From Stars to Skepticism: How Reviews Evolved & Why Trust Is Declining - Sammy Paget Interview Part1

The Near Memo · Apr 10, 2025 · 29m

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01:59 Evolution of Consumer Review Behavior

05:03 Trust in Reviews: A Declining Trend

08:14 The Impact of Fake Reviews and AI

14:18 Alternative Review Platforms and Their Trustworthiness

19:30 Key Findings from the 15-Year Review Study

22:07 Best Practices for Review Solicitation

29:22 Consumer Expectations and Business Responses

In this episode, Greg Sterling, Mike Blumenthal, and guest Sammy Paget from BrightLocal dive deep into 15 years of consumer review research trends. Sammy shares insights from BrightLocal’s long-running consumer review survey, highlighting how online…