Latest / The DEX Show: A Show for IT Change Makers / The past, present, and future of the XLA w/ Neil Keating
Transcript
- 0:01Welcome it, change makers to the deck Show with Tim Flower and Tom McGraw.
- 0:07Let's get into it. Hello, everybody, welcome to your deck show.
- 0:12I'm Tom McGraw, joined us ever by Tim Flower. Tim, so
- 0:15you were just saying earlier of it, your your house is a little delayed
- 0:19if listeners don't overseeing the building. The construction of a very beautiful new home.
- 0:26What is the main what is the main cause of it delayed him?
- 0:28Yeah, So it's a it's a really nice timber frame. It's a barn
- 0:32style post and beam. So it's a little more complicated. It's a bit
- 0:36of a like our work environment, it's a bit of a hybrid some traditional
- 0:39plus some ancient kind of building techniques. And because of that, you know,
- 0:44there's just some inherent delays with construction and supply chain, sighting gets delayed,
- 0:50electrical, all the all the things you rely on. The very first
- 0:54thing I did has been a year build process. The very first thing I
- 0:56did was order appliances, and I just heard that they are in so at
- 1:00least that's some good news. Oh yeah, getting there, getting there well,
- 1:03Speaking of renovations, listen, one of our favorite collaborators, not only
- 1:07on the Deck show, but next think in general is definitely a LA Colab.
- 1:14And of course we've had previous XLA Colab CEO, Alan Announcey's been on
- 1:19this show a couple of times, a couple of great episodes of Alan.
- 1:22Always enjoy speaking to him. But today we're welcoming Alan's successor, Neil Keating
- 1:29to the show. High Neil, how's it going? Oh? Good?
- 1:30Thank you? Yeah, nice to be here, Nice to see you,
- 1:33bas aweful to have you. And I'm listening. We're going to hear a
- 1:36bit about XLA Colab and its new name and it's it's general evolution in just
- 1:42a minute. But first of all, I reckon if you could begin by
- 1:45introducing yourself, please, Neil, so our listeners hear a bit about you.
- 1:49Yeah, sure, Well, Hi everybody. My names Neil Keating.
- 1:53I've been running a company called bright Horse for many years. Bright Horse are
- 2:00entrenched in the experienced management world. So we've been doing experienced management x LAS
- 2:06since probably about two thousand and seventeen, and we do it. We do
- 2:10experience management in sort of three ways. We do education, we do consultancy,
- 2:15and we do technology. We work with partners like yourselves, that next
- 2:19thing as well. So that's what we've been doing for you for quite a
- 2:23few years now. And I'm sure we'll come onto him in a minute.
- 2:24But yes, we've now had an opportunity to expand, and we've taken over
- 2:30x LA Colab as well. I see, so I didn't realize. So
- 2:34xcel Collab has now come under the bright Horse. Is that approximately right now?
- 2:39You few of you combined into war, so nearly. So what we
- 2:45what we've actually done is we've set up a new company called Experienced Collab,
- 2:51and so we still have bright Horse. Bright Horse remains independent from this,
- 2:54but we have a new company called Experienced Collab, and that's acquired Xcela Colab.
- 3:00And the rationale for that really is that partly, I've been working with
- 3:04XLA Colab for years. I've known Alan for years, I've known Bill for
- 3:07years, and I've known Lisa for years. There were the three founders of
- 3:10Excela Colab, and I've collaborated with them on the education I've worked with them
- 3:15on consulting projects. So we've been working together for a long time. And
- 3:21I guess we just liked we liked what they were doing, we liked the
- 3:23work that where the education and the consulting and all those products were coming from.
- 3:29So we acquired it, but we bought it under a new entity because
- 3:32we licensed the education across globally. So the idea being that Experienced Collab is
- 3:39a experience education and consulting company that licenses education consulting products throughout the world.
