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The Sezzy Scandals · Outspoken the Podcast

• 0:03
  Speaker 1: Episode 3, The Sezzi Scandals. Sarah Stevenson's popularity was through
• 0:09
  Speaker 1: the roof. Fresh from activating hashtag MILF life after the
• 0:12
  Speaker 1: birth of her son, Fox Ocean, Sarah had managed to
• 0:15
  Speaker 1: sidestep her Sin 3 scandal, replacing controversy with baby spam
• 0:20
  Speaker 1: and their new house renos, and the masses were loving it.
• 0:24
  Speaker 1: But no-one could have predicted what 2020 would hold for
• 0:27
  Speaker 1: Sarah's day, let alone the world.
• 0:29
  Speaker 2: There are fears more than 1,000 people could be infected
• 0:32
  Speaker 2: with a deadly SARS-like virus in China. The World Health
• 0:36
  Speaker 2: Organisation has declared coronavirus a global pandemic.
• 0:40
  Speaker 1: The COVID-19 pandemic changed life as we knew it. Locked
• 0:43
  Speaker 1: inside our homes with more free time than ever, public
• 0:46
  Speaker 1: sentiment towards influencers began to change and cancel culture took hold.
• 0:51
  Speaker 1: The same year, the Black Lives Matter movement shook the
• 0:54
  Speaker 1: world with protests breaking out across the globe following the murder.
• 0:57
  Speaker 3: Of George Floyd.
• 0:59
  Speaker 4: Cities across the United States remain in a state of
• 1:02
  Speaker 4: high tension tonight as the country braces itself for another
• 1:05
  Speaker 4: wave of protests over the death of George Floyd.
• 1:09
  Speaker 1: 2020 was a horror year for everyone, but for Sarah,
• 1:12
  Speaker 1: it was the year she got cancelled as three of
• 1:14
  Speaker 1: her biggest controversies played out in front of a captive
• 1:17
  Speaker 1: audience in lockdown. We are journalists Amy Kay and Sophie
• 1:21
  Speaker 1: Torber and this is Outspoken Plus. In episode two, we
• 1:27
  Speaker 1: left you in late 2019.
• 1:30
  Speaker 3: In Australia, bushfires were ravishing the country.
• 1:33
  Speaker 1: The new year brought further devastation as fires continued to
• 1:36
  Speaker 1: burn out of control.
• 1:37
  Speaker 2: New South Wales, Victoria and South Australia are waking up
• 1:41
  Speaker 2: to widespread fire damage.
• 1:42
  Speaker 3: We know properties have been lost.
• 1:44
  Speaker 2: We know many towns are without power, but the true
• 1:47
  Speaker 2: extent is being assessed right now.
• 1:49
  Speaker 1: More than 46 million acres were burnt during the 2019
• 1:52
  Speaker 1: and 2020 bushfires and devastatingly 34 people were killed and
• 1:57
  Speaker 1: nearly 3 billion animals lost their lives or were displaced.
• 2:01
  Speaker 1: All anyone could talk about was what could be done
• 2:03
  Speaker 1: to help. Influencers and brands jumped on the cause and
• 2:06
  Speaker 1: began sharing ways followers could help those impacted. I remember
• 2:10
  Speaker 1: at the time, Mitch Orville was getting a lot of
• 2:13
  Speaker 1: attention because he managed to raise over $ 270, 000 alongside his brand,
• 2:18
  Speaker 1: Hooded Smile. And Sarah's Day was quick to follow this trend.
• 2:22
  Speaker 1: In November, she announced that $ 1 from each of her
• 2:25
  Speaker 1: products sold on Le Bang Body would go towards the St.
• 2:28
  Speaker 1: Vincent Bushfire Appeal. Now, to put that donation into perspective,
• 2:32
  Speaker 1: Sarah's Le Bang Body products range from $ 16. 95 to $ 58. 95. Now,
• 2:38
  Speaker 1: the backlash was swift. People labeled Sarah's promotion as an
• 2:41
  Speaker 1: underwhelming offer of charity, while others said $ 1.
• 2:45
  Speaker 3: Per product was a cop-out.
• 2:47
  Speaker 1: Another commenter wrote, go 50% or 100% of proceeds for
• 2:51
  Speaker 1: 48 hours to be genuine. It's currently a cheap trick
• 2:54
  Speaker 1: to boost profit. Now, Sarah jumped onto her stories on
• 2:57
  Speaker 1: the afternoon of the fundraiser announcement, complaining that she couldn't
• 3:01
  Speaker 1: train because she was receiving so much hate.
• 3:04
  Speaker 3: Here's what she said.
• 3:05
  Speaker 5: The amount of hate we just got is actually disgusting. Like,
• 3:09
  Speaker 5: we were trying to do something fun that was going
• 3:11
  Speaker 5: to give back to everyone. And yeah, I'm really disappointed
• 3:13
  Speaker 5: in like 20% of the people. Because this was coming
• 3:18
  Speaker 5: from a really honest, authentic, giving place. Like, bushfires is
• 3:23
  Speaker 5: something really real and like personal in my family. And
• 3:29
  Speaker 5: when LeBanc called me with the idea, I was like, yeah,
• 3:31
  Speaker 5: why would I say no? Like, this is awesome.
• 3:34
  Speaker 1: Sarah was later slammed for her use of the word fun,
• 3:37
  Speaker 1: which people found insensitive and said she didn't understand the issue.
• 3:41
  Speaker 3: Sarah went on to say this.
• 3:43
  Speaker 5: This is a classic example of you're damned if you do,
• 3:46
  Speaker 5: you're damned if you don't. Like if I hadn't done
• 3:49
  Speaker 5: anything with my products to support the Bushfire Foundation, I
• 3:52
  Speaker 5: would have got hate. If I promote 100% of the profits,
• 3:56
  Speaker 5: I still get hate for promoting my products. We say
• 3:58
  Speaker 5: a dollar activation, I still get hate.
• 4:01
  Speaker 1: The story made mainstream media and the campaign was stopped
• 4:05
  Speaker 1: with no party disclosing if the money raised was donated. Now,
• 4:09
  Speaker 1: off the back of this initial failed campaign, Sarah launched
• 4:13
  Speaker 1: a three-day e-book sale to raise money for bushfire relief charities.
