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89. The Magic of Metaphors in Life & Business · Burning Brightly

• 0:00
  The
• 0:00
  big
• 0:00
  question
• 0:00
  is,
• 0:00
  why
• 0:01
  does
• 0:01
  your
• 0:01
  brain
• 0:01
  love
• 0:02
  metaphors?
• 0:03
  Well,
• 0:03
  because
• 0:04
  it
• 0:04
  loves
• 0:05
  patterns.
• 0:05
  It
• 0:06
  loves
• 0:06
  parallels.
• 0:06
  It
• 0:07
  loves
• 0:07
  correlating
• 0:08
  one
• 0:08
  thing
• 0:08
  that
• 0:09
  it
• 0:09
  understands
• 0:09
  with
• 0:09
  things
• 0:10
  that
• 0:10
  it
• 0:10
  doesn't
• 0:10
  because
• 0:10
  it
• 0:10
  makes
• 0:11
  more
• 0:11
  sense
• 0:11
  of
• 0:12
  the
• 0:12
  world.
• 0:12
  our
• 0:12
  minds
• 0:13
  are
• 0:13
  actually
• 0:13
  wired
• 0:14
  to
• 0:14
  connect
• 0:14
  ideas.
• 0:15
  Maybe
• 0:15
  you
• 0:15
  remember
• 0:16
  being
• 0:16
  back
• 0:16
  in
• 0:16
  school
• 0:17
  and
• 0:17
  hearing
• 0:18
  an
• 0:18
  idea
• 0:18
  of
• 0:18
  in
• 0:18
  one
• 0:18
  class,
• 0:19
  maybe
• 0:19
  psychology
• 0:20
  and
• 0:20
  another
• 0:20
  one
• 0:20
  in
• 0:21
  biology,
• 0:21
  and
• 0:22
  being
• 0:22
  able
• 0:22
  to
• 0:23
  connect
• 0:23
  the
• 0:23
  ideas
• 0:23
  in
• 0:23
  some
• 0:24
  way
• 0:24
  even
• 0:24
  though
• 0:24
  they
• 0:24
  didn't
• 0:24
  seem
• 0:25
  like
• 0:25
  they
• 0:25
  connected.
• 0:26
  That's
• 0:26
  so
• 0:26
  powerful
• 0:27
  and
• 0:27
  helps
• 0:27
  you
• 0:27
  understand
• 0:28
  each
• 0:28
  concept
• 0:29
  at
• 0:29
  a
• 0:29
  deeper
• 0:29
  level.
• 0:30
  That's
• 0:30
  why
• 0:30
  metaphors
• 0:31
  are
• 0:31
  so,
• 0:31
  are
• 0:31
  so
• 0:31
  cool.
• 0:33
  This
• 0:34
  is
• 0:34
  Burning
• 0:34
  Brightly,
• 0:35
  a
• 0:35
  podcast
• 0:35
  for
• 0:35
  Christian
• 0:36
  moms
• 0:36
  who
• 0:36
  are
• 0:36
  feeling
• 0:37
  called
• 0:37
  to
• 0:37
  build
• 0:37
  a
• 0:37
  business
• 0:38
  and
• 0:38
  share
• 0:38
  their
• 0:38
  light
• 0:39
  with
• 0:39
  the
• 0:39
  world.
• 0:40
  I'm
• 0:40
  Bonnie
• 0:40
  Wescomb,
• 0:41
  a
• 0:41
  life
• 0:41
  coach,
• 0:42
  mom
• 0:42
  and
• 0:42
  entrepreneur,
• 0:43
  and
• 0:43
  I'm
• 0:44
  honored
• 0:44
  to
• 0:44
  be
• 0:44
  your
• 0:44
  guide
• 0:44
  as
• 0:44
  you
• 0:45
  face
• 0:45
  this
• 0:45
  business
• 0:45
  building
• 0:46
  adventure
• 0:46
  full
• 0:46
  of
• 0:47
  highs,
• 0:47
  lows.
• 0:48
  And
• 0:48
  everything
• 0:48
  in
• 0:48
  between.
• 0:49
  This
• 0:50
  is
• 0:50
  where
• 0:50
  we
• 0:50
  help
• 0:50
  each
• 0:50
  other
• 0:51
  find
• 0:51
  the
• 0:51
  courage
• 0:52
  to
• 0:52
  shine.
• 0:56
  Have
• 0:56
  you
• 0:56
  ever
• 0:56
  had
• 0:57
  one
• 0:57
  of
• 0:57
  those
• 0:58
  aha
• 0:58
  moments
• 0:59
  where
• 0:59
  suddenly
• 1:00
  something
• 1:00
  that
• 1:00
  was
• 1:00
  kind
• 1:00
  of
• 1:01
  complicated
• 1:01
  just
• 1:01
  clicks
• 1:02
  and
• 1:02
  it
• 1:02
  makes
• 1:02
  a
• 1:02
  lot
• 1:02
  more
• 1:03
  sense
• 1:03
  than
• 1:03
  it
• 1:03
  did
• 1:03
  before,
• 1:04
  and
• 1:04
  it's
• 1:04
  maybe
• 1:05
  not
• 1:05
  because
• 1:05
  you
• 1:05
  learned
• 1:05
  something
• 1:06
  new,
• 1:06
  but
• 1:06
  maybe
• 1:06
  just
• 1:07
  because
• 1:07
  you
• 1:07
  saw
• 1:07
  it
• 1:07
  in
• 1:08
  a
• 1:08
  new
• 1:08
  way
• 1:08
  or
• 1:09
  somehow
• 1:09
  your
• 1:09
  perspective
• 1:10
  changed.
• 1:10
  This
• 1:11
  is
• 1:11
  one
• 1:11
  reason
• 1:11
  that
• 1:12
  I
• 1:12
  love,
• 1:12
  love,
• 1:13
  love
• 1:13
  metaphors.
• 1:14
  In
• 1:14
  fact,
• 1:14
  this
• 1:14
  is
• 1:15
  just
• 1:15
  kind
• 1:15
  of
• 1:15
  how
• 1:15
  my
• 1:15
  brain
• 1:16
  works.
• 1:16
  If
• 1:17
  you
• 1:17
  know
• 1:17
  me
• 1:17
  in
• 1:17
  real
• 1:17
  life,
• 1:18
  you
• 1:18
  probably
• 1:18
  know
• 1:18
  that
• 1:19
  every
• 1:19
  time
• 1:19
  I
• 1:19
  tell
• 1:19
  a
• 1:20
  story
• 1:20
  or
• 1:20
  have
• 1:21
  a
• 1:21
  new
• 1:21
  unique
• 1:21
  thought,
• 1:22
  it
• 1:22
  usually
• 1:22
  comes
• 1:23
  with
• 1:23
  a
• 1:23
  metaphor
• 1:23
  because
• 1:23
  that's
• 1:24
  how
• 1:24
  I
• 1:24
  understand
• 1:24
  the
• 1:24
  world
• 1:25
  a
• 1:25
  little
• 1:25
  bit.
• 1:26
  I
• 1:26
  used
• 1:27
  to
• 1:27
  really
• 1:27
  struggle
• 1:27
  with
• 1:27
  going
• 1:28
  to
• 1:28
  bed
• 1:28
  on
• 1:28
  time,
• 1:28
  especially
• 1:29
  when
• 1:29
  my
• 1:29
  kids
• 1:29
  were
• 1:29
  little.
• 1:30
  I
• 1:30
  felt
• 1:30
  like
• 1:30
  the
• 1:30
  late
• 1:30
  night
• 1:31
  hours
• 1:31
  was
• 1:31
  the
• 1:31
  only
• 1:31
  time
• 1:32
  I
• 1:32
  had
• 1:32
  to
• 1:32
  myself,
• 1:32
  and
• 1:33
  I
• 1:33
  struggled
• 1:33
  to
• 1:33
  get
• 1:34
  to
• 1:34
  bed
• 1:34
  before
• 1:34
  midnight,
• 1:35
  1:00
• 1:35
  AM
• 1:35
  sometimes,
• 1:36
  and
• 1:36
  I'd
• 1:36
  wake
• 1:36
  up
• 1:36
  exhausted
• 1:37
  and
• 1:37
  be
• 1:37
  miserable
• 1:38
  and
• 1:38
  be
• 1:38
  mad
• 1:38
  at
• 1:38
  myself
• 1:39
  again
• 1:40
  until
• 1:40
  one
• 1:40
  day
• 1:40
  I
• 1:40
  realized,
• 1:41
  wait
• 1:41
  a
• 1:41
  minute.
• 1:42
  Getting
• 1:42
  sleep
• 1:42
  is
• 1:43
  kind
• 1:43
  of
• 1:43
  like
• 1:43
  charging
• 1:43
  a
• 1:43
  battery,
• 1:44
  kinda
• 1:44
  like
• 1:44
  charging
• 1:44
  my
• 1:45
  phone.
• 1:45
  What
• 1:46
  does
• 1:46
  it
• 1:46
  feel
• 1:46
  like
• 1:46
  to
• 1:46
  plug
• 1:47
  your
• 1:47
  phone
• 1:47
  in
• 1:47
  at
• 1:47
  night,
• 1:48
  especially
• 1:48
  when
• 1:48
  it's
• 1:48
  like
• 1:48
  five
• 1:49
  or
• 1:49
  6%
• 1:49
  or
• 1:50
  something
• 1:50
  super
• 1:50
  low.
• 1:50
  It
• 1:50
  feels
• 1:51
  awesome,
• 1:52
  right?
• 1:52
  You're
• 1:52
  thinking,
• 1:53
  oh
• 1:53
  good,
• 1:54
  my
• 1:54
  phone's
• 1:54
  not
• 1:54
  gonna
• 1:54
  die
• 1:54
  on
• 1:55
  me.
