Latest / Presented by Speaking Human / #205: Cringiest Pharma Commercials

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#205: Cringiest Pharma Commercials · Presented by Speaking Human

• 0:00
  Speaker 1: Speaking Human. Today.
• 0:06
  Speaker 2: On Speaking Human, we tip off a March Madness style
• 0:10
  Speaker 2: bracket to crown the most cringe worthy pharmaceutical commercial, fitting
• 0:14
  Speaker 2: heavyweights like Ozembic, Jardians, sky Rizzy, and hume Era against
• 0:20
  Speaker 2: each other until only one champion remains.
• 0:27
  Speaker 1: Specking Human.
• 0:34
  Speaker 3: Welcome to Speaking Human, where we simplify the world of
• 0:38
  Speaker 3: marketing for humans. I'm Shad Conmlely, and with me is
• 0:42
  Speaker 3: my co host Patrick Jebber. How you doing there, Patrick.
• 0:46
  Speaker 2: I'm here. I'm here, and I'm ready to smear. See
• 0:52
  Speaker 2: what I did there? Smear the good names of the
• 0:55
  Speaker 2: pharmaceutical companies.
• 0:57
  Speaker 3: Yeah, yeah, this is very poetic. Yeah, you can tell
• 1:01
  Speaker 3: you've taken your pharmaceuticals today.
• 1:03
  Speaker 2: I have, Yeah, I have. It's a weird world of
• 1:06
  Speaker 2: pharmaceutical companies out there, and I think anybody will agree
• 1:11
  Speaker 2: this is an episode we probably should have done one
• 1:14
  Speaker 2: hundred years ago.
• 1:15
  Speaker 3: Yeah, any point in time or every episode could be pharmaceuticals. Nowadays,
• 1:20
  Speaker 3: they're everywhere you, everywhere you turn.
• 1:22
  Speaker 2: Yeah, all the skip this ad, those are all pharmaceuticals.
• 1:27
  Speaker 2: Every time you go on to any of the freebie streamers.
• 1:31
  Speaker 3: Now it's pharmaceuticals, and God forbid you watch the nightly news.
• 1:37
  Speaker 2: Oh yeah, all.
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  Speaker 3: Pharmacutic I mean, that's their bread and butter. They're like
• 1:42
  Speaker 3: the over sixty five crowd. They're gonna watch and we're
• 1:45
  Speaker 3: gonna serve them.
• 1:46
  Speaker 2: Here's what's pretty interesting. You know, I got a good
• 1:49
  Speaker 2: trivia question for you. We've been talking about trivia over
• 1:52
  Speaker 2: the last year or two. This was interesting. I didn't
• 1:54
  Speaker 2: realize this when I looked it up. Outside of the
• 1:57
  Speaker 2: United States, there's only one other country where you're likely
• 2:02
  Speaker 2: to see prescription drug commercials marketed directly to consumers on TV.
• 2:07
  Speaker 2: Do you know what country that is?
• 2:08
  Speaker 3: I do? I do know this.
• 2:10
  Speaker 2: Oh well that's not fair.
• 2:13
  Speaker 3: Well, you know it's I know it's a little bit
• 2:15
  Speaker 3: of a letdown, but one of those things, like in
• 2:18
  Speaker 3: preparation for this episode, I just happen to come across.
• 2:21
  Speaker 3: I don't want to take your thunder.
• 2:22
  Speaker 2: No, I'm happy that you know it and I want
• 2:26
  Speaker 2: you to show it.
• 2:27
  Speaker 3: It is surprisingly, I think surprisingly to me. New Zealand. Yeah,
• 2:32
  Speaker 3: not Old Zealand. New Zealand.
• 2:34
  Speaker 2: Well, you know that's what makes them the appropriate answer
• 2:38
  Speaker 2: for this, because you know their new age, they need medication.
• 2:42
  Speaker 2: They need pharmaceutical companies to come to the rescue of
• 2:46
  Speaker 2: their citizens, like the United States.
• 2:49
  Speaker 3: Yeah, but everywhere else in the world they're like, that's fine,
• 2:52
  Speaker 3: but you don't need to advertise that to people. They
• 2:56
  Speaker 3: don't even need to push that on the consumers.
• 2:59
  Speaker 2: Yeah, legally, I mean, maybe there's some illegal direct to
• 3:03
  Speaker 2: consumer prescription drug advertising.
• 3:05
  Speaker 3: But not the good kind, not the above the table kind.
• 3:08
  Speaker 2: It made me realize that America loves two things, turning
• 3:12
  Speaker 2: everything into entertainment and selling you things during that entertainment.
• 3:16
  Speaker 3: It's a good point, I thought, and one of them
• 3:18
  Speaker 3: was going to be like taking lots and lots of
• 3:21
  Speaker 3: drugs and finding other things that can be solved by drugs.
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  Speaker 2: Right, solve all of all of your problems in life
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  Speaker 2: with a pill.
• 3:31
  Speaker 3: Or creating new problems that can be solved by drugs.
• 3:36
  Speaker 2: Right, it's going to solve the problem, but you might
• 3:38
  Speaker 2: also have the side effects that are worse than what
• 3:42
  Speaker 2: the drug fixes too.
• 3:44
  Speaker 3: Always diarrhea.
