166. GE Vernova’s Global Accounts Leader on Influencing Customer Decisions w/ Stefan Hartge
Outcome based selling starts before customers have fully defined what they need. In this episode of the B2B Sales Trends Podcast, host Harry Kendlbacher speaks with Stefan Hartge, Global Head of Strategic Accounts Management at GE Vernova, about how sales teams can engage earlier, influence customer requirements, and build strategic partnerships instead of simply responding to requests. How can sales teams earn access to customers before a buying decision has been made? And how can sales leaders turn early engagement into profitable growth? ⏱️Timestamps: 00:00 | Why responding to tenders is…
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