WNBA Women's Sports Sunday is MASSIVE FAILURE for ESPN
ESPN has dedicated Sunday nights during the summer...to showcasing the WNBA and NWSL. Three weeks into this experiment...and the WNBA has been a massive ratings failure for ESPN. We reveal and react to WNBA ratings on ESPN...and compare WNBA ratings to Sunday Night Baseball.
We explain why the WNBA is a financial success for ESPN...while highlighting how this is another example of the WNBA operating as a charity instead of a business. We also question whether ESPN is failing the WNBA...or if the WNBA is failing ESPN.
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The skinny
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