• 3:47
  Speaker 2: So why are we talking about pharmaceutical shad I mean.
• 3:52
  Speaker 3: Oh really, I didn't even know that was the topic
• 3:54
  Speaker 3: of today's show. It's so weird. But you know, we've
• 3:57
  Speaker 3: arrived at spring, which we all know is the season
• 4:01
  Speaker 3: of brackets, everywhere you look, people debating matchups, making picks,
• 4:06
  Speaker 3: arguing over who advances. Where we're located the United States
• 4:10
  Speaker 3: of America. Yeah so, yeah, I should have said that
• 4:13
  Speaker 3: United States of America semi united. Another kind of competition
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  Speaker 3: that runs all year long, and that's pharmaceutical commercials. As
• 4:24
  Speaker 3: you mentioned, Patrick, one of the only places in the
• 4:27
  Speaker 3: world other than New Zealand, you're going to see commercials
• 4:32
  Speaker 3: for pharmaceuticals on TV. And these ads, which, as we noted,
• 4:37
  Speaker 3: are have become unavoidable, have a pretty specific vibe to them.
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  Speaker 3: The catchy jingles, the oddly joyful side effect disclaimers, the
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  Speaker 3: slow motion walks through the park. It's kind of become
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  Speaker 3: its own genre. Everybody's kind of parroting them because they
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  Speaker 3: have these certain hallmarks that are just president almost all
• 4:58
  Speaker 3: of them. So we thought, why not lean into, you know,
• 5:01
  Speaker 3: march madness and create our own sort of mini bracket,
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  Speaker 3: hitting some of the most memorable pharma ads of the
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  Speaker 3: past few years against each other to determine once and
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  Speaker 3: for all which one takes the crown as the catchiest
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  Speaker 3: and the cringiest.
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  Speaker 2: Yeah, so it'll be interesting.
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  Speaker 3: To see how we decide who's winning here. I'm not
• 5:22
  Speaker 3: even sure how this is going to happen, but we'll
• 5:24
  Speaker 3: kind of as we do, figure it out along the way.
• 5:27
  Speaker 2: I guess.
• 5:28
  Speaker 1: Yeah.
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  Speaker 2: So we got four, right.
• 5:31
  Speaker 3: Yeah, we've got four pretty you know, big time challengers.
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  Speaker 3: I would say here, well known brands.
• 5:37
  Speaker 1: Yeah.
• 5:38
  Speaker 2: The first of which I think has probably been in
• 5:40
  Speaker 2: the news the most lately, Ozempic.
• 5:44
  Speaker 3: I'd agree with that.
• 5:45
  Speaker 2: Yeah, yeah, the big oh oh oh, ozem Bik. We've
• 5:50
  Speaker 2: got you heard me say this probably in the in
• 5:53
  Speaker 2: the intro. But Jardians. We've got sky Rizzy, which has
• 5:57
  Speaker 2: got a great name, sky Rizzy.
• 6:00
  Speaker 3: That's probably my favorite name. And it's got risen it.
• 6:03
  Speaker 2: Yeah. All the kids love the sky Rizzi nowadays they do.
• 6:07
  Speaker 2: It's hot right now. Yeah, Humira is the fourth. Not
• 6:12
  Speaker 2: as catchy names. Jardians and Humeira. They're struggling there in
• 6:16
  Speaker 2: the name department.
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  Speaker 3: Yeah, not the best, you know, and you want a
• 6:20
  Speaker 3: good name. At some point we'll do a separate episode
• 6:23
  Speaker 3: on just like the best pharmaceutical names.
• 6:27
  Speaker 2: Oh yeah, but this is not that episode. No, but
• 6:30
  Speaker 2: you get the gist. They're all over the place and
• 6:33
  Speaker 2: they're trying to create creative names that are different, unique,
• 6:36
  Speaker 2: something that's memorable.
• 6:38
  Speaker 3: Yeah. So we've got these four we're gonna match them up.
• 6:42
  Speaker 3: We got two matchups to begin. We're gonna talk a
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  Speaker 3: little bit about each of these commercials and then make
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  Speaker 3: our pick to see who wins. Those winners will advance
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  Speaker 3: and play against each other. Then we're gonna end up
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  Speaker 3: with a champion here. So our first matchup, we've got
• 6:58
  Speaker 3: ozempic versus Let's talk a little bit about this ozempic
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  Speaker 3: ad You already kind of alluded to the jingle a
• 7:06
  Speaker 3: little bit. Yeah, oh oh oh o zempic playing off
• 7:12
  Speaker 3: the nineteen seventy four song Magic by Pilot, which I
• 7:17
  Speaker 3: think most people would recognize. Oh oh oh it's magic,
• 7:20
  Speaker 3: you know, never believe it's not.
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  Speaker 2: So it's the thing you hear, You hear magic. But
• 7:27
  Speaker 2: you're saying zempic, Oh oh oh ozempic. You know it's
• 7:35
  Speaker 2: a strange earworm of sorts because you're hearing the other
• 7:39
  Speaker 2: song that is, you know, pretty iconic in that way.
• 7:42
  Speaker 3: Yeah, a brilliant marketing move to play off that. And
• 7:46
  Speaker 3: you know, just okay, we already know this song is
• 7:48
  Speaker 3: burrowed in people's heads. Let's just stick our the name
• 7:52
  Speaker 3: of our drug, right, on.