• 4:17
  Speaker 1: The three charities chosen were Food Bank Australia, New South
• 4:21
  Speaker 1: Wales Rural Fire Service, Port Macquarie Koala Hospital and the
• 4:25
  Speaker 1: Salvation Army. As part of the promotion, Sarah discounted her
• 4:28
  Speaker 1: e-books by 20%, and this time she said she would
• 4:31
  Speaker 1: donate 100% of the sales made to her four nominated charities. Now,
• 4:36
  Speaker 1: Sarah announced that the sale raised a whopping $ 391, 660, with
• 4:43
  Speaker 1: the profits said to be split equally between the four charities. Now,
• 4:47
  Speaker 1: rather than being met with great fanfare like Mitch Orville,
• 4:50
  Speaker 1: Sarah's fans started getting agitated when she did not provide
• 4:53
  Speaker 1: an update on the status of the donation. So six
• 4:56
  Speaker 1: days after the sale ended, Sarah released a vlog where
• 4:59
  Speaker 1: she briefly touched on the fundraiser. She explained that she
• 5:02
  Speaker 1: had emailed the charities to let them know they would
• 5:04
  Speaker 1: be receiving a huge donation and asked them how to
• 5:07
  Speaker 1: go about transferring the money to them. Now, despite confirming
• 5:11
  Speaker 1: she was in talks with the four charities, a member
• 5:13
  Speaker 1: of Gossip Forum, Guru Gossip, shared an open letter to
• 5:17
  Speaker 1: Sarah where they revealed they had reported her to ScamWatch for.
• 5:21
  Speaker 3: Not showing receipts of the donations she made.
• 5:23
  Speaker 1: The user wrote, I believe you will donate and this
• 5:26
  Speaker 1: was a genuine good deed you were doing, but this
• 5:28
  Speaker 1: is just a gentle nudge in the right direction. It's
• 5:31
  Speaker 1: too much money and too important a cause for you
• 5:34
  Speaker 1: not to have posted an update yet, especially when other
• 5:37
  Speaker 1: influencers have. Now, this letter spurred on others to start
• 5:40
  Speaker 1: contacting the Australian media publications who had covered the initial
• 5:44
  Speaker 1: story about the $ 1 bushfire appeal. It's safe to say
• 5:48
  Speaker 1: by now the pressure was mounting on Sarah. People were
• 5:51
  Speaker 1: beginning to lash out on Instagram with many comments getting
• 5:55
  Speaker 1: swiftly deleted. This stress led to Sarah having a complete
• 5:59
  Speaker 1: meltdown in her car outside of a bank 10 days
• 6:02
  Speaker 1: after the fundraiser had ended. So the day prior, she
• 6:05
  Speaker 1: had updated her followers saying that she was unable to
• 6:08
  Speaker 1: donate to the koala hospital because her bank wouldn't allow
• 6:11
  Speaker 1: her to make a transaction that big. So the following day,
• 6:15
  Speaker 1: Sarah complained the bank had only let her transfer money
• 6:17
  Speaker 1: to two of the four charities because of the transfer
• 6:20
  Speaker 1: limit and that she would need to come back the
• 6:22
  Speaker 1: next day. It's important to note that Sarah did visit
• 6:25
  Speaker 1: the bank at 4pm when it was closing. She said,
• 6:28
  Speaker 1: I'm just trying to do this nice thing and donate
• 6:30
  Speaker 1: all this money for my country and the animals. Sarah
• 6:33
  Speaker 1: went on to complain that she'd been trying to pay
• 6:35
  Speaker 1: everyone for over a week, but none of the charities
• 6:37
  Speaker 1: were accepting the bank transfers because the daily limit on
• 6:40
  Speaker 1: her account was $ 100, 000. Now, when you consider that Sarah
• 6:44
  Speaker 1: was trying to transfer each charity around $ 89, 000, wouldn't it
• 6:49
  Speaker 1: have only taken her four days to finalize these transfers?
• 6:52
  Speaker 3: Yeah, I think the.
• 6:53
  Speaker 1: Fact that she was complaining and putting a lot of
• 6:55
  Speaker 1: the blame on the charity's really caused a sour taste
• 6:59
  Speaker 1: in people's mouths. I mean, obviously it sounds like it
• 7:01
  Speaker 1: was a bit of a complex process to do, but
• 7:04
  Speaker 1: I think don't share the struggles that you're having with
• 7:07
  Speaker 1: it online. Yeah. So on the 22nd of January, five
• 7:11
  Speaker 1: days after Sarah's meltdown at the bank, Sarah confirmed that
• 7:14
  Speaker 1: all four charities had received their donations. Sarah shared a
• 7:18
  Speaker 1: screenshot of handwritten calculations and wrote, all charities have received
• 7:23
  Speaker 1: their donations. Woohoo. When I contacted the charities to let
• 7:26
  Speaker 1: them know they'd be getting $ 89, 013. 75, they were absolutely overwhelmed
• 7:32
  Speaker 1: and so grateful. Originally, some people were complaining that the
• 7:36
  Speaker 1: sum Sarah provided didn't add up, but they were forgetting
• 7:39
  Speaker 1: about the GST. So it's important to note that according
• 7:42
  Speaker 1: to a chartered tax accountant, Sarah did everything completely within
• 7:46
  Speaker 1: the rules of the tax legislation in Australia. It's very
• 7:49
  Speaker 1: likely that she would have an accountant providing advice on
• 7:52
  Speaker 1: how to maximize their profit and cash. So in this case,
• 7:55
  Speaker 1: what people appeared to have an issue with is with
• 7:58
  Speaker 1: Sarah promoting that she would donate 100% of sales rather
• 8:01
  Speaker 1: than saying 100% of profits. I mean, I think it's
• 8:05
  Speaker 1: a bit tit for tat at this stage. Yeah, in
• 8:07
  Speaker 1: this instance, I do feel like people were very harsh
• 8:09
  Speaker 1: on Sarah considering that she did raise such a huge
• 8:12
  Speaker 1: amount of money for charity. I do think people are
• 8:14
  Speaker 1: forgetting that there were so many celebrities and influencers jumping
• 8:18
  Speaker 1: in and trying to raise money. without actually thinking through
• 8:21
  Speaker 1: the process of how they would end up transferring such
• 8:24
  Speaker 1: a huge amount of money to a charity. I think
• 8:27
  Speaker 1: if this was a campaign that she had set up
• 8:29
  Speaker 1: with a lot of preparation time, it would have been
• 8:32
  Speaker 1: fair to sort of launch this criticism at her. But
• 8:34
  Speaker 1: considering it was something done on the fly, I do
• 8:37
  Speaker 1: think it was a little bit unfair. I think it
• 8:39
  Speaker 1: is really interesting to look back at this scandal three
• 8:42
  Speaker 1: years on when you're removed from the emotions of the situation.
