S7E116: Episode 116: Mark Schenk - The Example-Teller
In this week’s episode of The Common Creative, we sit down with Mark Schenk, co-founder of Anecdote, to explore why he feels business communication is broken. Interestingly, Mark suggests that the word "story" is too soft or irrelevant in a corporate environment, and flips the script arguing that simple, everyday events are the key to engaging, authentic communication. Mark shares the value of building a "story bank" , a collection of real-world examples that leaders can draw upon to illustrate points, foster connection, and communicate more effectively. By grounding events in relatable…
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