• 7:53
  Speaker 2: There and the commercial is like most of the pharmaceutical commercials,
• 7:59
  Speaker 2: the formula is pretty close to each They're all pretty
• 8:02
  Speaker 2: close to each other. You know, it's upbeat. There's these
• 8:06
  Speaker 2: everyday people who are moving through somewhat of an ordinary
• 8:10
  Speaker 2: life in a cheerful almost lifestyle ad. Like they're just
• 8:15
  Speaker 2: they're doing things and the chorus is catchy.
• 8:19
  Speaker 3: You know, they're playing miniature golf. Every once in a
• 8:22
  Speaker 3: while you'll see like big red letters that say oh,
• 8:25
  Speaker 3: or they'll say oh uh huh like oh, like they'll
• 8:29
  Speaker 3: tell you a stat about a one C and then
• 8:32
  Speaker 3: they'll be like oh.
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  Speaker 2: And they're just trying to basically make the medication name memorable, right,
• 8:39
  Speaker 2: They're trying to swap out that hook with the name
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  Speaker 2: of the medication, the pharmaceutical drug.
• 8:45
  Speaker 3: Yeah. And you watch these, you know, if you watch
• 8:47
  Speaker 3: any of these commercials in a row, you get the
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  Speaker 3: formula they almost have to follow, where it's what is it,
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  Speaker 3: what are the benefits or what is it shown to be?
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  Speaker 3: What is studies shown that it has done or can
• 9:01
  Speaker 3: help with? Yeah, and then you know you're twenty seconds
• 9:05
  Speaker 3: of your one minute out of disclaimer for side effects.
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  Speaker 3: So those are kind of the things you're like hitting
• 9:10
  Speaker 3: in a row that they all kind of have to
• 9:12
  Speaker 3: do in some way.
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  Speaker 2: If you're lucky, it's twenty seconds. Usually it's like forty
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  Speaker 2: five seconds of a one thirty commercial. It's like half
• 9:20
  Speaker 2: of yeah, yeah, yeah.
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  Speaker 3: It really monopolizes, so they got to keep things. It's
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  Speaker 3: funny how they play that too, Like this, this one
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  Speaker 3: is very bright and it's again a lot of the
• 9:30
  Speaker 3: people miniature golfing, a lady walking with a water bottle.
• 9:34
  Speaker 3: There's like a mechanic putting an engine in a car. Yeah,
• 9:38
  Speaker 3: and you know, you just get these like bright happy
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  Speaker 3: images as they talk about all the you know, don't
• 9:43
  Speaker 3: share needles, don't take if you're allergic to ozempic, which
• 9:46
  Speaker 3: is always my favorite, Like, oh, I shouldn't do that, huh.
• 9:50
  Speaker 2: Like you know ahead of time that you're allergic to it? Yeah,
• 9:54
  Speaker 2: Like oh, should I know that I'm allergic to oz epic?
• 9:57
  Speaker 1: Oh?
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  Speaker 2: Maybe I should. And it's hitting all types of different audiences, right,
• 10:03
  Speaker 2: It's all over the spectrum of different types of people
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  Speaker 2: in different situations. Because they don't want anyone to feel
• 10:10
  Speaker 2: like they're not the one who should be taking it right, So.
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  Speaker 3: They're trying to hit all of it everybody at once,
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  Speaker 3: and everybody's happy.
• 10:20
  Speaker 2: Yeah, it's not so much even the visuals that it
• 10:24
  Speaker 2: is like this earworm quality to this one. Specifically for
• 10:27
  Speaker 2: the ozonpic. I feel like they took that soft rock
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  Speaker 2: chorus and made it, you know, they turned it into
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  Speaker 2: a jingle essentially.
• 10:35
  Speaker 3: Yeah, they really wrote it. So we got another one,
• 10:38
  Speaker 3: you know, Humira also music related in some way or
• 10:43
  Speaker 3: connected where that one we're going back and forth to
• 10:46
  Speaker 3: sort of different people doing different things. This one's focused
• 10:50
  Speaker 3: on just kind of one singular story, which is a
• 10:53
  Speaker 3: little different. Here, we have a band playing in the
• 10:56
  Speaker 3: studio and then suddenly, you know, the band stopped and
• 11:00
  Speaker 3: the singer quickly walks away. Her bandmate's all looking concerned.
• 11:05
  Speaker 3: Then we get the kind of voiceover that was like
• 11:07
  Speaker 3: I was just not always where I needed to be,
• 11:09
  Speaker 3: And then we get like a shot of an empty microphone.
• 11:12
  Speaker 3: So that's kind of the setup here. You know, in
• 11:15
  Speaker 3: this case Crohn's disease, it s alluded she's you know,
• 11:18
  Speaker 3: running to the bathroom. You know, she can't make the
• 11:21
  Speaker 3: music because she's always got to go to the bathroom.
• 11:23
  Speaker 1: You know.
• 11:24
  Speaker 3: Then we're in a concert and the band's just standing there,
• 11:27
  Speaker 3: and one of the band members like saying to another person,
• 11:30
  Speaker 3: like she all right, and the crowd's just all standing
• 11:32
  Speaker 3: there waiting. I don't know why the band's not just
• 11:34
  Speaker 3: like playing a little something. Everybody's just like standing. They're like,
• 11:37
  Speaker 3: oh my god, what do we do?
