Latest / Motion and Success / She Handles PR for the World’s Biggest Artists & Brands — Why PR Decides Who Wins Ft. Roseay Metayer

Transcript

She Handles PR for the World’s Biggest Artists & Brands — Why PR Decides Who Wins Ft. Roseay Metayer · Motion and Success

0:00
[SPEAKER_07]: I started doing PR.
0:01
[SPEAKER_07]: But my only goal was to get next to 50 cent.
0:03
[SPEAKER_07]: The ran his office, like a jail.
0:05
[SPEAKER_07]: It was like a little window that opens like this and I scary ass person was like, what do you want?
0:09
[SPEAKER_07]: And I was like, I'm supposed to have some papers from modeling and she was like, hold on a second.
0:12
[SPEAKER_07]: Shh.
0:14
[SPEAKER_07]: Next to another door opens, boom.
0:16
[SPEAKER_00]: I'm inside.
0:17
[SPEAKER_00]: Rosé Metire, she started with zero, but she learned how to become a quiet asset in loud rooms, earning the trust of the industry's biggest names.
0:25
[SPEAKER_07]: I remember a jole gave me like $2 million with a jole read of it's a bring to 50 and bring it back and 50 was like you show you won't hard to bring it.
0:31
[SPEAKER_07]: He's like yeah, and I realized at that moment like damn these people look at me a certain way.
0:36
[SPEAKER_02]: I kind of behind the scenes pulling the strings of getting you know big names on on shows getting them that media attention.
0:43
[SPEAKER_02]: You guys are really the people that's in control.
0:45
[SPEAKER_07]: If you're not valuable to people, you're not an asset.
0:48
[SPEAKER_07]: So if you're around these people, you just want to be around to be cool.
0:50
[SPEAKER_07]: They don't give a fuck.
0:51
[SPEAKER_07]: If you can't do something for somebody that's going to benefit them, they don't care.
0:55
[SPEAKER_07]: I want to fashion what we're French Montana.
0:56
[SPEAKER_07]: Who's like, Rose?
0:57
[SPEAKER_07]: Who's that guy over there?
0:59
[SPEAKER_07]: I said, I don't know.
1:00
[SPEAKER_07]: I said, who's that girl over there?
1:01
[SPEAKER_07]: I said, I don't know.
1:01
[SPEAKER_07]: There were big people, one of them was Billie Eilish, so in his mind it's like, if you're the publicist, why didn't you know to go and do that?
1:08
[SPEAKER_07]: Some people think that you got to go to school, you got to do the book work, you got to do this?
1:12
[SPEAKER_07]: No, if I see Beyonce right now, I'm going to say Beyonce, I don't know what you have and don't have, but can we set up a meeting and like talk about this?
1:18
[SPEAKER_03]: So like, how can a person start gaining access to certain wounds?
1:21
[SPEAKER_03]: Like, like, wounds that, that's actually a value.
1:24
[SPEAKER_07]: Thousand percent, it's not a myth.
1:27
[SPEAKER_07]: When it comes to like trying to navigating the rooms, you have
1:33
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[SPEAKER_03]: Let's get back to this episode because this one is going to be a banker.
3:51
[SPEAKER_03]: All right, y'all, so welcome back to another episode of Motion in Success.
3:54
[SPEAKER_03]: Listen, guys, my name is Cody Brown.
3:56
[SPEAKER_02]: And I got my co-host from me today.
3:57
[SPEAKER_02]: Yes, I owe a man.
3:59
[SPEAKER_02]: We back with another great episode.
4:02
[SPEAKER_02]: And I'm excited for this one, bro.
4:03
[SPEAKER_03]: I am too, listen, man.
4:05
[SPEAKER_03]: I'll be honest, 20, 25 is about to end off.
4:07
[SPEAKER_03]: And I might want to reevaluate my top three podcasts that I actually enjoyed this year.
4:13
[SPEAKER_03]: And I honestly would say this one is probably when it is going to be one of them ones.
4:17
[SPEAKER_03]: So what I would say from you guys as listeners, watch from the start.
4:22
[SPEAKER_03]: all the way until the end.
4:24
[SPEAKER_03]: I don't care if you're a brand new business.
4:25
[SPEAKER_03]: If you're a celebrity, if you're an entrepreneur, it doesn't matter.
4:29
[SPEAKER_03]: This podcast is going to give you some kind of game.
4:32
[SPEAKER_03]: It's going to put some money in your pockets because what we're going to get ready to talk about is media, marketing, getting, seeing, getting more viewers, getting more eyeballs.
4:41
[SPEAKER_03]: And if you want to go your business in 2026, this is the podcast that you want to watch from the start.
4:46
[SPEAKER_03]: all the way until we say, hey, listen, I check you guys out on the next podcast.
4:50
[SPEAKER_03]: So listen, without further ado, I would like to introduce our guest for today, which is coming from the now PR agency.
4:58
[SPEAKER_03]: Her name is Rosé and she's about to cook up one today's podcast.
5:03
[SPEAKER_03]: So Rosé introduce yourself.
5:05
[SPEAKER_03]: Tell the people who you are and we can get started from there.
5:08
[SPEAKER_07]: Well, my name is Rosé, as you said, I am the CEO and founder of the NLPR.
5:13
[SPEAKER_07]: The NLPR is a PR marketing agency based in Manhattan.
5:18
[SPEAKER_07]: We did move on up from the hood to Midtown.
5:22
[SPEAKER_07]: I've been on some MSG.
5:23
[SPEAKER_07]: Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, sure is not easy.
5:27
[SPEAKER_07]: It's not easy, but we're a boutique firm.
5:30
[SPEAKER_07]: We're still considered a boutique firm because we have about 11 to 12 employees.
5:34
[SPEAKER_07]: So we're not fully a big corporation yet,
5:38
[SPEAKER_02]: That's what we do.
5:42
[SPEAKER_02]: Definitely want to thank you for coming through, you know, it's not every day.
5:46
[SPEAKER_02]: You know, we have somebody in the PR world on a pop on a podcast.
5:50
[SPEAKER_02]: I don't think I ever had anybody in the PR, nobody, nobody, nobody, nobody.
5:54
[SPEAKER_02]: I kind of behind the scenes pulling the strings of getting, you know, big names on shows, getting them that media attention, but I definitely do want to jump into, you know, a little bit about your backstory, you from all here in New York, right?
6:12
[SPEAKER_02]: That makes it.
6:12
[SPEAKER_02]: That's right.
6:13
[SPEAKER_02]: That's right.
6:14
[SPEAKER_02]: That's right.
6:14
[SPEAKER_02]: That's right.
6:17
[SPEAKER_02]: That's right.
6:17
[SPEAKER_03]: That's right.
6:18
[SPEAKER_03]: Brooklyn Brooklyn.
6:18
[SPEAKER_03]: Brooklyn.
6:19
[SPEAKER_03]: So you got Caribbean background?
6:20
[SPEAKER_03]: I'm fully Haitian.
6:22
[SPEAKER_03]: Okay.
6:22
[SPEAKER_03]: Yeah.
6:23
[SPEAKER_07]: People don't know it, but I'm Haitian.
6:25
[SPEAKER_07]: 100%.
6:25
[SPEAKER_07]: That's nice.
6:28
[SPEAKER_07]: We still wear it.
6:28
[SPEAKER_07]: Like the mismatching outfits growing up.
6:30
[SPEAKER_03]: Oh, yeah.
6:31
[SPEAKER_07]: I like the corner store with the pajamas on.
6:34
[SPEAKER_07]: That's them.
6:35
[SPEAKER_07]: Yeah.
6:35
[SPEAKER_07]: All the way for a clinician.
6:37
[SPEAKER_03]: Okay, so tell us a little about yourself, you know, how did you get into, you know, PR like what was life like before then, you know, we could definitely kick it off from there.
6:47
[SPEAKER_07]: Okay, let's start with life before PR because my life before PR was crazy.
6:50
[SPEAKER_07]: I ain't going on.
6:51
[SPEAKER_07]: So one thing I like to do is be very honest and straightforward because there's a lot of people who actually come for where I come from so they can understand where they can go.
6:59
[SPEAKER_07]: Right.
6:59
[SPEAKER_07]: So like when I was I graduated early from high school and I moved out my house when I was 15 years old.
7:05
[SPEAKER_07]: So when I made my mom send my rights over when I was 15 and then I moved back to New York from Florida.
7:11
[SPEAKER_07]: So at like 17 18-ish I will go out on the streets and people will be like oh you're so pretty You look like a model whatever, but my only goal was to get next to 50 cent.
7:21
[SPEAKER_07]: I don't know why.
7:22
[SPEAKER_07]: Me too.
7:23
[SPEAKER_07]: Yo I don't know why I had
7:26
[SPEAKER_07]: It's so funny because I just sent 50 and his manager a picture of me in high school with him in my background with the G would And then yeah, it was like a ghost for free a.o.
7:36
[SPEAKER_07]: because they think I'm their age and I'm not their age like I'm like I'm I would came from the one of the superk days So I used to have this mission so one day I saw that they had like a modeling competition
7:46
[SPEAKER_07]: for and then the the judge was somebody from junior records.
7:50
[SPEAKER_07]: So I went and actually won the competition and the guy just loved me so much He's it was like something about you doesn't give me like the typical model you look like your boss like yeah Your energy or is not this like what do you really want to do by Zeeblah?
8:03
[SPEAKER_07]: He's like come to the office one day sign some paperwork.
8:06
[SPEAKER_07]: I'll get you in in a different way So he didn't give me the address to join it.
8:10
[SPEAKER_07]: I was like damn
8:12
[SPEAKER_07]: So I did my research, I found a dress, I pulled out to the office, fit the ran his office like a jail.
8:18
[SPEAKER_07]: It was like a little window that opens like this and I scary ass person was like, what do you want?
8:23
[SPEAKER_07]: And I was like, I'm supposed to have some people's modeling and she was like, hold on a second.
8:28
[SPEAKER_07]: next another door opens boom.
8:30
[SPEAKER_07]: I'm inside.
8:32
[SPEAKER_07]: Fitties there.
8:33
[SPEAKER_07]: Banks is there.
8:35
[SPEAKER_07]: Buck is there.
8:36
[SPEAKER_07]: And Kev who actually found me was in the room.
8:40
[SPEAKER_07]: And that same day Kev caught 50 over.
8:42
[SPEAKER_07]: He was like, yo, this new girl here.
8:43
[SPEAKER_07]: Rose A, that whatever.
8:45
[SPEAKER_07]: He's like, what are you doing today?
8:46
[SPEAKER_07]: I was like, nothing.
8:46
[SPEAKER_07]: I said, go on a shoot.
8:48
[SPEAKER_07]: I said, sure.
8:48
[SPEAKER_07]: So if you look online in 2008, I was in Pippin Curley because of that day.
8:53
[SPEAKER_07]: That's the day I walked into the office.
8:55
[SPEAKER_07]: So ever since that day, I had a job like a week later as a marketing director because I did go to school still and I got my associates when I was 18 So I went and got a job as a marketing director and then I would intern at June at the same time So they realized I'm not built for that shit.
9:12
[SPEAKER_07]: Like I'm not a model.
9:12
[SPEAKER_07]: I'm not into I'm too bossy for that.
9:14
[SPEAKER_07]: Like I was cursing 50 out in the car
9:16
[SPEAKER_07]: I was like, you got to do this this way.
9:19
[SPEAKER_07]: I was playing direct there on set instead of shutting the fuck up and being model.
9:23
[SPEAKER_07]: So he was like, now you know, bitch, that took so much way.
9:26
[SPEAKER_07]: We don't give you this thing.
9:28
[SPEAKER_07]: And if you look at the scene, I'm like yelling in like whatever.
9:31
[SPEAKER_07]: So he's like, that's your part because you don't know how to just shut up.
9:34
[SPEAKER_07]: So I started interning there and I interned with June it between 2000 like 8 to 2012.
9:40
[SPEAKER_07]: And then from there, people will see me next to 50 and think that, like, I'm accessible to the point where, like, not accessible, but they will look at me like, that's my way to 50 cent.
9:51
[SPEAKER_07]: So I will wake up and see certain people who will talk to me, I remember a jeweler gave me, I remember a jeweler gave me like $2 million with a jewelry to bring to 50 and bring it back and 50 was like, you show you won't hurt it bring it, he's like, yeah.
10:03
[SPEAKER_07]: And I realized at that moment like damn these people Look at me a certain way.
10:07
[SPEAKER_07]: They either trust me or they feel like 50 trust is me So when I cut those little moments I started like utilizing his office and his like power around me Submit vantage and he knew it.
10:20
[SPEAKER_07]: Who's like you're not doing shit here?
10:21
[SPEAKER_07]: What are you really doing?
10:22
[SPEAKER_07]: What are you really trying to get out of like you know he knew he will come into office and be like Rose, you're not working for real.
10:27
[SPEAKER_07]: What you're really doing today.
10:28
[SPEAKER_07]: I think I'm setting up a meeting for this and that They think like I will have people come to office and meet with me So if they saw a fifth year of like oh shit, she's official so that was my marketing strategy and to get into the game Though I need it too
10:39
[SPEAKER_07]: And I valued the fact that he allowed me to be myself and like, you know, just understand that his surroundings could help me and not, like, try to blackball me or try to, like, hate on it.
10:53
[SPEAKER_07]: He never did anything like, because he could have, he could have been like, yo, you trying to use me for this and that, he never did.
10:57
[SPEAKER_07]: He was like, he always looked at me and black, he was a hustler.
11:00
[SPEAKER_07]: So as some point, Cassidy, I met him, he came up to me directly and he said, Rose, can you manage me.
11:06
[SPEAKER_07]: And I went up to 50 and I said, fifth, Cassidy wants to manage me.
11:09
[SPEAKER_07]: What do you think?
11:10
[SPEAKER_07]: If you have no 50 and you're in his circle, you cannot go to an enemy.
