How to Create a Marketing Budget | Ep. #58

Marketing School - Digital Marketing and Online Marketing Tips · Sep 27, 2016 · 11m

In Episode #58 Neil and Eric highlight how they create a marketing budget. Listen as they illustrate the differences between short-term and long-term budgeting, the value of content for link building, and the one place you should spend at least $10K per month if you can.

Time Stamped Show Notes:

00:25 – Today’s topic: How to Create a Marketing Budget

00:34 – Short-term versus long-term budget

00:48 – SEO is a front-loaded cost

01:18 – Takes a long time to get going so you spend a lot early on to get it set up

01:25 -- Social media

01:29 – Ad buys can be done on a monthly basis…it’s ROI driven…