Latest / RedTech daily podcast - Powered by AI / World Radio Day Insights and Aftonbladet's Milestone in Swedish Radio
Transcript
- 0:00Welcome to the RedTech daily podcast powered by artificial intelligence.
- 0:04I'm Marguerite Clark, bringing you the latest insights from the world of radio and digital
- 0:09audio.
- 0:10Today's highlights include the World Radio Day media conference set for Sanremo and Sweden's
- 0:15awarding of national FM licenses as NRJ loses its network to Aftonbladet.
- 0:23World Radio Day 2026 will be showcased at the Sanremo Music Festival on February 25th at 6:10
- 0:30PM Central European Time.
- 0:33The media conference will take place in the Radio and TV Media Room “Lucio Dalla” at the
- 0:38Palafiori venue.
- 0:41This event is exclusive to journalists accredited for the Sanremo media room.
- 0:46Sanremo, Italy's premier music event, underscores the synergy between radio and the
- 0:51country's vibrant music and media scene.
- 0:54The main celebration will occur on March 9th in Milan, focusing on "Radio and Artificial
- 0:59Intelligence."
- 1:02In Sweden, the media regulator has awarded licenses for the country's three commercial FM
- 1:07networks for the next eight-year period starting in August.
- 1:11Bauer Media's Mix Megapol and Viaplay Group's Rix FM will retain their national networks
- 1:16until 2034.
- 1:18However, NRJ Group lost its national license, which now goes to Aftonbladet, Sweden's largest
- 1:24newspaper, owned by Schibsted.
- 1:27Aftonbladet plans to launch a news-focused station, Aftonbladet Radio.
- 1:32The decision marks a significant shift in Sweden's radio landscape.
- 1:36For the first time, applications for news-oriented commercial radio stations were
- 1:40received.
- 1:42According to the new legislation, licenses are awarded to stations with varied content.
- 1:47As a result, two stations with music and entertainment and one news-based station
- 1:51received licenses.
- 1:54This new "beauty contest" system replaces the previous highest-bidder model.
- 1:59Lotta Folcker, Aftonbladet's publisher, stated this is a historic step for the newspaper,
- 2:04representing one of its biggest investments in recent years.
- 2:08Joakim Flodin, managing director of Schibsted Marketing Services, emphasized that the
- 2:13national reach strengthens their commercial position, providing an attractive platform for
- 2:18advertisers.
- 2:20Richard Mazeret, managing director of NRJ Sweden, expressed disappointment, noting the
- 2:26decision could lead to job losses and impact 1.5 million listeners.
- 2:31This licensing round is the first under the new system, which favors radio experience to ensure
- 2:36varied content and prevent ownership concentration.
- 2:40The previous legislation saw licenses auctioned to the highest bidder.
- 2:45Under the new model, radio companies will pay an annual fee based on three percent of the
- 2:50radio industry’s total income.
- 2:53NRJ plans to pursue regional licenses, with applications due by March 6.
- 2:59That wraps up today's RedTech daily podcast.
- 3:02For more on these stories and other updates in the radio and digital audio industries, visit
- 3:07our website at redtech.pro.
- 3:10I'm Marguerite Clark, and I thank you for joining us.
- 3:14Until next time, take care!