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Transcript

💰 Nobody Will Pay You Unless Your Website Says This... · Marketing For Tradies

• 0:00
  SPEAKER_00: In order for anyone to purchase anything from you, they need to trust you.
• 0:05
  SPEAKER_00: But how do we get people to trust you once they're on the website?
• 0:08
  SPEAKER_00: Well, there's a few different ways that you can do that.
• 0:11
  SPEAKER_00: Feel comfortable and confident that you can help them get them from where they are now to where they want to be.
• 0:18
  SPEAKER_00: So throughout your marketing strategy, you should be focusing on these.
• 0:22
  SPEAKER_00: Welcome to Websites That Convert, the podcast where your website stops being a liability and transforms into your greatest asset.
• 0:29
  SPEAKER_00: I'm your host Shannon and I'm going to guide you through the strategies and insights you need to build a website that not only attracts but converts.
• 0:38
  SPEAKER_00: Let's dive in.
• 0:48
  SPEAKER_00: Now, if you know anything about marketing, you know or have probably heard of the no like and trust factor.
• 0:55
  SPEAKER_00: In order for anyone to purchase anything from you, they need to trust you.
• 1:00
  SPEAKER_00: But getting people to trust you isn't as easy as just flicking a switch or saying the right thing.
• 1:07
  SPEAKER_00: You need to warm them up to that point by firstly getting them to know you, so you know, finding and discovering you and your business to like you so they resonate with the things that you're saying, maybe what you're offering, the general vibe of your business and the values that you are presenting.
• 1:26
  SPEAKER_00: And then to trust you, they need to feel comfortable and confident that you can help them get them from where they are now to where they want to be.
• 1:35
  SPEAKER_00: So throughout your marketing strategy, you should be focusing on these three steps within the buyer's journey because if you have missed something in that process, the likelihood of someone purchasing from you definitely declines.
• 1:50
  SPEAKER_00: Now, depending on how people come to know about you in the first place, can result in a lower or higher level of trust or more a faster progression from just knowing to trusting.
• 2:04
  SPEAKER_00: So in this episode, I'm going to share the one thing your website needs if you want more people to trust you and as a result buy from you.
• 2:13
  SPEAKER_00: Now, like I said, the no, like, and trust factor is an important part of your marketing strategy and your sales strategy in general.
• 2:20
  SPEAKER_00: If we look at what we do and creating websites that convert, our no factor is, you know, like I said, getting people to firstly find you.
• 2:30
  SPEAKER_00: So we know that getting you found on Google is one of the best ways to get in front of people that are actively searching and ready to buy.
• 2:39
  SPEAKER_00: So they're already a little bit further down their buying journey.
• 2:42
  SPEAKER_00: We then want those people to go to your website because they like what they see and they start engaging with the content on that website because of the way that it's structured to be engaging, have an amazing user experience, and have the right calls to action in the right places so that they can easily convert into a lead.
• 3:03
  SPEAKER_00: But how do we get people to trust you once they're on the website?
• 3:07
  SPEAKER_00: Well, there's a few different ways that you can do that.
• 3:09
  SPEAKER_00: And the one thing that your website needs in order to make people trust you and buy from you is proof.
• 3:16
  SPEAKER_00: Now, so many people have been burnt when they've used different service providers and businesses or just in life in general.
• 3:25
  SPEAKER_00: So they're not going to purchase or buy from you unless they fully feel confident that you are who you say you are and can do what you say you can do.
• 3:37
  SPEAKER_00: And the only way that you can get someone to really feel confident and trust you at that level to want to part with their hard-earned money is to give them proof.
• 3:48
  SPEAKER_00: So there's a few different ways that we can provide proof on a website.
• 3:53
  SPEAKER_00: So the first way that you can provide proof that you are who you say you are and you can do what you say you can do is with reviews and testimonials.
• 4:02
  SPEAKER_00: So whatever you can do to ensure that these reviews and testimonials do not look fake is going to be to your benefit.
• 4:11
  SPEAKER_00: So think about integrating directly from verified platforms such as Google Business Profile, Trustpilot, any other platform where in order for someone to leave a review, they have to have a profile of some sort so that it connects to a real person.
• 4:27
  SPEAKER_00: The second way is to use, think of things like videos and uh screenshots of messages or kind words that people have sent to you because these are very, very difficult to fake.
• 4:38
  SPEAKER_00: Now, first of all, do not fake any reviews and testimonials.
• 4:42
  SPEAKER_00: People see straight through it, but people are skeptical.
