Shop Talk

Uncanny Valley | WIRED · Jun 22, 2023 · 36m

Nearly every one of us in the US and Canada has bought something from either Walmart or Amazon. Not only are these two retailers ubiquitous, but they have forever altered the way we buy things through their experiments with things like free shipping, competitive pricing, speedy delivery, membership services, and innovative brick-and-mortar experiences.

Amazon and Walmart are obviously different in many ways, but the two companies are also surprisingly similar. This becomes particularly evident when you chart the history of their rivalry, as they race to compete for online shopping gains, or…