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How Vino Local Beat Total Wine with a Taste Discovery Club
In this episode, Lucas and Luna dive into the story of Vino Local, a small wine shop in Frederick, Maryland, that took on Total Wine—and won—by launching a Taste Discovery Club in 2020. Owner Lisa Chen, a former sommelier, knew she couldn't match the big box on price or selection. Instead, she built a subscription model that personalizes three bottles each month based on a customer's palate profile, paired with tasting notes and virtual classes. Within two years, the club hit 400 members and $360K in annual recurring revenue, making up over half the shop's sales. Lucas and Luna…
The skinny
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