- 3:47And so now we have some global partners coming on board. We've just taken
- 3:52over some of the work that Alan, Bill and Lisa have been doing,
- 3:54and we're just expanding the opportunities to support our global network so that more and
- 4:00more XLAS, more and more XLA Education can get to more and more companies
- 4:03throughout the world. Really, um, Alan, Alan Bill and Lisa,
- 4:08by the way, aren't completely leaving. They remain board advisors to the new
- 4:11co, so they are still around us. Still speak to them every week,
- 4:15so I'm sure you can get Alan back on the shirt at some point
- 4:17as well. So yeah, we will excellent, excellent, that sounds very
- 4:23good. I mean, obviously, um um XLA Collab has been a principal
- 4:28innovator and thought leader in the experience base kind of really outside of its kind
- 4:32of contributions to it, to its customer base. Um, not least I
- 4:38believe, correct me if I'm wrong, Neil for coining the term XLA in
- 4:42the first place. Um, So, I'll be interested to get your view.
- 4:46And obviously you've got you know, long experience in the industry in general
- 4:50of where the industry is currently at in general and how XLA has become this
- 4:57quite dominant concept more broadly speaking than it was maybe just three four years ago.
- 5:02Yeah. Sure, I mean it's certainly you know, since Alan and
- 5:08I and Bill and Lisa we started out with xlays. I think actually the
- 5:11word x LA was coined before this. To be fair toward us, I
- 5:15don't think any of us really coined the term, but it's been it's been
- 5:18Alan and co and our support in the UK that's been really pushing XLAS for
- 5:26the last four or five years, if not longer, and I guess it's
- 5:29quite impressive. I think where that's got to the truth is the market is
- 5:33still quite immature. So this is not a mature, modern, mature market
- 5:40that everyone is knowing exactly what to do and how to do it. And
- 5:43that's why the education becomes so vital here because it's about teaching people the different
- 5:47variants how you get started and what you do. But it is impressive how
- 5:51the market has grown since we've been doing it. It's grown tremendously over the
- 5:56last five years, and now it is still on the agenda single CIO.
- 6:00You read all the Gardner reports, you read the Forester reports, and it's
- 6:03quite clear that every CIO recognize is that delivering good experience management is key to
- 6:11actually it performing well. So there's no doubt that, even though it's still
- 6:15an immature market, that it has now entered what we call the experience economy.
- 6:20Again, that's not phrase we came up with particularly, that was two
- 6:24people in America's a book called Welcome to the Experience Economy, I think published
- 6:28in nineteen ninety nine, So that tells you how long ago that was.
- 6:30But what that means is that the it has left sort of moved from services
- 6:34just delivering services and all the slays and KPIs associated with that, into well,
- 6:41we also need to be delivering something else, and that's something else.
- 6:44Is normally about outcomes. Services has been about outputs, and what people are
- 6:47demanding now in the experience economy is outcomes. They want to be productive,
- 6:51they want to be enabled. They want to be able to do their job
- 6:54better, and that's really what it need to do. And I think more
- 6:58and more IT department are seeing that actually this is about outcomes, and actually
- 7:02the success of it is really should be measured on the success of those people
- 7:09consuming it. And that's really where Excellator taking that massive growth over the last
- 7:13few years. And like a lot of things that we do in IT,
- 7:16it's maybe I feel like it's an overused phrase, but it's still applicable.
- 7:21We've got to look at all three pieces of the equation that people process and
- 7:25technology, and I think as we talk about when we say the terms the
- 7:29market, it feels like it's a combination of those three. But I'm curious
- 7:33in the one space kind of since next Think obviously is a vendor. We're
- 7:39on the technology side. As we see the vendor space getting bigger and more
- 7:44broad and more organizations involving themselves in delivering better experience, is there a risk
- 7:51here? In other words, is there a danger of forgetting some of the
- 7:56core founding principles of decks in favor of definition scope creep and do we need
- 8:03to guard against that? If we do, how do we do that U.
- 8:05Yeah, I think that's a fair point, and I think the answer
- 8:09is yes. In my view, there is a risk that as more and
- 8:11more companies and organizations jump into the industry that we can lose some of the
- 8:16initial thinking about how we're matching sentiment with operational criteria and other experience impacts.
- 8:24So I think that's definitely a risk in what we're doing. I guess I
- 8:28think, you know, from from my point of view, you know,
- 8:30with experienced colab I think generally speaking, more and more companies entering the market
- 8:35is probably good news. Actually, I think it's probably good news for people
- 8:37like yourself as well, because that that certainly tells you the market is growing.