• 11:39
  Speaker 2: Yeah, they clearly don't have the expertise to say we
• 11:43
  Speaker 2: should just keep playing. She'll come back. We'll play it
• 11:46
  Speaker 2: off like we'll do a jam session, right.
• 11:48
  Speaker 3: Yeah, pretend like it's part of the show. But then she,
• 11:51
  Speaker 3: you know, she steps on stage, she raised her hand,
• 11:53
  Speaker 3: she smiles, and then we hear about all the benefits
• 11:56
  Speaker 3: of humyraor and of course the side effects too. But
• 11:59
  Speaker 3: it's a good time. Everybody. The crowd's happy. Everybody smiled.
• 12:03
  Speaker 3: The band piles back in there win a bago. It's great,
• 12:06
  Speaker 3: and I think we ended we see him like playing
• 12:08
  Speaker 3: a theater and things seem to be going a lot
• 12:11
  Speaker 3: better for them. Things have changed for the band because
• 12:14
  Speaker 3: of Humeira.
• 12:15
  Speaker 2: I think what best describes this pharma commercial is a
• 12:20
  Speaker 2: Reddit comment from a commenter Soviet Shooter. He says, how
• 12:27
  Speaker 2: the hell do they book any gigs knowing there's a
• 12:29
  Speaker 2: fifty to fifty chance their singer will no show because
• 12:32
  Speaker 2: of a never ending series of asplosions. And I thought,
• 12:36
  Speaker 2: you know, like this is this is the thing people
• 12:39
  Speaker 2: recognize how absurd I mean, and I get it, like
• 12:42
  Speaker 2: it is describing a real condition that people who have
• 12:46
  Speaker 2: crones deal with, you know, like their stomach's are wreck
• 12:49
  Speaker 2: and they have to go. Yeah, they have to go
• 12:51
  Speaker 2: from whatever situation they're in. The fact that they picked
• 12:53
  Speaker 2: the lead singer of a band to show that it's tough.
• 12:57
  Speaker 3: Yeah, I mean there's something a little comical. You know,
• 13:00
  Speaker 3: she's always running off stage or out of the studio
• 13:03
  Speaker 3: because she's you know, crapping her pants.
• 13:06
  Speaker 2: And I feel like they made the most extreme situation right, like, yeah,
• 13:12
  Speaker 2: it wasn't a board meeting. It wasn't you know, something
• 13:15
  Speaker 2: like I'm in the car with my kids and I
• 13:18
  Speaker 2: need to find in the restroom. They're like, let's do
• 13:21
  Speaker 2: the scenario where it's a rock band. I could just
• 13:25
  Speaker 2: hear them in the like a conference room coming up
• 13:28
  Speaker 2: with this ad spot and they're like, and it'll be
• 13:31
  Speaker 2: like the lead singer, but we need to make them
• 13:33
  Speaker 2: like young, so like young people get it that they're
• 13:36
  Speaker 2: They could also have crones.
• 13:38
  Speaker 3: Yeah, it's like your worst fear magnified put on the
• 13:42
  Speaker 3: biggest stage. What's interesting too, when you really think about it,
• 13:46
  Speaker 3: is you know, we're having this problem in the studio.
• 13:49
  Speaker 3: It's like, hey, she's running out in the studio. You
• 13:52
  Speaker 3: know we should do Let's go on tour.
• 13:56
  Speaker 2: It's very true. They could have probably all of the
• 14:00
  Speaker 2: problem by just you know, Hey, let's get you situated first.
• 14:04
  Speaker 2: Let's figure out what's going on. Yeah, then we'll go out.
• 14:07
  Speaker 3: We'll get the krones settled down, and then we'll figure
• 14:10
  Speaker 3: out the tour. But your health is most important now.
• 14:12
  Speaker 3: They're like, let's just go. If we have some awkward
• 14:15
  Speaker 3: pauses on stage, it'll be fine.
• 14:18
  Speaker 2: People will understand.
• 14:19
  Speaker 3: I don't know why they're going to the show though
• 14:21
  Speaker 3: they have like an unrecorded album.
• 14:24
  Speaker 2: They never got to record the album. They're like, success
• 14:28
  Speaker 2: does not wait. We need to go.
• 14:30
  Speaker 3: The people want to hear this music they've never.
• 14:33
  Speaker 2: Heard so Humira an ozempic.
• 14:36
  Speaker 3: Yeah, what's our criteria here for who is winning? You know, like,
• 14:41
  Speaker 3: how are you thinking about this?
• 14:42
  Speaker 2: I'm thinking about this in two ways. One is the
• 14:45
  Speaker 2: memorableness of it, and then I'm also thinking about if
• 14:49
  Speaker 2: we're talking about cringe, you know, we have to think
• 14:52
  Speaker 2: of the cringe factor. I will say Ozempics is less cringey.
• 14:57
  Speaker 2: It's more memorable, but it's less cringey.
• 15:00
  Speaker 3: Yeah, it's it wins catchy, right, but it doesn't win cringey.
