Why Real Food Brands Are Hard to Build — ft. Rawia Abdel Samad
In this episode of RAW, host Alison Hite (Thacker) from TheCheekyClean sits down with Rawia Abdel Samad — founder of Beituti, a modern Lebanese pantry brand bringing bold, clean-label Middle Eastern flavors into everyday cooking. Rawia shares her journey from growing up in Lebanon, where food was seasonal and deeply tied to family, to leaving a corporate consulting career and building a food company as a mom of three — one with no seed oils, no added sugars, and no shortcuts.
They unpack the honest reality of what it takes to build a mission-driven food brand, why clean ingredients are…
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