• 1:55
  It's
• 1:55
  gonna
• 1:55
  charge,
• 1:56
  it's
• 1:56
  gonna
• 1:56
  be
• 1:56
  fully
• 1:57
  ready
• 1:57
  for
• 1:57
  the
• 1:57
  next
• 1:57
  day
• 1:58
  if
• 1:58
  I
• 1:59
  could
• 1:59
  shift
• 1:59
  my
• 1:59
  thoughts
• 1:59
  about
• 2:00
  sleep
• 2:00
  in
• 2:00
  this
• 2:00
  way
• 2:01
  and
• 2:01
  look
• 2:01
  at
• 2:01
  sleep
• 2:02
  as
• 2:02
  charging
• 2:02
  my
• 2:03
  internal
• 2:03
  battery,
• 2:04
  then
• 2:04
  instead
• 2:05
  of
• 2:05
  feeling
• 2:05
  FOMO
• 2:06
  or
• 2:06
  like
• 2:07
  I
• 2:07
  was
• 2:07
  never
• 2:08
  gonna
• 2:08
  have
• 2:08
  enough
• 2:08
  time
• 2:08
  in
• 2:08
  my
• 2:08
  day,
• 2:09
  at
• 2:09
  the
• 2:09
  end
• 2:09
  of
• 2:09
  the
• 2:09
  day
• 2:09
  when
• 2:10
  I
• 2:10
  was
• 2:10
  going
• 2:10
  to
• 2:10
  bed
• 2:10
  early,
• 2:11
  I
• 2:11
  was
• 2:11
  excited
• 2:12
  and
• 2:12
  empowered
• 2:13
  because
• 2:13
  I
• 2:13
  was
• 2:14
  charging
• 2:14
  myself
• 2:14
  up
• 2:15
  so
• 2:15
  I'd
• 2:15
  be
• 2:15
  ready
• 2:15
  for
• 2:15
  the
• 2:15
  next
• 2:16
  day.
• 2:16
  It
• 2:16
  was
• 2:16
  such
• 2:17
  a
• 2:17
  small,
• 2:17
  simple
• 2:18
  shift,
• 2:18
  but
• 2:18
  it
• 2:18
  made
• 2:18
  a
• 2:18
  huge
• 2:19
  difference
• 2:20
  in
• 2:20
  how
• 2:20
  I
• 2:20
  treated
• 2:21
  my
• 2:21
  body
• 2:21
  at
• 2:21
  night.
• 2:23
  So
• 2:23
  this
• 2:23
  is
• 2:23
  just
• 2:23
  one
• 2:23
  example
• 2:24
  of
• 2:24
  why
• 2:24
  metaphors
• 2:25
  can
• 2:25
  be
• 2:25
  so
• 2:25
  powerful.
• 2:26
  I'm
• 2:26
  gonna
• 2:26
  give
• 2:26
  you
• 2:26
  a
• 2:26
  few
• 2:26
  more
• 2:26
  reasons
• 2:27
  why
• 2:27
  metaphors
• 2:27
  are
• 2:27
  important,
• 2:28
  and
• 2:28
  then
• 2:28
  show
• 2:28
  you
• 2:28
  how
• 2:29
  to
• 2:29
  use
• 2:29
  them
• 2:29
  in
• 2:29
  your
• 2:29
  own
• 2:30
  business
• 2:30
  to
• 2:30
  help
• 2:31
  people
• 2:31
  see
• 2:31
  your
• 2:31
  product
• 2:32
  or
• 2:32
  service
• 2:33
  in
• 2:33
  a
• 2:33
  different
• 2:33
  way.
• 2:34
  What
• 2:34
  metaphors
• 2:35
  or
• 2:35
  correlations
• 2:36
  can
• 2:36
  do
• 2:36
  is
• 2:37
  they
• 2:37
  can
• 2:37
  expand
• 2:37
  your
• 2:38
  own
• 2:38
  mind
• 2:38
  and
• 2:38
  other
• 2:38
  people's.
• 2:39
  They
• 2:39
  can
• 2:39
  help
• 2:40
  you
• 2:40
  grow
• 2:40
  in
• 2:40
  a
• 2:40
  way
• 2:41
  that
• 2:41
  you
• 2:41
  might
• 2:41
  want
• 2:41
  to
• 2:41
  grow
• 2:42
  or
• 2:42
  reach
• 2:42
  new
• 2:42
  goals,
• 2:43
  and
• 2:44
  it
• 2:44
  can
• 2:44
  make
• 2:44
  it
• 2:44
  easier
• 2:45
  for
• 2:45
  you
• 2:45
  to
• 2:45
  change
• 2:45
  your
• 2:45
  thoughts
• 2:46
  in
• 2:46
  both
• 2:47
  life,
• 2:47
  in
• 2:47
  general,
• 2:48
  family
• 2:48
  life,
• 2:49
  spiritual
• 2:49
  life,
• 2:49
  and
• 2:50
  in
• 2:50
  business.
• 2:51
  The
• 2:51
  big
• 2:52
  question
• 2:52
  is,
• 2:52
  why
• 2:53
  does
• 2:53
  your
• 2:53
  brain
• 2:53
  love
• 2:54
  metaphors?
• 2:54
  Well,
• 2:55
  because
• 2:56
  it
• 2:56
  loves
• 2:56
  patterns.
• 2:57
  It
• 2:57
  loves
• 2:58
  parallels.
• 2:58
  It
• 2:59
  loves
• 3:00
  correlating
• 3:00
  one
• 3:01
  thing
• 3:01
  that
• 3:01
  it
• 3:01
  understands
• 3:02
  with
• 3:02
  things
• 3:02
  that
• 3:02
  it
• 3:02
  doesn't
• 3:03
  because
• 3:03
  it
• 3:03
  makes
• 3:03
  more
• 3:03
  sense
• 3:04
  of
• 3:04
  the
• 3:04
  world.
• 3:05
  Okay?
• 3:05
  So
• 3:05
  our
• 3:05
  minds
• 3:05
  are
• 3:06
  actually
• 3:06
  wired
• 3:07
  to
• 3:07
  connect
• 3:07
  ideas.
• 3:09
  Maybe
• 3:09
  you
• 3:09
  remember
• 3:10
  being
• 3:10
  back
• 3:10
  in
• 3:10
  school
• 3:11
  and
• 3:11
  hearing
• 3:11
  an
• 3:12
  idea
• 3:12
  of
• 3:12
  in
• 3:12
  one
• 3:12
  class,
• 3:12
  maybe
• 3:13
  psychology
• 3:13
  and
• 3:14
  another
• 3:14
  one
• 3:14
  in
• 3:14
  biology,
• 3:15
  and
• 3:16
  being
• 3:16
  able
• 3:16
  to
• 3:16
  connect
• 3:17
  the
• 3:17
  ideas
• 3:17
  in
• 3:17
  some
• 3:17
  way
• 3:18
  even
• 3:18
  though
• 3:18
  they
• 3:18
  didn't
• 3:18
  seem
• 3:19
  like
• 3:19
  they
• 3:19
  connected.
• 3:20
  That's
• 3:20
  so
• 3:20
  powerful
• 3:21
  and
• 3:21
  helps
• 3:21
  you
• 3:21
  understand
• 3:22
  each
• 3:22
  concept
• 3:23
  at
• 3:23
  a
• 3:23
  deeper
• 3:23
  level.
• 3:24
  That's
• 3:24
  why
• 3:24
  metaphors
• 3:24
  are
• 3:25
  so,
• 3:25
  are
• 3:25
  so
• 3:25
  cool.
• 3:26
  In
• 3:26
  fact,
• 3:27
  the
• 3:27
  master
• 3:27
  teacher,
• 3:28
  Jesus
• 3:28
  Christ
• 3:28
  himself,
• 3:29
  taught
• 3:29
  in
• 3:30
  metaphors.
• 3:30
  We
• 3:31
  call
• 3:31
  them
• 3:31
  parables.
• 3:32
  That's
• 3:32
  how
• 3:32
  he
• 3:32
  taught.
• 3:33
  So
• 3:33
  it's
• 3:33
  gotta
• 3:33
  be
• 3:34
  an
• 3:34
  important
• 3:34
  way
• 3:34
  to
• 3:34
  teach.
• 3:34
  Right?
• 3:36
  Another
• 3:36
  way
• 3:36
  to
• 3:37
  look
• 3:37
  at
• 3:37
  them
• 3:37
  is
• 3:37
  that
• 3:37
  metaphors
• 3:38
  create
• 3:39
  kind
• 3:39
  of
• 3:39
  shortcuts
• 3:40
  for
• 3:40
  understanding
• 3:41
  new
• 3:42
  complex
• 3:42
  things
• 3:43
  and
• 3:43
  for
• 3:43
  shifting
• 3:44
  our
• 3:44
  emotions
• 3:45
  into
• 3:45
  a
• 3:45
  more
• 3:45
  useful
• 3:46
  space.
• 3:47
  So
• 3:48
  speaking
• 3:48
  of
• 3:48
  those
• 3:48
  emotions
• 3:49
  in
• 3:49
  coaching,
• 3:49
  we
• 3:50
  talk
• 3:50
  about
• 3:50
  the
• 3:50
  model,
• 3:51
  right?
• 3:51
  I
• 3:51
  like
• 3:51
  to
• 3:51
  call
• 3:52
  it
• 3:52
  the
• 3:52
  head,
• 3:52
  heart,
• 3:52
  hands
• 3:52
  model.
• 3:53
  You
• 3:53
  start
• 3:54
  with
• 3:54
  a
• 3:54
  circumstance
• 3:55
  or
• 3:55
  something
• 3:55
  that's
• 3:55
  happening
• 3:55
  outside
• 3:56
  of
• 3:56
  you.
• 3:57
  You
• 3:57
  have
• 3:57
  a
• 3:57
  thought
• 3:58
  about
• 3:58
  it
• 3:58
  in
• 3:58
  your
• 3:58
  mind.
• 3:58
  You
• 3:59
  have
• 3:59
  a
• 3:59
  feeling
• 3:59
  about
• 3:59
  it
• 3:59
  in
• 3:59
  your
• 3:59
  heart.
• 4:00
  You
• 4:00
  go
• 4:00
  take
• 4:00
  action
• 4:01
  with
• 4:01
  your
• 4:01
  hands,
• 4:02
  and
• 4:02
  then
• 4:02
  you
• 4:02
  end
• 4:02
  up
• 4:03
  with
• 4:03
  a
• 4:03
  result.
• 4:04
  Well,
• 4:04
  sometimes
• 4:04
  when
• 4:04
  we
• 4:05
  wanna
• 4:05
  change
• 4:05
  your
• 4:05
  actions,
• 4:05
  we
• 4:06
  know
• 4:06
  that
• 4:06
  the
• 4:06
  thought
• 4:06
  needs
• 4:07
  to
• 4:07
  change,
• 4:08
  but
• 4:08
  we
• 4:08
  don't
• 4:08
  want
• 4:09
  to
• 4:09
  force
• 4:09
  ourselves
• 4:10
  to
• 4:10
  change
• 4:10
  our
• 4:10
  thoughts,
• 4:11
  right?
