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Red Cards & Reputation - The PR Behind The World Cup

This week, we’re analysing the massive PR decisions happening behind the upcoming FIFA World Cup! We’re taking a look at the early defining moments for FIFA and the players involved - or not. From Canadian bars to the families of unpicked superstars, there’s a lot to unpack, so join us on our latest episode of Where Pop Culture Meets PR!

In this episode:

The PR playbook for the first-ever 48-team World Cup across the US, Canada, and Mexico

Why UK player Harry Maguire’s social media reaction is being viewed as a PR misstep

How FIFA’s "inclusive and diverse" marketing strategy is clashing with…

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