11:16
[SPEAKER_07]: You cannot go to anybody that he has a problem with into business.
11:21
[SPEAKER_07]: My brain's was like, I don't know if he has a problem with him or not.
11:24
[SPEAKER_07]: But I'm gonna ask Justin Case, so I can save.
11:28
[SPEAKER_07]: And he said, how much does Cassidy make?
11:29
[SPEAKER_07]: I said, well, right now he's getting like 30,000 of show.
11:32
[SPEAKER_07]: Walkthroughs may be 15,000 minimum, whatever he says.
11:35
[SPEAKER_07]: So what's your percentage?
11:36
[SPEAKER_07]: I actually got Cassidy gave me 25% instead of the usual 10 to 15% and when I said that's what he said, what the fuck are you doing here?
11:43
[SPEAKER_07]: Go.
11:45
[SPEAKER_07]: Yeah.
11:45
[SPEAKER_07]: So then I started managing Cassidy and working with Maine at the same time and then I will go on a road with them and that's how I slowly build up more and more of the connections and the respect level of like, you know, being behind the scenes.
12:01
[SPEAKER_07]: And then after that, that's what manual came in.
12:03
[SPEAKER_07]: I was like, you know, it was, you're doing a lot of PR stuff.
12:05
[SPEAKER_07]: Just, just, just be a publicist.
12:07
[SPEAKER_07]: Right.
12:07
[SPEAKER_07]: So I started doing PR and all the artists will see me with these guys, 15, and all these people.
12:13
[SPEAKER_07]: So people who looked at me as like, like, um, like a ball of access.
12:19
[SPEAKER_07]: Yeah.
12:19
[SPEAKER_07]: And I knew that.
12:20
[SPEAKER_07]: So I'm like, you know what, now it's time to get paid for it in a different way.
12:23
[SPEAKER_07]: Where it makes sense for me.
12:25
[SPEAKER_07]: So that's how I turn into a publicist.
12:27
[SPEAKER_03]: Wow, definitely a very good story, I mean, you're not being like, you go from, you know, son and emancipation documents at 15 moving back to New York City by yourself.
12:38
[SPEAKER_03]: Now, you know, how you working with one of the top rappers in New York, you know what I mean?
12:43
[SPEAKER_03]: And then after that, start your own PR agencies.
12:46
[SPEAKER_03]: So that's good.
12:47
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14:18
[SPEAKER_02]: Back to the episode, yeah.
14:19
[SPEAKER_02]: It's amazing how one thing leads to another, right?
14:22
[SPEAKER_07]: Yeah, you know, there used to call me Jack of Altrade like man used to call me Jack of Altrade and he's to hate it.
14:28
[SPEAKER_07]: He's like you're all over the place.
14:29
[SPEAKER_07]: You manage and casting me.
14:30
[SPEAKER_07]: You're doing pure for me.
14:31
[SPEAKER_07]: You're helping 50 work casting and it was the times why I was so managed on hip-hop weekly magazine at the time.
14:36
[SPEAKER_07]: So he was like, you're all over the place.
14:38
[SPEAKER_07]: You're juggling this.
14:38
[SPEAKER_07]: You're juggling that.
14:39
[SPEAKER_07]: But for me, it was like, I was just happy to get the access and the context and this person and that person and being able to just be known in New York in a different way.
14:46
[SPEAKER_07]: Like every room I went, everybody knew me.
14:48
[SPEAKER_07]: Right.
14:49
[SPEAKER_07]: So I saw it differently, but he was right.
14:51
[SPEAKER_07]: Once I took everything and put in one place, which was PR, life changed in a different way.
14:57
[SPEAKER_07]: You know, hustling.
14:58
[SPEAKER_07]: It wasn't a hustling when I became an actual business.
15:01
[SPEAKER_02]: Yeah, do you feel like growing up so fast like it prepared you for an opportunity like that like you know to be able to to to meet for the to take advantage of you know coming out and being in that video like do you think that that like you growing up fast got you ready for that.
15:21
[SPEAKER_07]: I think a thousand percent because even like being in high school, right?
15:25
[SPEAKER_07]: I started high school on 12.
15:27
[SPEAKER_07]: So it's like you're around a bunch of older people, your younger, you got to keep up with them.
15:32
[SPEAKER_07]: And then it's like you're young, so you're scared to do certain things also that older people are doing, like you know, you know, when you're high school, I buy sleeping, having sex, drinking, all this
15:40
[SPEAKER_07]: So I'm still young to the point where I'm scared to do those things, but I'm also mentally learning how the older people are operating And believe it or not, my house was like the house party.
15:51
[SPEAKER_07]: I was the one always doing the party He's I was the one that knew where something was happening.
15:55
[SPEAKER_07]: I've always had that in me as a kid, but also it made me so like
16:00
[SPEAKER_07]: powerful mentally to where I was always fearless.
16:04
[SPEAKER_07]: Like nobody could tell me what to do.
16:06
[SPEAKER_07]: If I'm 12 years old and I'm in the high school and my parents can tell me what the fuck to do or not do and I could sound my papers and get the fuck out, why would I be, why would I let you tell me what to do?
16:15
[SPEAKER_07]: So it built like character for me and it also built like a fearlessness of like my character.
16:20
[SPEAKER_07]: So even going into 50s office, I walked in bold.
16:24
[SPEAKER_07]: I wasn't afraid of him, I debated him a thousand times, this video's of me and him arguing, but not in a bad way, but like, you know, debating, like, you know, and I've seen people always watch us and think like, we're about to fight and they'd be like, who is this girl?
16:38
[SPEAKER_07]: Like, you know, but I'm like that because I grew up that way.
16:42
[SPEAKER_07]: I grew up with nobody could tell me nothing.
16:44
[SPEAKER_07]: I had to hustle, I had to figure out things that, you know, your parents telling you they don't have it.
16:48
[SPEAKER_07]: I can't bite you this.
16:49
[SPEAKER_07]: I can't be a cheerleader because my mom can't pay for a cheerleader,
16:52
[SPEAKER_07]: I couldn't be a regular girl because they're not putting me a regular shit and they're not around So I have to like, you know, figure my own stuff out and find my way at 15 years old I'm paying rent, I'm paying car insurance, I'm doing things that go on.
17:07
[SPEAKER_03]: Who approved you for a part of that 15 year old?
17:10
[SPEAKER_07]: You don't want to know what happened with that one.
17:12
[SPEAKER_07]: That's another story.
17:13
[SPEAKER_07]: You want to know so crazy?
17:15
[SPEAKER_07]: I had a friend who I was roommates with when I was 15.
17:19
[SPEAKER_03]: She was 15 too.
17:20
[SPEAKER_07]: No, no, she was a dope.
17:21
[SPEAKER_03]: Okay.
17:21
[SPEAKER_07]: And we did a red-to-one program, and I co-signed it.
17:24
[SPEAKER_03]: Yeah.
17:25
[SPEAKER_07]: And one day we got into it, and I went, I left the house, I came back, all my stuff was gone, and it was cops at the house, and she said I didn't live there.
17:32
[SPEAKER_07]: And then I found out later on that, because I was a minor, my signature never mattered on the paperwork.
17:36
[SPEAKER_04]: Yeah.
17:37
[SPEAKER_07]: And I didn't own shit.
17:38
[SPEAKER_04]: Wow.
17:39
[SPEAKER_07]: So that also taught me something else as a, you know, business wise like now my head is going like differently when it comes to paperwork when it comes to like, you know, what you're signing.
17:48
[SPEAKER_07]: So when it comes to papers, I don't play I read everything ahead of time.
17:52
[SPEAKER_07]: I'm a beast.
17:58
[SPEAKER_02]: Yeah.
18:04
[SPEAKER_02]: probably out doing pretty much not probably on the TV watching TV video game so to see that you broke fast I'm like damn you have to go find some money TV and not for her and I don't want to ask you to so
18:20
[SPEAKER_02]: You know, being around like, you know, celebrities, people of influence and things like that, a lot of people, you know, they want to go out, they want to take, but she was able to create some type of value out of that kind of help them out, you know, instead of, you know, just some people to get around and they just there, you know what I mean?
18:41
[SPEAKER_07]: Well, here's what I learned at a very young age to all my mistakes and like what I had to go through being on my own.
18:47
[SPEAKER_07]: If you're not valuable to people, you're not an asset.
18:51
[SPEAKER_07]: So if you're around these people when you just want to be around to be cool, they don't give a fuck.
18:54
[SPEAKER_07]: If you can't do something for somebody that's going to benefit them, they don't care.
18:58
[SPEAKER_07]: So I had to find a way to be beneficial to the people around me, but also make sure that they're beneficial to me.
19:05
[SPEAKER_07]: So that's what life will go wrong.
19:07
[SPEAKER_07]: They get around celebrities and stuff.
19:08
[SPEAKER_07]: They like the lifestyle.
19:09
[SPEAKER_04]: They think it's cool.
19:10
[SPEAKER_07]: If you get that part and I'm like, I don't care about any of that shit.
19:14
[SPEAKER_07]: I grow up with nothing.
19:15
[SPEAKER_07]: Like when none of the jewelry, my eyes go to Walmart and buy like 10 pairs of different color flip flops and make it outfit for the week.
19:23
[SPEAKER_07]: Like, you know, or I'll go like switch tags out of store and then get this stuff that I wanted.
19:28
[SPEAKER_07]: So I never cared about certain stuff that people care about with the Instagram life and whatever cases, even to this day, I can make so much money and I still wouldn't give a fuck about like I have bust-down rollies, whatever, and I don't care to wear it.
19:40
[SPEAKER_07]: Like my mind says just different because I've learned the value of networking and your network versus what you have on.
19:49
[SPEAKER_07]: Like when I was one with 50, he had a long rack of white t-shirts, blue jeans, and the same
19:57
[SPEAKER_07]: I'm like, let me dress to you like this, you're not going out like this again.
20:01
[SPEAKER_07]: You're just where I guess they're in real life.
20:04
[SPEAKER_03]: I believe you.
20:05
[SPEAKER_03]: I definitely do.
20:06
[SPEAKER_03]: But now my question is like, you know, especially like for a person that may be here, they may be saying, you know, I want to start a PR agency as well.
20:15
[SPEAKER_03]: You know, like, how can a person start going out and building a value, you know?
20:19
[SPEAKER_03]: Um, so that way people can actually take the more serious because, you know, most times is like, you know, if you're trying to contact their manager to contact this person to even get an opportunity, most times I'm sure they probably may look over because like you just want to go around.
20:35
[SPEAKER_03]: You just want to, you know, catch a vibe.
20:37
[SPEAKER_03]: You just want to get, you know, just be around, you know, how would
20:43
[SPEAKER_03]: How can you like somebody go out there and start providing value, especially if they're starting their PR agency?
20:48
[SPEAKER_07]: Crazy thing is the biggest secret that people don't realize that it's so much more valuable than anything and it's so small It's being fearless.
20:58
[SPEAKER_07]: It's so crazy like I remember one time I went to fashion with French Montana And I sat down at the table and I was just having a drink and he was like, Rose, who's that guy over there?
21:08
[SPEAKER_07]: I said, I don't know.
21:09
[SPEAKER_07]: So who's that girl over there?
21:10
[SPEAKER_07]: I said, I don't know.
21:11
[SPEAKER_07]: And once he said it twice, I said, okay, this is super questions.
21:15
[SPEAKER_07]: That means you got to go meet her.
21:16
[SPEAKER_07]: Go mango, go talk, go do this, go do that.
21:18
[SPEAKER_07]: And he knew who they were.
21:20
[SPEAKER_07]: They were big people.
21:21
[SPEAKER_07]: One of them was Billy Eilish.
21:23
[SPEAKER_07]: The other one was like some editor of some huge magazine, and people that actually wanted to network with.
21:28
[SPEAKER_07]: So in his mind, it's like, if you're the publicist, why didn't you know to go and do that?
21:33
[SPEAKER_07]: I respect it that so much because that made me feel like I just started getting comfortable.
21:37
[SPEAKER_07]: So when you're fearless and you're like a go-getter, people would draw to you so fast in this industry.
21:44
[SPEAKER_07]: And some people think that you got to go to school, you got to do the book work, you got to do this.
21:48
[SPEAKER_07]: No, if you walk in a room right now and you go to someone, if I see Beyonce right now, I'm going to say Beyonce.
21:53
[SPEAKER_07]: I don't know what you have it don't have but can we set up a meeting and and like talk about this She's of having to look at me like this.
22:00
[SPEAKER_07]: She just come up to me and talk to me like that and Did she really like was like what they might be a security guy I might want to try to push me, but I'm gonna find a way around it and let them see that I didn't care that the security guard was there and I'm bold enough to come up to you And I'm also fearless enough to understand that this is also an opportunity for me that I'm not afraid of and it can happen
22:22
[SPEAKER_07]: So that alone might give me a different door just like the modeling thing gave me a different door than what I actually was doing because they saw something else from the way that I reacted versus what I was in.
22:34
[SPEAKER_07]: So I think the biggest thing is just being bold when you're in rooms like.
22:39
[SPEAKER_07]: It kind of reminds me too.
22:42
[SPEAKER_02]: Yeah, that's what it's like.
22:44
[SPEAKER_02]: Yeah, you're both.
22:46
[SPEAKER_02]: Yeah, that's all I just about to say, too.
22:48
[SPEAKER_03]: Like, you know, and I'll tell you this off camera, but um, you know, it was a few times where like literally you gotta be able to have to.
22:58
[SPEAKER_03]: You have to be both.
22:59
[SPEAKER_03]: I've got close to me at 50, too, but it didn't work.
23:04
[SPEAKER_03]: It's going to work another day.
23:04
[SPEAKER_07]: You haven't stopped by a security guard?
23:06
[SPEAKER_07]: You got stopped by a security?
23:07
[SPEAKER_07]: We'll talk about that later.
