Don't Buy Watches Above This Value Sweet Spot

Andrew Morgan Watches (For Your Ears Only) · Nov 5, 2026 · 20m

The cheapest watch you can buy and rely on today costs about ten bucks. The most expensive watches in the world, those are in the millions. This is what the watch industry spends billions in advertising dollars persuading you to believe. But somewhere between those two points, the benefit you get by spending more becomes almost nothing. Where is that sweet spot, and how much do you have to spend to get there? Why do people spend more? Can you get most of the way to the best watches in the world at budgets that are much more attainable? And what value do you really get for a watch made with…