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154 Kenneth Burke - SMS Symphony: Orchestrating Relationships in a Connected World
Have you ever received a text message from a business and felt a real connection? In this episode of SaaS Fuel podcast, Jeff Mains tracks the phenomenal ascent of text messaging marketing with Kenneth Burke – VP of marketing for Text Request, peering into its humble beginnings and its current status as a multi-industry juggernaut.
Discover how diverse industries are creatively leveraging texting to connect with customers in a way that aligns with modern communication habits, and gain insight into how multi-channel marketing has reshaped the way businesses build relationships and brand…
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