23:09
[SPEAKER_02]: It's a funny story, but now you definitely, with the fearless, I love that you mentioned that, because you know, it kind of reminds me of opportunities that presented to some of you know that, you know, we were out in spaces in that work and events and things like that.
23:26
[SPEAKER_02]: So our opportunity is presented and it's just because we went up and asked and actually and I can't allow, I'm kind of like the first and who I dialed back.
23:34
[SPEAKER_02]: So it's something that you'll quote you really put to like, quote he's like, yeah, I don't care like, you know, I'm, you know, why not?
23:41
[SPEAKER_02]: So it definitely like that fearlessness is definitely an attribute to success, like a 100% I definitely agree.
23:48
[SPEAKER_02]: Sorry to break this amazing episode.
23:50
[SPEAKER_02]: I just have to let you guys know the best tool for marketing in 2025 is podcasting.
23:56
[SPEAKER_02]: Listen, it transformed our lives.
23:58
[SPEAKER_02]: Across all platforms, we was able to hate 15 million plus people.
24:02
[SPEAKER_02]: Imagine what it did for our business.
24:03
[SPEAKER_02]: To mention, we also have some notable likes just through podcasting.
24:07
[SPEAKER_02]: People like you same boat, the way in Wade, Kevin Garnet, Steven A. Smith's editor,
24:13
[SPEAKER_03]: Queen Latifa, but more importantly, having engagement by your dream clients is probably the most important thing that will move the needle for you and your business.
24:23
[SPEAKER_03]: So what we want to teach you is exactly how to go out and start creating an amazing content that will find your dream audience to go ahead and start paying you for your products and your services.
24:33
[SPEAKER_03]: If you want to be able to learn exactly how to build up an audience and build up a brand online,
24:38
[SPEAKER_03]: where people start knowing you like you and buying from you for your products and services, what I want to do is invite you guys to our next free masterclass, where we're showing you exactly how you can start taking your content and being seen online by your dream clients, and possibly be some celebrities as well.
24:53
[SPEAKER_03]: Go ahead and click the link down below, and I'm going to see you guys in that next masterclass.
24:58
[SPEAKER_07]: You went on so crazy.
24:59
[SPEAKER_07]: I went to Miami one time.
25:00
[SPEAKER_07]: I'm not gonna say the name of the club, but the club owner, and I got so close, like so cool, off of my personality, based off of it.
25:07
[SPEAKER_07]: So I introduced me to him.
25:08
[SPEAKER_07]: He's like, you know, something about you's just different.
25:11
[SPEAKER_07]: Why didn't he called me?
25:11
[SPEAKER_07]: He goes, Rose, come to the club one night.
25:13
[SPEAKER_07]: I didn't know for what.
25:14
[SPEAKER_07]: I thought we were just hanging out, drinking whatever, like just a day out.
25:19
[SPEAKER_07]: I get the, he's like, you're gonna stay at this table and I want you to get close to this guy.
25:23
[SPEAKER_07]: I said, okay, cool.
25:25
[SPEAKER_07]: At first, I was like, what kind of shit are we on right now?
25:27
[SPEAKER_04]: I'm still pretty girl.
25:29
[SPEAKER_07]: So, I'm like, am I trying to use my looks for something or whatever?
25:32
[SPEAKER_07]: So, the guy got so drunk.
25:35
[SPEAKER_07]: And we started talking and we were cool.
25:38
[SPEAKER_07]: And the guy was like, um, Tim, um, I gotta go home.
25:42
[SPEAKER_07]: But I don't know how I'm gonna get home.
25:43
[SPEAKER_07]: I was like, I'll try if you home.
25:45
[SPEAKER_07]: Come to find out that was one of the, um, partners, like owners of Netflix.
25:50
[SPEAKER_07]: So he actually wanted me to sit with him and talk to him to keep him at a level where because like when you go to clubs you'll have girls that look a certain way or is out there don't you know you know how it goes but I think for me he used me on a mental level.
26:06
[SPEAKER_07]: to keep the guy comfortable to have business conversations, to have certain things to help his, his business, move a certain way.
26:14
[SPEAKER_07]: So he doesn't look at his business like, uh, you know, holes moving around that type of stuff.
26:18
[SPEAKER_07]: Because once I got the guy's personality, I realized why he had me sit there.
26:22
[SPEAKER_07]: I was in the club with blazes on, like,
26:24
[SPEAKER_07]: That was my thing when I was like like I remember this time I was in club before I was 21 and I would purposely wear a blazer and like dressed up So people could think that I was older and respect me a certain way I didn't want to be looked at as a pretty model whatever you want to call it Yeah, so I would do it on purpose and he he read me so well to know that I was there was a reason why I should have been there with that guy Yeah, that kind of it kind of makes me want to transition to this question.
26:52
[SPEAKER_03]: I did want to ask for sure like
26:54
[SPEAKER_03]: Um, you know, how to like, how do you, how does a person actually navigate when they're in certain rooms?
27:02
[SPEAKER_03]: You know what I mean?
27:03
[SPEAKER_03]: Because, and I feel like you answered the question is being fearless, but let me add to the question now.
27:08
[SPEAKER_03]: So like, how can a person start gaining access to certain rooms?
27:12
[SPEAKER_03]: Like, like, rooms that that's actually a value, you know, people with statures in there.
27:17
[SPEAKER_03]: Like, is it earned?
27:19
[SPEAKER_03]: Is it like, like, you got to be no one that knows somebody.
27:23
[SPEAKER_07]: Thousand percent earned.
27:25
[SPEAKER_07]: It's not a myth.
27:27
[SPEAKER_07]: Like when people say like, you got to be you're surrounding.
27:31
[SPEAKER_07]: So for me, I think.
27:32
[SPEAKER_07]: It took time for me to get to that point of like the more luxury rooms and the more higher end rooms, even right now I'm still struggling with certain rooms that don't look like me because I'm black obviously, you know, and in our world We don't get to get into certain rooms that easy So when it comes to like trying to navigating the rooms
27:55
[SPEAKER_07]: you have to understand the rooms that you're in first, do your research, because once I'm talking to you and you don't seem like you understand the room that you're in, they pick it up real fast.
28:04
[SPEAKER_07]: Don't just go in there figure to make it.
28:07
[SPEAKER_07]: Study everything that you're doing, like study that room to the T. So like even like what that's the scenario with French.
28:13
[SPEAKER_07]: I should have literally, did my research on the guest this because they sent me that, they sent me, I could ask those questions, who's going to be there?
28:20
[SPEAKER_07]: What's the camera person there?
28:22
[SPEAKER_07]: Dada-dada-dada, whatever.
28:23
[SPEAKER_07]: And then I could go and Google, take the pictures, put them on my phone, make sure I have a visual of what they look like.
28:28
[SPEAKER_07]: And then when I go in there, I welcome to that person and be fearless.
28:32
[SPEAKER_07]: So that's how you're supposed to do it if you want real results in the future.
28:37
[SPEAKER_07]: Find out what those people like, what they don't like, do your diligence, do not just walk into rooms and hope for nothing, because that's what the typical mindset does.
28:45
[SPEAKER_07]: You never want to be typical, you don't want to be out the box and be a little bit more different.
28:49
[SPEAKER_03]: So now this I guess it kind of leads to this too, so it's like, how do you know like, what's the right way to say, hey, listen, I want to stay connected, because sometimes they
29:03
[SPEAKER_07]: I don't really give my number out or matter of fact talk to my assistant and you know the assistant just just so I have a rule my staff you don't ever ask anybody for anything you demand things right so you always have to ask a question or tell them something without it coming off like you're telling them so instead of you saying hey is it okay for me to have your number you don't say that
29:25
[SPEAKER_07]: Oh, look, can you put your number in here for me, please?
29:28
[SPEAKER_07]: Do you see the difference between asking you and saying, handing this to you?
29:32
[SPEAKER_07]: Now you don't have time to think to say no or go to my assistant.
29:36
[SPEAKER_07]: It's right in front of your face.
29:37
[SPEAKER_07]: Because now they might have to think twice about this respect in my phone.
29:41
[SPEAKER_07]: because the phone's right in front of your face.
29:43
[SPEAKER_07]: You understand?
29:44
[SPEAKER_07]: So you gotta know how to be very smart in how you do things and ask for things.
29:48
[SPEAKER_07]: I have a rule where we don't ask.
29:50
[SPEAKER_07]: We demand, but you also gotta be smart in how you demand, because you do it in a way where it's respectful, you do it in a way where it's like they're not really thinking too much and you don't give them room to say no.
30:00
[SPEAKER_03]: Yeah, make sense.
30:01
[SPEAKER_03]: So now like so say for example when it comes to like you build in relationships and I feel like this definitely will help out like especially for person is looking to build their PR agency as well because it's like you get the number what's next like how was your cadence like how do you usually like
30:18
[SPEAKER_03]: Follow up with a person like like stands like, you know, stay at the top of their mind and actually get what you want as a as a PR agent or part you know a person that's looking to do business like wish So what's another one
30:33
[SPEAKER_07]: It was what clients, I had told my staff to always stay on top of them.
30:37
[SPEAKER_07]: Like for me, you saw my nails on my phone.
30:40
[SPEAKER_07]: I literally had a FaceTime with French this morning.
30:42
[SPEAKER_07]: I had millions on FaceTime this morning.
30:45
[SPEAKER_07]: I call soldierboy maybe every once a week on purpose because I don't know if I'm supposed to see this on a podcast though.
30:50
[SPEAKER_07]: But, uh...
30:52
[SPEAKER_07]: I let me not say names, but I call them all the time and getting their business just so they could feel comfortable enough to be able to talk to me a certain way and and trust me enough to know that they can like, you know, do whatever they want with me or be able to tell me things.
31:07
[SPEAKER_07]: So the more you interact with them, like even before I got my company, I would start hitting them up on textmas Like yo, what's up, how's your day or what you got going on this weekend or I'll find something that's like relatable So something that I know that they're into or that they're wanting to get into and again, you always gotta be valuable.
31:26
[SPEAKER_07]: Find something that you want.
31:27
[SPEAKER_07]: I used to hit up manual back in the days before he even hired me and be like, yo, there's a Fox rep carpet.
31:33
[SPEAKER_07]: You want to go.
31:33
[SPEAKER_07]: I already submitted him.
31:35
[SPEAKER_07]: I already did the work.
31:35
[SPEAKER_07]: He has no clue.
31:37
[SPEAKER_07]: He just thinks I'm inviting him to the walk carpet that he came and getting on his own.
31:41
[SPEAKER_04]: Right.
31:41
[SPEAKER_07]: So, you know, even with like 50, like, you know, you have to know things that they are looking for or that they're, they're, they're trying to find in someone.
31:50
[SPEAKER_07]: And then, you know, give it to them.
31:52
[SPEAKER_07]: And then just check on them all the time.
31:54
[SPEAKER_07]: So like, I have a different
31:57
[SPEAKER_07]: Doing PR differently than traditional PR because traditional PR is like where you do the email work You create your press release.
32:06
[SPEAKER_07]: You send it out to the blogs You do the database work and then you hope for placement most big PR companies They won't even care if the stuff's not in place because that's not their job That's not our job to really get you for the placement our job is a service our job is to give it to them and Say hey my client wants to be on this.
32:26
[SPEAKER_07]: That's it
32:27
[SPEAKER_07]: Whether they do it or not, if they don't want to do it, I'm supposed to tell my client, they don't want you.
32:32
[SPEAKER_07]: And that's it, and I'm still supposed to, I'm still supposed to get paid.
32:35
[SPEAKER_07]: But for me, I go out my way to make people magazine my friend, to make the girl at source my best friend, to take press on a yacht, you know, or to do these private events that we give them free liquor and free food, and you know, I do things to like interact with people in a way where like, like you said,
32:55
[SPEAKER_07]: I mean, they're bringing us all the time.
32:56
[SPEAKER_07]: They're always thinking about me.
32:58
[SPEAKER_07]: I get so much merry Christmas is from bloggers and rappers and whoever, because I'm constantly staying up to date and it's consistent.
33:08
[SPEAKER_07]: This is my life.
33:08
[SPEAKER_07]: I don't do nothing else, but I could be my bed.
33:11
[SPEAKER_07]: I'm on that phone.
33:12
[SPEAKER_07]: I could be in the toilet, I'm on that phone.
33:14
[SPEAKER_07]: Even in my shower, I have my phone stand up sometimes.
33:17
[SPEAKER_07]: This is my life.
33:19
[SPEAKER_07]: My whole entire life.
33:20
[SPEAKER_07]: No kids, no family around me, no nothing.
33:22
[SPEAKER_07]: This is it.
33:23
[SPEAKER_02]: That was a great tip, that right there was definitely a great tip.
33:28
[SPEAKER_02]: I want to jump a little bit into that PR, the PR world, because I'm pretty sure people will be watching this and they're going to be like,
33:38
[SPEAKER_02]: It's plenty of times, I'm pretty sure, oh, yeah, I can relate.
33:41
[SPEAKER_02]: Where you don't approach somebody with influence, and they like, listen, I don't talk to you, yeah, yeah, yeah, just to stop my PR person, or they just pointing it directly to that person, obviously.
33:51
[SPEAKER_02]: Like, it's plenty of times that happened to us, right?
33:53
[SPEAKER_02]: So we definitely know, it's, yeah, I'll play a huge role, and, and, you know, especially when it comes to, you know, celebrities and detainers, rappers,
34:05
[SPEAKER_02]: They all got their personal lives and sometimes it's all over the internet and you know You know, y'all the first ones to probably like have to pop and solve it in right so um in an industry like this Like first is like how like for good exposure like for people who they want to get themselves out there like they upcoming artists either entertainers Whatever it may they want to put themselves out there
34:32
[SPEAKER_02]: What are some of your tips like is it the because some people have the talent in the world, but they might not be able to market themselves, the brand and might not be as good.
