Latest / Can We Have Your Attention?
When Brands Go Viral
Claire Coady and James Wickham discuss what happens when brands become news. From the Kit Kat heist to Nutella in space to McDonald’s CEO attempting to eat a burger like a human, Claire breaks down what happens in the marketing teams, while James picks up what happens in the newsrooms. What goes through a brand teams’ minds? What do journalists think? And when is it ever really news?
Mentioned in the show:
McDonald’s CEO Went Viral. Now He Has to Win Back Customers | WSJ https://youtu.be/rZxnFI2OW9k?si=au3QAkZUI4lu6tfx
The Great KitKat Heist–Truckload of Formula 1 KitKats Stolen…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.