Latest / Deal Alchemist / Disney Buys 21st Century Fox for $71.3B
Transcript
- 0:0000;00;00;00 - 00;00;24;13 Speaker 1 Welcome back to the deep Dive.
- 0:04You know, sometimes behind the really big corporate headlines, there's this whole other story playing
- 0:10out, tales of audacious gambits, corporate warfare, almost, that just completely reshape an entire industry.
- 0:16And today, we're dissecting one of those truly seismic events.
- 0:20The Walt Disney Company buying up huge chunks of 21st Century Fox.
- 0:25Now, this wasn't just, you know, a big business deal.
- 0:2900;00;24;13 - 00;00;49;11 Speaker 1 It felt more like a strategic offensive, really, a massive
- 0:35move to redefine entertainment as tech was disrupting everything.
- 0:38So our mission today is simple.
- 0:41Give you a clear, concise, but still deep breakdown of this monumental transaction.
- 0:46We're going to unpack exactly what happened, why these two media giants made such a
- 0:52high stakes play, how this colossal deal was actually forged, especially with all the competition
- 0:58and, crucially, what its lasting legacy has been for the industry and, well, for us.
- 1:0400;00;49;16 - 00;00;49;24 Speaker 1 Yeah.
- 1:0600;00;49;24 - 00;01;12;03 Speaker 2 And from a strategic view, what's really fascinating here is
- 1:12how this deal is almost like the case study for businesses facing huge technological shifts.
- 1:18It just powerfully shows how critical things like global scale, owning your distribution, vertical integration,
- 1:24having that deep well of intellectual property are in the digital age.
- 1:29It's absolutely a masterclass in strategy, but as we'll definitely get into.
- 1:3400;01;12;08 - 00;01;17;08 Speaker 2 It also highlights the immense risks involved financially and culturally
- 1:40when you bet that big.
- 1:4200;01;17;09 - 00;01;25;09 Speaker 1 Okay, absolutely.
- 1:45So let's ground ourselves first the basic facts.
- 1:48What exactly did Disney buy and when did this all officially go down?
- 1:5300;01;25;10 - 00;01;36;12 Speaker 2 Okay, so the first whispers were around November 2017, right?
- 1:59But the deal itself didn't officially close until March 20th, 2019.
- 2:04And the final price tag get this was approximately $71.3 billion 1 billion.
- 2:0900;01;36;13 - 00;02;02;00 Speaker 1 That number alone tells you something important happened.
- 2:14Exactly.
- 2:15Because that was way up from Disney's first offer, which is around $52.4 billion.
- 2:21That huge jump was purely because of a bidding war, which will definitely circle back
- 2:27to.
- 2:29And the structure of the deal itself was, well, pretty clever.
- 2:33It was a mix of cash and stock.
- 2:36Shareholders at 21st Century Fox could choose to take the cash or take Disney stock,
- 2:42and it ended up being roughly 5050.
- 2:4500;02;02;01 - 00;02;12;29 Speaker 2 Would give flexibility, right?
- 2:49Big shareholders like the Murdochs could keep a stake in the combined company if they
- 2:55wanted, get that stock benefit, while others could just cash out.
- 2:59Smart structuring, very smart.
- 3:0100;02;13;02 - 00;02;23;19 Speaker 1 But here's a key detail that sometimes gets lost.
- 3:06Disney also took on about $19.2 billion of Fox's existing net debt.
- 3:11That's a huge additional financial weight right from the get go.
- 3:1500;02;23;22 - 00;02;28;12 Speaker 2 19 billion in debt on top of the 71 billion
- 3:21price tag.
- 3:23That's enormous pressure.
- 3:2400;02;28;16 - 00;02;50;09 Speaker 1 It really is.
- 3:28So for that absolutely staggering sum plus the debt.
- 3:31What did Disney actually get and what was left behind to become the sort of
- 3:37leaner new Fox Corporation?
- 3:39Well, Disney's haul was just transformative for their content library.
- 3:43They got the legendary film studio 20th Century Fox, which they rebranded, you know, 20th
- 3:49Century Studios and Fox Searchlight, now Searchlight Pictures.
- 3:5200;02;50;11 - 00;03;02;10 Speaker 1 Fox 2000 was included to the unfortunately close that label
- 3:58later.