34:42
[SPEAKER_02]: When they get with you like what are some of the things that you you kind of teach them or you kind of help them get to that next level get more visibility.
34:51
[SPEAKER_07]: So I believe that life is a journey, right?
34:54
[SPEAKER_07]: And I do believe that you have to work so you get to a certain level.
34:59
[SPEAKER_07]: There is levels to everything that you do in life.
35:01
[SPEAKER_07]: Period.
35:01
[SPEAKER_07]: Just like you had to go through some stuff before you got this podcast room.
35:04
[SPEAKER_07]: And you might be in a Netflix studio in another year or two, you never know.
35:09
[SPEAKER_07]: It's a process.
35:10
[SPEAKER_07]: So for me, you can't be a new artist thinking that my 18 years is just going to be given to you because you came in approach me.
35:18
[SPEAKER_07]: So sometimes I think the people on the other side
35:21
[SPEAKER_07]: They think that it's just supposed to happen because you act for it.
35:25
[SPEAKER_07]: So I don't disagree sometimes when somebody does say, go talk to this person or that person because they don't have no knowledge yet, because you haven't worked hard enough for them to understand who you are.
35:35
[SPEAKER_07]: So maybe you need to take some steps to actually get to a point where people need to know who you are.
35:40
[SPEAKER_07]: There's a time when nobody knew who I was.
35:42
[SPEAKER_07]: There's a time where a lot of rappers didn't know who I was.
35:44
[SPEAKER_07]: I met French when I was 18 years old and he cursed me out in front of a club and probably forgot.
35:49
[SPEAKER_07]: So now French is on my line for his projects.
35:54
[SPEAKER_07]: It's like it's a process sometimes.
35:55
[SPEAKER_07]: It's a timeline and it's okay to hear the nose.
35:59
[SPEAKER_07]: I always take a nose as a next person.
36:02
[SPEAKER_07]: That's how I see it.
36:02
[SPEAKER_07]: If you tell me, no, I'm going to go think of somebody else that's probably going to be easier for me to get next to and then use that leverage to the next person.
36:09
[SPEAKER_07]: So sometimes cosine may can help also, which comes with going to the next person that's going to get you to the next room.
36:15
[SPEAKER_07]: But you also have to be respectful mindful of the work that these people put in view to be to that level because everything is a level.
36:23
[SPEAKER_07]: You can't be next to Beyonce just because you feel like being next to Beyonce.
36:27
[SPEAKER_07]: You can't be having a full-blown conversation with Jay-Z just because you feel like it.
36:30
[SPEAKER_07]: Jay-Z is at a point where he's about to be a billionaire.
36:34
[SPEAKER_07]: his conversations are different now.
36:35
[SPEAKER_07]: The type of conversation he wants for himself is somebody who's going to be able to multiply these assets, these things that he's going for his kids, the next business ventures.
36:46
[SPEAKER_07]: So that's the type of conversations he's looking for right now.
36:50
[SPEAKER_07]: He's already done the whole being on the block, getting his record deal, all the processes that a person who is in those stages want to be around.
36:59
[SPEAKER_07]: So you got to respect when those type of people are saying, go talk to my assistant and not take it the wrong way, but look at it as a motivation.
37:07
[SPEAKER_07]: So what do I got to do next to get to that door where he understands why I am and why he got to talk to me?
37:12
[SPEAKER_03]: That's true.
37:13
[SPEAKER_02]: That's a fact.
37:15
[SPEAKER_02]: And I'm glad you broke it down like that too, because
37:18
[SPEAKER_02]: Sometimes, you know, he can't take a little person like them.
37:21
[SPEAKER_02]: Oh, they said, call me a bitch.
37:24
[SPEAKER_02]: They said, like, it was a bitch.
37:25
[SPEAKER_02]: Like, show it.
37:26
[SPEAKER_02]: I'll tell him straight up.
37:27
[SPEAKER_07]: Like, what do we talk?
37:27
[SPEAKER_07]: Like, the first thing I asked is, what do you want to talk about?
37:29
[SPEAKER_07]: Yeah.
37:30
[SPEAKER_07]: If they don't even add up in two seconds, I got to go.
37:33
[SPEAKER_03]: Yeah.
37:33
[SPEAKER_03]: It's very simple.
37:35
[SPEAKER_03]: You know what's funny?
37:35
[SPEAKER_03]: I actually, I think this was even before, like, I know who you were.
37:40
[SPEAKER_03]: There was a, there was an African artist.
37:43
[SPEAKER_03]: Um, I forgot his name, but he was going through some situation when they was, it was some about relationship questions and um, oh, the viral I'm TikTok.
37:55
[SPEAKER_03]: Yeah, it's about the day.
37:55
[SPEAKER_03]: And he was like, wait, wait, wait, what is this?
37:57
[SPEAKER_03]: And I said no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no,
38:06
[SPEAKER_03]: why he couldn't do the interview, but I realized that he was on the fire at that time because yeah, it says something that I guess the media took it, they ran with it, they changed it now.
38:16
[SPEAKER_03]: I don't remember how it was, but it was something like that.
38:19
[SPEAKER_03]: But yeah, I agree with you.
38:20
[SPEAKER_07]: But that, that is also a, you know, it's so crazy.
38:23
[SPEAKER_07]: The guy who posted it,
38:24
[SPEAKER_07]: That was a good marketing strategy, what he said.
38:27
[SPEAKER_07]: He took a part that he knew a gold viral and have a moment that You would talk about and still put it out for his own benefit and he got his numbers went up Them numbers went crazy because I looked at his page and I was like he had like maybe 4,000 followers or something But the views on that was crazy They went to Africa
38:47
[SPEAKER_07]: I'm sure it is.
38:48
[SPEAKER_07]: And now it's marketing for him.
38:50
[SPEAKER_07]: I didn't get mad about it.
38:51
[SPEAKER_07]: I was actually laughing and I thought it was cool that he actually utilized it so his advantage because he's supposed to do that.
38:55
[SPEAKER_03]: Right.
38:55
[SPEAKER_07]: You're supposed to be able to take the opportunities to maximize it for your own purpose.
39:00
[SPEAKER_03]: So, so let me actually a question.
39:02
[SPEAKER_03]: Is there like, you pride?
39:06
[SPEAKER_03]: you know this better than anybody I feel like is there any like things such as bad press like for example you know a person may be going through hell or you know for let's use for example tallo because this is more of a recent situation he's going through some you know allegations or whatever but
39:26
[SPEAKER_03]: on him, he might be like, all right, cool, I'm actually growing because more people are starting to know who I am.
39:30
[SPEAKER_03]: That's bad press.
39:30
[SPEAKER_03]: Because rape allegations don't vote.
39:31
[SPEAKER_07]: No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no
39:40
[SPEAKER_03]: anything such as bad.
39:42
[SPEAKER_07]: There is.
39:43
[SPEAKER_07]: And I'm going to say this again, one thing about rape, it doesn't go away.
39:47
[SPEAKER_07]: It stays on your SEOs for life.
39:50
[SPEAKER_07]: And people would not pay you because of that.
39:52
[SPEAKER_07]: That's one thing that's very, very, very, very hard to get rid of.
39:56
[SPEAKER_07]: I actually so crazy.
39:57
[SPEAKER_07]: I had somebody who hit me up, released not too long ago.
40:00
[SPEAKER_07]: And one in me to help him get his name off from Google because it was tied to a rape and he couldn't get a Sony deal for a movie because of it and this happened years ago and he wasn't even involved in the rape, but he was part of the article and that for me actually challenged me because I had to learn that removing things from the internet wasn't that easy.
40:18
[SPEAKER_07]: So now I had to learn how to be friends with somebody at Google and, you know, getting those rooms now and know certain type of people who can help me with those type of things because that's not easy to do, you can't pay somebody to do that, that's not how Google works.
40:33
[SPEAKER_07]: Once you want to SEO, you want to SEO.
40:36
[SPEAKER_07]: So everybody has to understand your name, your social media is your resume.
40:41
[SPEAKER_07]: The moment you try to do something, anybody the first thing you're going to do is what?
40:44
[SPEAKER_07]: And if that comes up, it's over.
40:50
[SPEAKER_07]: Whether you did it or not, no brand is going to work with you.
40:54
[SPEAKER_02]: That's crazy.
40:56
[SPEAKER_07]: So I think you're going to kill somebody and get away with them more than anything.
40:59
[SPEAKER_07]: Somehow.
40:59
[SPEAKER_07]: Well, hey.
41:01
[SPEAKER_07]: or being accused of rape.
41:02
[SPEAKER_07]: That's how bad it is.
41:03
[SPEAKER_07]: Yeah.
41:04
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41:06
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42:01
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43:04
[SPEAKER_02]: So what about instances where like a client may come to you and you're like, you know, they might be going, they might be under fire on the internet where, you know, they might be going into it with another artist or something like that.
43:17
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43:44
[SPEAKER_07]: For that Super Bowl, and I wanted to pre-meditate that commercial to come on right after the performance.
43:52
[SPEAKER_07]: No lie.
43:53
[SPEAKER_04]: Mm.
43:53
[SPEAKER_04]: Everything I love.
43:55
[SPEAKER_07]: Yeah, that was my whole plan.
43:57
[SPEAKER_07]: I had a whole plan.
43:58
[SPEAKER_07]: I swear to you, I did.
43:59
[SPEAKER_07]: And I thought I was really ingenious.
44:01
[SPEAKER_07]: And nobody wanted to hear me out.
44:02
[SPEAKER_07]: So, you know, hey, that's why sometimes you need a few R. Yes.
44:08
[SPEAKER_07]: I really, I had it all like again, I lined things up before I've been asking questions because now when I talk to you and if I was to approach a Drake, Drake, I got this for you.
44:17
[SPEAKER_07]: This is set up, can we do it tomorrow?
44:19
[SPEAKER_07]: And if he says, yes, this is so much a course.
44:21
[SPEAKER_07]: What we don't have?
44:22
[SPEAKER_07]: People respect the fuck out of you when you come to straight up, correct?
44:25
[SPEAKER_04]: Yeah, yeah, yeah.
44:27
[SPEAKER_07]: Wow, okay.
44:28
[SPEAKER_07]: And if it's something that they can't do themselves and they're a Drake, yeah.
44:33
[SPEAKER_07]: Okay, okay, I've got to, yeah, I like that because I'm like I'm thinking back to situations where But to answer your question when they do have those issues online one if they don't listen to the Publices they will hear my mouth.
44:50
[SPEAKER_07]: I will curse you out and I'm gonna like because one thing I have to do is you Always got to keep it real with them early so later on they can't like come after you and say why didn't we get to this point
45:03
[SPEAKER_07]: That's like a lawyer if the lawyer misses something whatever the name start blaming the lawyer Deloitte and do the they're diligent, but the lawyer gives you a heads-up.
45:10
[SPEAKER_07]: Hey, you shouldn't do this And they still went around it.
45:13
[SPEAKER_07]: What can you say now?
45:14
[SPEAKER_07]: You're saying so when I do see those beefs Because I just saw a lot of beefs in New York recently that I stayed a little bit out of but I do make the phone calls like look I don't think you should say this
45:25
[SPEAKER_07]: Or, you know, somebody also coming, like, what do you think that, like, this means or is this a good idea if I say that and I'd be like, yeah, you know, we try to control the narrative so that way it can stay in a positive like, I think it's a right.
45:37
[SPEAKER_07]: But it also got a benefit you as well.
45:38
[SPEAKER_07]: You don't want to be beefing and looking stupid at the same time.
45:41
[SPEAKER_07]: So sometimes you you will probably even recommend silence sometimes or or like let in the situation breathe or Depends on the hardest or the talent like a soldier why I can't tell him the silence I would tell him and he'll do his own thing Yeah, yeah, and then whole life and he'll call me next day and black PR did I mess up in my trouble and I'm like I don't know
46:02
[SPEAKER_07]: But certain clients, yes, I'll, like if depending on the situation, if we could clean it up before it hits a situation that's really bad and you just keep your mouth shut.
46:12
[SPEAKER_07]: Yes, but if it's something that is not that serious and you want to go on your little rents and whatnot and it can still bring in more traffic or whatever the case is because we're in a new world now with social media.
46:29
[SPEAKER_03]: Yeah, so so what about like because one of the things that a lot of people don't realize I mean they're fans so of course they won't understand this but you know when it comes to growing
46:43
[SPEAKER_03]: As a leader, influence or anything, like you guys are really the people that's in control of these influencers and artists.
46:56
[SPEAKER_03]: So like, what would be like this strategy to go out there and actually start getting like a rapper or influencer or somebody that doesn't really have too much motion online to start getting more motion because you guys have connects with all the logs,
47:13
[SPEAKER_03]: all the podcasts, pretty sure a new channel as well.
47:17
[SPEAKER_03]: Right, no, yeah, we were like what's like what's some of the strategies that you guys usually would take?
47:22
[SPEAKER_07]: Well, I might give you some of my strategies that I don't want to tell people because there's a lot of purposes right now trying to watch what I'm doing to see how they could like they don't get why I'm where I'm at because they don't they're they're traditional ways.
47:33
[SPEAKER_07]: It's I don't follow that shit.
47:35
[SPEAKER_03]: I don't know, but it's like the typical traditional ways.
47:37
[SPEAKER_07]: So the traditional way for PR is very simple.
47:40
[SPEAKER_07]: It's a very it's more paperwork.
47:42
[SPEAKER_07]: Yeah, it's basically a blast or they'll go to like a PR wire business wire and send it out or they'll just like pitch is all pitching.
47:51
[SPEAKER_03]: Yeah, yeah, yeah.
47:52
[SPEAKER_07]: And again, like I said, like sometimes the pitch you don't have to like place it.
47:56
[SPEAKER_07]: That's not part of our jobs.
47:57
[SPEAKER_07]: Right.
47:57
[SPEAKER_07]: So for me, I come up with strategies, so like I'll give you an example one day, right?
