Enhancing Health: Exploring Pet Supplements with Zesty Paws
On the latest episode of Petworking, I was fortunate enough to be joined by 🐾Yvethe Tyszka, Vice President of Marketing, and Bob Kalill, Vice President of Research and Product Development at Zesty Paws (part of H&H Group). Zesty Paws is the top pet supplement brand in the U.S., as verified by Euromonitor.
Yvethe, Bob and I discussed the rapid growth of the pet supplements market, and the current trends in the category. Whereas supplements used to be something that pet parents would only give to their dog or cat if recommended by a veterinarian, it has now blossomed into a $2B market, that…
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