• 15:04
  Speaker 2: The problem with the Humeira though, is like it's not
• 15:07
  Speaker 2: as memorable, but also like it's got a lot of
• 15:10
  Speaker 2: things that sort of heard it. In this matchup, I
• 15:13
  Speaker 2: think I would probably side with ozepic because it's got
• 15:17
  Speaker 2: the jingle. It still has some cringe with the weird
• 15:21
  Speaker 2: situations that they're in and stuff like that, but it's
• 15:24
  Speaker 2: not quite to the level of hume Era. But the
• 15:26
  Speaker 2: catchiness and the jingle and the earworm quality of it
• 15:30
  Speaker 2: makes it feel like it comes out on top.
• 15:32
  Speaker 3: Yeah, I think you're right. I almost don't want. I
• 15:35
  Speaker 3: like the hum Era a little better in that it's
• 15:37
  Speaker 3: a story and it's kind of clearer, uh huh, and
• 15:40
  Speaker 3: it's funnier to me. Yeah, it is funnier in that way.
• 15:44
  Speaker 3: But I do think the ozempic is just a little
• 15:47
  Speaker 3: more dominant. You know, it's kind of just playing the
• 15:50
  Speaker 3: marketing hits, and that makes me want to push away
• 15:53
  Speaker 3: from it, but I can't deny it, you know what
• 15:55
  Speaker 3: I mean. It has a familiar catchy song, it's banging
• 15:58
  Speaker 3: on the name, it's using almost stock like images. It
• 16:02
  Speaker 3: is if you're like parrotying a pharmaceutical commercial. This is
• 16:07
  Speaker 3: like the prototype for sure. So in that way, it's
• 16:10
  Speaker 3: almost like it just wins by default in some ways,
• 16:13
  Speaker 3: you know what I mean.
• 16:14
  Speaker 2: Yeah, I would say I would give this too. Is
• 16:16
  Speaker 2: that big?
• 16:16
  Speaker 3: Yeah? I think it's going forward. Let's move on to
• 16:19
  Speaker 3: our next matchup.
• 16:20
  Speaker 2: Yeah, and the next one is Jardians and sky Rizzy.
• 16:25
  Speaker 3: So Jardians is an interesting little turn on your classic
• 16:30
  Speaker 3: pharma commercial in that it immediately, you know, takes off
• 16:34
  Speaker 3: like a musical. We start on a city block with
• 16:38
  Speaker 3: several women outside of building just busting into song. You know,
• 16:41
  Speaker 3: I have type two diabetes, but I manage as well.
• 16:44
  Speaker 2: It's a little kill with a big story to tell.
• 16:48
  Speaker 3: I take one's daily jardience, you know, clearly lip syncing,
• 16:54
  Speaker 3: dancing around as they're singing on the city street. There's
• 16:58
  Speaker 3: like a crossing guard there too, you know. And then
• 17:01
  Speaker 3: we cut away and now the singer is at the park.
• 17:05
  Speaker 3: Everything's very bright and colorful. We even get like an
• 17:09
  Speaker 3: overhead shot and you can see the choreography of people,
• 17:12
  Speaker 3: you know, moving in sync. It almost looks like where
• 17:15
  Speaker 3: people were in the ozembic Ad. You know, it almost
• 17:18
  Speaker 3: looks like they're using the same sets in some sense.
• 17:21
  Speaker 3: Oh yeah, or at least the same cinematography or something.
• 17:24
  Speaker 3: This lady's singing. Then the local mailman walks by and
• 17:28
  Speaker 3: starts telling us the benefits of Jardians as he dances
• 17:33
  Speaker 3: with the singer. Then things is where things get a
• 17:36
  Speaker 3: little weird. There's kind of a moment of twist where
• 17:40
  Speaker 3: we kind of pull back and we see a camera
• 17:43
  Speaker 3: and like production crew that is recording this whole musical scene.
• 17:47
  Speaker 3: So now it's like a wall has been broken. The
• 17:50
  Speaker 3: music doesn't stop, the singing and dancing stops. The singer's
• 17:53
  Speaker 3: kind of like, you know, steps off out of the scene.
• 17:56
  Speaker 3: People start kind of gabbing, and we're at the same point.
• 17:59
  Speaker 3: We're getting all the side effects and stuff like that.
• 18:01
  Speaker 3: We started out on this musical and then we kind
• 18:03
  Speaker 3: of stepped behind the scenes of it, and now we're
• 18:06
  Speaker 3: to seeing these people who I assume are in real
• 18:09
  Speaker 3: life taking this product. I don't know. It's a real
• 18:12
  Speaker 3: twist where they like pulled back the veil. You know,
• 18:16
  Speaker 3: it's like a meta element in there.
• 18:18
  Speaker 2: It broke the fourth wall.
• 18:19
  Speaker 3: They did in like a way that I was like
• 18:22
  Speaker 3: almost jarring. I was like, Oh, what are we doing here?
• 18:25
  Speaker 2: Yeah, Like, this is not a lady who's just excited
• 18:28
  Speaker 2: about taking Jardians. It's a lady who's singing and talking
• 18:34
  Speaker 2: about liking Jardians. But she's part of a musical number
• 18:39
  Speaker 2: slash dance number that is promoting Jardians on purpose.
