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The Powder Blue Is Why Adidas Paid Ole Miss $20 Million | Ole Miss vs Vanderbilt Week
Everyone is asking what Adidas will do to the Ole Miss uniforms. That's the wrong question. Ask why Adidas paid a reported $20 million-plus a year in the first place. Steven Willis's answer: the powder blue. It has been the hottest color in college football for years, almost nobody else has it, and without it, he says, Ole Miss isn't commanding this deal.
Two days to Ole Miss at Vanderbilt. Saturday, 2:30 PM CT / 3:30 PM ET, ESPN.
Steven Willis and Tom Vanderford go through the Adidas deal, the uniform Ole Miss should build with the control it kept, whether Tropical Storm Isaias decides…
The skinny
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