- 8:43That certainly tells you that the market is is maturing because more and more
- 8:46people kind of want to do that. But when they come inside the market,
- 8:50we call it experience washing. I don't know if you've heard that phrase
- 8:54before, but where where where organizations are just sort of washing themselves with experience
- 9:00a cover and they're just saying, well, yeah, we do experience too,
- 9:01and we're in the experience market as well. And if the reality is
- 9:05they're not, and the reality is they're just trying to market themselves into that
- 9:09position. That does confuse people, and I think I see particularly actually in
- 9:16the technology space, particularly in deck. There's lots more companies saying that they
- 9:20do decks, but when you get under the covers of that, they don't
- 9:24really they're just measuring technology. They're just doing uptime and downtime. That's not
- 9:28digital experience. I'd say the same with some of the survey vendors. More
- 9:33and more companies now saying we do employee experience surveys as opposed to you know,
- 9:37I know, customer experience surveys. It's the same thing in a different
- 9:41in a different clothing, really, so that can confuse the market, and
- 9:46I think that's that's been happening over the last couple of years. One of
- 9:50the things we're trying to do to guard against that. To answer your other
- 9:52part of the question is that we're working with our partners and we're coming up
- 9:56with XCELA versions. So we started with x LA one point zero, we
- 10:01now moved to x LA two point zero, and we have x LA three
- 10:05point zero. And that purpose of doing that really is to try and help
- 10:09organizations say, well, look, if you just want to gather sentiment and
- 10:13you're not going to match it with other indicators. That's absolutely fine, you're
- 10:15still doing a good thing. That's x LA one point zero. If you
- 10:18want to start like proper DEX does and start saying, well, we're gonna
- 10:22match sentiment with technical requirements and we might want to match that with support slays
- 10:26and KPIs as well to get that context of why people feel the way they
- 10:31do, well, that's x LA two point zero. It's a multichannel,
- 10:33the dual channel approach to DEX and experience. And then you can have x
- 10:37LAY three point zero, which is really about taking that concept and applying it
- 10:43to different parts of organizations maybe even different persona groups and things like that.
- 10:48And I think we can get that out into the market and it's a maturity
- 10:50step. Then I think people will actually recognize that, well, what technologies
- 10:56are right for what part of that journey really and where other technical companies or
- 11:01other companies that are coming into the market don't really meet any of those criteria.
- 11:05So I think it's a I think genuinely overcoming that. It's about market
- 11:09education and helping people understand what x lays are. Helping people really understand what
- 11:13DEX is, and then people can start recognizing what tools are available to them
- 11:18to help them with their part of the journey. I guess that's what we're
- 11:20trying to do. That's I think that's anyway you can guard against that principles
- 11:22because it is about people process technology. If we can get the people understanding
- 11:28exactly what lays are and what the different types are, then they can work
- 11:31out, well, what's right for my organization. That's the way to do
- 11:35it. I think, Yeah, I really like that structure because it aligns
- 11:39with say, for instance, itel versions rights. It gives better definition to
- 11:46the different stages and where you are. It allows for better education, better
- 11:50definition. You can even certify against each stage, and then at based on
- 11:56where you are and where you want to go, you can now assess what
- 12:00capabilities you need to implement to be able to get there. I think that's
- 12:01really great, and I think that that whole assessment piece becomes quite important as
- 12:05well. So the education that we're we've taken over the education from XCELA Colab.
- 12:11We're just updating some of that. We're just getting to a version two
- 12:13of that education to make it a more simple approach to certification and You're absolutely
- 12:20right. You can now certify yourself against different versions, and that's really key.
- 12:22You can also with that maturity assess where are you now, where do
- 12:28you want to get to? And then well, how are we going to
- 12:31get you there? What tools you need, what skills do you need,
- 12:33What education do you need? What processes might you need to get you there?