- 3:59And with the studios came that treasure trove of IP avatar, the X-Men, Fantastic Four,
- 4:05Deadpool, alien, planet of the apes, suddenly all under the Disney roof.
- 4:1000;03;02;13 - 00;03;04;28 Speaker 2 And on the TV side two, right.
- 4:15Huge production houses.
- 4:1700;03;05;00 - 00;03;26;01 Speaker 1 Huge 20th Century Fox television productions like The Simpsons, family
- 4:23Guy, Modern Family, This Is Us, just massive hitmakers now part of Disney Plus.
- 4:28They snagged key cable networks like Fox, National Geographic Partners, taking Fox's big 73% stake
- 4:34there and maybe the most critical piece for their streaming ambitions.
- 4:39Fox's 30% stake in Hulu, Hulu.
- 4:4100;03;26;03 - 00;03;28;18 Speaker 2 That gave them control, didn't it?
- 4:45Pushed them over 50%.
- 4:4700;03;28;24 - 00;03;45;06 Speaker 1 Exactly.
- 4:49Combined with what they already own.
- 4:52It gave Disney a commanding 60% stake in Hulu.
- 4:55Boom.
- 4:57Instant streaming dominance, basically.
- 4:58And internationally, they landed what many called the crown jewel star.
- 5:03India and its incredibly popular streaming service, Hotstar, which.
- 5:0600;03;45;06 - 00;03;51;17 Speaker 2 Just overnight made Disney a massive player in India a
- 5:12huge strategic international foothold.
- 5:1400;03;51;17 - 00;04;11;25 Speaker 1 Totally.
- 5:16Meanwhile, everything else, the stuff Disney didn't take that got spun off into a new
- 5:22separate company, the Fox Corporation.
- 5:24Much leaner focused.
- 5:26So that included the Fox broadcast network, My Network TV, Fox News, Fox Business, the
- 5:32big national sports channels like FS1, Fs2, Big Ten Network and all the local Fox
- 5:38TV stations across the country.
- 5:4000;04;11;26 - 00;04;33;16 Speaker 2 And that split, you know, it's really telling, shows this
- 5:46profound strategic judgment about where media was heading.
- 5:49You had Disney doubling down on global evergreen IP for streaming, and then you had
- 5:55the new Fox core focusing laser sharp on live ad supported stuff, news and sports,
- 6:01mostly domestic.
- 6:03It really highlights this divergence, this philosophical split on how industry leaders saw the future
- 6:09paths in the digital age.
- 6:1100;04;33;18 - 00;04;34;11 Speaker 2 Fascinating.
- 6:1300;04;34;16 - 00;04;49;13 Speaker 1 Okay, so we've covered the what a massive transfer of
- 6:19assets.
- 6:21Now let's really dig into the why.
- 6:23Why did these two giants make such a drastic move for Disney?
- 6:28It felt like they were going on the offensive right.
- 6:32Almost declaring war on the streaming upstarts.
- 6:3500;04;49;20 - 00;05;17;26 Speaker 2 It really was, I think, fundamentally about survival, but also
- 6:41about dominance.
- 6:42Disney's whole traditional business model, you know, movies to theaters, TV shows to cable licensing
- 6:48IP out there was facing a direct threat, a huge threat.
- 6:53Cord cutting was accelerating.
- 6:54Streaming platforms like Netflix were just exploding.
- 6:57It was hitting Disney's most reliable moneymakers, right where it hurt.
- 7:02Bob Iger, the CEO at the time, he saw that just tweaking things wasn't enough.
- 7:0800;05;17;27 - 00;05;19;07 Speaker 1 They needed a fundamental shift.
- 7:1200;05;19;08 - 00;05;30;01 Speaker 2 Exactly a complete transformation.
- 7:15They had to go from being a B2B content supplier, selling to cable companies to
- 7:21theaters, to becoming a B2C tech and entertainment company owning that direct relationship with the
- 7:27consumer.
- 7:2900;05;30;03 - 00;05;35;18 Speaker 1 So the Fox deal was basically loading up the cannons
- 7:35for the streaming war, getting the ammunition they needed.
- 7:3800;05;35;20 - 00;06;01;19 Speaker 2 That's a great way to put it.
- 7:43Absolutely.
