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The Power of Moments: Who Gets to Design Your Memories?
What if the moments we remember most vividly aren't entirely our own? In The Power of Moments, Chip Heath and Dan Heath argue that extraordinary experiences don't always happen by accident. They can be deliberately created. But when everyone learns to manufacture memorable moments, what happens to their meaning?
Drawing on Daniel Kahneman's research into how memory works, the Heath brothers explore why certain experiences stay with us while others disappear. From a school's remarkable college Signing Day to a Los Angeles hotel's famous Popsicle Hotline, they show how elevation, insight…
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