• 8:46
  Speaker 1: So in times of crisis, when people feel out of control, Generally,
• 8:50
  Speaker 1: they do look for someone to blame. And at the time,
• 8:52
  Speaker 1: influencers around Australia really were being put under the microscope
• 8:57
  Speaker 1: by sections of the internet who were trying to determine
• 9:00
  Speaker 1: whether or not influencers were trying to help out out
• 9:03
  Speaker 1: of the goodness of their hearts or whether they saw
• 9:05
  Speaker 1: this situation as an opportunity for self-promotion. And being charitable
• 9:10
  Speaker 1: at the end of the day is good for your brand,
• 9:12
  Speaker 1: but it's also something I would like to think that
• 9:15
  Speaker 1: a lot of people genuinely do to help out and
• 9:17
  Speaker 1: make a difference. And I personally felt uncomfortable by the
• 9:20
  Speaker 1: backlash that was thrown at Sarah during this time, because
• 9:23
  Speaker 1: as you say, Kate, she did use her platform to
• 9:25
  Speaker 1: raise over $ 300, 000 for animals and communities in need. And
• 9:30
  Speaker 1: I'm sure if she didn't use her platform, she would
• 9:32
  Speaker 1: have copped the same amount of flack and abuse. And
• 9:34
  Speaker 1: it sort of was a situation at the time, you're
• 9:36
  Speaker 1: either damned if you.
• 9:37
  Speaker 3: Do, damned if you don't.
• 9:38
  Speaker 1: Yeah, I actually remember she did say that. And it's
• 9:40
  Speaker 1: important to remember that whilst influencers may come across as
• 9:43
  Speaker 1: these huge entities, Most of the time, they are individuals
• 9:47
  Speaker 1: running startups which don't have the support of a professional
• 9:50
  Speaker 1: team or strategists or lawyers behind them helping them make
• 9:53
  Speaker 1: these big business decisions. And I think there's a lot
• 9:56
  Speaker 1: of talk about how Sarah is in a bit of
• 9:58
  Speaker 1: a Cronulla bubble and And I don't think equips herself
• 10:01
  Speaker 1: with the right team. She often employs friends or relatives.
• 10:05
  Speaker 1: And I think this is a situation where perhaps she
• 10:07
  Speaker 1: didn't have the right guidance in place. Yeah. And in
• 10:10
  Speaker 1: terms of the criticism about her not donating the money
• 10:13
  Speaker 1: quick enough, I think over time it has become quite
• 10:15
  Speaker 1: evident that that donating large sums of money isn't as
• 10:18
  Speaker 1: easy as it looks. And this was the case for
• 10:21
  Speaker 1: Australian comedian Celeste Barber, who raised $ 51. 3 million in a
• 10:26
  Speaker 1: record-breaking Facebook fundraiser for the New South Wales Rural Fire
• 10:30
  Speaker 1: Service and Brigades Donation Fund. So Celeste said that as
• 10:33
  Speaker 1: donations grew and grew, she attracted a fuckton of people
• 10:38
  Speaker 1: telling her what she should do with it. And things
• 10:40
  Speaker 1: got really complicated when the deed which governed the New
• 10:43
  Speaker 1: South Wales Rural Fire Service Trust outlined that money donated
• 10:47
  Speaker 1: could only be spent on purchasing and maintaining equipment, training
• 10:52
  Speaker 1: and administration costs. So this meant that the money wasn't
• 10:55
  Speaker 1: really allowed to go directly to those who had been
• 10:59
  Speaker 1: impacted by the fire. And I'm sure Celeste never imagined
• 11:02
  Speaker 1: that she would have raised that amount of money. And
• 11:05
  Speaker 1: I'm assuming donors would have thought that she would have
• 11:07
  Speaker 1: the ability to allocate funds to other bushfire charities if necessary.
• 11:12
  Speaker 1: Now there was a court case and the court ruled
• 11:14
  Speaker 1: that money could be given to the families of fallen
• 11:16
  Speaker 1: firefighters and used for trauma counselling, but could not be
• 11:19
  Speaker 1: given to charities like the Australian Red Cross or animal
• 11:22
  Speaker 1: welfare groups which upset many of those who donated their money.
• 11:27
  Speaker 1: One month later, Sarah's bushfire fundraiser controversy was all but forgotten.
• 11:32
  Speaker 1: as the COVID pandemic took over our lives.
• 11:34
  Speaker 2: The World Health Organisation has declared coronavirus a global pandemic.
• 11:39
  Speaker 1: As our lives descended into the unknown, with stay-at-home orders
• 11:42
  Speaker 1: and five-kilometre radius parameters in place, we became increasingly infuriated
• 11:47
  Speaker 1: by anyone breaking the rules or those in positions of
• 11:50
  Speaker 1: privilege complaining about being confined to their mansions. Influencer behaviour
• 11:55
  Speaker 1: became a major talking point. We were beginning to question
• 11:58
  Speaker 1: whether influencers were doing enough to deserve the privileges bestowed
• 12:02
  Speaker 1: upon them. Now, on the 25th of May 2020, George Floyd,
• 12:06
  Speaker 1: a black man living in Minneapolis, was murdered by police
• 12:09
  Speaker 1: officer Derek Chauvin. After being handcuffed and pinned to the ground,
• 12:13
  Speaker 1: Floyd repeatedly told the police officer he could not breathe
• 12:17
  Speaker 1: as the officer knelt on his neck. The horrific event
• 12:20
  Speaker 1: was captured on camera, sparking protests around the world.
• 12:27
  Speaker 2: Chaos, violence, fire and looting unfolding on the streets of Minneapolis.
• 12:32
  Speaker 1: Black matters were at the forefront of the public psyche.
• 12:35
  Speaker 1: We were just two months into the pandemic and tensions
• 12:38
  Speaker 1: were boiling over. Social media was awash with support for
• 12:41
  Speaker 1: the Black Lives Matter movement, with black tiles shared on
• 12:44
  Speaker 1: June 2nd, 2020, to show solidarity for the protests and
• 12:48
  Speaker 1: riots happening in the U.S., Meanwhile, back in Cronulla, Sarah
• 12:52
  Speaker 1: was getting set to launch her third activewear collaboration with
• 12:56
  Speaker 1: White Fox Boutique. The campaign was called Reboot and was
• 13:00
  Speaker 1: based around the idea that her line was being elevated.