- 7:45If you're going to launch a streaming service, Disney+ may and expect it to compete
- 7:51with Netflix from day one.
- 7:53You need a massive library not just your own stuff, but way more volume, way
- 7:59more variety.
- 8:00The Fox acquisition provided that critical mass it was, I'd argue, the core motivation populate
- 8:06Disney Plus may make it instantly valuable and, crucially, let Disney pull its hit shows
- 8:12and movies off Netflix.
- 8:1400;06;01;21 - 00;06;05;06 Speaker 2 So you strengthen yourself and weaken your main competitor in
- 8:20one go.
- 8:2100;06;05;08 - 00;06;10;28 Speaker 1 Right?
- 8:24Because even Disney's amazing library wasn't quite enough on its own, especially for all audiences.
- 8:3000;06;10;28 - 00;06;21;06 Speaker 2 Precisely, it was powerful.
- 8:33Legendary even, but maybe not broad enough demographically, or just sheer volume wise to win
- 8:39that streaming war alone.
- 8:41Fox filled those gaps.
- 8:4200;06;21;06 - 00;06;41;23 Speaker 1 And beyond just feeding the streaming beast, there was this
- 8:48huge consolidation of really valuable intellectual property.
- 8:51I mean, getting the Marvel characters back was massive news.
- 8:55Oh, for fans, it was enormous.
- 8:58Finally bringing the X-Men, Deadpool, the Fantastic Four back into the fold with the rest
- 9:04of the Marvel Studios characters years of waiting for that.
- 9:08It just unlocked huge storytelling potential for the MCU.
- 9:1100;06;41;29 - 00;06;42;27 Speaker 2 And not just Marvel.
- 9:1500;06;42;27 - 00;07;02;28 Speaker 1 Not at all.
- 9:18You got James Cameron's Avatar with all those sequels planned, plus massive cultural touchstones like
- 9:24a Simpsons, alien, predator, planet of the apes, all that IP now consolidated under Disney,
- 9:30ready for films, TV shows, theme parks, merchandise.
- 9:33It built this incredible content moat, as they say.
- 9:3700;07;02;28 - 00;07;04;04 Speaker 2 A fortress of IP.
- 9:4000;07;04;04 - 00;07;30;09 Speaker 1 Exactly.
- 9:43And it did something else really important to you, right?
- 9:47It helped Disney broaden its appeal.
- 9:49Yeah, that's a key point.
- 9:51Disney you know its core brand is powerful but very family focused to really go
- 9:57head to head globally with Netflix, which had everything Disney needed more variety, more adult
- 10:03skewing stuff.
- 10:05Fox brought that in spades.
- 10:07You get the edgier, critically acclaimed series from FX Think The Americans, Atlanta, you get
- 10:13the Oscar winners from Searchlight like The Shape of Water, you get R-rated franchises.
- 10:1800;07;30;09 - 00;07;36;15 Speaker 1 It's strategically planned, a huge gap, especially for a platform
- 10:24like Hulu, letting Disney offer something for basically everyone.
- 10:2800;07;36;18 - 00;07;52;09 Speaker 2 Okay, so that's the Disney side offense content scale, but
- 10:34what about Fox?
- 10:35Why would Rupert Murdoch agree to sell off huge parts of the empire he'd spent
- 10:41decades building?
- 10:43This wasn't necessarily admitting defeat.
- 10:45Was it?
- 10:46More like a strategic pivot?
- 10:4800;07;52;12 - 00;08;15;00 Speaker 1 I think that's exactly right.
- 10:52It was a very pragmatic repositioning.
- 10:55Murdoch and his team, they looked at the landscape, these giant vertically integrated tech companies
- 11:01like Netflix, Amazon, Apple, Google pouring billions into content and global distribution.
- 11:06And they realized that scale was everything Fox was big, sure.
- 11:10Very successful, but maybe, just maybe not big enough for that next phase.
- 11:1500;08;15;00 - 00;08;20;18 Speaker 1 They tried to get bigger themselves.
- 11:20Remember, they made that $80 billion bid for Time Warner back in 2014, right.
- 11:2500;08;20;18 - 00;08;21;17 Speaker 2 Which ultimately failed.
- 11:2800;08;21;18 - 00;08;32;09 Speaker 1 Exactly.
