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Why Representation Is a Growth Strategy with Emily Perez

Emily Perez started an Instagram page for Latinas in beauty. It is now a nonprofit with a board, a Pepperdine accelerator, and corporate partners.

She went looking for an organization like that in 2020 and could not find one, so she built it, for four years, alongside a full-time corporate job. Emily tells Mike how she decides whether it is working, the regulatory call indie brands defer and pay for later, and the line she draws between a manager and a leader.

Connect with Emily: https://www.linkedin.com/in/emilyperez1/

Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

The skinny

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