• 4:11
  That
• 4:11
  feels
• 4:12
  fake.
• 4:12
  It
• 4:12
  feels
• 4:12
  like
• 4:13
  we're
• 4:13
  lying
• 4:13
  to
• 4:13
  ourselves.
• 4:14
  This
• 4:14
  is.
• 4:15
  The
• 4:15
  opposite
• 4:16
  of
• 4:16
  what
• 4:16
  we
• 4:16
  wanna
• 4:16
  do
• 4:16
  when
• 4:17
  we
• 4:17
  are
• 4:17
  coaching
• 4:17
  ourselves
• 4:17
  or
• 4:17
  other
• 4:18
  people.
• 4:19
  Metaphors
• 4:19
  can
• 4:20
  be
• 4:20
  a
• 4:20
  really
• 4:20
  great
• 4:21
  way
• 4:21
  to
• 4:21
  gently
• 4:22
  bridge
• 4:23
  one
• 4:23
  thought
• 4:23
  to
• 4:23
  another
• 4:24
  one.
• 4:24
  We
• 4:24
  talk
• 4:24
  about
• 4:24
  bridge
• 4:24
  thoughts
• 4:25
  a
• 4:25
  lot
• 4:25
  in
• 4:25
  coaching
• 4:25
  as
• 4:26
  well,
• 4:26
  because
• 4:27
  if
• 4:27
  we
• 4:27
  believe
• 4:27
  one
• 4:28
  thing
• 4:28
  to
• 4:28
  be
• 4:28
  true,
• 4:28
  like
• 4:29
  how
• 4:29
  amazing
• 4:29
  it
• 4:29
  is
• 4:30
  to
• 4:30
  charge
• 4:30
  our
• 4:30
  phone,
• 4:31
  then
• 4:31
  we
• 4:31
  can
• 4:31
  also
• 4:32
  believe
• 4:32
  a
• 4:32
  similar
• 4:32
  thing
• 4:32
  to
• 4:33
  be
• 4:33
  true.
• 4:33
  How
• 4:33
  amazing
• 4:33
  it
• 4:34
  can
• 4:34
  be
• 4:34
  to
• 4:34
  get
• 4:34
  to
• 4:34
  bed
• 4:35
  before
• 4:35
  midnight.
• 4:36
  You
• 4:36
  see
• 4:36
  what
• 4:36
  I'm
• 4:36
  saying?
• 4:37
  It
• 4:37
  can
• 4:37
  just
• 4:38
  be
• 4:38
  a
• 4:38
  very
• 4:38
  easy,
• 4:39
  intentional
• 4:40
  shift
• 4:41
  from
• 4:42
  something
• 4:42
  that's
• 4:42
  difficult
• 4:42
  to
• 4:43
  believe
• 4:43
  to
• 4:43
  something
• 4:43
  that
• 4:43
  is
• 4:43
  a
• 4:44
  little
• 4:44
  bit
• 4:44
  easier
• 4:44
  to
• 4:44
  believe.
• 4:46
  And
• 4:46
  then
• 4:46
  of
• 4:46
  course,
• 4:46
  if
• 4:46
  we're
• 4:46
  talking
• 4:47
  about
• 4:47
  how
• 4:47
  emotions
• 4:48
  drive
• 4:48
  our
• 4:48
  actions,
• 4:49
  metaphors
• 4:50
  are
• 4:50
  really
• 4:50
  powerful
• 4:51
  in
• 4:51
  the
• 4:51
  emotional
• 4:51
  realm.
• 4:52
  When
• 4:53
  a
• 4:53
  metaphor
• 4:53
  clicks
• 4:53
  for
• 4:53
  you,
• 4:54
  it
• 4:54
  can
• 4:54
  actually
• 4:54
  transfer
• 4:55
  the
• 4:55
  emotion
• 4:55
  of
• 4:55
  one
• 4:56
  situation
• 4:56
  to
• 4:57
  another
• 4:57
  one.
• 4:57
  Like
• 4:57
  I
• 4:58
  mentioned
• 4:58
  with
• 4:58
  the
• 4:58
  phone
• 4:58
  and
• 4:58
  the
• 4:58
  battery,
• 4:59
  I
• 4:59
  get
• 4:59
  real
• 4:59
  excited
• 5:00
  and
• 5:00
  feel
• 5:00
  really
• 5:00
  empowered
• 5:01
  and
• 5:01
  feel
• 5:02
  some
• 5:02
  relief
• 5:02
  when
• 5:02
  I
• 5:03
  charge
• 5:03
  my
• 5:03
  phone
• 5:03
  at
• 5:03
  night.
• 5:04
  I
• 5:04
  could
• 5:04
  actually
• 5:04
  feel
• 5:05
  those
• 5:05
  same
• 5:05
  emotions
• 5:06
  when
• 5:06
  laying
• 5:06
  down
• 5:06
  at
• 5:07
  night
• 5:07
  for
• 5:07
  an
• 5:07
  earlier
• 5:08
  bedtime
• 5:08
  instead
• 5:08
  of
• 5:08
  feeling
• 5:09
  panicky
• 5:09
  like.
• 5:09
  I
• 5:10
  wasn't
• 5:10
  gonna
• 5:10
  get
• 5:10
  enough
• 5:10
  done
• 5:10
  that
• 5:11
  day.
• 5:12
  And
• 5:12
  as
• 5:12
  we
• 5:12
  feel
• 5:13
  differently,
• 5:13
  then
• 5:14
  we
• 5:14
  can
• 5:14
  change
• 5:14
  our
• 5:14
  behavior
• 5:15
  to
• 5:15
  something
• 5:16
  better.
• 5:17
  So
• 5:17
  now
• 5:17
  that
• 5:17
  we
• 5:18
  understand
• 5:18
  why
• 5:18
  metaphors
• 5:19
  are
• 5:19
  important
• 5:19
  and
• 5:19
  what
• 5:20
  they
• 5:20
  can
• 5:20
  help
• 5:20
  do
• 5:21
  in
• 5:21
  our
• 5:21
  lives,
• 5:21
  let's
• 5:21
  talk
• 5:22
  about
• 5:22
  them
• 5:22
  in
• 5:22
  real
• 5:22
  life
• 5:23
  a
• 5:23
  little
• 5:23
  bit.
• 5:24
  Motherhood
• 5:25
  is
• 5:25
  such
• 5:25
  a
• 5:25
  phenomenal
• 5:26
  example.
• 5:28
  Because
• 5:28
  it's
• 5:28
  such
• 5:28
  a
• 5:28
  universal
• 5:29
  example,
• 5:29
  if
• 5:29
  you
• 5:29
  have
• 5:30
  children.
• 5:31
  Or
• 5:31
  even
• 5:31
  if
• 5:31
  you've
• 5:31
  watched
• 5:32
  other
• 5:32
  people
• 5:32
  parent,
• 5:33
  you
• 5:33
  understand
• 5:33
  a
• 5:33
  lot
• 5:34
  about
• 5:34
  how
• 5:35
  children
• 5:35
  are
• 5:35
  raised.
• 5:36
  And
• 5:37
  this
• 5:37
  is
• 5:37
  a
• 5:37
  great
• 5:37
  metaphor
• 5:38
  that
• 5:38
  I
• 5:38
  use
• 5:38
  a
• 5:38
  lot
• 5:39
  when
• 5:39
  talking
• 5:39
  about
• 5:39
  business.
• 5:40
  'cause
• 5:40
  there's
• 5:40
  such
• 5:41
  a
• 5:41
  correlation
• 5:41
  between
• 5:42
  nurturing
• 5:42
  and
• 5:42
  raising
• 5:42
  a
• 5:42
  child
• 5:43
  and
• 5:44
  nurturing
• 5:44
  and
• 5:44
  growing
• 5:45
  a
• 5:45
  business,
• 5:45
  right?
• 5:46
  They
• 5:46
  both
• 5:46
  take
• 5:46
  patience,
• 5:47
  they
• 5:47
  take
• 5:48
  attention,
• 5:48
  it
• 5:49
  takes
• 5:49
  a
• 5:49
  lot
• 5:49
  of
• 5:49
  growth
• 5:50
  to
• 5:50
  be
• 5:50
  a
• 5:50
  good
• 5:50
  parent
• 5:51
  and
• 5:51
  to
• 5:51
  be
• 5:51
  a
• 5:51
  good
• 5:51
  entrepreneur.
• 5:52
  And
• 5:53
  there's
• 5:53
  lots
• 5:54
  and
• 5:54
  lots
• 5:54
  of
• 5:54
  work
• 5:54
  that
• 5:54
  is
• 5:54
  required
• 5:55
  before
• 5:55
  you
• 5:56
  see
• 5:56
  any
• 5:56
  results.
• 5:57
  What
• 5:58
  I
• 5:58
  love
• 5:58
  about
• 5:58
  this
• 5:58
  metaphor
• 5:59
  when
• 5:59
  looking
• 5:59
  at
• 5:59
  my
• 6:00
  business
• 6:00
  is
• 6:00
  I
• 6:01
  don't
• 6:01
  ever
• 6:01
  wanna
• 6:01
  feel
• 6:01
  panicky
• 6:02
  or
• 6:04
  stressed
• 6:04
  out
• 6:04
  about
• 6:05
  my
• 6:05
  parenting.
• 6:05
  Sometimes
• 6:05
  I
• 6:05
  do,
• 6:06
  but
• 6:06
  I
• 6:06
  don't
• 6:06
  want
• 6:06
  to.
• 6:07
  Similarly,
• 6:08
  I
• 6:08
  don't
• 6:08
  wanna
• 6:08
  feel
• 6:08
  that
• 6:09
  way
• 6:09
  about
• 6:09
  business.
• 6:09
  And
• 6:09
  when
• 6:10
  I
• 6:10
  look
• 6:11
  at
• 6:11
  my
• 6:11
  business
• 6:12
  as
• 6:12
  I
• 6:12
  look
• 6:12
  at
• 6:12
  parenting
• 6:13
  and
• 6:13
  raising
• 6:13
  my
• 6:13
  children,
• 6:13
  I
• 6:14
  know
• 6:14
  that
• 6:14
  everything
• 6:14
  is
• 6:14
  all
• 6:15
  gonna
• 6:15
  work
• 6:15
  out.