48:03
[SPEAKER_07]: Like when I did, I did East's project when he, when I first met him and I first started working with him and I noticed that his blog placement wasn't like the way it should be on a certain like level.
48:16
[SPEAKER_07]: So I did a event where we did like silent headphones where people could actually go in like a booth and sit and listen to the actual album because back nowadays nobody's really listening So then I projected the whole room to match the theme of the actual project where people could watch it.
48:33
[SPEAKER_07]: There was like Cocktails for free past earth or doors, but the focus was just the album because you cannot hear anything outside of just the album and your ears
48:42
[SPEAKER_07]: So if you Google that album right now to this day is called How Did I Get Here, you'll see like a list of blogs coming up and that's all the media people that was at the party that got so excited and they just started talking about it so much like it was crazy how much blood placement we got we got about like.
48:59
[SPEAKER_07]: It was a lot.
49:00
[SPEAKER_07]: It was probably over a hundred block placements.
49:02
[SPEAKER_07]: It was a lot.
49:02
[SPEAKER_07]: To the day you could google it.
49:04
[SPEAKER_07]: So when we saw that that strategy worked, what I did now was I took the bigger blocks that probably did not want to participate.
49:12
[SPEAKER_07]: And I flew top five to Miami.
49:16
[SPEAKER_07]: I got a 20 foot yacht on three levels.
49:18
[SPEAKER_07]: I decal the sliding doors to his album.
49:23
[SPEAKER_07]: I got some gift bags.
49:24
[SPEAKER_07]: I paid for them at Stana Hotel.
49:26
[SPEAKER_07]: And we did the
49:29
[SPEAKER_07]: After the year I got live on Sunday for what them out to party things that they don't usually do on their own time No blog is getting turned up at live on a section and doing all that stuff So I got them to really live the life that we live with the rappers or the rappers live So they can really experience who they are and that also hit and got the blog placements up
49:49
[SPEAKER_07]: There's times where like the other day I had a new client who's not known at all.
49:55
[SPEAKER_07]: Nobody knows who she is.
49:56
[SPEAKER_07]: She hasn't done anything.
49:57
[SPEAKER_07]: There's no placements for her and no blogs, no nothing.
50:01
[SPEAKER_07]: And she wanted to do.
50:02
[SPEAKER_07]: She has like a 15 minute short film.
50:04
[SPEAKER_07]: So one of the girls that worked with me, we came up with a concept because she couldn't afford a premiere because she's new.
50:11
[SPEAKER_07]: She's working at a five.
50:12
[SPEAKER_07]: She doesn't have the money.
50:14
[SPEAKER_07]: So we did it on a zoom.
50:15
[SPEAKER_07]: So now, I was like, we set all the blocks that 20 blocks give bags with wine, popcorn, some face masks and whatever so they can go home and watch the actual premiere all together.
50:28
[SPEAKER_07]: Like, actually, as if we were at the theater.
50:30
[SPEAKER_07]: But now I raise that home watching it together and then they do the Q&A's at this on the zoo.
50:34
[SPEAKER_04]: Yeah.
50:35
[SPEAKER_07]: So like, we come up with concepts and things that make people so excited about the experience.
50:39
[SPEAKER_07]: that they want to go and talk about it on naturally on the blogs.
50:43
[SPEAKER_07]: So whenever you see the write-ups that we do, it's exciting because they're actually talking about the thing.
50:48
[SPEAKER_07]: It's not just a copy and paste from the press release, that the publicists send them.
50:52
[SPEAKER_07]: They actually are telling you, look, I got to watch this, I got this gift bag, they put one, they put this, and when the movie was great, they're like, it's a real thing.
51:01
[SPEAKER_07]: So I like to create experiences.
51:02
[SPEAKER_03]: say for example like the regular you know New York City base rockers or influencers like some of them like they they they they real talented but they they never got the chance to blow up like what you think it really is about them
51:18
[SPEAKER_07]: From a PR standpoint, I think people forget the marketing side of their careers.
51:21
[SPEAKER_07]: They think because they know how to rap and the rap rhymes and it has punch lines that it's lit, no, nobody cares.
51:28
[SPEAKER_07]: Nobody's gonna listen to the actual song until you do something for them to give a damn about the song.
51:33
[SPEAKER_07]: So it's very important that your marketing strategy is on point first and your PR because that's what's gonna draw people to actually listen to the music.
51:42
[SPEAKER_03]: Right.
51:42
[SPEAKER_07]: We're in a world right now where everything is online and if you're not cool nobody has you don't have no right attention Right.
51:49
[SPEAKER_07]: So you wanted to do that stuff first before you start caring about the music too much Yeah, you know, you're not you're not just going to go and listen to my music because they gave it to you
51:58
[SPEAKER_07]: you want to know who they are first, you want to know why you want to know what they did, why they so cool, and then you're going to go listen to it.
52:06
[SPEAKER_07]: And now it's implementing your brains so where you're like, damn, this person might be so might know you for being so cool that they actually end up loving your music night and noticing they would never like to be for.
52:17
[SPEAKER_07]: all because you're marketing right so is that would you say that's a part of like some of the rappers that they may catch them some some some yeah their outfits are bad they're not aesthetically properly you know promote them stuff on instagram their pages their resume they don't realize it they don't care for it they they're at the
52:35
[SPEAKER_07]: the projects showing how they are and know this extra shit.
52:38
[SPEAKER_07]: Nobody cares.
52:39
[SPEAKER_07]: Like nobody cares.
52:40
[SPEAKER_07]: Go make an aesthetic for yourself, go create an image for yourself, give people, because a lot of people also forget that local does not mean that you're a universal.
52:49
[SPEAKER_07]: Just because you're cool in the projects or you're cool in Brooklyn or Queens, there's not me that you're cool in Wyoming, there's not me that you're cool in Calabassas, there's not me that you're cool in Texas or North Carolina or London or whatever, your goal is to be cool all around.
53:07
[SPEAKER_07]: So you got to create an image that everybody can remember you from millions of people could keep remembering you, keep remembering you, and that's building an image.
53:15
[SPEAKER_03]: So what about the influences and the artists where they be like, you know, like, that person, they came up real fast, but they fell off.
53:24
[SPEAKER_03]: Like, do you think is most times like, is because they had it.
53:27
[SPEAKER_03]: They didn't have a PR.
53:29
[SPEAKER_07]: Is that like a lot of the 90% of times, they don't have a publicist.
53:32
[SPEAKER_07]: And they're not going to pay for it.
53:33
[SPEAKER_07]: People don't invest in PR, which is crazy to me, because that's the only way you could get yourself out there on the most.
53:39
[SPEAKER_07]: Some people will try to cut corners by building relationships here and here or whatever, but there's also like a hidden rule in the blog world because it's a job for them.
53:48
[SPEAKER_07]: These bloggers are working a job, so they're still rules in the offices and the corporations that they can't just keep doing.
53:55
[SPEAKER_07]: So you have to still go through the system to get your placements, which is through publicity or even record labels.
54:03
[SPEAKER_07]: I struggled with that as a
54:07
[SPEAKER_07]: Certain blog sites or news channels, whatever, wouldn't accept my pitches, because I was in part of a big company.
54:15
[SPEAKER_07]: So like a label, publishes will get more placement or a yes before I do because they're part of a label.
54:23
[SPEAKER_07]: So sometimes you have to be very careful with you.
54:27
[SPEAKER_02]: Yeah, you mentioned a placement, like you could kind of break that down with like placement, so it gets it like on certain blog articles or it like.
54:35
[SPEAKER_02]: Yeah, articles.
54:36
[SPEAKER_02]: Okay.
54:37
[SPEAKER_07]: So like if, you know, when you go on the website, like you go to vibe magazine, you go to a source magazine, you go to even like the shade room, you know, like it wall star or 127 or whatever, like whenever you see these things popping up, we have to send them these pitches or let them know that this story is out.
54:53
[SPEAKER_07]: 99% of the time, they're allowed to say, I want to post this so I don't want to post this, and again, traditional PR don't have to do much after that.
55:04
[SPEAKER_07]: Me, I'm going to blow you up or take you out or do something that's going to persuade you, but change your mind.
55:11
[SPEAKER_07]: If you tell me, no, I'm going to ask you why, and if there's a reason for it, and something my client needs to do to fix it, I'm going to go fix it and come back to you, so we could get the S. Yeah.
55:20
[SPEAKER_07]: So it's a hustle.
55:21
[SPEAKER_02]: Right.
55:22
[SPEAKER_02]: Make sense.
55:23
[SPEAKER_02]: I do want to ask, like, um, before we jump into the business out of the PR world, um, like a case, like kind of like something like a case study, um, where, you know, like a celebrity or a client, a potential client or yours, like where they, they, um, like for example, like,
55:48
[SPEAKER_02]: their career.
55:49
[SPEAKER_02]: So in the line, like, because, you know, sometimes, like, some people they come home, you know, their big artists, they come home from jail, they get all this traffic, you know, insights is up.
55:59
[SPEAKER_02]: Everybody is just waiting on their next move.
56:02
[SPEAKER_02]: Like, what are some strategies that you guys give them?
56:05
[SPEAKER_02]: Like,
56:06
[SPEAKER_02]: because no offense, like, so Rob was came home and, you know, everybody was all excited for them, they had.
56:11
[SPEAKER_02]: Yeah.
56:12
[SPEAKER_02]: It's like a lot of money up to the level of attention and it's just a hundred percent.
56:16
[SPEAKER_07]: Right, it's so crazy because when I worked with Cassidy, even though I was managing him, I still did a lot of pure work and the reason why I ended up doing that is because I wanted to clean him up.
56:25
[SPEAKER_07]: I remember when I worked with him, Swiss wasn't speaking to him, a lot of people wasn't doing deals with him no more.
56:31
[SPEAKER_07]: He gained weight.
56:33
[SPEAKER_07]: I don't know if you remember his teeth was like, you know, the colorary.
56:36
[SPEAKER_07]: He had came from like a bad accident or something like that.
56:38
[SPEAKER_07]: He actually, like his self esteem was a little low.
56:41
[SPEAKER_07]: And I was like, no, we're going to clean this shit up.
56:43
[SPEAKER_07]: So to get him to dialysis, get new clothes, did a whole photo shoot, got him on hip-hop weekly, got him on the breakfast club, got him on all these networks that made everybody start looking ahead of him again.
56:54
[SPEAKER_07]: So the point where he actually got a six-figure deal one time, my first year working with Cassidy, I remember I was 19 years old and I was doing my taxes and I realized 20% of his money came up to $800,000 for me.
57:08
[SPEAKER_07]: It was still a point where he had to buy a new springer, he got a new house, and we were on the road like crazy.
57:14
[SPEAKER_07]: And Swiss actually reached out to him to do more work with him.
57:17
[SPEAKER_07]: We had him, my friend, funny thing is the way I got Swiss to do it unintentionally was, I remember there was a fashion show for Fashion Week.
57:27
[SPEAKER_07]: That Swiss had an Adidas deal with, and I sneakily got Cassidy to walk the show.
57:33
[SPEAKER_07]: Without Swiss knowing.
57:34
[SPEAKER_07]: and he walked and everybody went crazy the whole room started going crazy and they played on my hustler.
57:41
[SPEAKER_07]: Everybody went crazy.
57:42
[SPEAKER_07]: Swiss got up, shook his hand, obviously now they're back in the studio, things started happening.
57:47
[SPEAKER_07]: So I'm very big on recreating imagery, imagery and a lot of these people who fell off, they don't believe in that.
57:54
[SPEAKER_07]: They don't understand how to do it.
57:55
[SPEAKER_07]: Again, you need a team got invested in it.
57:57
[SPEAKER_07]: If you don't have money, you really can't get too far.
57:59
[SPEAKER_03]: Yeah, I was about to actually do that too, because even as an artist, you know what I mean?
58:05
[SPEAKER_03]: Like to be able to go on all these platforms like a hot 97 breakfast club, pretty sure they charge, you know what I mean?
58:12
[SPEAKER_07]: They're not they actually don't know.
58:15
[SPEAKER_07]: Radio is not supposed to charge you for interviews.
58:19
[SPEAKER_07]: There's advertisement dollars, yes.
58:21
[SPEAKER_07]: So there's things called ads where you pay for an advertisement on the platform.
58:27
[SPEAKER_07]: But an actual interview is something that you gotta earn.
58:32
[SPEAKER_07]: Like we always talk about everything that's earned.
58:34
[SPEAKER_07]: To get to certain levels you have to earn those levels.
58:37
[SPEAKER_07]: And you gotta build your rapport up and your image for people
58:42
[SPEAKER_07]: So yeah, don't don't believe what anybody tells you certain things.
58:45
[SPEAKER_07]: We don't you're not supposed to pay for those You're not supposed to pay for radio.
58:50
[SPEAKER_07]: You're not supposed to pay for a radio interview.
58:53
[SPEAKER_07]: Okay.
58:53
[SPEAKER_07]: You can pay a budget for I think what your spins that's a different story like with the SP's that's different like when you that's again add Dollars, um they consider that add dollars on the on the with the labels
59:06
[SPEAKER_07]: But an actual press run interview you don't pay the radio to do that.
59:13
[SPEAKER_07]: So you pay your publicist to do the work to get you in the doors.
59:18
[SPEAKER_03]: So what about blog sites, Dean Pages?
59:20
[SPEAKER_07]: Blog sites, some blogs will accept payment.
59:23
[SPEAKER_07]: I know some blogs don't allow it.
59:25
[SPEAKER_07]: They're not supposed to, again, this is all corporate rated, a corporation.
59:29
[SPEAKER_07]: But the Black community, we do things ghetto.
59:32
[SPEAKER_07]: So sometimes we might hit up, you know, TJ, who just got a job over there at that blog, if like, yo, I'll hit you off with something, he might not be making that much money at the job, and he's taking a little side hustle.
59:42
[SPEAKER_07]: But technically you're not supposed to be paying for that.
