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SaaStr 018: The Benefits Of Account Based Marketing & The Biggest Takeaways From Co-Founding Marketo with Jon Miller @ Engagio
Delighted to welcome Jon Miller to The Official SaastrPodcast today. John is the Founder & CEO @ Engagio, the all inone account based marketing platform that allows you to accelerateyour move to account based marketing, streamline account basedreporting and analytics and map salesforce leads to targetaccounts. Prior to Engagio, Jon was the Co-Founder and CMO atrocketship, Marketo.
Intoday's show with Jon we discuss:
Whatreally is account based marketing and how does it differ to otherforms of marketing?
Whatwere Jon’s biggest takeaways from co-founding Marketo and watch itscale into…
The skinny
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