• 6:15
  It's
• 6:15
  all
• 6:16
  gonna
• 6:16
  be
• 6:16
  okay.
• 6:17
  It
• 6:17
  might
• 6:17
  not
• 6:17
  turn
• 6:17
  out
• 6:17
  exactly
• 6:18
  the
• 6:18
  way
• 6:18
  I
• 6:18
  expect,
• 6:19
  but
• 6:19
  I,
• 6:19
  I
• 6:19
  know
• 6:19
  that
• 6:19
  when
• 6:19
  I
• 6:19
  put
• 6:20
  in
• 6:20
  a
• 6:20
  hundred
• 6:20
  percent
• 6:21
  of
• 6:21
  the
• 6:21
  effort
• 6:21
  that
• 6:21
  I
• 6:21
  can
• 6:21
  give.
• 6:22
  That
• 6:22
  God
• 6:22
  will
• 6:23
  complete
• 6:23
  the
• 6:23
  rest,
• 6:23
  it's
• 6:23
  all
• 6:23
  gonna
• 6:24
  be
• 6:24
  okay.
• 6:24
  Right?
• 6:24
  And
• 6:25
  so
• 6:25
  it
• 6:25
  kind
• 6:25
  of
• 6:25
  helps
• 6:26
  me
• 6:26
  get
• 6:26
  rid
• 6:26
  of
• 6:26
  some
• 6:26
  of
• 6:26
  that
• 6:27
  panicky
• 6:27
  hustle
• 6:28
  mentality
• 6:28
  that
• 6:28
  I
• 6:28
  can
• 6:29
  have
• 6:29
  in
• 6:29
  my
• 6:29
  business,
• 6:29
  and
• 6:29
  instead
• 6:30
  just
• 6:30
  have
• 6:31
  faith
• 6:31
  that
• 6:31
  it's
• 6:31
  all
• 6:31
  gonna
• 6:31
  work
• 6:32
  out.
• 6:34
  A
• 6:34
  similar
• 6:34
  metaphor
• 6:35
  that
• 6:35
  I
• 6:35
  love
• 6:35
  for
• 6:35
  business
• 6:36
  is
• 6:36
  gardening
• 6:37
  and
• 6:37
  growing
• 6:37
  a
• 6:37
  plant.
• 6:38
  How
• 6:38
  many
• 6:39
  times
• 6:39
  have
• 6:39
  you
• 6:39
  watered
• 6:40
  dirt
• 6:40
  and
• 6:40
  wondered,
• 6:41
  is
• 6:41
  anything
• 6:41
  actually
• 6:42
  happening
• 6:42
  in
• 6:42
  there?
• 6:42
  Especially
• 6:43
  if
• 6:43
  your
• 6:43
  kid
• 6:43
  brings
• 6:44
  home
• 6:44
  a
• 6:44
  cup
• 6:44
  full
• 6:45
  of
• 6:45
  dirt
• 6:45
  from
• 6:45
  school
• 6:45
  and
• 6:45
  they're
• 6:46
  like,
• 6:46
  there's
• 6:46
  a
• 6:46
  flower
• 6:46
  in
• 6:46
  there,
• 6:47
  and
• 6:47
  you're
• 6:47
  like,
• 6:47
  are
• 6:47
  you
• 6:47
  sure?
• 6:47
  Are
• 6:48
  you
• 6:48
  sure
• 6:48
  you
• 6:48
  didn't
• 6:48
  dump
• 6:48
  it
• 6:48
  out
• 6:48
  on
• 6:48
  the
• 6:49
  way
• 6:49
  home?
• 6:49
  'cause
• 6:49
  you're
• 6:50
  watering
• 6:50
  it
• 6:50
  for
• 6:50
  a
• 6:50
  week
• 6:50
  and
• 6:50
  nothing
• 6:51
  is
• 6:51
  happening,
• 6:51
  but
• 6:52
  when
• 6:52
  that
• 6:52
  little
• 6:52
  sprout
• 6:53
  comes
• 6:53
  out,
• 6:53
  it's
• 6:53
  all
• 6:54
  worth
• 6:54
  it.
• 6:55
  How
• 6:55
  many
• 6:56
  times
• 6:56
  do
• 6:56
  you
• 6:56
  feel
• 6:56
  like
• 6:57
  you're
• 6:57
  watering
• 6:57
  dirt
• 6:58
  in
• 6:58
  your
• 6:58
  business?
• 6:59
  You're
• 6:59
  emailing
• 7:00
  no
• 7:00
  response.
• 7:00
  You're
• 7:00
  offering
• 7:01
  no
• 7:01
  response.
• 7:02
  You're.
• 7:03
  Telling
• 7:03
  people
• 7:03
  about
• 7:04
  how
• 7:04
  much
• 7:04
  you
• 7:04
  can
• 7:04
  help
• 7:04
  them.
• 7:04
  No
• 7:05
  sales.
• 7:05
  Sometimes
• 7:06
  it
• 7:06
  just
• 7:06
  feels
• 7:07
  like
• 7:07
  an
• 7:07
  exercise
• 7:08
  in
• 7:08
  frustration,
• 7:08
  but
• 7:09
  when
• 7:09
  I
• 7:09
  think
• 7:09
  about
• 7:10
  the
• 7:10
  garden
• 7:10
  and
• 7:10
  how
• 7:10
  powerful
• 7:11
  it's
• 7:11
  to
• 7:11
  grow
• 7:11
  something,
• 7:12
  even
• 7:13
  though
• 7:13
  I
• 7:13
  kinda
• 7:13
  have
• 7:13
  a
• 7:13
  black
• 7:13
  thumb,
• 7:14
  then
• 7:15
  it
• 7:15
  can
• 7:15
  help
• 7:15
  me
• 7:15
  feel
• 7:15
  so
• 7:16
  much
• 7:16
  more
• 7:16
  excited
• 7:16
  for
• 7:16
  my
• 7:16
  business
• 7:17
  and
• 7:17
  wonder
• 7:17
  what
• 7:17
  is
• 7:18
  happening
• 7:18
  under
• 7:19
  the
• 7:19
  surface
• 7:19
  of
• 7:19
  my
• 7:19
  business.
• 7:20
  One
• 7:21
  final
• 7:21
  metaphor.
• 7:22
  That
• 7:22
  I
• 7:22
  think
• 7:22
  is
• 7:22
  pretty
• 7:22
  powerful
• 7:23
  is
• 7:23
  correlating
• 7:23
  your
• 7:24
  physical
• 7:24
  training
• 7:24
  like
• 7:24
  lifting
• 7:25
  weights
• 7:25
  or
• 7:25
  running
• 7:26
  to
• 7:27
  spiritual
• 7:27
  growth.
• 7:28
  It's
• 7:28
  so
• 7:29
  easy
• 7:29
  for
• 7:29
  us
• 7:29
  to
• 7:29
  understand
• 7:29
  that
• 7:30
  when
• 7:30
  we
• 7:30
  lift
• 7:30
  hard,
• 7:31
  heavy
• 7:31
  weights,
• 7:31
  it
• 7:31
  makes
• 7:31
  our
• 7:31
  muscles
• 7:32
  stronger,
• 7:33
  but
• 7:33
  how
• 7:33
  often
• 7:33
  do
• 7:33
  we
• 7:34
  wish
• 7:34
  that
• 7:34
  our
• 7:34
  trials
• 7:35
  would
• 7:35
  go?
• 7:35
  Like
• 7:36
  spiritually,
• 7:36
  emotionally,
• 7:37
  right?
• 7:37
  We
• 7:38
  think,
• 7:38
  Ew,
• 7:38
  I
• 7:38
  don't
• 7:38
  want
• 7:38
  this
• 7:39
  anymore.
• 7:39
  This
• 7:39
  is
• 7:39
  hard.
• 7:39
  It's
• 7:40
  terrible.
• 7:40
  And
• 7:40
  yet,
• 7:41
  if
• 7:41
  we
• 7:41
  think
• 7:41
  about
• 7:41
  it,
• 7:41
  like
• 7:42
  our
• 7:42
  muscles,
• 7:42
  we
• 7:42
  have
• 7:42
  to
• 7:42
  acknowledge
• 7:43
  that
• 7:43
  we
• 7:43
  are
• 7:43
  getting
• 7:43
  stronger
• 7:44
  every
• 7:44
  time
• 7:45
  we
• 7:45
  go
• 7:46
  through
• 7:46
  something
• 7:46
  hard.
• 7:48
  Maybe
• 7:48
  we
• 7:48
  can
• 7:49
  feel
• 7:49
  more
• 7:49
  excited
• 7:50
  when
• 7:50
  hard
• 7:50
  things
• 7:51
  hit
• 7:51
  us
• 7:51
  and
• 7:51
  think,
• 7:51
  oh
• 7:51
  my
• 7:51
  gosh,
• 7:52
  this
• 7:52
  is
• 7:52
  turning
• 7:52
  me
• 7:52
  into
• 7:53
  someone
• 7:53
  better,
• 7:54
  stronger,
• 7:55
  more
• 7:55
  capable.
• 7:56
  All
• 7:56
  of
• 7:56
  a
• 7:56
  sudden
• 7:56
  we
• 7:56
  can
• 7:57
  look
• 7:57
  at
• 7:57
  our
• 7:57
  challenges
• 7:57
  in
• 7:57
  a
• 7:57
  new
• 7:58
  and
• 7:58
  empowering
• 7:58
  way.
• 8:00
  Okay.
• 8:00
  So
• 8:00
  those
• 8:00
  are
• 8:00
  just
• 8:00
  a
• 8:00
  few
• 8:01
  examples
• 8:01
  of
• 8:01
  using
• 8:02
  metaphors
• 8:02
  in
• 8:03
  real
• 8:03
  life,
• 8:03
  especially
• 8:03
  with
• 8:03
  business
• 8:04
  because
• 8:04
  of
• 8:04
  course,
• 8:04
  that's
• 8:04
  what
• 8:05
  I
• 8:05
  love
• 8:05
  to
• 8:05
  talk
• 8:05
  about.
