Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
The Silent Failure of the Post-Click Landing Page
Lucas and Luna dig into a stage of the customer journey that most journey maps gloss over: the post-click landing page. With a fresh case study from a mid-sized SaaS company, they reveal how a 3.2 percent conversion rate improvement came from fixing one overlooked touchpoint. They walk through why the click-to-landing moment is a handoff, not a handshake, and how mapping the gap between ad promise and page reality can quietly kill or resurrect campaigns. Expect a concrete framework for auditing your own landing pages, a debate on whether personalization helps or hurts, and a reminder that…
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