- 12:35So this is about market maturity, and I think all of those things
- 12:39will help. I think, so let's talk about a little bit about technology
- 12:43advancements. There's been quite a few over the last few years that feel like
- 12:48they've just come out of nowhere, you know, obviously developed over a number
- 12:52of years and years. What do you see in terms of tech advancement,
- 12:56what stands out to you as having the biggest potential impact on the advancement of
- 13:01xcelas maybe this year and next year. For example. There's always a lot
- 13:05of chatter around chat GPT whenever we talk about new tech. What do you
- 13:11see as really helping the XLA movement move forward with new tech? Well,
- 13:16I think there's a few. Funny you mentioned chat GPT because yesterday I was
- 13:20working with a customer and they are implementing XLAS and one of the things that
- 13:26we were doing for them was was helping them with experienced surveys. Now,
- 13:28experienced surveys are far different from any sort of other survey that you people have
- 13:33been used to doing, you know, such as customer satisfaction surveys and things
- 13:37like that. They are they're a different beast altogether. And I took them
- 13:39through all the best practices to get an experienced survey, and it can get
- 13:43quite technical, and it's there's a lot of best practices out there how you
- 13:46can make sure you're getting the right questions answered and the right responses, and
- 13:52right at the last minute, the one of the people in the workshop said,
- 13:54you know what I'd be really interested in is running We've crafted them as
- 13:58some experience ambitious statements, running that through chat GBT and asking that to see
- 14:03if we can develop some questions. I thought, well, that could be
- 14:05a really good advancement. So I'm totally with you on that one. I
- 14:09think the others though, are probably I mean, we talk a lot about
- 14:13AI, and I think you know that data mining and using sort of tools
- 14:18to actually do data mining are going to help. Currently, most of the
- 14:22sentiment we gather comes from a survey whether it's a you know, a pop
- 14:24up, whether it's an email survey where there's an answer in the email comes
- 14:28from some form of survey. I think as technology advances, will get better
- 14:31ways of gathering sentiment. And the ones that I think are closer to it,
- 14:35which kind of excite me a bit more at the moment, are things
- 14:39like active listening on service desk calls, where they're kind of using technology to
- 14:43listen into services desk calls and understand sentiment that's coming through that, or not
- 14:48even just service desk, other types of contact center calls, for example,
- 14:52amount of time the agent says sorry could be an interesting indicator that experience has
- 14:58been bad. You know, you using using that sort of technology to analyze
- 15:03chat on teams or yama or whatever the technology is using. You've got to
- 15:07do all those things openly, of course, but I think that's quite an
- 15:09exciting industry trend that could help us not just solely rely on surveys to get
- 15:16sentiment. I think the bigger area that I think is coming is dashboard and
- 15:22data mining for for putting everything onto a up to date, modern style dashboard.
- 15:28And that's think that's if you've got multi channeled XILA. So you're measuring
- 15:33sentiment, and you're measuring the impact of slays and KPIs on how that impacts
- 15:39experience, and you're using something like next thing decks to measure the impact of
- 15:45devices and technology on people's experience. Bringing all that together into an up to
- 15:50date, you know, highly responsive layer dashboard, I think could be really
- 15:56exciting because then you couldn't start not just seeing how people feel now, but
- 16:00you could actually start predicting experience as well, because we can start using some
- 16:04of those indicators because we would have seen it all before. I say,
- 16:07if that happens alongside that, we believe something's gonna these group of people are
- 16:12gonna have a poor experience. And I think suddenly that becomes a very exciting
- 16:15moment in x LA development, because we're moving from reactive experience management to really
- 16:22predicting how people feel and what we need to do about that. So I
- 16:25think that's probably you know, coming in the next couple of years as well.