• 8:06
  But
• 8:06
  let's
• 8:06
  talk
• 8:06
  about
• 8:06
  how
• 8:07
  these
• 8:07
  metaphors
• 8:07
  can
• 8:07
  shift
• 8:08
  our
• 8:08
  thoughts.
• 8:09
  I
• 8:09
  mentioned
• 8:09
  before,
• 8:10
  we
• 8:10
  can
• 8:10
  use
• 8:10
  metaphors
• 8:11
  like
• 8:11
  gardening,
• 8:12
  raising
• 8:12
  kids,
• 8:14
  training
• 8:14
  for
• 8:14
  some
• 8:14
  physical
• 8:15
  race,
• 8:16
  building
• 8:16
  a
• 8:16
  house.
• 8:18
  Improving
• 8:18
  our
• 8:18
  nutrition.
• 8:19
  Literally
• 8:20
  anything
• 8:20
  that
• 8:20
  takes
• 8:20
  time
• 8:21
  and
• 8:21
  requires
• 8:22
  a
• 8:22
  lot
• 8:22
  of
• 8:22
  effort
• 8:22
  before
• 8:22
  you
• 8:22
  see
• 8:23
  any
• 8:23
  growth
• 8:23
  can
• 8:23
  be
• 8:24
  a
• 8:24
  fantastic
• 8:24
  metaphor
• 8:25
  for
• 8:25
  a
• 8:25
  business
• 8:26
  that
• 8:26
  feels
• 8:26
  like
• 8:26
  it's
• 8:26
  not
• 8:26
  growing
• 8:27
  fast
• 8:27
  enough.
• 8:28
  What
• 8:28
  we're
• 8:29
  looking
• 8:29
  for
• 8:29
  here
• 8:29
  is
• 8:29
  a
• 8:29
  shared
• 8:30
  principle.
• 8:30
  This
• 8:31
  is
• 8:31
  how
• 8:31
  you
• 8:31
  find
• 8:31
  a
• 8:31
  metaphor
• 8:32
  that
• 8:32
  works
• 8:32
  for
• 8:32
  something
• 8:32
  that
• 8:32
  you're
• 8:33
  looking
• 8:33
  for,
• 8:33
  right?
• 8:34
  So
• 8:34
  this,
• 8:35
  the
• 8:35
  principle
• 8:35
  here
• 8:35
  is
• 8:35
  that
• 8:36
  it
• 8:36
  requires
• 8:37
  time,
• 8:37
  it
• 8:37
  requires
• 8:37
  consistency,
• 8:38
  and
• 8:38
  then
• 8:38
  the
• 8:39
  result
• 8:39
  is
• 8:39
  growth.
• 8:40
  So
• 8:40
  if
• 8:40
  you
• 8:40
  have
• 8:40
  a
• 8:41
  concept,
• 8:41
  you're
• 8:41
  looking
• 8:41
  to
• 8:42
  find
• 8:42
  a
• 8:42
  metaphor
• 8:42
  to
• 8:43
  help
• 8:43
  teach,
• 8:43
  ask
• 8:44
  yourself
• 8:44
  what
• 8:44
  the
• 8:44
  principle
• 8:45
  is
• 8:45
  in
• 8:45
  that
• 8:46
  underlying
• 8:46
  lesson,
• 8:46
  and
• 8:46
  then
• 8:47
  go
• 8:47
  find
• 8:47
  an
• 8:47
  example
• 8:48
  that
• 8:48
  matches
• 8:48
  that
• 8:48
  principle.
• 8:49
  So
• 8:49
  once
• 8:50
  we
• 8:50
  have
• 8:50
  that
• 8:50
  stuck
• 8:50
  thought,
• 8:52
  then
• 8:52
  we
• 8:52
  have
• 8:52
  to
• 8:53
  build
• 8:53
  a
• 8:53
  bridge
• 8:53
  between
• 8:53
  the
• 8:53
  stuck
• 8:54
  thought
• 8:54
  and
• 8:54
  the
• 8:54
  new
• 8:54
  thought,
• 8:55
  right?
• 8:55
  So
• 8:55
  the
• 8:56
  stuck
• 8:56
  thought
• 8:56
  is,
• 8:56
  my
• 8:56
  business
• 8:57
  isn't
• 8:57
  growing
• 8:57
  fast
• 8:57
  enough.
• 8:58
  But
• 8:58
  the
• 8:58
  new
• 8:58
  thought
• 8:59
  might
• 8:59
  be
• 8:59
  something
• 8:59
  like,
• 9:00
  oh,
• 9:00
  just
• 9:00
  like
• 9:00
  I
• 9:00
  don't
• 9:01
  expect
• 9:01
  my
• 9:01
  flowers
• 9:01
  to
• 9:01
  sprout
• 9:02
  overnight.
• 9:03
  I
• 9:03
  can
• 9:03
  trust
• 9:03
  that
• 9:04
  underneath
• 9:04
  that
• 9:04
  dirt,
• 9:05
  something
• 9:05
  is
• 9:05
  happening.
• 9:06
  There's
• 9:06
  unseen
• 9:06
  growth
• 9:06
  happening
• 9:07
  in
• 9:07
  my
• 9:07
  business.
• 9:09
  Another
• 9:09
  great
• 9:09
  metaphor
• 9:10
  for
• 9:10
  business,
• 9:10
  I've
• 9:10
  got
• 9:10
  lots
• 9:10
  of
• 9:11
  'em.
• 9:11
  Is
• 9:11
  hammering
• 9:12
  a
• 9:12
  rock?
• 9:12
  Maybe
• 9:12
  you
• 9:12
  know
• 9:13
  there's
• 9:13
  a
• 9:13
  gem
• 9:13
  inside,
• 9:13
  or
• 9:13
  you
• 9:14
  hope
• 9:14
  there's
• 9:14
  a
• 9:14
  gem
• 9:14
  inside
• 9:14
  and
• 9:15
  you're
• 9:15
  hammering
• 9:15
  it,
• 9:15
  hammering
• 9:15
  it,
• 9:15
  hammering
• 9:16
  it,
• 9:16
  and
• 9:17
  there's
• 9:17
  no
• 9:17
  cracks.
• 9:17
  It
• 9:18
  doesn't
• 9:18
  look
• 9:18
  like
• 9:18
  anything
• 9:19
  is
• 9:19
  happening.
• 9:19
  Sometimes
• 9:19
  these
• 9:20
  big
• 9:20
  rocks
• 9:20
  can
• 9:20
  take
• 9:20
  a
• 9:20
  long
• 9:21
  time
• 9:21
  to
• 9:21
  break
• 9:21
  up.
• 9:22
  And
• 9:23
  other
• 9:23
  people
• 9:23
  think
• 9:23
  you're
• 9:23
  crazy.
• 9:24
  You're
• 9:24
  just
• 9:24
  hammering
• 9:24
  away
• 9:25
  at
• 9:25
  this
• 9:25
  rock
• 9:25
  until
• 9:25
  one
• 9:26
  day
• 9:26
  it
• 9:26
  cracks
• 9:27
  open
• 9:27
  and
• 9:27
  you've
• 9:28
  got
• 9:28
  this
• 9:28
  beautiful
• 9:28
  gem
• 9:28
  inside.
• 9:29
  Okay,
• 9:29
  so
• 9:30
  there
• 9:30
  are
• 9:30
  unseen
• 9:31
  cracks
• 9:32
  happening
• 9:32
  in
• 9:32
  this
• 9:33
  business.
• 9:33
  There's
• 9:33
  unseen
• 9:34
  growth
• 9:34
  happening.
• 9:35
  That's
• 9:35
  how
• 9:35
  we're
• 9:35
  shifting
• 9:35
  our
• 9:35
  thoughts
• 9:36
  from
• 9:36
  this
• 9:36
  stuck
• 9:36
  one
• 9:37
  to
• 9:37
  something
• 9:37
  way
• 9:38
  more
• 9:38
  empowering
• 9:38
  by
• 9:39
  choosing
• 9:39
  a
• 9:39
  metaphor
• 9:39
  that
• 9:40
  is
• 9:40
  similar.
• 9:41
  And
• 9:41
  then
• 9:42
  of
• 9:42
  course
• 9:42
  we
• 9:42
  allow
• 9:43
  the
• 9:43
  emotion
• 9:43
  in,
• 9:44
  right?
• 9:44
  once
• 9:44
  we've
• 9:44
  managed
• 9:44
  to
• 9:45
  shift
• 9:45
  that
• 9:45
  thought
• 9:45
  into
• 9:45
  something
• 9:46
  more
• 9:46
  empowering,
• 9:46
  we
• 9:46
  will
• 9:47
  feel
• 9:47
  some
• 9:47
  of
• 9:47
  that
• 9:47
  same
• 9:47
  emotion
• 9:48
  that
• 9:48
  came
• 9:48
  from
• 9:48
  the
• 9:48
  metaphor,
• 9:49
  when
• 9:49
  I'm
• 9:49
  watering
• 9:50
  my
• 9:50
  plants,
• 9:50
  I
• 9:50
  don't
• 9:50
  feel
• 9:51
  panicky.
• 9:51
  I'm
• 9:52
  not
• 9:52
  like,
• 9:52
  oh
• 9:52
  my
• 9:52
  gosh,
• 9:52
  it's
• 9:52
  not
• 9:53
  happening.
• 9:53
  What's
• 9:53
  happening?
• 9:53
  It's
• 9:54
  not
• 9:54
  happening.
• 9:55
  I
• 9:55
  feel
• 9:55
  calm.
• 9:56
  I
• 9:56
  feel
• 9:57
  patient
• 9:57
  like,
• 9:57
  oh,
• 9:57
  well
• 9:58
  this
• 9:58
  is
• 9:58
  gonna
• 9:58
  be
• 9:58
  interesting.
• 9:59
  I
• 9:59
  wonder
• 9:59
  what
• 9:59
  this
• 9:59
  sprout
• 10:00
  looks
• 10:00
  like.
• 10:00
  Or,
• 10:00
  oh,
• 10:00
  look,
• 10:01
  I
• 10:01
  see
• 10:01
  a
• 10:01
  little
• 10:01
  bit
• 10:01
  of
• 10:01
  green.
• 10:02
  I'm
• 10:02
  not
• 10:02
  yelling
• 10:03
  at
• 10:03
  the
• 10:03
  plant
• 10:03
  that
• 10:03
  it's
• 10:03
  not
• 10:03
  growing
• 10:04
  fast
• 10:04
  enough.