- 11:31And when that didn't happen, selling the entertainment assets to an even larger player like
- 11:37Disney probably started to look like the smartest way to maximize value for their shareholders.
- 11:43They essentially de-risked the business.
- 11:4500;08;32;09 - 00;08;54;09 Speaker 2 How so?
- 11:48Well, they sold off the parts most vulnerable to streaming disruption, the parts needing massive
- 11:54ongoing investment, the movie studios, the general entertainment channels, and the new Fox Corporation.
- 11:59It became this leaner, arguably more focused company centered on the highly profitable live news
- 12:05and sports businesses, which are less disrupted by on demand streaming.
- 12:1000;08;54;13 - 00;08;58;15 Speaker 1 So keep the reliable cash cows sell, the riskier, capital
- 12:16intensive parts.
- 12:1700;08;58;15 - 00;09;17;01 Speaker 2 Pretty much.
- 12:20It raises that classic strategic question, doesn't it?
- 12:23In a world where some players seem to have almost infinite capital and global reach,
- 12:29when do you fight head on and when do you strategically retreat to defend a
- 12:35really profitable niche?
- 12:37Fox's move was a powerful, pragmatic answer from someone who built an empire.
- 12:4200;09;17;03 - 00;09;28;29 Speaker 1 Okay, so the why is clear survival scale, strategic repositioning,
- 12:48but the how?
- 12:49This wasn't just a friendly negotiation across the table, was it?
- 12:54It turned into a real corporate battle, a bidding war.
- 12:58Tell us about that.
- 12:5900;09;29;00 - 00;09;39;14 Speaker 2 Oh, it was absolutely a battle royale.
- 13:04So remember, Disney first announced its deal in December 2017, $52.4 billion.
- 13:09All stock seemed done.
- 13:11But then Comcast, owner of Nbcuniversal, stepped in.
- 13:1400;09;39;20 - 00;09;41;10 Speaker 1 Why did Comcast get involved?
- 13:1800;09;41;17 - 00;09;56;11 Speaker 2 They saw the same things Disney saw.
- 13:23They looked at a combined Disney Fox and felt, oh, we need that kind of
- 13:29scale too.
- 13:30They needed the content.
- 13:32The international reach, especially Fox's stake in the big European pay-TV companies Sky.
- 13:37That was a huge price.
- 13:3900;09;56;12 - 00;09;58;27 Speaker 1 So they decided to crash the party big time.
- 13:4400;09;59;00 - 00;10;14;09 Speaker 2 In June 2018, Comcast came in with a formal counteroffer
- 13:50a massive $65 billion.
- 13:52And significantly, it was all cash.
- 13:54That was a direct challenge, about 19% higher than Disney's initial stock offer.
- 14:00It put serious pressure on.
- 14:0200;10;14;09 - 00;10;18;14 Speaker 1 Disney, and Disney didn't blink.
- 14:06They came back swinging almost immediately.
- 14:0800;10;18;16 - 00;10;30;18 Speaker 2 Within a week, Disney fired back with a revised offer.
- 14:14They blew Comcast out of the water $71.3 billion over $6 billion.
- 14:19More and crucially, they changed their offer structure.
- 14:2200;10;30;19 - 00;10;32;07 Speaker 1 The cash and stock mix.
- 14:26We talked about earlier.
- 14:2800;10;32;07 - 00;10;43;27 Speaker 2 Exactly.
- 14:30Roughly 50% cash, 50% stock.
- 14:32This was kind of a masterstroke.
- 14:34It gave Fox shareholders the security of cash and the potential upside and tax advantages
- 14:40of holding Disney stock.
- 14:42It addressed all the potential concerns and that was.
- 14:4600;10;43;27 - 00;10;44;28 Speaker 1 Enough to win the day.
- 14:5000;10;45;04 - 00;11;02;13 Speaker 2 It was faced with that much higher offer, the hybrid
- 14:56structure and the clear preference of the Fox board for the Disney deal.
- 15:01Comcast officially backed down from bidding for the Fox assets in July 2018.
- 15:06They did, however, pivot and ended up winning the separate battle for Sky.
- 15:1100;11;02;13 - 00;11;08;29 Speaker 1 Wow, so that bidding war directly added almost $20 billion
- 15:17or like 36% to the final price tag.