59:46
[SPEAKER_07]: Again, the industry is creative for you to build yourself up to a level, to be able to be in certain places.
59:54
[SPEAKER_07]: That's why it's hard to get into.
59:55
[SPEAKER_02]: Is that kind of like for certain like the bigger the celebrity like I'm beyond it's like when we talk about people like Jay-Z like we hear one thing about them and it's just quiet like it might be like a month goes away and it's just like I'm thinking like you know this is something that you know people be pushing like how much it like why do certain stories get
1:00:25
[SPEAKER_07]: So our, it depends on the person like me.
1:00:27
[SPEAKER_07]: I'm a hustler.
1:00:28
[SPEAKER_07]: So I'm going to fight through some shit to make sure you get where you got to go.
1:00:32
[SPEAKER_07]: The panel how much you're paying me to if you pay me some room money and and I know I could like get you somewhere.
1:00:38
[SPEAKER_07]: I'm going to fight for you and I'm going to get you where you got to go.
1:00:41
[SPEAKER_07]: But a person like a JZ and Beyonce, they're very strategic.
1:00:44
[SPEAKER_07]: They have their role as ready prepared.
1:00:46
[SPEAKER_07]: They have things that's supposed to come out a certain way and they make it where nobody else is allowed to come out around that time.
1:00:52
[SPEAKER_07]: So, it's our powerful enough to do that.
1:00:54
[SPEAKER_07]: They have done that.
1:00:56
[SPEAKER_07]: Well, allegedly, I don't know their business personally, but I know from experience that you can do that.
1:01:01
[SPEAKER_07]: So, yes, if you're that big like a Drake, that's probably why Drake and Kendrick have their little moments because they're under like, I think they're under the same label.
1:01:09
[SPEAKER_07]: Yeah.
1:01:11
[SPEAKER_07]: Drake sees how, you know, Kendrick is able to maneuver certain things when he's putting it out.
1:01:15
[SPEAKER_07]: So he knows the back end stuff that's going on.
1:01:17
[SPEAKER_07]: That's why the lawsuit is happening and whatnot.
1:01:19
[SPEAKER_07]: But yes, they do strategically make sure that certain people can't come out when certain people are coming out.
1:01:24
[SPEAKER_07]: The labels do that a lot.
1:01:25
[SPEAKER_02]: That makes sense.
1:01:26
[SPEAKER_02]: That makes sense.
1:01:27
[SPEAKER_02]: It's the perfect time to transition to the business side of.
1:01:30
[SPEAKER_07]: And they're bigger than me to where I wouldn't be able to surpass some of them.
1:01:33
[SPEAKER_07]: But sometimes I do, and that's why some people hate me, or they don't like me.
1:01:39
[SPEAKER_07]: Yeah.
1:01:42
[SPEAKER_02]: Yeah.
1:01:42
[SPEAKER_02]: Yeah.
1:01:43
[SPEAKER_02]: Would you recommend, like, for somebody who, you know, they got to talent, they got, you know, they're gifted in different areas, whether, you know, especially like entertaining entertainment music,
1:01:57
[SPEAKER_02]: making up, we're like, these these big, racket label companies and all these things have them like handle everything.
1:02:03
[SPEAKER_07]: I think people who've reached out to the label so fast are lazy because we're in 25 now, right?
1:02:10
[SPEAKER_07]: Your DSPs are very simple to get into.
1:02:12
[SPEAKER_07]: You're going to score.
1:02:13
[SPEAKER_07]: You could go to, um,
1:02:15
[SPEAKER_03]: Wait, what's DSP?
1:02:16
[SPEAKER_07]: So DSP is basically all your distribution channels, like Spotify, Apple, Pandora, YouTube, whatever.
1:02:26
[SPEAKER_07]: That's what all your music is, the distraught.
1:02:28
[SPEAKER_07]: So now, in the pen art, it's actually go to a tune core, United Masters, whatever it is, and sign up on their own and put their music out there.
1:02:36
[SPEAKER_07]: And you can actually pay for your own ads now.
1:02:39
[SPEAKER_07]: So I don't, I personally think there's a reason for a label unless you want to try to be their fast, but why would you want to give somebody else all your money just for a quick come up?
1:02:48
[SPEAKER_07]: Right.
1:02:48
[SPEAKER_07]: And they still might not put so much energy behind you the way you still have to do it.
1:02:53
[SPEAKER_07]: And a lot of people don't know that when you get to labels, you still have to do it more work.
1:02:57
[SPEAKER_07]: But I'm to give you that attention if there's a bigger artist on that label.
1:03:00
[SPEAKER_07]: Because if that person's making me $5 million a month and you just got here because you're a dope artist that I know you might be able to pop one day.
1:03:07
[SPEAKER_07]: Why am I going to put energy towards you?
1:03:09
[SPEAKER_07]: And that's what happens a lot.
1:03:12
[SPEAKER_07]: So like a lot of artists, like one of my clients, Millie's the one I sent you guys, he's independent.
1:03:17
[SPEAKER_07]: Millie's does amazing.
1:03:19
[SPEAKER_07]: He's one of the people, you know, I'm just times I've reached out to Millie's and he's like, oh, this label want to give you this M. This, you could make a million over here and he's like, Rose, I don't need to do that.
1:03:28
[SPEAKER_07]: Yeah, and even with soldier boy, I watch him all the time make that man is genius independently.
1:03:36
[SPEAKER_02]: So if you build your database up on your own, your is over and that's kind of, that's kind of why sometimes I do see some people they saw in these labels and and
1:03:47
[SPEAKER_02]: And they just didn't know.
1:03:48
[SPEAKER_02]: They just sitting there and they can't drop music.
1:03:51
[SPEAKER_02]: This is like courage is going down.
1:03:53
[SPEAKER_02]: It's crazy.
1:03:54
[SPEAKER_02]: I'm glad I like that.
1:03:55
[SPEAKER_07]: And then the public says it's there for like 20 artists.
1:03:57
[SPEAKER_07]: They don't have time to sit there and really fight for you.
1:04:01
[SPEAKER_07]: They don't have time for that.
1:04:02
[SPEAKER_07]: They just got time to send an email real quick and try to get out that office.
1:04:06
[SPEAKER_07]: So I think independent right now with the way to world is with so much access to YouTube and Instagram, TikTok and
1:04:13
[SPEAKER_07]: you're monetizing and you're able to independently get your own residuals and your rollties and your master's.
1:04:21
[SPEAKER_07]: Why?
1:04:21
[SPEAKER_03]: I do want to actually about like the PR business.
1:04:25
[SPEAKER_03]: You know, I know we touched on it a little earlier, but I definitely wanted to, you know, make sure we cover that part because I think, you know, doing what you do is definitely completely different.
1:04:36
[SPEAKER_03]: You know what I mean?
1:04:37
[SPEAKER_03]: And I feel like that's that's that's the it's either the reason
1:04:44
[SPEAKER_03]: Artists, influencers, people like that is either they make it or they don't make it.
1:04:49
[SPEAKER_03]: So like how do a person like start their PR agency like, do they have to go out there and go to school, do they have to have some kind of money, like do they have to have
1:04:59
[SPEAKER_07]: a physical office like what's like the what's the real spill when it comes to building a PR agent I think building from ground up you don't need a physical office right away although I feel like my office helps me a lot because it's like image you know and people kind of take you seriously when they see that your company
1:05:19
[SPEAKER_07]: When I was doing it freelancing people didn't take me seriously with certain, like major companies wouldn't take my pictures.
1:05:25
[SPEAKER_07]: Like when I would reach out to Netflix or Paramount or the news channels or a breakfast club and I didn't have an email that had a company name, they wouldn't take me seriously.
1:05:35
[SPEAKER_07]: So that's one of the reasons why I really transitioned into the company.
1:05:38
[SPEAKER_07]: But it's not impossible to start building from that way.
1:05:42
[SPEAKER_07]: I think it's good that you start networking, building your relationships, because this game is all about relationships at the end of the day.
1:05:50
[SPEAKER_07]: Get your relationships up first.
1:05:52
[SPEAKER_07]: Once you get your relationships up, start being bold and going into the rooms and picking out your clients.
1:05:57
[SPEAKER_07]: like you know for me it's so crazy.
1:06:00
[SPEAKER_07]: I had vision boards of the type of clients I wanted to focus on.
1:06:04
[SPEAKER_07]: I had ideas of who I wanted to stick by so I would put myself in those rooms and those situations to draw them to me.
1:06:11
[SPEAKER_07]: I never went up to an artist ever in my life and say hey I want to work with you directly.
1:06:15
[SPEAKER_07]: It's always been like yo main, um, what's up with Rose?
1:06:19
[SPEAKER_07]: Yo, ease, what's up with that
1:06:26
[SPEAKER_07]: And I learned that a long time ago you have to be cosine if somebody in a big like in a big room Respect you and I learned that for 50 somebody else is gonna respect you because it's like validation and they trust that that person's not gonna again Everybody can be accessible around them So if you're accessible around these people something got to be right with you something got to be different because like you guys know Yaku go up to anybody and say hey give his my number.
1:06:51
[SPEAKER_07]: Can I get your number?
1:06:52
[SPEAKER_07]: It's not that simple
1:06:53
[SPEAKER_07]: Right.
1:06:53
[SPEAKER_07]: So if they're seeing me in that that light they're now looking at me in that way and me as a person also I got to be respectful to their image and their business to know that I'm still representing the fact that I'm being co-signed.
1:07:06
[SPEAKER_07]: So I also got to respect that as well.
1:07:08
[SPEAKER_07]: How about money like you know, does it require you like to have too much money does it it doesn't to start it doesn't require much money But transportation Maybe some dinners some some you know you want to go to the bar and and say and go talk to somebody You want to invite somebody if you want to press somebody to become a client That's where your money comes in.
1:07:31
[SPEAKER_07]: I think that's where you should do your more of your investment
1:07:33
[SPEAKER_07]: honestly speaking.
1:07:34
[SPEAKER_07]: I like to do things in a way where I'm stuck in your head when you leave.
1:07:39
[SPEAKER_07]: So yes, invite them to like a crazy dinner, a membership, only club, crunchy club, whatever it is that's something I'm not used to that you've never seen them do and they are the biggest artists of whoever take that money and go put it into them in that way.
1:07:52
[SPEAKER_07]: But as far as I can start up costs now,
1:07:54
[SPEAKER_07]: I think it's all about your networking costs, so your outfits, your what you wear, how you present yourself, you know, your your Uber, your if you're taking the train, whatever, you gotta those those are your costs in the beginning stages.
1:08:08
[SPEAKER_07]: But then when you have your office we get into real real expenses.
1:08:12
[SPEAKER_02]: And we're going with life.
1:08:16
[SPEAKER_02]: Working with like clients like is there a time when like it gets too busy or like how do you manage you know working with the number of clients you know you're working with right now.
1:08:28
[SPEAKER_07]: I had to get a business, a formal business because I got to, um, I was too on the man.
1:08:35
[SPEAKER_07]: It was too much coming at me too fast.
1:08:36
[SPEAKER_07]: So at that point, I had to do it.
1:08:38
[SPEAKER_07]: I had to stop everything else that I had going on and transition into a company and bring in some of my teammates.
1:08:43
[SPEAKER_07]: It's so fun because one of my best friends, she's a marketing director, she has a master as in it.
1:08:48
[SPEAKER_07]: She actually used to teach me how to do my press releases and things that I didn't go to school for.
1:08:51
[SPEAKER_07]: So I bought her in as my marketing director when I first started and then I had hired maybe like five other key point of people that could like take on stuff and then I had to transition into a company.
1:09:04
[SPEAKER_07]: It was too much for me.
1:09:05
[SPEAKER_07]: I was overwhelmed.
1:09:06
[SPEAKER_07]: I was great.
1:09:07
[SPEAKER_07]: I had one person yelling at me that person there.
1:09:09
[SPEAKER_07]: This person's on that blog.
1:09:11
[SPEAKER_07]: It was a lot.
1:09:12
[SPEAKER_07]: So I was like,
1:09:18
[SPEAKER_07]: So so so so what is some what is some key people to have when your team especially starting off like like super super key people that you know You need a good graphic person, okay, and you need a good marketing director The marketing director is the person who creates your activations your story lines for the project or the person They're the ones who create the imagery of like the project and then your graphic person is the one who actually designs everything your decks when you're pitching people you need decks
1:09:46
[SPEAKER_07]: We only dex that's important.
1:09:49
[SPEAKER_07]: You need someone who can make your proposals.
1:09:51
[SPEAKER_07]: You need like because you're always pitching an artist Right or a business or a town, however you want to work with you got to always send them a pitch deck So someone who can make these decks every day and someone who can actually create the ideas and then you got people like me who execute the actual press runs
1:10:06
[SPEAKER_02]: I'm actually, you know, it's crazy because it should be told like it's one of those industries where it's kind of like You don't really see a lot of people who, you know, they go on and even speak about how to even start.
1:10:23
[SPEAKER_02]: Of course.
1:10:24
[SPEAKER_02]: Even seeing things like that.
1:10:25
[SPEAKER_02]: So it's interesting.
1:10:27
[SPEAKER_02]: And on the aspects of like making money like with these clients like is it a monthly fee like how do you guys like you know really capitalize you know because you guys work so hard how do you guys really capitalize off your clients wins like let's say like you know you put in all this work they not an album sales is up.
1:10:47
[SPEAKER_07]: Oh, we don't get money on the back of the album so we don't get that unless, you know, I used to do some contracts back in the days because I knew the management side, where I knew how to do that stuff because I love paperwork, but as a publicist, it's a little trickier now that you can't do that.
1:11:02
[SPEAKER_07]: you know, we don't get involved with the actual business side of the music because they pay us like as a one-off work including in their budgets.
1:11:11
[SPEAKER_07]: They're marketing budgets.
1:11:12
[SPEAKER_07]: So everybody has a marketing budget.
