Latest / Living in the Meantime with Stephen Bauman
Soul-Maxxing
An online trend called “looksmaxxing” is gaining traction among young men—but at what cost?
In this episode, Stephen Bauman reflects on the rise of performative beauty culture and makes the case for something deeper: a daily commitment to “soulmaxxing,” and reclaiming what truly makes us human.
Transcript:I recently learned about an emerging online community called looksmaxxing, and its emergent 20-year-old star who goes by the name, Clavicular. Looksmaxxers believe that male attractiveness is the key to worldly achievement, and every step toward increasing their beauty to be virtuous. But as…
The skinny
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