• 13:03
  Speaker 1: Sarah took followers along for the ride, capturing behind-the-scenes footage
• 13:07
  Speaker 1: of her campaign shoot. Followers were left astounded when Sarah
• 13:11
  Speaker 1: revealed how she had been styled.
• 13:14
  Speaker 3: She was unrecognisable.
• 13:16
  Speaker 1: Her short blonde hair had been woven into thick fluoro
• 13:19
  Speaker 1: braids and she was quickly.
• 13:21
  Speaker 3: Accused of cultural appropriation.
• 13:24
  Speaker 1: Now, for those who are unsure, cultural appropriation occurs when
• 13:27
  Speaker 1: members of a majority group adopt cultural elements of a
• 13:30
  Speaker 1: minority group in an exploitative, disrespectful, or stereotypical way. This
• 13:35
  Speaker 1: can include a hairstyle, piece of clothing, and a manner
• 13:38
  Speaker 1: of speaking. Now, to put all of this into context,
• 13:41
  Speaker 1: just three days after the murder of George Floyd, Sarah's
• 13:44
  Speaker 1: Day was forced to pull her new reboot activewear campaign,
• 13:48
  Speaker 1: She did decide to reshoot the campaign with a different
• 13:51
  Speaker 1: look a couple of days later. Now, I remember the
• 13:54
  Speaker 1: moment I saw Sarah's hairstyle on Instagram. I instantly screenshot
• 13:59
  Speaker 1: it and sent it to you because I couldn't believe
• 14:02
  Speaker 1: that she didn't foresee that this would be a problem,
• 14:04
  Speaker 1: especially considering what was going on in the world. It
• 14:07
  Speaker 1: was just so tone deaf. Yeah, the fact that Sarah's day,
• 14:10
  Speaker 1: as well as the White Fox Boutique team, thought that
• 14:13
  Speaker 1: this was acceptable really shocked me.
• 14:15
  Speaker 3: How did no one flag this with her? I mean,
• 14:18
  Speaker 3: the hairstyle was just highly inappropriate.
• 14:20
  Speaker 1: West African woman Safi, who chose not to give her
• 14:23
  Speaker 1: last name, gave some really insightful comments to news.com about
• 14:27
  Speaker 1: the incident because at the time there seemed to be
• 14:30
  Speaker 1: a real divide. There were those who were deeply offended
• 14:33
  Speaker 1: and then those who didn't understand the gravity of the situation.
• 14:37
  Speaker 1: So Safi said for her, it came down to differentiating
• 14:40
  Speaker 1: cultural appropriation and cultural appreciation. She said, sadly, so many
• 14:46
  Speaker 1: people can't tell the difference. She explained that what Sarah
• 14:49
  Speaker 1: did was take this hairstyle, capitalize on it, refer to
• 14:52
  Speaker 1: it as ghetto, and neglect to pay proper homage or
• 14:56
  Speaker 1: acknowledge that she was inspired by women of color. She
• 14:59
  Speaker 1: continued saying, quite simply, she used a significant part of
• 15:02
  Speaker 1: our culture to make money off it. This is what
• 15:05
  Speaker 1: so many black women of color like myself class as
• 15:08
  Speaker 1: cultural appropriation. Had she done her research and understood the
• 15:12
  Speaker 1: cultural significance of this hairstyle, it would be considered cultural appreciation.
• 15:17
  Speaker 3: But she didn't.
• 15:17
  Speaker 1: Now, following the backlash online, Sarah released a 380-word apology
• 15:23
  Speaker 1: on her Instagram feed alongside a series of Instagram stories
• 15:27
  Speaker 1: to her 1.1 million followers. Sarah apologized for the hairstyle
• 15:31
  Speaker 1: causing any offense. and explained why she made the decision
• 15:35
  Speaker 1: to wear braids. She basically said it was her idea
• 15:38
  Speaker 1: to wear braids because she always wears them and wanted
• 15:41
  Speaker 1: to incorporate Coachella and festival vibes into the campaign.
• 15:45
  Speaker 3: Let's throw to what she said.
• 15:47
  Speaker 5: So specifically, we need to talk about the braids because
• 15:50
  Speaker 5: this is where the controversy comes and the accusations and
• 15:53
  Speaker 5: issue of cultural appropriation. So in the first, and in
• 15:57
  Speaker 5: no way, I've said this in the caption, I'm not
• 15:59
  Speaker 5: making excuses or trying to justify the I'm literally just
• 16:03
  Speaker 5: trying to give reasoning because everyone's asking me questions. Even
• 16:07
  Speaker 5: if they're mean questions, everyone's like, why the F do
• 16:09
  Speaker 5: you think it's okay to wear braids?
• 16:11
  Speaker 3: This is me answering.
• 16:12
  Speaker 2: This is me answering. Yeah, this is a very serious topic.
• 16:15
  Speaker 5: And for us, to be put in this category is
• 16:17
  Speaker 5: very scary for us because this is the complete opposite of.
• 16:19
  Speaker 2: What we're about.
• 16:20
  Speaker 5: Yeah, I'm like the last person to judge anyone or
• 16:25
  Speaker 5: to try to be controversial or... Cultural appropriate like I
• 16:31
  Speaker 5: just want everyone to be happy. I want everyone anyway.
• 16:33
  Speaker 5: I'm derailing so I I was the one who first
• 16:38
  Speaker 5: came up with the braid idea and I I showed
• 16:41
  Speaker 5: I make a mood board for everything I made a
• 16:43
  Speaker 5: Pinterest with like mostly Coachella stuff It was like these
• 16:46
  Speaker 5: big braids and they'll pink and it was fun And
• 16:48
  Speaker 5: so most of the pictures that I showed everyone were
• 16:50
  Speaker 5: like Coachella festival.
• 16:52
  Speaker 1: It was really fun. I Yeah, so that was the pitch.
• 16:54
  Speaker 1: And it had that like electric feel that was tied
• 16:56
  Speaker 1: in nicely to the whole idea of this campaign that
• 16:59
  Speaker 1: we sort of came up with in the first place.
• 17:02
  Speaker 3: And that's the thing.
• 17:02
  Speaker 5: I don't know if I'm just like not educated in
• 17:05
  Speaker 5: this or it's like, I don't know, because not once
• 17:08
  Speaker 5: did I even think about cultural appropriation. If that even
• 17:11
  Speaker 5: crossed my mind, I wouldn't have done it because you
• 17:13
  Speaker 5: guys know I hate conflict. I hate controversy. I don't
• 17:15
  Speaker 5: want to offend anyone. If I thought it would offend anyone,
• 17:18
  Speaker 5: I would have never.