• 18:44
  Speaker 3: But in real life, she's a person who is taking Jardians.
• 18:49
  Speaker 3: I think.
• 18:50
  Speaker 2: Yeah, like you're showing us how exciting it is and
• 18:53
  Speaker 2: what you're capable of when you're on Jardians.
• 18:56
  Speaker 3: Yeah, it gave you all the familiar elements, but a
• 18:58
  Speaker 3: different formula here. But again still the same bright colors,
• 19:02
  Speaker 3: the you know, cheeriness. We're still singing about lowering a
• 19:05
  Speaker 3: one C. So that's a lot of the same stuff.
• 19:07
  Speaker 3: It's just we kind of packaged it a little bit different.
• 19:10
  Speaker 3: You know, somebody like I'm gonna try something different with
• 19:13
  Speaker 3: this script.
• 19:14
  Speaker 2: They definitely get creative with them as much as they can, right, Yeah,
• 19:18
  Speaker 2: you're right, there's always this cheerfulness to them in the
• 19:21
  Speaker 2: sky Rizzy. But it's a bright, glossy pharma ad, right,
• 19:25
  Speaker 2: it's the same kind of situation. They're sunshine, yeah, sunshine,
• 19:30
  Speaker 2: cheerful people out in the world doing normal, everyday kind
• 19:34
  Speaker 2: of care free lifestyle. Stuff. Starts off with a woman
• 19:39
  Speaker 2: on a bicycle. She's on a mountain bike. She puts
• 19:42
  Speaker 2: on her helmet and she's ride with looks like might
• 19:45
  Speaker 2: be a significant other. Then there's like a guy and
• 19:48
  Speaker 2: a little girl there, he's blown bubbles, you know, people driving.
• 19:53
  Speaker 2: And here's what it is about this commercial. What stands
• 19:59
  Speaker 2: out the most is the yep right. Unlike Ozempics ad,
• 20:03
  Speaker 2: which borrowed from the older hit song, sky Rizzy's campaign
• 20:08
  Speaker 2: uses this original song nothing is Everything. And this is
• 20:17
  Speaker 2: what's funny about it, you know, like it's the reason
• 20:19
  Speaker 2: why people remember the ad. I think, or would remember
• 20:22
  Speaker 2: the ad, you know, because the user reactions out there
• 20:26
  Speaker 2: are mostly on how catchy the tune is, and they're
• 20:30
  Speaker 2: focused on that versus the medical details. It turns symptom
• 20:35
  Speaker 2: free skin into a feel good anthem because they're saying
• 20:39
  Speaker 2: nothing meaning you know, your clear skin, it's visible from
• 20:45
  Speaker 2: flare ups is everything? Right, weird? Nothing is everything, but
• 20:50
  Speaker 2: you know.
• 20:51
  Speaker 3: It's a hilarious it almost seems like a joke title.
• 20:55
  Speaker 2: It does, but it makes it.
• 20:56
  Speaker 3: It does make sense in the way they're using it.
• 20:59
  Speaker 2: Yeah, the same kind of thing people in their everyday
• 21:02
  Speaker 2: lives dealing with this this struggle and sky Rizzy is
• 21:06
  Speaker 2: going to solve that struggle. So it's got the jingle
• 21:08
  Speaker 2: going for it, which is the catchiness. It's got the
• 21:12
  Speaker 2: name sky Rizzy. If we're comparing the two. Here's my
• 21:16
  Speaker 2: problem is that sky Rizzy definitely feels like it should
• 21:20
  Speaker 2: come out on top. But Jardians is so crazy. I
• 21:22
  Speaker 2: don't know, something so weird and awkward about Jardians that
• 21:26
  Speaker 2: I'm like, I kind of want to pick it solely
• 21:29
  Speaker 2: for this. I don't like the lyrics. I don't like
• 21:31
  Speaker 2: anything about it. I think it's very strange and just awkward.
• 21:35
  Speaker 2: You know, where she comes out, she's like standing on
• 21:38
  Speaker 2: the stairs and she's singing in the Jardians Commercially, You're like,
• 21:42
  Speaker 2: these lyrics just don't make me feel good.
• 21:47
  Speaker 3: It's not like, you know, nothing is everything which has lyrics,
• 21:50
  Speaker 3: Like things are getting clearer. Yeah, I feel free to
• 21:53
  Speaker 3: bare my skin. Yeah that's all me.
• 21:57
  Speaker 2: Yeah, that's I mean. But when it's so and it's
• 22:00
  Speaker 2: not the person on screen singing it and it's just
• 22:03
  Speaker 2: this like ethereal song that's playing, I think it's a
• 22:06
  Speaker 2: little easier to digest or to consume.
• 22:09
  Speaker 3: I agree with you, sky Rizzy. I liked that they
• 22:12
  Speaker 3: did the song, and I like that it's really like
• 22:15
  Speaker 3: a if you just heard it off hand, you'd be like,
• 22:17
  Speaker 3: that's any pop song on the radio, Yeah, you know,
• 22:21
  Speaker 3: and it's almost I was thinking I was watching. I
• 22:24
  Speaker 3: was like, you know, it would be a good idea
• 22:25
  Speaker 3: if somebody did like a eighty sitcom theme song or
• 22:29
  Speaker 3: something and like made the commercial kind of to be
• 22:32
  Speaker 3: like that for one of these Yeah, like that could
• 22:34
  Speaker 3: be more you know, memorable. My problem with the sky
• 22:37
  Speaker 3: Rizzy is they have this song. I wish they would
• 22:39
  Speaker 3: have done something a little more visually interesting to go
• 22:42
  Speaker 3: with it, or a little something a little different. I
• 22:45
  Speaker 3: liked the Nothing is Everything, and I think it's kind
• 22:46
  Speaker 3: of funny. The commercial itself is visually kind of lame.
