, not, I'm a good thing.
• 1:27:46
  [SPEAKER_02]: But like, like, how do you protect yourself like when you're outside in the street and people see you online, they know who you are.
• 1:27:53
  [SPEAKER_02]: Some people might not like you, some people may love you, like, how do you handle, you know, being out in the public?
• 1:27:59
  [SPEAKER_00]: I'm not, like, you're never gonna know where I'm gonna be until after I'm gone.
• 1:28:06
  [SPEAKER_00]: So one thing I would tell you is, don't broadcast where you're going to be.
• 1:28:13
  [SPEAKER_00]: Don't always show up the same way every time.
• 1:28:17
  [SPEAKER_00]: Maybe this time I park over here, maybe I'm going in through this way.
• 1:28:20
  [SPEAKER_00]: Don't go anywhere by yourself, right?
• 1:28:26
  [SPEAKER_00]: And always be aware of who's around you, the closest.
• 1:28:30
  [SPEAKER_00]: So what I found in most crisis and most cases, the most issues, it's always the person that's closest to you that leaks it.
• 1:28:39
  [SPEAKER_00]: So be very, very careful those that you keep around you.
• 1:28:42
  [SPEAKER_00]: That's going to be so important because that is where your Judas is.
• 1:28:50
  [SPEAKER_00]: So most robbery, most murders, if you notice, most of the things you're seeing online and so forth, now most setups, it comes from inside.
• 1:28:59
  [SPEAKER_00]: Sure, if you went back and asked, Diddy, do he everything Cassie was going to be his downfall?
• 1:29:04
  [SPEAKER_00]: Absolutely not.
• 1:29:07
  [SPEAKER_00]: So, the more you guys continue to grow, you just have to be wise beyond your years about what you choose to share and what you choose to do and who you choose to do those things with.
• 1:29:36
  [SPEAKER_00]: where I was really hurt in business.
• 1:29:38
  [SPEAKER_00]: And I remember talking to a counselor about, you know, is this person gonna be just like them?
• 1:29:44
  [SPEAKER_00]: Are they gonna do the same thing to me?
• 1:29:45
  [SPEAKER_00]: That, that, that, that, that, that, that.
• 1:29:47
  [SPEAKER_00]: And like this, I can never promise you Ebony that you are never gonna be portrayed again because you are.
• 1:29:55
  [SPEAKER_00]: But guess what?
• 1:29:57
  [SPEAKER_00]: You survived and you'll survive again.
• 1:30:01
  [SPEAKER_00]: It's part of this game.
• 1:30:03
  [SPEAKER_00]: This game.
• 1:30:04
  [SPEAKER_00]: is part of it.
• 1:30:06
  [SPEAKER_00]: You can't skip it.
• 1:30:07
  [SPEAKER_00]: You just got to be able to be nimble and to be ready to learn.
• 1:30:13
  [SPEAKER_00]: If they get you that one time, you learn and you got to go and edit again.
• 1:30:18
  [SPEAKER_00]: Like there's, I hate to say it code, I wish I could tell you these are the 10 things that you can do to never ever get hurt.
• 1:30:26
  [SPEAKER_00]: But that's not, that's not life.
• 1:30:29
  [SPEAKER_00]: It's part
• 1:30:36
  [SPEAKER_00]: and it hurts at the moment, but when you look back over, you're like, damn I, you know, I remember when I learned this, that that straight came from that, that's part of it, it's the part of life.
• 1:30:49
  [SPEAKER_00]: So I wish I could say, you know what I mean?
• 1:30:53
  [SPEAKER_00]: This is the goal, this is the, this is the book.
• 1:30:59
  [SPEAKER_00]: But then I will be taking away what life is all about for you.
• 1:31:04
  [SPEAKER_00]: Your journey is going to be different than his journey, right?
• 1:31:08
  [SPEAKER_00]: But it's going to, and I guarantee you, the person that you, the two people that you guys are today will not be the same in 10 years.
• 1:31:15
  [SPEAKER_00]: You guys are going to be different people.
• 1:31:16
  [SPEAKER_00]: So the things that the decisions that you make today won't be the same, you won't even decide.
• 1:31:21
  [SPEAKER_00]: Your political views may not even be the same in 10 years.
• 1:31:26
  [SPEAKER_00]: Things change.
• 1:31:27
  [SPEAKER_01]: Yeah.
• 1:31:29
  [SPEAKER_01]: This is good, this is good, this is good, definitely.
• 1:31:32
  [SPEAKER_01]: Is there anything else that you want to leave the people watching this right now?
• 1:31:36
  [SPEAKER_01]: Like anything you got coming up, any event, so anything, you know, you just want to share?
• 1:31:41
  [SPEAKER_00]: You know, you guys can check us out.
• 1:31:43
  [SPEAKER_00]: We are working on our seven season, coinology.
• 1:31:49
  [SPEAKER_00]: So definitely check us out where everywhere, where podcasts, airs, and just keep looking out for EPI media group.
• 1:31:58
  [SPEAKER_02]: Yeah, nice, nice, nice, nice.
• 1:32:01
  [SPEAKER_02]: I enjoyed today's podcast.
• 1:32:03
  [SPEAKER_01]: It was a little bit different from usual, but I definitely enjoyed today's podcast.
• 1:32:09
  [SPEAKER_02]: Go ahead, anything you want to share?
• 1:32:12
  [SPEAKER_01]: Nah, this was a really good one.
• 1:32:15
  [SPEAKER_01]: You know, we kind of see how things work on the back and other PR side.
• 1:32:18
  [SPEAKER_01]: So it was really interesting.
• 1:32:20
  [SPEAKER_01]: I learned a lot.
• 1:32:21
  [SPEAKER_01]: I sure did too.
• 1:32:22
  [SPEAKER_01]: It was a pleasure having you on Ebony.
• 1:32:24
  [SPEAKER_00]: Thank you for having me.
• 1:32:24
  [SPEAKER_02]: Thank you for coming through, yes.
• 1:32:26
  [SPEAKER_02]: It was good.
• 1:32:27
  [SPEAKER_02]: I agree.
• 1:32:28
  [SPEAKER_02]: So listen guys, comment, like, comment, share and subscribe.
• 1:32:31
  [SPEAKER_02]: This was another podcast emotion in success.
• 1:32:33
  [SPEAKER_02]: And I'll check you guys out on the next one.
• 1:32:35
  [SPEAKER_02]: Peace.