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Net Positive: How Courageous Companies Thrive by Giving More Than They Take — The Profit Illusion

Welcome to Crisis in Perception, where we examine the systems shaping our world.

Author: Paul Polman and Andrew Winston

This episode explores Net Positive: How Courageous Companies Thrive by Giving More Than They Take by Paul Polman and Andrew Winston as a systems-level analysis of how shareholder capitalism, externalized costs, and corporate governance influence behavior, belief, and institutional outcomes.

By focusing on incentive architecture rather than personalities or events, the episode shows why these systems persist — and how they connect to larger economic, political, and ecological…

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