• 10:04
  It's
• 10:05
  growing
• 10:05
  exactly.
• 10:06
  As
• 10:06
  fast
• 10:06
  as
• 10:07
  it
• 10:07
  should.
• 10:08
  Now
• 10:08
  we
• 10:09
  are
• 10:09
  ready
• 10:09
  to
• 10:09
  talk
• 10:09
  about
• 10:10
  how
• 10:10
  to
• 10:10
  use
• 10:10
  metaphors
• 10:11
  in
• 10:11
  our
• 10:11
  own
• 10:11
  business
• 10:11
  and
• 10:12
  marketing
• 10:12
  to
• 10:13
  hopefully
• 10:14
  help
• 10:14
  shift
• 10:14
  the
• 10:14
  thoughts
• 10:15
  and
• 10:15
  emotions
• 10:15
  of
• 10:15
  our
• 10:16
  audience
• 10:16
  as
• 10:16
  well.
• 10:17
  Now,
• 10:18
  you
• 10:18
  probably
• 10:18
  already
• 10:18
  know
• 10:18
  this
• 10:19
  if
• 10:19
  you've
• 10:19
  learned
• 10:19
  anything
• 10:19
  about
• 10:20
  marketing,
• 10:20
  but
• 10:20
  it's
• 10:20
  that
• 10:21
  people
• 10:21
  do
• 10:21
  not
• 10:21
  buy
• 10:22
  facts.
• 10:23
  They
• 10:23
  buy
• 10:23
  emotions
• 10:24
  and
• 10:24
  they
• 10:24
  buy
• 10:25
  identity.
• 10:26
  So
• 10:27
  when
• 10:27
  I
• 10:28
  walk
• 10:28
  into
• 10:28
  Target
• 10:29
  and
• 10:29
  I
• 10:29
  see
• 10:29
  a
• 10:30
  really
• 10:30
  cute
• 10:30
  top,
• 10:30
  I'm
• 10:31
  not
• 10:31
  buying
• 10:31
  it
• 10:31
  because
• 10:32
  of
• 10:32
  the
• 10:32
  facts
• 10:33
  of
• 10:33
  the
• 10:33
  top,
• 10:34
  that
• 10:34
  it's
• 10:34
  affordable,
• 10:35
  that.
• 10:35
  It
• 10:35
  fits
• 10:36
  me
• 10:36
  that
• 10:36
  I
• 10:36
  need
• 10:36
  a
• 10:36
  top
• 10:37
  like
• 10:37
  that.
• 10:37
  I
• 10:37
  mean,
• 10:37
  those
• 10:37
  might
• 10:38
  play
• 10:38
  into
• 10:38
  my
• 10:38
  buying
• 10:39
  decision,
• 10:40
  but
• 10:40
  more
• 10:40
  than
• 10:40
  anything,
• 10:40
  I
• 10:41
  buy
• 10:41
  it
• 10:41
  because
• 10:41
  it
• 10:41
  makes
• 10:41
  me
• 10:42
  feel
• 10:42
  something,
• 10:42
  or
• 10:43
  it
• 10:43
  makes
• 10:43
  me
• 10:43
  feel
• 10:43
  like
• 10:43
  I
• 10:44
  am
• 10:44
  something.
• 10:45
  Okay.
• 10:45
  Maybe
• 10:46
  it
• 10:46
  makes
• 10:46
  me
• 10:46
  feel
• 10:46
  stylish.
• 10:46
  It
• 10:47
  makes
• 10:47
  me
• 10:47
  feel
• 10:47
  trendy.
• 10:47
  It
• 10:47
  makes
• 10:48
  me
• 10:48
  feel
• 10:48
  slim.
• 10:49
  I
• 10:49
  don't
• 10:49
  know.
• 10:49
  It
• 10:49
  makes
• 10:49
  me
• 10:50
  feel.
• 10:50
  Bright
• 10:51
  and
• 10:51
  bold
• 10:51
  'cause
• 10:51
  it's
• 10:51
  a
• 10:51
  hot
• 10:52
  pink,
• 10:52
  you
• 10:52
  have
• 10:52
  to
• 10:53
  ask
• 10:53
  yourself
• 10:53
  what
• 10:53
  you
• 10:54
  want
• 10:54
  your
• 10:54
  audience
• 10:54
  to
• 10:54
  feel
• 10:55
  and
• 10:56
  identify
• 10:56
  with
• 10:57
  when
• 10:57
  you
• 10:57
  are
• 10:57
  selling.
• 10:58
  So
• 10:59
  if
• 10:59
  you
• 10:59
  can
• 10:59
  tie
• 10:59
  your
• 11:00
  own
• 11:00
  message
• 11:00
  to
• 11:00
  your
• 11:00
  products
• 11:01
  to
• 11:02
  something
• 11:02
  emotionally
• 11:03
  familiar,
• 11:04
  then
• 11:04
  there's
• 11:05
  a
• 11:05
  connection.
• 11:06
  Okay,
• 11:06
  so
• 11:06
  there's
• 11:06
  a
• 11:07
  few
• 11:07
  steps
• 11:07
  to
• 11:07
  doing
• 11:07
  this.
• 11:08
  Let
• 11:08
  me
• 11:08
  try
• 11:08
  to
• 11:08
  break
• 11:08
  it
• 11:08
  down.
• 11:09
  The
• 11:09
  first
• 11:10
  one
• 11:10
  is,
• 11:10
  like
• 11:10
  I
• 11:10
  mentioned
• 11:11
  before,
• 11:11
  identifying
• 11:12
  the
• 11:12
  principle
• 11:13
  beneath
• 11:13
  what
• 11:14
  you
• 11:14
  help
• 11:14
  people
• 11:14
  do.
• 11:15
  So
• 11:15
  are
• 11:15
  you
• 11:15
  helping
• 11:15
  them
• 11:15
  get
• 11:15
  healthy?
• 11:16
  Are
• 11:16
  you
• 11:17
  helping
• 11:17
  them
• 11:17
  find
• 11:17
  peace
• 11:18
  in
• 11:18
  their
• 11:18
  home
• 11:19
  or
• 11:19
  at
• 11:19
  work?
• 11:20
  Are
• 11:20
  you
• 11:20
  helping
• 11:20
  them
• 11:20
  to
• 11:20
  grow
• 11:21
  or
• 11:21
  and
• 11:21
  improve
• 11:21
  in
• 11:21
  some
• 11:22
  way?
• 11:22
  What
• 11:22
  is
• 11:22
  the
• 11:22
  basic
• 11:23
  principle?
• 11:24
  Often
• 11:24
  there's
• 11:24
  an
• 11:24
  obstacle
• 11:25
  somewhere,
• 11:25
  right?
• 11:25
  Maybe
• 11:26
  you're
• 11:26
  helping
• 11:26
  them
• 11:26
  eliminate
• 11:26
  sugar.
• 11:27
  So
• 11:27
  the
• 11:27
  basic
• 11:28
  principle
• 11:28
  is
• 11:29
  letting
• 11:29
  go
• 11:29
  of
• 11:29
  something
• 11:30
  maybe
• 11:30
  they're
• 11:30
  addicted
• 11:30
  to
• 11:30
  or
• 11:30
  that's
• 11:31
  hard
• 11:31
  to
• 11:31
  let
• 11:31
  go
• 11:31
  of
• 11:32
  in
• 11:32
  place
• 11:32
  of
• 11:33
  something
• 11:33
  better.
• 11:34
  Okay?
• 11:34
  So
• 11:34
  that's
• 11:34
  the
• 11:34
  core
• 11:35
  principle.
• 11:36
  Step
• 11:36
  two,
• 11:37
  find
• 11:37
  a
• 11:37
  similar
• 11:38
  emotional
• 11:38
  experience
• 11:39
  that
• 11:39
  your
• 11:39
  audience
• 11:40
  already
• 11:40
  understands.
• 11:40
  And
• 11:40
  you
• 11:40
  can
• 11:41
  do
• 11:41
  this
• 11:41
  if
• 11:41
  you
• 11:41
  look
• 11:41
  at
• 11:42
  your
• 11:42
  demographic,
• 11:42
  okay?
• 11:43
  So
• 11:43
  you're
• 11:43
  not
• 11:43
  gonna
• 11:43
  use
• 11:44
  a
• 11:44
  motherhood
• 11:44
  metaphor
• 11:45
  to
• 11:45
  a
• 11:45
  bunch
• 11:46
  of
• 11:46
  60-year-old
• 11:46
  men.
• 11:47
  You're
• 11:47
  not
• 11:47
  gonna
• 11:47
  use,
• 11:48
  an
• 11:48
  athletic
• 11:49
  goal
• 11:50
  To
• 11:50
  someone
• 11:50
  who's
• 11:50
  sedentary
• 11:51
  and
• 11:51
  has
• 11:51
  never
• 11:51
  been
• 11:51
  an
• 11:51
  athlete,
• 11:52
  right?
• 11:52
  You
• 11:52
  wanna
• 11:52
  ask
• 11:53
  yourself,
• 11:53
  what
• 11:53
  is
• 11:53
  a
• 11:54
  familiar
• 11:54
  experience
• 11:55
  for
• 11:55
  your
• 11:55
  audience?
• 11:56
  And
• 11:56
  what
• 11:56
  kind
• 11:57
  of
• 11:57
  a
• 11:57
  metaphor
• 11:57
  can
• 11:57
  I
• 11:57
  choose
• 11:57
  from
• 11:58
  their
• 11:58
  experience?
• 11:59
  And
• 11:59
  then
• 11:59
  step
• 11:59
  three
• 12:00
  is
• 12:00
  tying
• 12:00
  them
• 12:00
  together
• 12:01
  with
• 12:01
  simple
• 12:01
  language.
• 12:02
  So
• 12:02
  for
• 12:02
  example,
• 12:03
  if
• 12:03
  we're
• 12:03
  talking
• 12:03
  about
• 12:03
  eliminating
• 12:04
  sugar
• 12:04
  remember
• 12:05
  that
• 12:05
  principle
• 12:05
  is
• 12:05
  letting
• 12:06
  go
• 12:06
  of
• 12:06
  something
• 12:07
  they
• 12:07
  think
• 12:07
  is
• 12:07
  important
• 12:08
  in
• 12:08
  order
• 12:08
  for
• 12:08
  something
• 12:08
  that
• 12:09
  is
• 12:09
  better.