- 16:27So I think that's quite exciting development too. Yeah, bubbling up their
- 16:32right data at the right time to turn it into actionable information. The predictive
- 16:37is the huge part of it, you know, it's great. Automation is
- 16:41great, and fixing people quickly is great. What's even better is that we
- 16:45don't break them to begin with, and we give them the experience that they're
- 16:48supposed to have without technology getting in the way. Yeah. And I think
- 16:52the more the more we have that in the dashboard and in the data like
- 16:57that we're seeing because we can start draw parallels between different situations, so we
- 17:02know that you know, if if if the if the memory usage on certain
- 17:07devices is running very high, that's going to cause a problem elsewhere, which
- 17:10means that you know, we're gonna have a we're gonna have a poor experience
- 17:12next week. You can start doing really good predictive analysis and we could fix
- 17:17that at the route and say, right, we'll fix that now and let's
- 17:19avoid that experience issue. I think that is a really exciting time for xolas
- 17:23and the whole experience movement. I think, and then start using AI to
- 17:29compare experience of different cohorts. Right, people on laptops on a Starbucks IP
- 17:33range have poor quality. People that are in their home on their Wi Fi
- 17:37a better quality. So start to analyze who's what the actual impacts are to
- 17:42experience I'm curious on that note. Um, you know, another maybe overused
- 17:48term, the new normal, remote distributed hybrid workplace. We're living in this
- 17:53now for three years at MASS. What challenges have you seen around kind of
- 18:00the last couple of years in terms of the art of the XLA. You
- 18:06mentioned XLAS go back, you know, into the late nineties, But how
- 18:10is the last couple of years challenged or disrupted that art of measuring XLING.
- 18:15It's an interesting point, actually, I think there's been some positives out of
- 18:19that with the experience management, but there has been some challenges to it as
- 18:23well. I mean, I think the biggest positive that's come out of this
- 18:26whole movement from people from a workplace and work being a place you place you
- 18:32go to, a thing you do, and people working from home, I
- 18:34think is that the organizations probably found it easier to measure experience when everyone was
- 18:40in one place or two places, because they could probably see people who meet
- 18:42people and understand that a lot lot easier. When people moved to work from
- 18:48home, actually became very challenging to suddenly realize that, oh, hang on
- 18:52a minute, how do they feel and are they getting the same experience from
- 18:56home? That they used to get from work, and I think lots of
- 19:00IT teams did amazingly great jobs to help organizations do that. But that actually
- 19:04advanced some of the EXCELA development because I think CIOs and organizations realize we should
- 19:11be measuring this. Why weren't we measuring here? We now need to measure
- 19:14that in a different way. So I think we've seen over the last few
- 19:17years lots of companies say we now recognize we need to measure experience because we
- 19:22recognize it's it's out of our control. There are lots of elements out of
- 19:26our control, and I think that's bought challenges in terms of organizations have had
- 19:30to change their experience ambitions. So explain that for a second. One of
- 19:34the one of the things we say when we think about experience management is if
- 19:37you're going to measure experience, of course you can just measure it generally,
- 19:41how do people feel? And you know, what could we do to improview
- 19:45experience within it? But what's sometimes better is to measure it specifically. So
- 19:48let's come up with some ambitions. What's experience do you want to stage for
- 19:52people? What experience do you think people deserve? When organization what experience do
- 19:56you want to give them, what can you afford to give them? And
- 19:59we craft these ambitions that enable IT teams to understand this is the experience that
- 20:04people get when they come and use our services. But they've had to really
- 20:07change over the last few years, and they've got more complex because previously it
- 20:11might have been about productivity, and I think there's a massive drive productivity at
- 20:15the moment. But previously it was just about productivity, but now it's about
- 20:19you mentioned Starbucks, it's about being productive in any location and pretty much any
- 20:26time. When people work from home, their days kind of elongated bit.
- 20:32So you might be working more into the evenings, but you might have to
- 20:33take your dog for a walk at lunch time or put your children up from
- 20:36the nursery, so so the dais elongate. So we have to be making
- 20:38sure people who are productive on pretty much any device, any location, at
- 20:42any time, and that's become very challenging to measure, and you need something
- 20:45like XLAS to help you understand or how do people feel about whether they're when
- 20:51they're working from home, How do people feel about it when they're working in
- 20:53the office. Is there a difference between the two how do they feel when
- 20:57they're in transit or they're at Starbuck. You know, what can we do
- 21:00to improve that experience across the piece. I think the other thing that's been
- 21:04interesting is that the ways that we've had to try and gather data, So
- 21:11that's also been interesting. You know, next thing's done some great developments about
- 21:15gathering data from home wifis, for example, So that's a that's a great
- 21:18development to make sure we can still improve experience. But if we're gathering sentiment
- 21:23data, that's also changed because people have many more distractions now than they ever
- 21:29did before when they're working from home. You know, got all sorts of
- 21:32things going on in the home life. They're also now trying to compete time
- 21:34with so crafting some form of survey becomes a challenge. And also the time
- 21:40of that survey. You know, I don't know if you ever knew this,
- 21:41but the best time to ever ask someone how they feel was always Tuesday
- 21:45morning at eleven o'clock. And the rationale from that was that Monday you'd be
- 21:52the first day back in the office, and so you know, you're catching
- 21:55up with everybody and you're getting challenged and you're trying to plan your week.