• 17:19
  Speaker 4: Ever, ever, ever done it.
• 17:21
  Speaker 1: So.
• 17:22
  Speaker 3: Again, not making excuses.
• 17:23
  Speaker 5: But you guys know I always wear two braids. Even
• 17:25
  Speaker 5: when I had long blonde extensions, I got my hair braided.
• 17:28
  Speaker 5: And even now, I'm not going to lie, even doing... Yeah,
• 17:32
  Speaker 5: I'd be lying if I said I completely understood what's
• 17:35
  Speaker 5: okay and what's not okay. Because even after researching so much,
• 17:40
  Speaker 5: asking people, asking my friends of all different cultural backgrounds,
• 17:43
  Speaker 5: of all different races... Everyone has a different opinion. Everyone
• 17:47
  Speaker 5: has a different... It's a very fine line. So I
• 17:50
  Speaker 5: don't know. It's hard to know. So I don't know
• 17:52
  Speaker 5: what's offensive. I don't know what is cultural.
• 17:54
  Speaker 3: I don't know.
• 17:55
  Speaker 5: So that's why I'm like, you know what? We had
• 17:56
  Speaker 5: a call with White Fox. White Fox, they don't want
• 17:59
  Speaker 5: to offend anyone. The whole team who worked on this
• 18:02
  Speaker 5: campaign are heartbroken that we could have upset.
• 18:04
  Speaker 1: We worked on it for like three months or so
• 18:07
  Speaker 1: in the making.
• 18:07
  Speaker 5: And I feel really bad for everyone.
• 18:10
  Speaker 2: It's okay.
• 18:11
  Speaker 1: Initially, many people took Sarah's apology on face value and
• 18:15
  Speaker 1: accepted that she was ignorant and uneducated. It is important
• 18:18
  Speaker 1: to note, however, that the apology was not directed at
• 18:21
  Speaker 1: white people, but at people of color. Therefore, it's not
• 18:24
  Speaker 1: up to us to accept the apology. Opinions started shifting, though,
• 18:28
  Speaker 1: when it appeared Sarah wasn't as remorseful as she had
• 18:31
  Speaker 1: made out originally. Firstly, both Sarah and Kurt kept the
• 18:34
  Speaker 1: sneak peek of the campaign up, despite deciding to pull it.
• 18:39
  Speaker 1: The video included Sarah wearing the braids.
• 18:41
  Speaker 3: The evening of her.
• 18:42
  Speaker 1: Apology, Sarah was also very passive-aggressive on her Instagram story
• 18:46
  Speaker 1: about having to reshoot the campaign. Now, it was very
• 18:49
  Speaker 1: clear she was feeling sorry for herself. She made a
• 18:51
  Speaker 1: snide comment about it apparently being a tough day for everyone,
• 18:55
  Speaker 1: not just her. To make matters worse, a screenshot from
• 18:58
  Speaker 1: Sarah's day's Facebook community surfaced where she was warned of
• 19:01
  Speaker 1: the cultural appropriation weeks before when she first posted about
• 19:06
  Speaker 1: the campaign to her story. However, at the time, the
• 19:09
  Speaker 1: post was deleted and deemed as trolling. Sarah's apology post
• 19:13
  Speaker 1: was also highly moderated. It only had messages of support.
• 19:17
  Speaker 1: The original comments calling out the hairstyle as cultural appropriation
• 19:22
  Speaker 1: were also deleted, despite it being an educational, well-balanced discussion. Now,
• 19:27
  Speaker 1: White Fox Boutique did not comment on the controversy or
• 19:31
  Speaker 1: issue an.
• 19:31
  Speaker 3: Apology for their involvement.
• 19:34
  Speaker 1: And I thought this was really poor because It wasn't
• 19:37
  Speaker 1: solely Sarah's decision to launch the campaign, yet she was
• 19:41
  Speaker 1: the only one who faced up and apologized to it. Yes,
• 19:44
  Speaker 1: the apology was not fantastic and it did not seem genuine,
• 19:48
  Speaker 1: but I find it really strange. that White Fox Boutique,
• 19:51
  Speaker 1: which is a large brand, didn't come out and give
• 19:54
  Speaker 1: a statement and apologise because they, at the end of
• 19:57
  Speaker 1: the day, they gave the all clear for this.
• 19:59
  Speaker 3: This was their brand putting out the activewear.
• 20:02
  Speaker 1: Yeah, they were collaborating with Sarah's Day on the project.
• 20:04
  Speaker 1: Do you think they'd have a say in the campaign
• 20:06
  Speaker 1: at They really seem to hang her out to dry,
• 20:09
  Speaker 1: which is really confusing because they still do use her
• 20:12
  Speaker 1: as the face of many of their campaigns.
• 20:14
  Speaker 3: Yeah, it was very odd.
• 20:15
  Speaker 1: Now, it didn't take long for people to start piling
• 20:18
  Speaker 1: on Sarah. It got to the point where Sarah and
• 20:20
  Speaker 1: her young son Fox were receiving death threats. Receipts also
• 20:24
  Speaker 1: started coming out of the woodwork. An alleged image of
• 20:27
  Speaker 1: Sarah's husband Kurt playing Scrabble emerged with a homophobic slur
• 20:31
  Speaker 1: spelt out on the board. A screenshot of an apparent
• 20:34
  Speaker 1: Bible verse Sarah shared saying people who don't believe in
• 20:37
  Speaker 1: God will get COVID also spread around. Despite the backlash,
• 20:41
  Speaker 1: Sarah's activewear campaign sold out in a matter of minutes.
• 20:45
  Speaker 1: And in October, they launched a restock of the Reboot collection.
• 20:49
  Speaker 1: As part of the restock, they filmed a new video campaign,
• 20:53
  Speaker 1: which Kurt directed. And of course, Sarah vlogged behind the
• 20:56
  Speaker 1: scenes of this campaign. She described the campaign as the
• 21:00
  Speaker 1: most extravagant and highly planned biggest campaign they've ever done.
• 21:04
  Speaker 1: It sounded strange to describe a restock campaign as that,
• 21:08
  Speaker 1: but it was quite clear they were trying to make
• 21:10
  Speaker 1: up for the cancelled campaign. Yeah, it was. And what
• 21:13
  Speaker 1: I found very odd was the actual concept of this video.
• 21:17
  Speaker 1: So the new video campaign slogan was Rise Above. And
• 21:20
  Speaker 1: the video starts out with Sarah driving in a G-Wagon
• 21:23
  Speaker 1: and she flicks around on the radio channel And there's
• 21:26
  Speaker 1: a news report saying, good afternoon. She then flicks to
• 21:29
  Speaker 1: another channel that says.