- 15:20Great for Fox shareholders.
- 15:2200;11;08;29 - 00;11;17;25 Speaker 2 Fantastic for them.
- 15:25But it meant Disney was taking on a much bigger financial commitment than they originally
- 15:31planned.
- 15:33The significantly heavier burden from day one.
- 15:3600;11;18;01 - 00;11;40;16 Speaker 1 So the price is finally settled.
- 15:40The war is won.
- 15:42But then came another huge hurdle regulatory approval.
- 15:45Merging two giants like this, that's going to attract a lot of scrutiny, right.
- 15:50Antitrust concerns?
- 15:52Absolutely.
- 15:53You can't just combine two of the biggest players without regulators taking a very close
- 15:59look.
- 16:01In the US, the Department of Justice, the DOJ.
- 16:04Their main concern was about competition in sports programing, specifically cable sports.
- 16:0900;11;40;17 - 00;11;42;04 Speaker 2 Because Disney owns ESPN, right?
- 16:1300;11;42;10 - 00;11;58;13 Speaker 1 Exactly.
- 16:16Disney's ESPN plus, all of Fox's 22 regional sports networks.
- 16:20The reasons that broadcast local MLB, NBA, NHL games, that combination would have given them
- 16:26enormous power, potentially monopoly power in many local markets.
- 16:2900;11;58;14 - 00;11;59;28 Speaker 2 So the DOJ demanded a.
- 16:3300;11;59;28 - 00;12;16;15 Speaker 1 Fix they did.
- 16:36As a condition for approving the deal, the DOJ mandated that Disney had to sell
- 16:42off all 22 of those Fox runs within 90 days of the deal closing.
- 16:48That was a major divestiture, a big concession to preserve competition and local sports broadcasting.
- 16:5400;12;16;17 - 00;12;20;26 Speaker 2 Okay, so that handled the US sports concern.
- 16:59What about internationally, Europe, for instance?
- 17:0200;12;20;27 - 00;12;30;04 Speaker 1 Yeah, the European Commission had its own focus.
- 17:07They were less worried about sports and more concerned about the market for what they
- 17:13call factual channels.
- 17:14Think documentaries, history programs, that sort of thing.
- 17:1800;12;30;04 - 00;12;31;24 Speaker 2 Like Discovery Channel or history.
- 17:2200;12;31;25 - 00;12;46;23 Speaker 1 Precisely.
- 17:24They saw an overlap between Disney's existing ownership stake in a plus E!
- 17:29Television networks, which includes History channel, H two, etc., and Fox is very strong National
- 17:35Geographic channels.
- 17:37They felt combining those would reduce competition in that factual programing space in Europe.
- 17:4200;12;46;24 - 00;13;01;29 Speaker 2 So another concession required.
- 17:46Yep.
- 17:47To satisfy the SEC, Disney had to commit to selling off its entire ownership stake
- 17:53in those eight plus E!
- 17:55Television networks across the whole European Economic Area.
- 17:59Another significant divestment.
- 18:0000;13;02;01 - 00;13;05;01 Speaker 1 It's interesting how fragmented that regulatory process was.
- 18:0500;13;05;07 - 00;13;27;02 Speaker 2 It really is.
- 18:08The US focused on domestic sports.
- 18:11The EU focused on factual channels in Europe, each looking at their specific piece of
- 18:17the puzzle.
- 18:18And you know, this approach allowed the Mega-Merger to go through by basically satisfying these
- 18:24individual national or regional requirements.
- 18:26But it does make you wonder, doesn't it, whether anyone truly assessed the total cumulative
- 18:32global impact of creating such a massive, consolidated media powerhouse?
- 18:3600;13;27;09 - 00;13;30;11 Speaker 2 Was the whole picture ever fully scrutinized on a global
- 18:42level?
- 18:4400;13;30;14 - 00;13;56;06 Speaker 1 Probably not.
- 18:47That's a really interesting point.
- 18:49Okay, so the deal is done.
- 18:51Regulators are satisfied the assets have changed hands.
- 18:54Now the real work begins.
- 18:56Integration.
- 18:58How did this massive undertaking actually start to change Disney and the industry?
- 19:03Let's, let's start with the money.
- 19:05The financial impact.