• 22:50
  Speaker 2: Yeah, if the visuals were better, I think sky Rizzy
• 22:53
  Speaker 2: could probably take the crown there in this matchup.
• 22:56
  Speaker 3: But Jardians Thid is a little more off the wall
• 22:59
  Speaker 3: and the a twist here is just it's kind of bizarre, unnecessary,
• 23:03
  Speaker 3: But I like that they did it. It makes it
• 23:06
  Speaker 3: different than the other ones.
• 23:07
  Speaker 2: Yeah, that's the thing that that was the creativity there
• 23:11
  Speaker 2: that I think took it over the edge. You know,
• 23:14
  Speaker 2: like you said, you pull back the curtain and you're like,
• 23:16
  Speaker 2: what's happening now? That combined with the severe awkwardness of
• 23:22
  Speaker 2: the lyrics of that one. It's like in her singing
• 23:25
  Speaker 2: and she's got you know, it's just it's just very weird.
• 23:28
  Speaker 2: Her eye contact is also very strange with the camera
• 23:31
  Speaker 2: the whole time.
• 23:32
  Speaker 3: Yeah. Yeah, you feel like it's a little intense on you.
• 23:35
  Speaker 3: There's a lot of parts of it that just make
• 23:37
  Speaker 3: you uncomfortable, which is another reason I think it needs
• 23:41
  Speaker 3: to advance before we eliminate sky Rizzy. Here, I'll tell
• 23:45
  Speaker 3: you a quick sky Rizzy story about how deep these
• 23:49
  Speaker 3: ads are getting in our culture. I think it was
• 23:52
  Speaker 3: a couple of years ago, probably when my kids were
• 23:54
  Speaker 3: even younger. We were out to eat one time and
• 23:57
  Speaker 3: they were like fighting at dinner and my son said
• 23:59
  Speaker 3: to me, my daughter or something along the lines of,
• 24:02
  Speaker 3: you have moderate severe plaxoriasis. You need to get some
• 24:06
  Speaker 3: sky Rizzy.
• 24:09
  Speaker 2: Oh man, you should pick you should pick sky Rizzy
• 24:12
  Speaker 2: just for that reason.
• 24:12
  Speaker 3: It's thought it was hilarious, but it was like, where
• 24:15
  Speaker 3: did that even come from? And it's just like, you know,
• 24:17
  Speaker 3: these online ads are just seeping into their brains right.
• 24:21
  Speaker 2: Picking up a few of like the comments that have
• 24:24
  Speaker 2: come up, and there were a couple that stood out
• 24:27
  Speaker 2: to me. One was from a deleted commenter of the
• 24:29
  Speaker 2: Jardians m h and they said the part where she
• 24:34
  Speaker 2: is dancing lives in my nightmares.
• 24:40
  Speaker 3: That's accurate.
• 24:41
  Speaker 2: I mean it is right like it does feel almost
• 24:44
  Speaker 2: like it should be a horror movie. And then there
• 24:48
  Speaker 2: was a Narwal's Galore that said that fucking song lives
• 24:52
  Speaker 2: for rent free in my head and I can't make
• 24:54
  Speaker 2: it stop. I don't know why that song is as
• 24:57
  Speaker 2: catchy to them, you know, the sky rich Ones probably
• 25:01
  Speaker 2: a little bit better in terms of song quality anyway.
• 25:04
  Speaker 3: Yeah, I always like to hear from the people. So
• 25:07
  Speaker 3: then we head into you know, our final matchup. We're
• 25:11
  Speaker 3: left with Ozempic oh oh oh Ozempic and Jardians the
• 25:17
  Speaker 3: type two diabetes musical metamusical. This is uh, this is
• 25:23
  Speaker 3: the tough one putting these two together, which are the
• 25:25
  Speaker 3: same but different.
• 25:27
  Speaker 1: M M.
• 25:28
  Speaker 2: They're very much the same but different. And here's the thing.
• 25:32
  Speaker 2: One is much more cringey than the other one. One
• 25:36
  Speaker 2: is much more catchy than the other one.
• 25:38
  Speaker 3: And the other one.
• 25:39
  Speaker 2: Yeah, it's a tough one. And I will say I
• 25:42
  Speaker 2: would have to probably side with Ketchi over the Cringey,
• 25:47
  Speaker 2: even though the Cringey is a funnier win. But Ketche
• 25:50
  Speaker 2: is like this thing where I only had to hear
• 25:53
  Speaker 2: the ozempic one once and it's been stuck in my
• 25:57
  Speaker 2: head for a couple of days now.
• 25:59
  Speaker 3: Yeah, it's a tough beat the marketing side of me.