• 4:45
  SPEAKER_00: Like I said, they've been burnt many, many times by different service providers.
• 4:49
  SPEAKER_00: So anything that you can do to provide reviews and testimonials that aren't obviously aren't fake to begin with, but also don't look like they could be faked.
• 4:58
  SPEAKER_00: So try and steer away from just having general text on the website just because of that fact.
• 5:04
  SPEAKER_00: The second way that you can provide proof that you are who you say you are and can do what you say you can do on your website so that you can build more of that know like and trust factor so that people buy from you is to provide case studies.
• 5:19
  SPEAKER_00: Now, this is the next level of proof because it's literally showing people where your customer was before they started and where they were after.
• 5:30
  SPEAKER_00: So if you come in and do, you know, a home improvement service, for example, maybe you would just want to have before and after case studies.
• 5:39
  SPEAKER_00: So showing, you know, a house or a home or a customer that came to you with this problem and this is how their home looked, and then afterwards, this is how their home looked in a visual sense, and the result or outcome and experience that customer had from working with you as well.
• 5:57
  SPEAKER_00: So you really want to show people that journey from where someone was before they started and where they were after.
• 6:04
  SPEAKER_00: So these type of case studies will allow people that are currently facing the problem that your customers have faced before working with you, identify with that and see what potential results they could have if they decide to work with you as well.
• 6:20
  SPEAKER_00: This is very, very powerful.
• 6:22
  SPEAKER_00: The third way you can provide proof that you are who you say you are and you can do what you say you can do so you can get more people to trust you and to buy from you through your website is to have a portfolio of your past work.
• 6:37
  SPEAKER_00: Now, this is kind of similar to your case studies, but it's gonna have less context, right?
• 6:42
  SPEAKER_00: It's just gonna show people the result and outcome and a visual context of what you've done for clients in the past.
• 6:50
  SPEAKER_00: So let's say, for example, you are a construction company and you have a range of different projects that you've worked on, you could show people or showcase the work that you've done and the result that you've gotten people in a visual context.
• 7:05
  SPEAKER_00: So people can just scroll through and see the kind of standard or level of work that you provide so they can identify again if they are someone who wants something similar or the same as to what you've done before.
• 7:20
  SPEAKER_00: So this allows people to understand what your level of abilities are.
• 7:24
  SPEAKER_00: It can help them make a decision as to whether what you do is aligned to what they want.
• 7:31
  SPEAKER_00: So, with us, for example, we have obviously got we've got case studies, testimonials, and we have our portfolio on the website.
• 7:39
  SPEAKER_00: So people can go to our website, have a look through the portfolio, get an understanding of the type of projects that we've worked on in the past.
• 7:48
  SPEAKER_00: Website design is a visual type of service.
• 7:51
  SPEAKER_00: So it's important for people to see what it is that we do and the type of style that we have and that kind of thing, as well as case studies, because that shows people the actual results of what we've done for clients in the past.
• 8:06
  SPEAKER_00: So if you want to build more of that know, like, and trust factor, you must have proof on your website that you are who you say you are and that you can do what you say you can do by using reviews and testimonials, by having case studies andor presenting your past work and projects for people to have a look through and understand the capabilities of your business.
• 8:31
  SPEAKER_00: The more trust you build with your consumer and prospects, the more likely they are to buy.
• 8:36
  SPEAKER_00: No one buys from anyone they don't trust.
• 8:39
  SPEAKER_00: And having proof on your website, which is the one thing that you need to convert more traffic into leads and more leads into customers.
• 8:48
  SPEAKER_00: So if you want support in applying these strategies and a website that converts, meaning that it actually brings you more leads, inquiries, and sales for your service-based business, you can book a free website marketing game plan call through the link in the description.
• 9:04
  SPEAKER_00: This is a one-on-one 45-minute session with me where we run through our entire website marketing system and get to know your business, your goals, and how we can help you get from where you are now to your dream outcome in 2025 and beyond.
• 9:20
  SPEAKER_00: But that's all for this episode.
• 9:22
  SPEAKER_00: I hope it's been helpful and I'll see you next time.
• 9:25
  SPEAKER_00: Thank you for listening to Websites That Convert.
• 9:27
  SPEAKER_00: If you found value in this episode, please give us a five star review on Apple Podcasts and Spotify.
• 9:33
  SPEAKER_00: Follow us on all social media, and if you're a service based business owner that's looking to double their website conversions, book a call with my team using the link below.
• 9:43
  SPEAKER_00: I'll see you in the next episode.