- 19:07Well, as you'd expect, Disney's overall revenue shot up jumped from about $59 billion in
- 19:132018 to nearly $70 billion in fiscal 2019, right after the deal closed.
- 19:1800;13;56;09 - 00;13;57;27 Speaker 1 Big top line growth the.
- 19:2200;13;57;27 - 00;13;59;25 Speaker 2 Growth funded by a lot of debt, a.
- 19:2700;13;59;25 - 00;14;18;16 Speaker 1 Lot of debt.
- 19:30Remember that $71 billion price plus the $19 billion in assumed debt?
- 19:35It caused Disney's total debt load to just explode.
- 19:39It went from around $18.5 billion before the deal to $48.5 billion right after in
- 19:45fiscal 2019.
- 19:46And it kept climbing, hitting almost $62 billion by fiscal 2020.
- 19:5100;14;18;17 - 00;14;25;16 Speaker 2 Wow.
- 19:53That's a crushing amount of debt that has put enormous pressure on profitability, right?
- 19:59Higher interest payments.
- 20:00Plus, they issued tons of new stock to.
- 20:0300;14;25;24 - 00;14;41;27 Speaker 1 Exactly over 300 million new shares were issued as part
- 20:09of the deal, which diluted earnings per share for existing shareholders.
- 20:14And yes, the higher debt meant much bigger interest payments eating into profits.
- 20:19So short term profitability definitely took a hit.
- 20:2200;14;41;29 - 00;14;45;08 Speaker 2 Of course, the flip side is they aim for cost
- 20:28savings, right?
- 20:30Synergies.
- 20:3100;14;45;09 - 00;14;57;03 Speaker 1 They did.
- 20:34They publicly targeted at least $2 billion in annual cost savings by 2021.
- 20:39That meant finding efficiencies, getting rid of redundant roles and unfortunately, workforce reductions.
- 20:4400;14;57;04 - 00;15;05;23 Speaker 2 Which brings us to the human side the integration challenge,
- 20:50mashing together two huge companies with very different cultures.
- 20:54That sounds incredibly difficult.
- 20:5600;15;05;24 - 00;15;18;25 Speaker 1 Arguably the hardest part you had Disney known for being
- 21:02pretty centralized, very brand focused, definitely family friendly in its image.
- 21:06And then you had Fox, much more decentralized, known for being more entrepreneurial, often edgier,
- 21:12giving creators more leeway.
- 21:1400;15;18;25 - 00;15;21;03 Speaker 2 Perhaps that sounds like a culture clash waiting to happen.
- 21:2000;15;21;10 - 00;15;45;00 Speaker 1 And by many accounts, it was.
- 21:24You have stories, reports from former Fox employees feeling like they'd lost creative freedom, that
- 21:30things became more bureaucratic under Disney.
- 21:32It wasn't smooth, and achieving those $2 billion in savings inevitably meant job losses painful
- 21:38ones.
- 21:40Estimates vary, but somewhere between 4000 and maybe even 7500 jobs were eliminated across the
- 21:46combined company.
- 21:47That's a significant human cost.
- 21:4900;15;45;00 - 00;15;47;13 Speaker 2 Plus the symbolic changes like the studio names.
- 21:5500;15;47;13 - 00;16;00;29 Speaker 1 Right?
- 21:57Rebranding 20th Century Fox to 20th Century Studios and Fox Searchlight Pictures to just Searchlight
- 22:03Pictures, removing the Fox name.
- 22:05And then there was the controversial decision to shut down the Fox 2000 label entirely,
- 22:11which.
- 22:1300;16;00;29 - 00;16;04;12 Speaker 2 Had a reputation for successful mid-budget movies.
- 22:17Right?
- 22:19Yeah.
- 22:20Dramas.
- 22:2200;16;04;12 - 00;16;16;25 Speaker 1 Comedies, exactly.
- 22:25Things that weren't necessarily huge blockbusters.
- 22:27Shutting it down was seen by some critics as Disney narrowing its focus too much,
- 22:33maybe only wanting giant tentpole films and neglecting that middle ground.
- 22:3700;16;16;26 - 00;16;24;17 Speaker 2 Okay, so a tough integration, huge financial pressure.
- 22:43But what about the performance?
- 22:45Did this strategic bet pay off, especially in streaming?