• 21:31
  Speaker 2: God, can't believe she actually wore that.
• 21:33
  Speaker 3: She is so cancelled.
• 21:35
  Speaker 1: Sarah then struts into this garage past a flickering TV
• 21:39
  Speaker 1: that has Sarah's day's campaign on the TV screen. She
• 21:42
  Speaker 1: walks up to this motorbike and then is shown waving
• 21:45
  Speaker 1: flags as two motorcycles speed past and do big jumps
• 21:49
  Speaker 1: on their bikes. There's a lot of fire, which to
• 21:51
  Speaker 1: me suggests this rising from the ashes messaging. And one
• 21:55
  Speaker 1: noticeable addition to the campaign are the models Kate Jones
• 21:59
  Speaker 1: and Lola Thompson. So Kate is a curve model and
• 22:02
  Speaker 1: content creator. She's known as Dedicated Lifestyles on Instagram and
• 22:07
  Speaker 1: has 185,000 followers, while Lola Thompson is a black model, dancer,
• 22:11
  Speaker 1: and content creator with 111,000 Instagram followers and 130,000 on TikTok. Sophie,
• 22:19
  Speaker 1: did you think it was a deliberate move to have
• 22:21
  Speaker 1: more inclusive models in this campaign?
• 22:23
  Speaker 3: Oh, 100%.
• 22:24
  Speaker 1: This was a deliberate move. And I think after the backlash,
• 22:27
  Speaker 1: Sarah needed to be more inclusive in the campaign, but
• 22:30
  Speaker 1: it just made it feel really.
• 22:31
  Speaker 3: Awkward and tokenistic. It was very performative.
• 22:35
  Speaker 1: Yeah, I did find it really awkward. I do remember
• 22:38
  Speaker 1: that many people were surprised that Kate and Lola agreed
• 22:41
  Speaker 1: to be in the ad, but to be fair, it
• 22:43
  Speaker 1: was a big opportunity for their modeling careers. And for
• 22:46
  Speaker 1: Kate and Lola, it was an opportunity for them to
• 22:49
  Speaker 1: reach out to a section of Sarah's audience who probably
• 22:52
  Speaker 1: hasn't felt heard or seen before. Yeah, I totally agree. Now,
• 22:56
  Speaker 1: at the end of the vlog, when Sarah and Kurt
• 22:58
  Speaker 1: throw to the finished clip of the video, Kurt looks
• 23:01
  Speaker 1: visibly agitated and he makes what appears to be a
• 23:04
  Speaker 1: snide remark saying, enjoy, rise above. Now, interestingly, in this
• 23:08
  Speaker 1: part of the video, I noticed that there was an
• 23:11
  Speaker 1: awkward cut, which makes it seem like Kurt was actually
• 23:13
  Speaker 1: edited and that what he said in full wasn't included
• 23:16
  Speaker 1: in the video. To me, the messaging was all about
• 23:19
  Speaker 1: rising above the backlash they received. And I think it
• 23:22
  Speaker 1: was a strange concept to follow and came across as
• 23:25
  Speaker 1: very petty and unremorseful. This campaign had to be reshot
• 23:29
  Speaker 1: because of cultural appropriation. Don't use this as an opportunity
• 23:34
  Speaker 1: to talk about your own agenda. It doesn't come across
• 23:38
  Speaker 1: that they're very remorseful or sorry for what they did. Yeah,
• 23:40
  Speaker 1: it was almost like they were the victims in the
• 23:42
  Speaker 1: situation because they had to reshoot a campaign. Now, Sarah's
• 23:46
  Speaker 1: horror year wasn't done yet. If you can believe it,
• 23:49
  Speaker 1: Sarah's final major scandal for 2020 was was sparked by
• 23:53
  Speaker 1: missing Moroccan pillow inserts. Yeah, on the 16th of November 2020,
• 23:58
  Speaker 1: Sarah decided to publicly name and shame small business Sabi &
• 24:02
  Speaker 1: Sol under the guise of helping others.
• 24:05
  Speaker 3: She shared a.
• 24:06
  Speaker 1: Total of 13 Instagram stories where she alleged that the
• 24:09
  Speaker 1: brand had debited $ 100 from her account but not delivered
• 24:13
  Speaker 1: the three Moroccan cushion inserts she had ordered. Sarah provided
• 24:17
  Speaker 1: screenshots that showed she had placed the order on the
• 24:20
  Speaker 1: 15th of October 2020 alongside unanswered follow-up emails and Instagram
• 24:25
  Speaker 1: DMs to Sabi and Sol. After sharing the apparent receipts,
• 24:29
  Speaker 1: Sarah finished up by writing, so now I'm just like, okay, cool.
• 24:34
  Speaker 3: Was that a scam or?
• 24:36
  Speaker 1: She then went on to say it wasn't about the
• 24:38
  Speaker 1: money because she is financially comfortable, but it's about the
• 24:41
  Speaker 1: customers who saved up their menial wages only to be scammed.
• 24:45
  Speaker 1: She said, I remember working in a fast food job,
• 24:48
  Speaker 1: getting paid around $ 12 an hour. If this happened to me,
• 24:51
  Speaker 1: I would have been so devastated that essentially a 10
• 24:54
  Speaker 1: hour shift had gone down the drain. Thank God she's
• 24:57
  Speaker 1: looking up for the little guys, isn't it? She went
• 24:59
  Speaker 1: on to say, anyway, I'm genuinely not doing this to.
• 25:01
  Speaker 3: Hate on that brand.
• 25:03
  Speaker 1: I'm just sharing my frustration of this brand's negligence and
• 25:06
  Speaker 1: lack of customer care. I could never imagine doing this
• 25:09
  Speaker 1: to my ebook, activewear, body bloom, first protein, pity party,
• 25:14
  Speaker 1: or butter me up customers.
• 25:15
  Speaker 3: Humble bragged.
• 25:16
  Speaker 1: I put so much effort, time and care into customer
• 25:19
  Speaker 1: service and the teams that run them on my end
• 25:22
  Speaker 1: that I simply cannot understand when a brand chooses to
• 25:24
  Speaker 1: go MIA on emails, dispatching, but yet continues to take
• 25:28
  Speaker 1: people's money with nothing in return.
• 25:31
  Speaker 3: That's just fraud, my friend.
