The Vital Role of Sales Engineers in the Future of Value Selling
In this episode of the Value Coffee Talk podcast, hosts Thomas Pisello and April Morley engage with Stephen Morse, CEO of the SE Leadership Institute, to discuss the evolving role of sales engineers in today's market.
The trio explore the importance of emotional intelligence, the shift towards value-led growth, and the challenges faced by sales teams amidst cost pressures. Stephen emphasizes the need for sales engineers to enhance their communication skills, embrace AI technologies, and focus on delivering value to customers.
The conversation highlights the significance of building trust and…
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