- 22:4800;16;24;20 - 00;16;51;01 Speaker 1 Now here's where the story gets really interesting, because it's
- 22:54kind of a tale of two cities on the streaming front, an absolutely massive, unqualified
- 23:00success.
- 23:02The core strategic reason for the deal worked that huge Fox library was absolutely critical
- 23:08for launching Disney+ in November 2019.
- 23:10Suddenly, Disney Plus wasn't just Disney classics, it had The Simpsons, avatar, National Geographic docs,
- 23:16tons of stuff right from day one.
- 23:1900;16;51;08 - 00;16;54;01 Speaker 2 Instant scale and appeal beyond kids and family?
- 23:24Totally.
- 23:2600;16;54;01 - 00;17;09;05 Speaker 1 And it fueled just explosive growth.
- 23:30Disney Plus hit 100 million subscribers in just 16 months.
- 23:34It took Netflix something like a decade to reach that number.
- 23:38And the Star India Hotstar acquisition genius move for international growth, especially in Asia.
- 23:4400;17;09;07 - 00;17;13;00 Speaker 2 So streaming huge win.
- 23:48What about the other side?
- 23:50Theatrical films.
- 23:5100;17;13;03 - 00;17;28;02 Speaker 1 That's where it's been much more inconsistent.
- 23:56Mixed results really.
- 23:57Yes.
- 23:59Avatar The Way of Water was a colossal success.
- 24:03Billions at the box office.
- 24:05But many other films released under the 20th Century Studios banner since the acquisition have
- 24:11frankly struggled.
- 24:12Underperformed expectations.
- 24:1400;17;28;02 - 00;17;28;26 Speaker 2 What do you think that is?
- 24:1800;17;29;03 - 00;17;47;12 Speaker 1 Well, there's debate is Disney's marketing machine, which is so
- 24:24perfectly tuned for launching Marvel Movies or Disney Animation as good at marketing.
- 24:29The more diverse, sometimes more adult focused films that came from Fox.
- 24:34Maybe not.
- 24:35Maybe the integration issues impacted production or greenlighting decisions.
- 24:39It's complex.
- 24:4100;17;47;12 - 00;18;12;27 Speaker 2 So it highlights this strange paradox, doesn't it?
- 24:46Disney bought Fox for its different kinds of content specifically to win at streaming, and
- 24:52that worked brilliantly.
- 24:53But Disney's own core identity, its corporate culture, seems to struggle sometimes to effectively manage
- 24:59and market those very differences within its traditional theatrical model.
- 25:03It just underscores how incredibly hard it is to run truly distinct, creative brands under
- 25:09one giant, highly centralized corporate roof.
- 25:1200;18;13;00 - 00;18;15;29 Speaker 2 What makes Marvel work might not work for Searchlight.
- 25:1700;18;16;01 - 00;18;42;09 Speaker 1 Absolutely.
- 25:20So stepping back, what did this earthquake mean for the whole media industry landscape?
- 25:25What are the big strategic implications?
- 25:28Well, first and foremost, consolidation.
- 25:30This deal slammed the accelerator on media consolidation.
- 25:33Hollywood's traditional Big Six studios instantly became a big five.
- 25:37If you look at 2019 box office share in the US that combined Disney and
- 25:43Fox accounted for nearly 40% to a staggering market power.
- 25:4700;18;42;10 - 00;18;45;29 Speaker 2 Which inevitably triggers reactions.
- 25:50Right?
- 25:52Other players feeling they have to bulk up, too?
- 25:5600;18;46;00 - 00;19;09;05 Speaker 1 Exactly.
- 25:58You saw WarnerMedia merge with discovery soon after forming Warner Bros.
- 26:02Discovery partly as a response to Disney's scale.
- 26:06It kicked off this new phase of consolidation among the legacy media players trying to
- 26:12compete.
- 26:13And it massively escalated the streaming wars.
- 26:16What started as maybe Disney versus Netflix became this all out, high stakes conflict among
- 26:22a handful of absolute behemoths Disney, Netflix, Warner Bros.
- 26:2500;19;09;07 - 00;19;11;16 Speaker 1 Discovery, Comcast, Apple, Amazon.
- 26:2900;19;11;16 - 00;19;13;08 Speaker 2 And the cost of entry just went through the roof.