• 25:33
  Speaker 1: I found it really amusing that Sarah had to itemize
• 25:36
  Speaker 1: each individual product she has sold with Tropica and Le
• 25:39
  Speaker 1: Bang to make herself sound more important. As you said,
• 25:42
  Speaker 1: it was a bit of a humble brag there. It's
• 25:44
  Speaker 1: a strange flex though, because apart from her ebook, all
• 25:47
  Speaker 1: of the products that she listed are owned by separate
• 25:49
  Speaker 1: businesses who have their own customer service team. So she's
• 25:52
  Speaker 1: got nothing to do with that process. And as for
• 25:55
  Speaker 1: her ebook, the customer service is taken care by the
• 25:58
  Speaker 1: company that created it, which is called Hello Hello Studios.
• 26:01
  Speaker 1: So a very strange brag. And Sarah was quick to
• 26:05
  Speaker 1: update her followers that she wasn't the only one who
• 26:08
  Speaker 1: had been scammed by Sabi and Sol. She claimed that
• 26:11
  Speaker 1: she had received over 20 DMs from her followers saying
• 26:14
  Speaker 1: claiming they had also fallen victim to the small business.
• 26:18
  Speaker 1: She ended up sharing three of the DMs she received.
• 26:20
  Speaker 1: It is important to note that she blurred out the
• 26:22
  Speaker 1: sender's identifying features. You could see that Sarah had responded
• 26:26
  Speaker 1: personally to their messages. One of the messages said, I'm
• 26:34
  Speaker 1: only 13 and I worked for that money. I think
• 26:37
  Speaker 1: it was this screenshot which had people quite confused because
• 26:40
  Speaker 1: they're like, how does a 13-year-old have a debit card
• 26:42
  Speaker 1: or access to PayPal? You've got to be 18 to
• 26:45
  Speaker 1: have a PayPal account. And people started thinking, well, maybe
• 26:48
  Speaker 1: Sarah's Day stans are just coming up with these fake
• 26:51
  Speaker 1: claims to actually talk to her because she was responding
• 26:55
  Speaker 1: individually to these people's DMs. Now, it wasn't long until
• 26:59
  Speaker 1: Sarah's stans had flooded Sabi and Sol's Instagram account with hate.
• 27:03
  Speaker 1: There were negative comments on nearly every single one of
• 27:06
  Speaker 1: Sabi and Sol's posts, with people writing scam or scammers.
• 27:10
  Speaker 1: And people also began claiming that they had experienced bad
• 27:13
  Speaker 1: customer service too. Interestingly, the comment section was a mix
• 27:17
  Speaker 1: of Sarah's stans and Sarah's Day haters. Now, the owner
• 27:21
  Speaker 1: of Sabi and Sol went on the defense and started
• 27:24
  Speaker 1: responding to the hate. She wrote, if everyone from Sarah's
• 27:27
  Speaker 1: Day's followers could please cease messaging me while I resolve
• 27:30
  Speaker 1: this with Sarah. There has simply been a huge misunderstanding here.
• 27:34
  Speaker 1: I will explain more soon, but there is no scam,
• 27:37
  Speaker 1: just a genuine human error. Now, the business went on
• 27:40
  Speaker 1: to call Sarah's claims slanderous and misinformed. The owner also
• 27:44
  Speaker 1: hit back at people's claims of being scammed, writing, people
• 27:47
  Speaker 1: are desperate for attention from influencers, unfortunately saying me too. Now,
• 27:52
  Speaker 1: the owner also challenged those claiming that they were scammed,
• 27:55
  Speaker 1: asking them to provide details around their identification so she
• 27:59
  Speaker 1: could look into the system. There was a particular person
• 28:02
  Speaker 1: from South Africa who was a nurse that she looked
• 28:05
  Speaker 1: up and said that there was no record of her
• 28:07
  Speaker 1: ever purchasing. So a lot of people were confused if
• 28:10
  Speaker 1: these were actual customers or just Sarah's stands trying to
• 28:13
  Speaker 1: get Sarah's attention. The owner of Sabi and Soul also
• 28:16
  Speaker 1: shared that it stated on the Frequently Asked Questions page,
• 28:20
  Speaker 1: that as of August 2020, cushion inserts had to be
• 28:23
  Speaker 1: purchased with cushion covers, and those who purchased only inserts
• 28:27
  Speaker 1: would have their orders automatically cancelled due to limited stock. Unfortunately,
• 28:32
  Speaker 1: this information was not available on the individual product page,
• 28:36
  Speaker 1: but was added the day Sarah called.
• 28:38
  Speaker 3: Out the brand.
• 28:39
  Speaker 1: Now, seeing as Sarah only ordered pillow inserts, it appears
• 28:43
  Speaker 1: her order was automatically cancelled the moment she placed it. However,
• 28:47
  Speaker 1: there weren't any follow-up customer service emails to let her
• 28:50
  Speaker 1: know that this was the case or any replies to
• 28:53
  Speaker 1: her follow-up emails. After all of the backlash, Sarah ended
• 28:56
  Speaker 1: up deleting her Instagram stories and shared an update. She wrote, Okay,
• 29:01
  Speaker 1: I've written this post numerous times, but let me get
• 29:03
  Speaker 1: straight to the point. I've decided to delete my previous
• 29:06
  Speaker 1: stories about how money was taken out of my account
• 29:09
  Speaker 1: for a product I never received. I made an online
• 29:12
  Speaker 1: purchase for our homewares. I stand by everything I said
• 29:15
  Speaker 1: and I don't want any other customers falling victim to this,
• 29:18
  Speaker 1: but I've seen the negativity it has created on this
• 29:21
  Speaker 1: brand's page and that doesn't sit well with me. I
• 29:24
  Speaker 1: just don't like that kind of commenting and language. I
• 29:27
  Speaker 1: value honesty, kindness and compassion and I am now practicing
• 29:30
  Speaker 1: the third. Yes, the money was taken out of my
• 29:33
  Speaker 1: account and the issue remains, but I have this platform
• 29:36
  Speaker 1: to promote kindness and.
• 29:37
  Speaker 3: Love above anything else.
• 29:39
  Speaker 1: Yes, I feel a responsibility to spread awareness and protect
• 29:42
  Speaker 1: others from potentially having the same issues as me, but
• 29:45
  Speaker 1: I want to spread happiness even more. Anyway, it's all good, guys.
