Fed vs. SLED: The Marketing Mistake Costing Contractors Millions
You can’t market to SLED the way you market to the Fed. And assuming you can is draining budgets fast.In this new episode of GovCon Unscripted, Chelsea Roberts sits down with Lisa Sherwin Wulf, Founder of LSW Marketing, to break down the strategic marketing gaps hindering GovCon growth, especially as companies expand from federal to state and local markets.From unrealistic ROI timelines…to performance marketing myths…to why SLED can quietly outspend Fed…this episode challenges long-held assumptions about public sector marketing.If you're frustrated with a slow pipeline, weak conversion, or…
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