Jennifer Cortez: Ditch Dinosaur Marketing, Leverage AI & Build Buyer Trust - Episode #29
How can marketers break old habits and innovate to create meaningful B2B buyer experiences?
In this episode of Connect To Market, host Casey Cheshire sits down with Jennifer Cortez, Chief Marketing Officer of Alkami Technology, to explore how innovative marketing strategies can create real value and move beyond outdated practices. Jennifer shares her perspectives as a SaaS marketing expert, emphasizing the importance of personalized approaches, a culture of experimentation, and leveraging data and AI for smarter decision-making.
Jennifer provides practical insights on rethinking traditional…
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