• 29:49
  Speaker 1: Let's just be good people. Research before you purchase online
• 29:52
  Speaker 1: and don't leave hate comments no matter what the circumstances. Jeez,
• 29:56
  Speaker 1: that's a very interesting update from Sarah. Now, we covered
• 29:59
  Speaker 1: this story on our podcast at the time, and we
• 30:02
  Speaker 1: ended up following up with the owner of Savvy and
• 30:04
  Speaker 1: Soul to hear her.
• 30:05
  Speaker 3: Side of the story.
• 30:07
  Speaker 1: Now, she was willing to share a few details with us,
• 30:09
  Speaker 1: but she did say she was taking legal action against Sarah,
• 30:13
  Speaker 1: so couldn't say too much. She did share a screenshot
• 30:16
  Speaker 1: with us, though, which appeared to show that she had
• 30:18
  Speaker 1: given Sarah a refund on the day that Sarah had
• 30:21
  Speaker 1: purchased the pillow insert.
• 30:22
  Speaker 3: Which was on October 15th.
• 30:24
  Speaker 1: Looking back at this drama, it just shows how sure
• 30:27
  Speaker 1: you need to be as an influencer before you start
• 30:30
  Speaker 1: calling out a brand because there's no denying that the
• 30:32
  Speaker 1: customer service was very poor and the communication should have
• 30:36
  Speaker 1: been a lot better. However, the fact that Sarah had
• 30:39
  Speaker 1: received a refund immediately and didn't bother to check her
• 30:42
  Speaker 1: account before calling out the business publicly is really terrible.
• 30:46
  Speaker 1: I know, especially labeling the brand as a fraud and scammer,
• 30:49
  Speaker 1: it's just defamatory and I'd love to know if the
• 30:51
  Speaker 1: brand ended up taking legal action against Sarah. Yeah, particularly
• 30:55
  Speaker 1: because at the time, Sarah had 1.1 million followers on
• 30:58
  Speaker 1: Instagram and by tagging Sabi and Sol in her stories
• 31:02
  Speaker 1: and saying that she'd been scammed, she literally directed 1.1
• 31:06
  Speaker 1: million people over to their Instagram account as retribution. And
• 31:10
  Speaker 1: she would have known her stans would cause drama. And
• 31:12
  Speaker 1: that's probably why she tagged them. Oh, it's just crazy
• 31:15
  Speaker 1: to think how much damage this actually caused this small brand.
• 31:19
  Speaker 1: And when you think about the fact that Sarah's job
• 31:21
  Speaker 1: is to influence people, and she literally sent people after
• 31:25
  Speaker 1: this brand, it's really heartbreaking. I mean, At the time,
• 31:28
  Speaker 1: we were in the midst of COVID. Small businesses were
• 31:30
  Speaker 1: really struggling to stay afloat, and then something like this
• 31:34
  Speaker 1: happens for this brand. It appears that Sabi and Sol
• 31:37
  Speaker 1: have sadly shut down since. Their Instagram page hasn't been
• 31:40
  Speaker 1: updated since March 2020, and their online store no longer exists.
• 31:45
  Speaker 1: This was a one-woman show that was trying to operate
• 31:48
  Speaker 1: during COVID, and from a PR perspective, it is just
• 31:50
  Speaker 1: such a shame that the owner didn't notice that Sarah
• 31:53
  Speaker 1: had placed an order because it it really could have
• 31:56
  Speaker 1: been turned into great brand exposure. A lot of people
• 31:59
  Speaker 1: do follow Sarah for her style. Obviously, she talks a
• 32:02
  Speaker 1: lot about her home renovations.
• 32:04
  Speaker 3: And it could have been something.
• 32:05
  Speaker 1: Where it could have kept her business afloat and really
• 32:07
  Speaker 1: got her name out there. I do really question Sarah's
• 32:10
  Speaker 1: claims that she was trying to warn her followers.
• 32:13
  Speaker 3: Sabian Soul was a small.
• 32:15
  Speaker 1: Business, which we have mentioned several times. I mean, they
• 32:17
  Speaker 1: only had around 2,000 followers on Instagram. It's not this
• 32:21
  Speaker 1: big business that a lot of people were going to
• 32:23
  Speaker 1: get scammed by. And I stand by what I said
• 32:26
  Speaker 1: back in the podcast in 2020, that I think it
• 32:28
  Speaker 1: was immature and reckless of Sarah to call out the brand. Yeah.
• 32:32
  Speaker 1: And the owner of Subinsol, they did share with us
• 32:34
  Speaker 1: back in 2020 that Sarah had purchased the cushion inserts
• 32:38
  Speaker 1: through PayPal. And PayPal is of course renowned for its
• 32:41
  Speaker 1: scam protection because there's a simple process you can go
• 32:44
  Speaker 1: through to get a refund. So I don't understand why
• 32:46
  Speaker 1: she didn't do that instead of publicly slamming a small
• 32:48
  Speaker 1: business during COVID. I did have a laugh because I
• 32:51
  Speaker 1: remember back in 2020 that Tattle Life suggested starting a
• 32:55
  Speaker 1: GoFundMe page to help fund Sabi and Sol's legal claims
• 32:59
  Speaker 1: against Sarah. I would love to know what happened. If
• 33:02
  Speaker 1: the owner of Sabi and Sol is listening, please reach
• 33:05
  Speaker 1: out to us. If anyone knows any more about it,
• 33:07
  Speaker 1: I would love to know.
• 33:09
  Speaker 3: How do you come back from the worst year of
• 33:11
  Speaker 3: your life?
• 33:12
  Speaker 1: When the brand you built has been battered and your
• 33:14
  Speaker 1: army of followers have turned to detractors. In next week's
• 33:17
  Speaker 1: final installment, we cover Sarah's attempt at a rebrand.
• 33:21
  Speaker 3: How the wellness.
• 33:22
  Speaker 1: Warrior tried to evolve into a wholesome Pilates loving mom
• 33:25
  Speaker 1: with strong Christian roots. With lucrative brand deals to compete
• 33:29
  Speaker 1: for and a hungry community of new moms yearning for connection.
• 33:33
  Speaker 1: Mummy blogging is a high stakes business venture. But what
• 33:36
  Speaker 1: happens when your kids start becoming content and a heartbreaking
• 33:40
  Speaker 1: diagnosis makes you evaluate it all? That's on next week's
• 33:44
  Speaker 1: final installment. This podcast was recorded on the traditional land
• 33:48
  Speaker 1: of the Kaurna people of the Adelaide Plains.
• 33:50
  Speaker 3: We pay respect to elders past and present.
• 33:53
  Speaker 1: If you are enjoying this series on Outspoken Plus, we
• 33:55
  Speaker 1: would love to see you post it on your Instagram story.