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499 | Inside Daari Mooch: From Beard Oil to a $3M Brand in Pakistan Ft. Ibrahim Shaukat | TBT
In this episode of Thought Behind Things, we sit with Ibrahim Shaukat, the founder, who turned Daari Mooch from a small beard-oil experiment into one of Pakistan’s most recognized grooming brands.
From building products in a market that didn’t exist, to opening their own salon, to navigating Pakistan’s unpredictable retail landscape, Ibrahim breaks down the real story behind Daari Mooch’s rise.
What We Discuss:
How Daari Mooch began and what clicked with customers
Pakistan’s shift from old-school barbers to modern salons
Why salons rarely grow beyond one branch
Daari Mooch’s approach to…
The skinny
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