- 26:3500;19;13;13 - 00;19;34;06 Speaker 1 Through the roof.
- 26:38Suddenly you needed not just hit shows, but massive global IP libraries, your own international
- 26:44streaming platforms, and the willingness to spend billions, literally billions on new content every single
- 26:50year.
- 26:52It made streaming unprofitable for almost everyone for a long time, chasing subscriber growth at
- 26:58all costs.
- 26:5900;19;34;07 - 00;19;44;05 Speaker 2 And what does that level of consolidation, that intense focus
- 27:05on giant franchises for streaming?
- 27:07What does that mean for creativity, for new ideas?
- 27:1100;19;44;06 - 00;20;00;23 Speaker 1 That's the big concern, isn't it?
- 27:15Fewer major studios means fewer buyers for original scripts, for riskier ideas.
- 27:20The immense financial pressure from streaming losses and that mountain of debt incentivizes playing it
- 27:26safe.
- 27:28Focus on the known quantities, the sequels, the reboots, the big franchises.
- 27:3200;20;00;24 - 00;20;04;29 Speaker 2 Less room for mid-budget movies, for indie voices, for creative
- 27:38experimentation.
- 27:4000;20;04;29 - 00;20;24;23 Speaker 1 Perhaps that's the fear.
- 27:43Fewer swings at original ideas.
- 27:45More reliance on formula.
- 27:47We'll see how it plays out long term.
- 27:50But you know, despite the concerns, there are undeniable lessons here for any business leader
- 27:56facing disruption.
- 27:58This deal is maybe the ultimate case study in a few key principles.
- 28:03Like what one the absolute imperative of global scale in today's market.
- 28:0800;20;24;24 - 00;20;36;23 Speaker 1 If you're competing digitally, you need to be global.
- 28:13Two vertical integration.
- 28:15Controlling everything from making the content to delivering it directly to the consumer is a
- 28:21massive competitive weapon.
- 28:22It creates a powerful ecosystem.
- 28:2400;20;36;24 - 00;20;37;09 Speaker 2 And the third.
- 28:2800;20;37;13 - 00;21;00;27 Speaker 1 Decisive action when you see disruption coming, you can't just
- 28:34tinker.
- 28:35Iger's move.
- 28:37Buying Fox was incredibly bold, preemptive, made from a position of strength.
- 28:41Sometimes the biggest risk is not acting decisively and quickly enough.
- 28:46So this deal wasn't just about balance sheets and market share.
- 28:50It fundamentally rewired how stories get made, how they reach us, and who controls that
- 28:56process.
- 28:5800;21;00;29 - 00;21;10;18 Speaker 1 It really cemented that direct to consumer streaming model as
- 29:04the future made deep content libraries the ultimate prize, and just completely redrew the map
- 29:10for entertainment in the 21st century.
- 29:1200;21;10;21 - 00;21;32;15 Speaker 2 Yeah, you have to say, strategically, it was brilliant in
- 29:18many ways at ARM Disney perfectly for the streaming wars, achieved that global scale they
- 29:24needed.
- 29:26But while the cost was monumental, that mountain of debt, we talked about the really
- 29:32painful integration, thousands losing their jobs and creating this level of market concentration.
- 29:37It does raise legitimate, long term questions about creative diversity, about who stories get told.
- 29:4300;21;32;17 - 00;21;34;00 Speaker 2 It's a complex legacy.
- 29:4600;21;34;00 - 00;22;03;21 Speaker 1 So what does this mean for you listening right now?
- 29:52Well, we're all living in this new world every day, right?
- 29:57Choosing between just a handful of giant streaming services, seeing the kinds of movies and
- 30:03shows that get made, maybe wondering what cool original ideas aren't getting through this new
- 30:09consolidated system.
- 30:10For us, the big lingering question is this will those long term strategic gains, that
- 30:16global streaming dominance, Disney sort ultimately outweigh the colossal financial and cultural costs it took
- 30:22to get there?
- 30:2400;22;03;23 - 00;22;17;24 Speaker 1 And maybe more importantly, how will this ongoing battle among
- 30:30these media titans continue to shape the stories we see, the way we get them,
- 30:36and maybe even how we think for generations to come?
- 30:40Definitely something to mull over.
- 30:42We'll leave you with that thought until our next deep dive.