How Authentic Brands Win Online | AR Marketing
Most businesses think they have a marketing problem. In reality, it’s usually a brand problem. In this episode, we sit down with Melissa and Blake from AR Marketing to break down what drives results on social media today.
From building a strong brand foundation to showing up consistently across channels, we get into what works, what doesn’t, and where most businesses get it wrong.
We talk through:
Why chasing viral trends can hurt your brand
The real role of consistency in marketing
What “authentic” actually looks like in practice
How social media is changing (and how people are really…
The skinny
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