• 26:02
  Speaker 3: You know, you kind of like revert back to it. Yeah,
• 26:05
  Speaker 3: the Jardiance one. For as much as it gives you
• 26:09
  Speaker 3: for like the interesting pieces of it, you don't necessarily
• 26:12
  Speaker 3: leave it remembering what the actual medication was, right, or
• 26:17
  Speaker 3: what it does, you know, I mean, that's not stuck
• 26:19
  Speaker 3: in your brain. You're just like that was weird and uncomfortable,
• 26:22
  Speaker 3: kind of interesting. But in a week somebody's like, what
• 26:26
  Speaker 3: was that for? I don't know if I'll remember Jardians
• 26:29
  Speaker 3: And part of that comes back to just the name, right,
• 26:32
  Speaker 3: But it's also the you know, the treatment.
• 26:34
  Speaker 2: Yeah, the treatment. It does lose site a little bit
• 26:38
  Speaker 2: of what it does. It maybe has more focus on
• 26:42
  Speaker 2: the side effects than what it actually solves. I'm solely
• 26:46
  Speaker 2: focused on the dance number that's strangely happening in this
• 26:51
  Speaker 2: little town and not what the product is.
• 26:55
  Speaker 3: Yeah, it gets lost in there a little bit. You're right,
• 26:59
  Speaker 3: o Zepic. I mean, they're just basically showing you stock imagery.
• 27:03
  Speaker 3: But all the money they paid, whatever they paid to
• 27:05
  Speaker 3: license that song was worth it a thousandfold.
• 27:09
  Speaker 2: Yeah, because everybody goes around singing that song after they
• 27:12
  Speaker 2: see that ad.
• 27:13
  Speaker 3: You know what I mean, You're oddly like now, I
• 27:15
  Speaker 3: want to walk on the streets with my water bottle
• 27:18
  Speaker 3: and go play miniature golf. That's all I want to do.
• 27:21
  Speaker 2: I need a weight loss drug.
• 27:23
  Speaker 3: It's a tough beat. I mean, it's just it's a dominator.
• 27:26
  Speaker 2: Mm hmm. I think the winner is Ozempic.
• 27:29
  Speaker 3: Yeah, the winner is Ozempic. Sorry Jardians, but you have
• 27:33
  Speaker 3: the you know, pride knowing you were the runner up,
• 27:36
  Speaker 3: and you're probably the cringiest one of all.
• 27:39
  Speaker 2: I'll give it to mister Squirrel who said the commercials
• 27:42
  Speaker 2: make puppies seem sad and I want the company to
• 27:44
  Speaker 2: die in a dumpster fire for crimes against humanity.
• 27:47
  Speaker 3: This is all pharma ads.
• 27:49
  Speaker 2: I think he's talking about these ozempic commercials. Maybe there's
• 27:53
  Speaker 2: more than one.
• 27:53
  Speaker 3: Oh okay, yeah.
• 27:55
  Speaker 2: This is the thing that I will I would leave
• 27:58
  Speaker 2: people with, is that there's a lot of these out there.
• 28:01
  Speaker 2: So if you are online at all, if you've ever
• 28:05
  Speaker 2: watched television at all, you know what we're talking about.
• 28:08
  Speaker 2: Here's the thing. If I'm going to give you a
• 28:10
  Speaker 2: little takeaway, Okay, I would say, I think what this
• 28:15
  Speaker 2: proves is that the true champion of pharma commercials and
• 28:20
  Speaker 2: pharma commercial march madness isn't just one ad. It's the
• 28:24
  Speaker 2: entire formula. You know, We're taking one catchy song, add
• 28:29
  Speaker 2: some smiling people in a park, sprinkle in a terrifying
• 28:32
  Speaker 2: list of side effects, and boom instant brand recall. Right,
• 28:36
  Speaker 2: like ozempic. You are remembering that name for all time
• 28:40
  Speaker 2: because of that. And these ads make us cringe. But
• 28:43
  Speaker 2: they also prove that in marketing, annoying and effective are
• 28:47
  Speaker 2: sometimes disturbingly close.
• 28:50
  Speaker 3: Cousins well said, that is that is very well said,
• 28:53
  Speaker 3: and I would you know tag on there. Obviously, the
• 28:57
  Speaker 3: heavy use of music in all these there's a key
• 29:00
  Speaker 3: key player in how they're banging these nails into your
• 29:04
  Speaker 3: brain a little bit.
• 29:05
  Speaker 1: Yea.
• 29:05
  Speaker 3: The only other thing I can add to that really
• 29:07
  Speaker 3: is nothing is everything.
• 29:09
  Speaker 2: And sometimes everything is nothing. Damn right, dam Well, that's
• 29:15
  Speaker 2: it for today's episode. You can find current and past
• 29:18
  Speaker 2: episodes of the podcast on Speaking Human dot com.
• 29:23
  Speaker 3: We'll be back in two weeks with another episode of
• 29:26
  Speaker 3: Speaking Human, Catch it then Humans.
• 29:31
  Speaker 1: Speaking Human.
• 29:39
  Speaker 2: Warning, listening to this episode may cause earworms, bracket related delusions,
• 29:42
  Speaker 2: aggressive eyebrolling, spontaneous yelling at your television during commercial breaks,
• 29:46
  Speaker 2: and diarrhea,