1:11:13
[SPEAKER_07]: Whether you're an artist, a business, or whatever, they all have a marketing budget.
1:11:17
[SPEAKER_07]: Every big corporation has a marketing director or a global marketing director.
1:11:22
[SPEAKER_07]: Global meaning like, let's say Nike.
1:11:24
[SPEAKER_07]: Nike has a global marketing person who runs all the Nike's all over the world.
1:11:28
[SPEAKER_07]: And then you have a marketing director that's here in New York here in whatever states that they have, you know, things going on, right?
1:11:36
[SPEAKER_07]: And then that marketing budget, they gotta include the PR people on it.
1:11:41
[SPEAKER_07]: So like we're including that budget.
1:11:43
[SPEAKER_07]: Now, I do want to say this.
1:11:45
[SPEAKER_07]: Black community.
1:11:46
[SPEAKER_07]: Let's talk very raw here.
1:11:48
[SPEAKER_07]: Black community where very is very hard for us to get those big budgets.
1:11:52
[SPEAKER_07]: They don't give it to the clients too easily.
1:11:55
[SPEAKER_07]: They won't give it to you if you're freelancing as fast.
1:11:58
[SPEAKER_07]: It has to be like really, it's really tough.
1:12:00
[SPEAKER_07]: But the more, you know, other type of companies, they get them very quickly and they're but just be like six figures in up.
1:12:09
[SPEAKER_07]: So I do want to say that like, even for me, like being a black company, there's certain things I have to do sometimes to not be a face.
1:12:18
[SPEAKER_07]: and not show the face in order to get the business that I need to get in the sucks sometimes, but I do want more black girls who have PR and them or they want to be a publicist or they have a small boutique PR company to start against a point where you start charging based off your value because what happens is if we don't and I've seen this happen a lot.
1:12:38
[SPEAKER_07]: I've seen a company, major company try to come to me for the most smallest budget ever because they're used to getting it
1:12:48
[SPEAKER_07]: And those black girls, because they're freelancing, they look at it like, if you get hypothetically $2,000 a month from this company and you're working by yourself, right?
1:12:57
[SPEAKER_07]: And you have rent, that's $2,000 a month.
1:13:03
[SPEAKER_07]: you're going to go and take it right.
1:13:04
[SPEAKER_07]: I don't suggest you do that.
1:13:06
[SPEAKER_07]: That that doesn't make sense to me because that white company that comes in is going to come in and do it for 20,000 and get the same check do the same less working you and set the bar for that that purpose.
1:13:19
[SPEAKER_07]: Now you just made every other color girl in that range.
1:13:22
[SPEAKER_07]: So it's like it's very tricky when it comes to numbers.
1:13:25
[SPEAKER_07]: It's like you know the market is based off of what majority of us is doing.
1:13:28
[SPEAKER_07]: Right, right.
1:13:29
[SPEAKER_07]: So I got to a point where I started studying that and I started seeing it.
1:13:32
[SPEAKER_07]: Those are the time where I wouldn't take no retainers at all until I got to the number that I wanted.
1:13:38
[SPEAKER_07]: I wouldn't touch it.
1:13:39
[SPEAKER_07]: I don't care how I was broke.
1:13:40
[SPEAKER_07]: If I had to go eat something ramen noodles, until I figured that shit out, I'm not touching it.
1:13:44
[SPEAKER_04]: Yeah.
1:13:45
[SPEAKER_07]: Wow.
1:13:45
[SPEAKER_07]: Because if I fight and I get the numbers that I need to get that I know that they're getting without doing half my job, I'm open and door for you guys now to start being comfortable enough to even ask for that number.
1:13:58
[SPEAKER_07]: true or for them to not even question you about that number.
1:14:01
[SPEAKER_03]: Yeah.
1:14:03
[SPEAKER_03]: So how do you know what like what to charge because you may say hey listen I got a $20,000 approval you know from from this company.
1:14:13
[SPEAKER_03]: He may say I I got 10 or you might not even say anything but
1:14:19
[SPEAKER_03]: In the back, and we already know how much we've got to prove for, so like, how do you know, like, to, like, kind of, like, you know, get your numbers in order, so that way it makes it, it makes sense for you as a business owner.
1:14:32
[SPEAKER_07]: As a business owner, I suggest that we'll research analytics and analytics is your best friend.
1:14:37
[SPEAKER_07]: Everybody's company is public.
1:14:40
[SPEAKER_07]: That's one, unless it's a private company and that's very rare that you're going to be working with a lot of private equity companies, very rare in our world.
1:14:48
[SPEAKER_07]: So you got to evaluate the numbers.
1:14:50
[SPEAKER_07]: For example, I had a company, it was a sneaker line that I was working with.
1:14:54
[SPEAKER_07]: And when I sat in the meeting with the guy who had the marketing budget and the president and the CEOs and we had to do the evaluation, one thing I learned from that company was they were using me to do their decks to get the budget.
1:15:08
[SPEAKER_07]: So they had to include me in the meetings.
1:15:10
[SPEAKER_07]: If they didn't need me for those decks, I would have never been in that meeting.
1:15:13
[SPEAKER_05]: Right.
1:15:14
[SPEAKER_07]: I've probably would have been oblivious.
1:15:15
[SPEAKER_07]: So again, always know what somebody needs from you and give it to them for them to be able to get you in to what you want.
1:15:21
[SPEAKER_07]: And that's something we talked about earlier.
1:15:23
[SPEAKER_07]: So now that I'm in those meetings, we're having conversations about the budgets, and the budget is basically $1.2 million for a year.
1:15:31
[SPEAKER_07]: So now I'll use your research.
1:15:32
[SPEAKER_07]: $1.2 million in a year divide that by 12 months as well a month.
1:15:37
[SPEAKER_03]: about a hundred plus.
1:15:38
[SPEAKER_07]: Exactly.
1:15:39
[SPEAKER_07]: So about a hundred thousand a month.
1:15:41
[SPEAKER_07]: I don't a hundred thousand a month.
1:15:42
[SPEAKER_07]: I'm a hundred to a hundred and twenty thousand a month sorry.
1:15:45
[SPEAKER_07]: Hundred twenty thousand a month, right?
1:15:47
[SPEAKER_07]: And the person who's bringing me on once a salary of at least five hundred thousand a year because I'm looking at his lifestyle.
1:15:54
[SPEAKER_07]: I'm seeing where he lives.
1:15:55
[SPEAKER_07]: Man's living in Calabassas in LA.
1:15:58
[SPEAKER_07]: His mortgage is probably like, you know, 10 bands a month.
1:16:01
[SPEAKER_07]: He got kids, he got this and I'm doing all the research.
1:16:03
[SPEAKER_07]: I'm finding out about your kids, your mom, your sister, your uncle.
1:16:06
[SPEAKER_07]: I'm doing everything because I need to understand how far I can go.
1:16:10
[SPEAKER_07]: And then after I do that budget, I calculate the budget that is going to take to actually make the brand pops because if the brand doesn't pop, after that one year, they're never going to hurt you again.
1:16:21
[SPEAKER_07]: So you still got a deliver.
1:16:22
[SPEAKER_07]: So now I'm doing that math because the greedy guy is going to want his greedy money no matter what they're never going to put you before their money.
1:16:29
[SPEAKER_07]: Then you want to evaluate the cost of actually executing the the press and the marketing side and the budget for that and then whatever you it looks like differently that's what you go to the max with.
1:16:40
[SPEAKER_02]: Was there ever a time where like the the you might it might have not hit your exact number, but you probably said working with this client would probably bring me more clients and you used to do that in my 20s when I first started and I was trying to get client and I think that's the worst thing that anybody could do.
1:17:01
[SPEAKER_07]: Um, the reason why is because when I started doing so much free work in the beginning, a lot people got accustomed to that and then didn't understand why I need to charge them.
1:17:10
[SPEAKER_07]: So the problem is you now valid yourself at nothing and that's the accustomed, like that's what they're accustomed to.
1:17:18
[SPEAKER_07]: So you don't want to keep being accustomed to being nothing with a lot of value to some somebody.
1:17:23
[SPEAKER_07]: So even if like even like even if you want to just get experience still purposely just charging for something just so they could feel like they have to start valuing you Right that's where people go wrong because now you don't network your way through the top and the top already knows you're free In the worst bros
1:17:44
[SPEAKER_07]: What else are you going to game so that that was hard for me when I started doing that and I started helping this person and helping that person and doing that just so I could get in the room so I could get next to this so I could get next to that and I everybody know you and you broke.
1:17:58
[SPEAKER_03]: That's all.
1:18:01
[SPEAKER_07]: Everybody know you but your broke.
1:18:03
[SPEAKER_03]: Yeah.
1:18:05
[SPEAKER_07]: It's a real thing.
1:18:06
[SPEAKER_02]: Yeah.
1:18:07
[SPEAKER_07]: Yeah, so no more, no, something.
1:18:10
[SPEAKER_02]: Yeah, you know, or do you, not, that's a fact.
1:18:13
[SPEAKER_02]: Actually, really true is actually really, really true.
1:18:16
[SPEAKER_02]: And I'm glad you mentioned that too.
1:18:18
[SPEAKER_02]: Because a lot of people do, especially early on, I'm beyond it's even with us.
1:18:24
[SPEAKER_02]: You were with us, I mean, a lot of people they took advantage, early on, you know, where, you know, I've been homeless twice where people that I had to still help.
1:18:33
[SPEAKER_07]: And we,
1:18:34
[SPEAKER_07]: finding way on the train to go to this event, to get that person, to get that person.
1:18:38
[SPEAKER_07]: I don't slept at 50s off as before.
1:18:40
[SPEAKER_07]: Like, I've been there trying to get to the visible part of it.
1:18:47
[SPEAKER_07]: But even like me getting the store and the businesses that I had, I think that taught me a lot about being financially stable and creating budgets and value for yourself,
1:19:04
[SPEAKER_07]: They want to look at you and think that they come back to you and some like how much.
1:19:07
[SPEAKER_07]: So when I had my businesses, a lot of the clients started looking at me differently like oh shit.
1:19:12
[SPEAKER_07]: She got this and she's wearing this, these outfits.
1:19:16
[SPEAKER_07]: She got that back.
1:19:17
[SPEAKER_07]: She got this watch on.
1:19:18
[SPEAKER_07]: She got this and that.
1:19:19
[SPEAKER_07]: I don't know what it comes to her or some weird shit because it don't even make sense.
1:19:25
[SPEAKER_07]: You know like and I saw a lot of people looking me differently.
1:19:27
[SPEAKER_07]: I saw a lot of people looking
1:19:29
[SPEAKER_07]: Wow, and then I started switching it up now.
1:19:31
[SPEAKER_07]: I'll say no, I can't do that because I got to pay for this I can't do that because I don't pay for that I can't do this because I don't do that.
1:19:37
[SPEAKER_07]: This is a course.
1:19:40
[SPEAKER_07]: Yeah, and then when it got to put where I started really making money PR, I had to transition the type of clients
1:19:46
[SPEAKER_07]: That I was used to having for the free the free runs because they already got a custom So now I had to think differently.
1:19:53
[SPEAKER_07]: That's when I got to sneak a company That's when I got the restaurants.
1:19:55
[SPEAKER_07]: That's when I got I had two restaurants when I first started I had a clothing brand and then I had maybe like three rappers My first my first Four months of being in a business and every client was at minimum 20,000 starting Yeah
1:20:15
[SPEAKER_07]: Are you able to like after the year complete like do you have more like 12 months and then we reevaluate or renegotiate and then yeah so we do minimum we do was six months okay and then we do a roll out every three months meaning like every three months we create like plan for you so we can kind of see how it works and how it doesn't work so we can recreate it again.
1:20:38
[SPEAKER_07]: If it's working, we're going to continue it, but if it's not working, now we've got to say that goes back to like, when you're pitching somebody to say, well, I don't want to work with that person.
1:20:45
[SPEAKER_07]: I can't post them on this blog.
1:20:46
[SPEAKER_07]: I can't post this.
1:20:47
[SPEAKER_07]: Now I sit down with them at lunch, dinner.
1:20:49
[SPEAKER_07]: Hey, you know, you said my client couldn't get on this.
1:20:51
[SPEAKER_07]: Did you just be wrote me?
1:20:52
[SPEAKER_07]: I mean, what it is, oh, that person looks ghetto or, you know, the image is not part of what we're doing.
1:20:58
[SPEAKER_07]: All right, cool.
1:20:59
[SPEAKER_07]: Now I go back to a client.
1:21:00
[SPEAKER_07]: We got to go clean your image up, get this photo shoot done,
1:21:08
[SPEAKER_02]: That's interesting.
1:21:11
[SPEAKER_02]: It's interesting to head up the back end side of things.
1:21:15
[SPEAKER_07]: It's real in the back end.
1:21:16
[SPEAKER_02]: Yeah, it is.
1:21:18
[SPEAKER_07]: That's how you know in a heartbeat and they don't give it down.
1:21:21
[SPEAKER_02]: And that's, it kind of makes me think why to say some people are marketable, some people aren't, some people are easy to work, some people are not, not easy to work with.
1:21:31
[SPEAKER_02]: You can't take nothing personal.
1:21:33
[SPEAKER_02]: You can't.
1:21:34
[SPEAKER_02]: You get.
1:21:34
[SPEAKER_07]: Even if I says no to you in a nasty way, don't take personal.
1:21:37
[SPEAKER_07]: That person might have just been working all day and just didn't realize she just said it to you nasty.
1:21:42
[SPEAKER_07]: It's just, it don't take a personal, nothing's personal.
1:21:46
[SPEAKER_07]: Everything's strictly business in a music industry.
1:21:48
[SPEAKER_03]: that's what it is.
1:21:49
[SPEAKER_03]: But I do have the last question now.
1:21:51
[SPEAKER_03]: So now like when it comes to like podcast and you know, streaming and podcasting, it's almost like we're like, no, we, yeah, it's almost like we've become like like, like, celebs at this point.