- 21:59Tuesday, you'd be back in the office and your day, your week sorted,
- 22:03You've got your coffee, you've sorted out your your emergency emails. It's
- 22:07about half ust ten eleven o'clock, and then suddenly you get a survey through
- 22:11or something that you're more likely to answer at that time than you ever were
- 22:12before. By the way, that that's the same. If you ever get
- 22:15lots of cold calling emails, they always come Tuesday at eleven o'clock. You
- 22:19might notice that if you didn't know that from before. But I reckon that's
- 22:23changed because I don't think Monday is the first day people are back in the
- 22:26office anymore. People aren't even going back into the office or Tuesday's off in
- 22:30the first day, and Monday they work from home. So people are realizing
- 22:33that the whole way we get sentiment has to change as well as the other
- 22:37measures that we take. So we're measuring sentiment, we're measuring technical data.
- 22:41Then we need to make sure we're doing that in the right way, because
- 22:44that's completely changed now people who work from home than ever did before. I
- 22:47think, and then just a final disclaimer and I'll throw it back the time.
- 22:53Starbucks is a great customer of ours. I'm sure they have wonderful WiFi.
- 22:57Don't disparage co quality at the at and Starbucks put lots of differences between
- 23:03being in a coffee shop versus being in the office. I think, just
- 23:07just on that point that actually Starbucks are definitely in the in the in the
- 23:12the experience industry. They've moved into the experience trans long time ago. I
- 23:17think they deliver great. People go into Starbucks not just for the coffee anymore.
- 23:19They go in there because they're using their WiFi, you're listening to their
- 23:22music, you're charging them from your phones in their electricity. You see people
- 23:26have meetings in there, you see people students do their work from there.
- 23:29Because it's an experience. They're definitely in the experience economy. So yeah,
- 23:33I agree with with with what you're saying. Actually, that's a pretty good
- 23:40Starbucks WiFi. At my time, it's always bad. Generally, I think
- 23:44they're pretty good, to be honest. But anyway, that's a side thing.
- 23:48Anybody recording this podcast with us will know sometimes I do better to be
- 23:52at Starbucks and I do at my home office. But then Neil, we
- 23:56touched upon a few a few, a few kind of hot topics there.
- 24:00But I wonder if there's any any big experience trends we've yet to touch upon
- 24:06what we've left out for twenty twenty three of that you'd like to just bring
- 24:08up and highlight. I think there's probably a couple. I think this is
- 24:15going to be an interesting year, I think. But I think this is
- 24:18the year that lays really do start to drive business value if you think about
- 24:23them. The biggest trend, you know, and not a technical trend or
- 24:27I think, but the biggest industry drive at the moment is companies are you
- 24:33know, shortening their growth. The growth is being downturned, Inflation is very
- 24:37high. Some economies are still talking about going into a session. So that's
- 24:41a challenge for any organization. So therefore, this is becoming not just a
- 24:45good thing to do because we should be measuring experience, but X lays are
- 24:49becoming a must do thing because we need to measure productivity. We need to
- 24:52make sure that our team are productive because without that then you know, we
- 24:59don't know where or how well we are doing. So some productivity is measured
- 25:03easy through outputs. You know, if you make shoes, you can easily
- 25:06tell how many more shoes you make at the end of the day, but
- 25:08sometimes it's not as easy as that. You know, how do you how
- 25:11do you know whether the finance team have been productive? How do you know
- 25:14whether the police force are more productive than they ever were? So, you
- 25:18know, I think in this downturn, then I think what happens with experienced
- 25:22measures is people say, well, we really need to get to the root
- 25:25course of what what we're measuring and why we should do that. And I
- 25:27think this is where lays come in and say, we can absolutely measure productivity
- 25:33of those employees using your technology, how well it enabling your company to do
- 25:41the jobs that they actually do. And I think the number one driver we
- 25:44always get is productivity. And I think that's coming into coming into many more
- 25:49organizations now because they need to make sure they're productive. So I think that's
- 25:52a big drive at the moment. I think that's a big trend that we're
- 25:56seeing with x LAS. I say, number one way, why reason why
- 26:00people do it? Productivity? The other trend I see, though, outside
- 26:04of that kind of related I suppose is there are more and more and more
- 26:10experienced roles being created in organizations if you go back a couple of years,
- 26:14it was very rare you saw a dex manager or a head of xmoor or
- 26:19a chief experience officer. More and more of these big companies are now creating
- 26:23experience departments or creating experienced roles that are trying to drive not just sex customer
- 26:30experience type activity, but they're creating these roles to measure employee experience activity,
- 26:37to make sure their employees are getting a good experience whilst they're in that organization.
