The most common mistakes in pricing for B2B services
In this episode of If Prices Could Talk, Tracy Dent sits down with Jeet Mukherjee (Chief Strategy Officer) to unpack why pricing services feels more emotional, more political, and more fragile than pricing products - and why that can quietly destroy pricing power inside otherwise strong companies.
We’ll explore why discounts show up late in the deal, why confidence matters more than math, and what leaders can do to stop services pricing from going off the rails.
In this episode, we discuss:
Why services pricing breaks down faster than product pricing
How internal alignment (or lack thereof)…
The skinny
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