• 12:10
  So
• 12:10
  a
• 12:11
  metaphor
• 12:11
  for
• 12:12
  your
• 12:12
  demographic
• 12:12
  if
• 12:13
  they
• 12:13
  are
• 12:13
  stay-at-home
• 12:13
  moms,
• 12:14
  might
• 12:14
  be
• 12:14
  maybe
• 12:14
  they
• 12:14
  had
• 12:15
  to
• 12:15
  let
• 12:15
  go
• 12:15
  of
• 12:15
  a
• 12:15
  career,
• 12:15
  something
• 12:16
  they
• 12:16
  thought
• 12:16
  was
• 12:16
  very
• 12:16
  important
• 12:17
  and
• 12:17
  they
• 12:17
  couldn't
• 12:17
  live
• 12:17
  without
• 12:18
  in
• 12:18
  order
• 12:19
  to
• 12:19
  grow
• 12:19
  their
• 12:19
  family.
• 12:20
  And
• 12:20
  now
• 12:20
  they
• 12:20
  know
• 12:21
  as
• 12:21
  a
• 12:21
  mother
• 12:21
  how
• 12:21
  valuable
• 12:22
  that
• 12:22
  decision
• 12:22
  was.
• 12:23
  But
• 12:23
  back
• 12:24
  then
• 12:24
  it
• 12:24
  was
• 12:24
  a
• 12:24
  hard
• 12:24
  one
• 12:25
  to
• 12:25
  make.
• 12:25
  Right?
• 12:25
  Or
• 12:25
  something
• 12:25
  similar
• 12:26
  like
• 12:26
  that.
• 12:26
  Something
• 12:26
  that
• 12:26
  is
• 12:27
  going
• 12:27
  to
• 12:27
  really
• 12:27
  tug
• 12:28
  at
• 12:28
  their
• 12:28
  emotions,
• 12:28
  and
• 12:29
  they're
• 12:29
  going
• 12:29
  to
• 12:29
  understand
• 12:29
  that
• 12:30
  principle
• 12:30
  a
• 12:30
  lot
• 12:31
  quicker.
• 12:32
  Another
• 12:32
  couple
• 12:33
  examples
• 12:33
  could
• 12:33
  be
• 12:34
  maybe
• 12:34
  you
• 12:34
  wanna
• 12:34
  teach
• 12:35
  your
• 12:35
  people
• 12:35
  to
• 12:36
  consistently
• 12:36
  exercise,
• 12:37
  and
• 12:37
  you
• 12:37
  could
• 12:37
  say,
• 12:37
  you
• 12:37
  know,
• 12:38
  when
• 12:38
  you
• 12:38
  first
• 12:38
  try
• 12:38
  a
• 12:39
  new
• 12:39
  sport
• 12:39
  or
• 12:39
  a
• 12:39
  new
• 12:39
  form
• 12:40
  of
• 12:40
  exercise,
• 12:40
  it
• 12:40
  could
• 12:40
  be
• 12:41
  kind
• 12:41
  of
• 12:41
  like
• 12:41
  learning
• 12:41
  to
• 12:41
  breastfeed
• 12:42
  a
• 12:42
  baby
• 12:42
  if
• 12:42
  your
• 12:42
  audience
• 12:43
  is
• 12:43
  moms
• 12:43
  right,
• 12:44
  it's
• 12:44
  painful,
• 12:45
  it's
• 12:45
  messy
• 12:45
  at
• 12:45
  first.
• 12:46
  You're
• 12:46
  not
• 12:46
  sure
• 12:46
  if
• 12:46
  you're
• 12:46
  doing
• 12:47
  it
• 12:47
  right.
• 12:47
  But
• 12:47
  once
• 12:48
  you
• 12:48
  get
• 12:48
  the
• 12:48
  rhythm
• 12:49
  to
• 12:49
  it,
• 12:49
  it
• 12:49
  becomes
• 12:50
  natural
• 12:51
  and
• 12:51
  a
• 12:51
  really
• 12:51
  wonderful
• 12:52
  experience.
• 12:53
  Or
• 12:53
  maybe
• 12:54
  you
• 12:54
  teach
• 12:54
  productivity
• 12:55
  and
• 12:55
  organization,
• 12:56
  and
• 12:56
  you
• 12:57
  can
• 12:57
  use
• 12:57
  the
• 12:57
  metaphor
• 12:58
  of
• 12:58
  driving
• 12:58
  a
• 12:58
  car
• 12:59
  or
• 12:59
  a
• 12:59
  bike
• 12:59
  in
• 12:59
  a
• 12:59
  really
• 13:00
  high
• 13:00
  speed,
• 13:00
  right?
• 13:00
  You
• 13:00
  can't
• 13:00
  drive
• 13:01
  your
• 13:01
  car
• 13:01
  in
• 13:01
  fifth
• 13:01
  speed
• 13:02
  all
• 13:02
  day
• 13:02
  long.
• 13:02
  Most
• 13:02
  of
• 13:02
  us
• 13:03
  don't
• 13:03
  have
• 13:03
  to
• 13:03
  shift
• 13:03
  at
• 13:03
  all
• 13:03
  anymore.
• 13:04
  So
• 13:04
  maybe
• 13:04
  that's
• 13:04
  not
• 13:04
  a
• 13:04
  great
• 13:05
  metaphor,
• 13:05
  but
• 13:05
  you
• 13:06
  have
• 13:06
  to
• 13:06
  downshift,
• 13:07
  you
• 13:07
  have
• 13:07
  to
• 13:07
  rest
• 13:08
  in
• 13:08
  order
• 13:08
  to
• 13:08
  be
• 13:08
  more
• 13:08
  productive.
• 13:10
  So
• 13:10
  I
• 13:10
  could
• 13:10
  come
• 13:11
  up
• 13:11
  with
• 13:11
  these
• 13:11
  all
• 13:11
  day
• 13:11
  long.
• 13:12
  They're
• 13:12
  so
• 13:12
  fun
• 13:12
  for
• 13:12
  me.
• 13:13
  But
• 13:13
  I
• 13:13
  challenge
• 13:13
  you
• 13:14
  to
• 13:14
  try
• 13:14
  this
• 13:14
  yourself
• 13:15
  in
• 13:15
  your
• 13:15
  marketing.
• 13:16
  Identify
• 13:16
  that
• 13:16
  core
• 13:16
  principle
• 13:17
  that
• 13:17
  you're
• 13:17
  trying
• 13:17
  to
• 13:17
  teach.
• 13:18
  Find
• 13:18
  a
• 13:18
  common
• 13:19
  emotional
• 13:19
  experience
• 13:20
  that
• 13:20
  you
• 13:20
  can
• 13:20
  transfer
• 13:20
  emotion
• 13:21
  to,
• 13:21
  and
• 13:22
  then
• 13:22
  tie
• 13:22
  them
• 13:22
  together
• 13:22
  in
• 13:22
  a
• 13:23
  simple
• 13:23
  way.
• 13:23
  It
• 13:23
  might
• 13:23
  take
• 13:24
  some
• 13:24
  practice
• 13:24
  if
• 13:24
  your
• 13:24
  brain
• 13:25
  doesn't
• 13:25
  normally
• 13:25
  do
• 13:25
  this,
• 13:26
  but
• 13:26
  you
• 13:26
  will
• 13:26
  start
• 13:27
  to
• 13:27
  find
• 13:27
  them
• 13:27
  more
• 13:28
  often
• 13:28
  in
• 13:28
  your
• 13:29
  life
• 13:29
  once
• 13:29
  you
• 13:29
  start
• 13:30
  to
• 13:30
  teach
• 13:30
  this
• 13:30
  way.
• 13:31
  In
• 13:31
  fact,
• 13:32
  I
• 13:32
  have
• 13:32
  started
• 13:32
  noticing
• 13:32
  metaphors
• 13:33
  in
• 13:33
  scriptures,
• 13:34
  in
• 13:34
  nature,
• 13:35
  in
• 13:35
  my
• 13:36
  day-to-day
• 13:36
  life,
• 13:36
  in
• 13:36
  things
• 13:37
  my
• 13:37
  kids
• 13:37
  do,
• 13:38
  in
• 13:38
  videos
• 13:39
  I
• 13:39
  watch
• 13:39
  in
• 13:39
  books,
• 13:40
  I
• 13:40
  read
• 13:40
  anytime
• 13:41
  something
• 13:41
  connects
• 13:41
  for
• 13:42
  you,
• 13:42
  it's
• 13:42
  a
• 13:42
  big
• 13:42
  aha
• 13:43
  in
• 13:43
  your
• 13:43
  brain,
• 13:44
  especially
• 13:44
  if
• 13:44
  it's
• 13:44
  surrounding
• 13:45
  your
• 13:45
  niche
• 13:45
  or
• 13:45
  could
• 13:45
  be
• 13:46
  connected
• 13:46
  to
• 13:46
  your
• 13:46
  niche.
• 13:46
  Write
• 13:47
  it
• 13:47
  down.
• 13:47
  Please,
• 13:48
  please,
• 13:48
  please
• 13:48
  have
• 13:48
  a
• 13:48
  brain
• 13:49
  dump
• 13:49
  somewhere.
• 13:49
  It
• 13:49
  could
• 13:49
  just
• 13:50
  be
• 13:50
  a
• 13:50
  note
• 13:50
  in
• 13:50
  your
• 13:50
  phone
• 13:50
  that
• 13:50
  might
• 13:51
  be
• 13:51
  the
• 13:51
  most
• 13:51
  convenient
• 13:51
  since
• 13:52
  you
• 13:52
  probably
• 13:52
  have
• 13:52
  your
• 13:52
  phone
• 13:52
  with
• 13:52
  you.
• 13:53
  Write
• 13:53
  it
• 13:53
  down
• 13:54
  and
• 13:54
  then
• 13:54
  share
• 13:54
  it.
• 13:55
  This
• 13:55
  becomes
• 13:55
  a
• 13:55
  great
• 13:56
  resource
• 13:57
  for
• 13:57
  content
• 13:58
  when
• 13:58
  you're
• 13:58
  thinking,
• 13:58
  what
• 13:58
  should
• 13:58
  I
• 13:59
  email?