1:22:02
[SPEAKER_07]: You guys are the new celebrities.
1:22:04
[SPEAKER_07]: That's true.
1:22:05
[SPEAKER_03]: But you guys are also the celebrities that don't last forever.
1:22:16
[SPEAKER_03]: People are chasing podcasts like guess to pay them for a podcast and they're thinking that's the beat that's going to be the way I'm going to build their business and then I build a foundation exactly exactly they're supposed to have a business model behind the podcast use the views use all the people that comes on your show use the credibility and sell a product or service exactly that way you can actually start marketing yourself more.
1:22:41
[SPEAKER_03]: but I agree with you, like a lot of influencers, a lot of, you know, podcasts, there's a lot of streamers, like they won't make it past a good amount of time, probably not even two years because cameras cost, lights cost, studio time cost.
1:22:58
[SPEAKER_03]: If they're not making any money like, like, fuck this, I'm just gonna go back and do some amounts, you know what I mean?
1:23:03
[SPEAKER_03]: So, for the most part, if you don't have like the business model behind that, then you don't feel like you're wasting time.
1:23:10
[SPEAKER_07]: What I like that you said was a product.
1:23:13
[SPEAKER_07]: If you don't see your business as a product, you don't have a business.
1:23:17
[SPEAKER_07]: Everything is a product.
1:23:18
[SPEAKER_07]: You have to sell everything as a product.
1:23:20
[SPEAKER_07]: Is that simple?
1:23:22
[SPEAKER_07]: Whether it's a podcast, whether it's a PR firm, whether it's an artist, whether it's a clothing brand, whether it's a realistic company, everything is a product.
1:23:29
[SPEAKER_07]: You have to look at everything as a product.
1:23:32
[SPEAKER_07]: And if you're not selling the product, then what are you selling?
1:23:34
[SPEAKER_07]: That's why things don't last.
1:23:35
[SPEAKER_07]: When you have a product to give, people are tuned in and constantly purchasing it.
1:23:41
[SPEAKER_07]: Sometimes they're not purchasing it physically, but through your ships, so whatever the case is which, you know, equates to dollar signs later on in different ways, but you still gotta be a product.
1:23:52
[SPEAKER_03]: So my question now is, how can the streamers and the podcast there's like, how can we get on
1:24:03
[SPEAKER_03]: I'm going to make sure I'm asking the question correctly, so how can this podcast is get like these celebrities almost?
1:24:10
[SPEAKER_03]: You know what I mean?
1:24:10
[SPEAKER_03]: Cause I think in a day like like
1:24:14
[SPEAKER_03]: Attention is currency, I feel like, you know what I mean, I feel, I believe it, but it's like how can we start getting out there and start, you know, doing better on the PR side as podcasts, you say.
1:24:26
[SPEAKER_07]: Well, hey, you need a publicist.
1:24:29
[SPEAKER_07]: You can't be a publicist if you're not a publicist.
1:24:31
[SPEAKER_07]: You don't know what it takes because you're not a publicist.
1:24:33
[SPEAKER_07]: So that's that's real that's reality because some people try to do things that's not in their room and it doesn't work and that's why.
1:24:40
[SPEAKER_07]: To co-sign it.
1:24:43
[SPEAKER_07]: We were already talking about that, right?
1:24:44
[SPEAKER_07]: You see how we just got on the phone.
1:24:46
[SPEAKER_07]: It's co-sign now you're cool Right, and three you always gotta have a reason why your business or product is an alignment with what you're trying to pitch
1:24:57
[SPEAKER_07]: So, for example, when we first spoke about artists and stuff like that, I, from a public standpoint, understand that certain things is not going to line with financial literacy when it comes to certain artists.
1:25:08
[SPEAKER_07]: So now you've got to figure out how do we flip it to make it make sense for an artist.
1:25:12
[SPEAKER_07]: So, your conversation or pitch now might become, all right, can we get you on a podcast to talk about your residual incomes through the labels or your, you know, how do you profit through your masters?
1:25:23
[SPEAKER_07]: or, you know, because now your music related and it's going, it aligns with what you guys talk about.
1:25:29
[SPEAKER_07]: You can't ask a rapper to come here and talk about his album because I don't talk about albums.
1:25:33
[SPEAKER_07]: So it's all about how do you get your elements to get to match?
1:25:36
[SPEAKER_07]: Right.
1:25:37
[SPEAKER_07]: And always give you what they want and see how, make sure you know what it's going to do for you first and then find a way to give them something that they want.
1:25:44
[SPEAKER_02]: Make sense.
1:25:45
[SPEAKER_02]: Make sense.
1:25:45
[SPEAKER_02]: Yeah, I definitely make sense.
1:25:47
[SPEAKER_02]: But yeah, I think this was an amazing episode.
1:25:50
[SPEAKER_02]: Definitely was.
1:25:50
[SPEAKER_02]: I wanted to actually, to 20, 26 is around the corner.
1:25:53
[SPEAKER_02]: You know, the clothes off, you know, off camera.
1:25:56
[SPEAKER_02]: You know, you kind of spoke about where you want to take the brand, where you want to take the business.
1:26:00
[SPEAKER_02]: What are some goals, you know, that you that you have for yourself?
1:26:03
[SPEAKER_02]: it definitely, I know being in your position, you probably work overtime, you've been putting it in a lot of time, especially, yeah, having your own brain, having your own business, it's no joke, so...
1:26:15
[SPEAKER_07]: Listen, when you got payroll every Friday, I'm gonna go tell him he's saying that.
1:26:19
[SPEAKER_07]: Well, you got to pay what every Friday, think about it every six days.
1:26:23
[SPEAKER_07]: You got to figure out how you're paying this thing, this amount of money every week, every week.
1:26:28
[SPEAKER_07]: And people get confused because when you work at corporation, they don't let you see how the money is being made.
1:26:32
[SPEAKER_07]: They just make it look like there's a bank somewhere that's paying you every week.
1:26:37
[SPEAKER_07]: And that's why people lose their jobs later on and don't realize why they're getting laid off.
1:26:40
[SPEAKER_07]: Because they're not paying attention to the equity that's coming in or not coming in into the business.
1:26:44
[SPEAKER_07]: But as a small business, it's like you got to everything that I wake up.
1:26:48
[SPEAKER_07]: I got to figure out or remember or understand how this person's getting paid every freaking week So my mindset has to be on go mode at all times the moment.
1:26:57
[SPEAKER_07]: I know that I'm slowing back.
1:26:59
[SPEAKER_07]: I'm a whole nother person like I thought I came in function at all So from my experiences and all the losses and profits that I've dealt with
1:27:08
[SPEAKER_07]: I'm at a point now where I understand my direction so you will see a new revamp from the pages from the clients to the direction I'm going to But as we spoke about behind closed door the ultimate goal is to become a Fortune 500 is to be able to have your boards that can create these, you know, financial
1:27:28
[SPEAKER_07]: financial advisories and ways to keep building and growing the company in a different form where it's like multi million and then just be a founder and a back in and have some share sold and call it a day That's what I want to do.
1:27:41
[SPEAKER_02]: Yeah, I'm excited.
1:27:42
[SPEAKER_02]: I'm excited
1:27:43
[SPEAKER_02]: Because it been too long where like, you know, these doors, it been kind of close for people who look like us.
1:27:49
[SPEAKER_07]: Oh, it's a hundred percent close.
1:27:51
[SPEAKER_07]: We got a knock-in.
1:27:52
[SPEAKER_02]: Yeah.
1:27:52
[SPEAKER_07]: We have to really knock-in.
1:27:54
[SPEAKER_07]: And again, we got to stop undervaluing ourselves.
1:27:58
[SPEAKER_07]: Stop undervaluing ourselves.
1:27:59
[SPEAKER_07]: And stop trying to do things just for free for the look.
1:28:01
[SPEAKER_07]: There's no more look.
1:28:02
[SPEAKER_07]: The life that we live in is the look.
1:28:04
[SPEAKER_07]: Instagram is the look now.
1:28:06
[SPEAKER_07]: You have a platform where Instagram's to be the look.
1:28:08
[SPEAKER_07]: There's no more trying to stand next to that person that person to be a look.
1:28:11
[SPEAKER_07]: You are the look now.
1:28:12
[SPEAKER_06]: It's just true.
1:28:13
[SPEAKER_07]: You could even create your own lanes where people are following you now.
1:28:16
[SPEAKER_07]: Yeah.
1:28:16
[SPEAKER_07]: So I would rather focus on how do I become that person, that everybody else want to be around, then we try to be around that person and that person to try to figure out how to make them cool.
1:28:25
[SPEAKER_07]: That's so funny.
1:28:25
[SPEAKER_07]: I'm I'm I'm very cool behind the scenes.
1:28:28
[SPEAKER_07]: I'm very humble too, but I don't care to be cool in front of the scenes, but there's a lot of people all around the world that would know who I am and what I do and why, because I've been always focused on how to just, you know, make things happen for people and make things big and make things like, you know, move instead of just trying to be cool.
1:28:49
[SPEAKER_03]: Like I don't, yeah, yeah, yeah, yeah, I feel you.
1:28:53
[SPEAKER_03]: And he found a words you want to leave us with on the podcast.
1:28:56
[SPEAKER_07]: Yeah, I'm sorry.
1:28:58
[SPEAKER_07]: I'm joking.
1:28:59
[SPEAKER_07]: Um, I think you guys are doing a great job.
1:29:01
[SPEAKER_04]: Thank you.
1:29:02
[SPEAKER_07]: One, I love the fact that you guys are open to a lot of financial literacy with the black community.
1:29:06
[SPEAKER_07]: Also, that's one thing that I took from you guys that I was excited about.
1:29:10
[SPEAKER_07]: Um, I love the fact that you guys have a platform.
1:29:12
[SPEAKER_07]: for people to actually get on and see the back end of everything that people are doing that looks cool on Instagram sometimes or that look cool from a business standpoint but don't understand what it takes on the back end to really form it or execute it or make it happen.
1:29:26
[SPEAKER_07]: So that part I can I'm I'm grateful for.
1:29:28
[SPEAKER_07]: Thank you.
1:29:29
[SPEAKER_07]: Yes and I want every black woman who want to be a public sister to understand you can do it and there's actually a company that's worth one billion dollars
1:29:42
[SPEAKER_07]: So if you could do what I'm doing dollars on PR retainers there retainers start at $250,000 Minima week of fucking do it and I'm gonna make it happen
1:29:58
[SPEAKER_07]: Um, I'm mostly on Instagram.
1:30:00
[SPEAKER_07]: So Instagram Rose M R O S E A Y, the letter M, and then they're going our website the now PR dot com.
1:30:07
[SPEAKER_07]: And we have the now pure Instagram as well.
1:30:09
[SPEAKER_07]: It's just the now PR.
1:30:10
[SPEAKER_02]: Okay.
1:30:11
[SPEAKER_02]: Do you guys have like internship opportunities for people who might watch my damn like I want to, I want to.
1:30:16
[SPEAKER_07]: 100% funny thing is my whole team right now came from being an intern.
1:30:21
[SPEAKER_07]: I have a strategy because I don't I got to make sure that you really want this because this is not a joke.
1:30:26
[SPEAKER_07]: This is a lifestyle So you can't come and be an intern and just sit around and be cute and think that you're going to be making money later on So I put them through the ropes for the first six months and make sure that they really are like invested into this job So most people don't last I'm not gonna lie But if you last we transition you into an employee
1:30:45
[SPEAKER_07]: So that's how I hire now.
1:30:46
[SPEAKER_07]: I don't hire just off the rip anymore.
1:30:48
[SPEAKER_03]: Yeah, so it's like sometimes they may waste your time Exactly, not just for the first year.
1:30:55
[SPEAKER_07]: I lost a lot of money on just payroll.
1:30:58
[SPEAKER_07]: Yeah.
1:30:59
[SPEAKER_03]: Oh, okay
1:31:00
[SPEAKER_03]: But listen guys, I told you, state to the end, this is going to be another amazing podcast.
1:31:06
[SPEAKER_03]: Definitely comment down below your favorite part.
1:31:08
[SPEAKER_03]: If you learn something new, if you definitely want to learn how to, you can start your PR agency.
1:31:14
[SPEAKER_03]: This is the podcast, and I'm sure you probably learn some more.
1:31:17
[SPEAKER_03]: But this was another episode of Motion and Success.
1:31:21
[SPEAKER_03]: I enjoyed today's podcast.
1:31:22
[SPEAKER_03]: You got any final words?
1:31:23
[SPEAKER_02]: No, this one was amazing.
1:31:24
[SPEAKER_02]: It was different.
1:31:26
[SPEAKER_02]: It was different.
1:31:26
[SPEAKER_02]: And I think you answered and all the questions perfectly.
1:31:29
[SPEAKER_02]: Like, you know, you kind of gave me a whole... To get a school?
1:31:33
[SPEAKER_02]: Yeah, it took me to school when it came to the PR world.
1:31:35
[SPEAKER_02]: I'm like, damn, I know it went this deep.
1:31:38
[SPEAKER_02]: But this was a great one.
1:31:39
[SPEAKER_02]: It was different.
1:31:40
[SPEAKER_02]: Definitely one of my favorite ones, though.
1:31:42
[SPEAKER_02]: Yeah, I could.
1:31:43
[SPEAKER_07]: And I'm also open.
1:31:44
[SPEAKER_07]: If they wanted to see me with questions, your college, you want, like, insight, please feel free.
1:31:50
[SPEAKER_07]: I'm not the type that's not going to respond.
1:31:53
[SPEAKER_03]: Okay.
1:31:54
[SPEAKER_03]: There you have it guys.
1:31:55
[SPEAKER_03]: So like, comment, share, subscribe.
1:31:56
[SPEAKER_03]: Then I'll see you guys on the next podcast.
1:31:59
[SPEAKER_03]: Peace.