- 26:41Not always solely it, but it plays a large part to that.
- 26:45So we're seeing more and more of those coming into play. And I think
- 26:49the reason for that actually perhaps the pendulin with swimming swinging back a bit.
- 26:55But as you well know, the last few years, we've seen people leave
- 27:00organizations. You know, there's been a massive exodus for people in organizations stats
- 27:03coming from ten percent nutrition rates to thirty percent nutrition rates, huge numbers of
- 27:08people kind of thinking they're going to move or moving. Well, maybe that
- 27:11pendulum swim back because of the perhaps more difficult times, but there is still
- 27:15a massive demand for top talent. There was still a lot of competition for
- 27:21well talented individuals, and I think organizations are recognizing that too, and so
- 27:26they're having to put employee experience measures in not just because of productivity, but
- 27:32also to retain the good people that they've got working for them, because if
- 27:34they don't, those people will for surely leave, and if they don't even
- 27:38leave, perhaps worse than that they state at the organization, but they do
- 27:41what's now called quietly quitting, where they're just doing the minimally accepted work they
- 27:48can do to get paid at the end of the month, knowing that they're
- 27:49going to move on at some point. So experienced measures from that point have
- 27:53become really key as well. So we're seeing more and more roles being developed
- 27:56and more and more experienced management officers being develop and I think that's a great
- 28:00thing for the market as as it continues to expand, and we gotta love
- 28:07to see it, right, gentlemen, it's no bad thing, no bad
- 28:10things, absolutely. I Neil has been great to have you on and as
- 28:15good to know we can have Alan back again later this year. To love
- 28:19to hear that and excited to hear everything that's happening there. Um listen,
- 28:22Just finally for the audience, if people want to reach out to you,
- 28:26Neil, get in touch with you. Where should they go? Who should
- 28:29we talk to you? Um, you can reach out to me directly.
- 28:32I'm on LinkedIn, so yeah, Neil Keating. You'll see me on LinkedIn
- 28:37under either bright Horse or Experienced Collab. If you want to drop me an
- 28:40email then yeah, please feel free to do that as well. So that
- 28:42will be Neil dot Keating at experienced collab dot com. Um, yeah,
- 28:48I'd love to anyone who's out there interested in anything to do with experience management,
- 28:52the frameworks, the education or just what to do generally, just drop
- 28:55me an email to that email address and all yeah, happily answer. So
- 28:59that'd be great, superb. We'll have a link in the show notes and
- 29:02we'll link to some of our favorite x LA pieces from the Deck Show Deck
- 29:07Cub Mothership as well. Neil, thanks so much for coming on for your
- 29:10first appearance. Hope to have you back again soon and best to love miss
- 29:12you. Thank you very much been a pleasure to make sure that you never
- 29:15miss an episode. Subscribe to the show in Apple Podcasts, Spotify for your
- 29:19favorite podcast player, and if you're listening on Apple Podcasts, make sure to
- 29:23leave a rating of the show just have the number of stars you think the
- 29:26podcast deserves. If you'd like to learn more about how next Think can help
- 29:30me improve your digital employee experience, head over to nextthink dot com. Thank
- 29:36you so much for listening. Until next time,