• 13:59
  What
• 13:59
  should
• 13:59
  I
• 13:59
  post
• 14:00
  on
• 14:00
  social?
• 14:00
  What
• 14:00
  should
• 14:00
  I
• 14:00
  put
• 14:01
  on
• 14:01
  my
• 14:01
  podcast
• 14:01
  or
• 14:01
  my
• 14:01
  video
• 14:02
  channel,
• 14:02
  or
• 14:02
  whatever.
• 14:03
  Pull
• 14:03
  up
• 14:03
  that
• 14:03
  brain
• 14:04
  dump
• 14:04
  and
• 14:04
  look
• 14:04
  for
• 14:05
  metaphors
• 14:05
  or
• 14:05
  ideas
• 14:06
  that
• 14:06
  really
• 14:06
  were
• 14:06
  aha
• 14:07
  moments
• 14:07
  for
• 14:07
  you
• 14:07
  that
• 14:08
  you
• 14:08
  could
• 14:08
  connect
• 14:08
  to
• 14:08
  your
• 14:09
  audience.
• 14:10
  I
• 14:10
  just
• 14:10
  think
• 14:11
  it's
• 14:11
  so
• 14:11
  fantastic
• 14:12
  how
• 14:12
  our
• 14:12
  brain
• 14:12
  works,
• 14:13
  that
• 14:13
  these
• 14:13
  metaphors
• 14:13
  that
• 14:14
  can
• 14:14
  seem
• 14:14
  totally
• 14:15
  unrelated
• 14:16
  can
• 14:16
  expand
• 14:16
  our
• 14:17
  brains.
• 14:17
  They
• 14:17
  can
• 14:18
  shift
• 14:18
  our
• 14:18
  emotions,
• 14:19
  they
• 14:19
  can
• 14:19
  change
• 14:19
  our
• 14:19
  thoughts,
• 14:20
  and
• 14:20
  they
• 14:20
  can
• 14:21
  connect
• 14:21
  us
• 14:21
  to
• 14:21
  truth
• 14:22
  in
• 14:22
  really
• 14:23
  powerful
• 14:23
  ways.
• 14:24
  In
• 14:24
  fact,
• 14:24
  going
• 14:24
  back
• 14:25
  to
• 14:25
  Christ,
• 14:25
  the
• 14:25
  master
• 14:26
  teacher,
• 14:26
  if
• 14:26
  he
• 14:26
  used
• 14:26
  parables,
• 14:27
  then
• 14:27
  I
• 14:28
  think
• 14:28
  these
• 14:28
  are
• 14:28
  important
• 14:29
  types
• 14:29
  of
• 14:29
  lessons,
• 14:30
  and
• 14:30
  I
• 14:30
  think
• 14:30
  it's
• 14:30
  important
• 14:31
  that
• 14:31
  our
• 14:31
  brain
• 14:31
  learn
• 14:31
  to
• 14:31
  use
• 14:32
  them.
• 14:33
  It
• 14:33
  makes
• 14:33
  things
• 14:33
  easier
• 14:34
  to
• 14:34
  understand.
• 14:34
  It
• 14:34
  makes
• 14:35
  things
• 14:35
  memorable.
• 14:36
  And
• 14:37
  the
• 14:37
  cool
• 14:37
  thing
• 14:37
  is
• 14:38
  it
• 14:38
  allows
• 14:38
  for
• 14:38
  deeper
• 14:38
  discussion
• 14:39
  and
• 14:39
  understanding
• 14:40
  of
• 14:40
  complex
• 14:41
  concepts.
• 14:43
  That's
• 14:43
  one
• 14:44
  reason.
• 14:44
  There
• 14:44
  were
• 14:44
  lots
• 14:45
  of
• 14:45
  reasons,
• 14:45
  but
• 14:45
  I
• 14:45
  think
• 14:45
  that's
• 14:45
  one
• 14:46
  reason
• 14:46
  that
• 14:46
  Christ
• 14:47
  used
• 14:47
  parables
• 14:47
  because
• 14:47
  they
• 14:48
  were
• 14:48
  simple
• 14:48
  stories
• 14:49
  that
• 14:49
  unlocked
• 14:50
  really
• 14:50
  complex
• 14:51
  deep
• 14:51
  truth,
• 14:52
  but
• 14:52
  people
• 14:52
  could
• 14:52
  take
• 14:53
  however
• 14:53
  much
• 14:54
  they
• 14:54
  could
• 14:54
  handle,
• 14:54
  They
• 14:55
  could
• 14:55
  take
• 14:55
  it
• 14:55
  at
• 14:55
  surface
• 14:55
  level.
• 14:56
  They
• 14:56
  could
• 14:56
  dive
• 14:56
  deep,
• 14:56
  and
• 14:57
  we
• 14:57
  can
• 14:57
  still
• 14:57
  dive
• 14:57
  deep
• 14:58
  thousands
• 14:59
  of
• 14:59
  years
• 14:59
  later
• 14:59
  as
• 15:00
  we
• 15:00
  read
• 15:00
  scripture
• 15:00
  that
• 15:01
  talk
• 15:01
  about
• 15:01
  Christ's
• 15:01
  parables.
• 15:02
  Okay,
• 15:02
  so
• 15:02
  I
• 15:02
  wanna
• 15:03
  give
• 15:03
  you
• 15:03
  guys
• 15:03
  an
• 15:03
  exercise.
• 15:04
  Choose
• 15:04
  one
• 15:05
  area
• 15:05
  of
• 15:05
  your
• 15:05
  life
• 15:06
  or
• 15:06
  your
• 15:06
  business
• 15:06
  where
• 15:06
  you're
• 15:06
  feeling
• 15:07
  kind
• 15:07
  of
• 15:07
  stuck.
• 15:07
  Maybe
• 15:07
  you
• 15:08
  would
• 15:08
  like
• 15:08
  to
• 15:08
  eat
• 15:08
  better,
• 15:08
  or
• 15:09
  you'd
• 15:09
  like
• 15:09
  to
• 15:09
  sleep
• 15:09
  better,
• 15:10
  or
• 15:10
  you'd
• 15:10
  like
• 15:10
  to
• 15:10
  treat
• 15:10
  your
• 15:10
  family
• 15:11
  a
• 15:11
  little
• 15:11
  bit
• 15:11
  nicer.
• 15:12
  And
• 15:12
  ask
• 15:13
  yourself
• 15:13
  what
• 15:13
  the
• 15:13
  underlying
• 15:14
  principle
• 15:14
  is,
• 15:15
  and
• 15:15
  then
• 15:15
  go
• 15:15
  look
• 15:15
  for
• 15:15
  a
• 15:15
  metaphor
• 15:16
  that
• 15:16
  matches
• 15:16
  that
• 15:17
  principle.
• 15:17
  Maybe
• 15:17
  you
• 15:17
  can
• 15:17
  find
• 15:18
  some
• 15:18
  mindset
• 15:18
  shifts
• 15:18
  for
• 15:18
  yourself.
• 15:20
  Once
• 15:20
  you
• 15:20
  do
• 15:20
  that
• 15:20
  yourself
• 15:21
  a
• 15:21
  couple
• 15:21
  of
• 15:21
  times,
• 15:21
  it
• 15:21
  becomes
• 15:22
  easier
• 15:22
  to
• 15:22
  teach
• 15:22
  in
• 15:23
  that
• 15:23
  way
• 15:23
  as
• 15:23
  well.
• 15:23
  I
• 15:24
  would
• 15:24
  love
• 15:24
  to
• 15:24
  hear
• 15:24
  if
• 15:24
  this
• 15:24
  happens
• 15:25
  for
• 15:25
  you
• 15:25
  guys
• 15:26
  on
• 15:26
  social
• 15:26
  media,
• 15:27
  come
• 15:27
  join
• 15:27
  me
• 15:27
  on
• 15:27
  Instagram
• 15:28
  and
• 15:28
  share
• 15:28
  some
• 15:28
  of
• 15:28
  your
• 15:28
  metaphors
• 15:29
  with
• 15:29
  me.
• 15:29
  I
• 15:29
  will
• 15:29
  share
• 15:30
  mine
• 15:30
  over
• 15:30
  there
• 15:30
  as
• 15:30
  well.
• 15:31
  Here's
• 15:31
  to
• 15:31
  learning
• 15:32
  and
• 15:32
  growing
• 15:32
  and
• 15:32
  bettering
• 15:33
  our
• 15:33
  lives
• 15:33
  through
• 15:34
  amazing,
• 15:34
  simple
• 15:35
  stories,
• 15:35
  comparisons,
• 15:36
  and
• 15:36
  metaphors.
• 15:37
  We'll
• 15:37
  talk
• 15:37
  to
• 15:38
  you
• 15:38
  next
• 15:38
  week,
• 15:38
  friends.
• 15:40
  Are
• 15:41
  you
• 15:41
  ready
• 15:41
  to
• 15:41
  start
• 15:41
  or
• 15:41
  grow
• 15:42
  your
• 15:42
  dream
• 15:42
  business?
• 15:43
  Click
• 15:43
  the
• 15:43
  link
• 15:43
  in
• 15:43
  the
• 15:43
  show
• 15:44
  notes
• 15:44
  to
• 15:44
  download
• 15:44
  the
• 15:45
  free
• 15:45
  starter
• 15:45
  guide
• 15:45
  to
• 15:45
  building
• 15:46
  a
• 15:46
  business
• 15:46
  or
• 15:47
  to
• 15:47
  schedule
• 15:47
  a
• 15:47
  free
• 15:47
  coaching
• 15:48
  call
• 15:48
  with
• 15:48
  me.
• 15:48
  And
• 15:49
  if
• 15:49
  you
• 15:49
  loved
• 15:49
  this
• 15:49
  episode.
• 15:50
  Don't
• 15:50
  forget
• 15:50
  to
• 15:51
  leave
• 15:51
  a
• 15:51
  review
• 15:51
  and
• 15:51
  share
• 15:52
  it
• 15:52
  with
• 15:52
  a
• 15:52
  friend
• 15:52
  who
• 15:53
  might
• 15:53
  be
• 15:53
  feeling
• 15:53
  the
• 15:53
  call
• 15:54
  to
• 15:54
  burn
• 15:54
  a
• 15:54
  little
• 15:55
  brighter.