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DONKEY: Kellogg's CEO Says Poor Families Should Eat Cereal For Dinner · The Breakfast Club

• 0:01
  Speaker 1: Your execute on the donkey of the day is something
• 0:03
  Speaker 1: to the hole reason he.
• 0:06
  Speaker 2: Gave me donkey of other day, and I deserve that.
• 0:08
  Speaker 3: You need to know. You need to tell them. I
• 0:10
  Speaker 3: am you tell them it's time for donkey.
• 0:16
  Speaker 2: It's a reason.
• 0:17
  Speaker 3: But you're so good at charlamagne.
• 0:19
  Speaker 4: You know what you wants charlamage.
• 0:23
  Speaker 3: Yeah, solomme.
• 0:24
  Speaker 4: Who do you give the dunky other day to them?
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  Speaker 3: Well?
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  Speaker 2: Donkey today for Friday in March, first goes to Gary
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  Speaker 2: pel Nick. Okay, Gary is the CEO of Kellogg's. Yes, Kelloggs,
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  Speaker 2: the home of your favorite cereals. Okay, everything from fruit loops,
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  Speaker 2: the frosted Flakes, corn pops to apple Jacks.
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  Speaker 3: Gary is the man with the plan behind all of that. Okay.
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  Speaker 2: Some of y'all listening to me right now, and you
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  Speaker 2: just poured some two percent over a bowl.
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  Speaker 3: Of rice Christies for the kids. Okay, they should be
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  Speaker 3: drinking all my milk. But I digress. Now, I've told
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  Speaker 3: you all a million times that America does not know
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  Speaker 3: how to solve problems.
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  Speaker 2: And one of the biggest problems, if you ask me,
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  Speaker 2: the biggest problem they don't know how to solve is poverty.
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  Speaker 3: Okay, people with money.
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  Speaker 2: I don't care if you a billionaire, millionaire, even a
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  Speaker 2: thousand are folks do not understand what is happening with
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  Speaker 2: the poor.
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  Speaker 3: In this country, especially if you've never been poor.
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  Speaker 2: Okay, the wealthy, the rich, the middle class, they have
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  Speaker 2: no idea what is happening with the poor in this country.
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  Speaker 2: And it's the latest statement from Gary Pilnick, the CEO
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  Speaker 2: of Kelloggs Pruves It. He appeared on CNBC's Squawk on
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  Speaker 2: the Street and he said that poor families shou'd eat
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  Speaker 2: cereal for dinner.
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  Speaker 5: Listen, the cerial category has always been quite affordable and
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  Speaker 5: it tends to be a great destination.
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  Speaker 6: When consumers are under pressure.
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  Speaker 5: So some of the things that we're doing is first messaging,
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  Speaker 5: We got to reach the consumer where they are. So
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  Speaker 5: we're advertising about cereal for dinner. If you think about
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  Speaker 5: the cost of cereal for a family versus what they
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  Speaker 5: might otherwise do, that's going to be much more affordable.
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  Speaker 5: The other places that we like to go is we
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  Speaker 5: talk about making sure we have the right pack at
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  Speaker 5: the right price in the right place. So having a
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  Speaker 5: different size pack that'll have a different price point, that'll
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  Speaker 5: take some pressure off the consumer while they're shopping.
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  Speaker 6: So those are some of the things that we're doing.
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  Speaker 6: But general, the cereal.
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  Speaker 5: Category is a place that a lot of folks might
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  Speaker 5: come to because the price of a bowl of cereal
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  Speaker 5: with milk and with fruit is less than a dollar.
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  Speaker 6: So you can imagine where a consumer underpressure might find
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  Speaker 6: that to be a good place to go, right.
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  Speaker 5: I'm all for innovation and marketing, but the idea of
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  Speaker 5: having cereal for dinner.
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  Speaker 6: Is there the potential for that to land the wrong way?
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  Speaker 6: We don't think so.
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  Speaker 5: In fact, it's landing really well right now, Carl. When
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  Speaker 5: we look at all of our data, of course, we
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  Speaker 5: would know that breakfast cereal is the number one choice
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  Speaker 5: for in home consumption.
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  Speaker 6: We understand that for breakfast.
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  Speaker 5: It turns out that over twenty five percent of our
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  Speaker 5: consumption is outside the breakfast occasion, a lot of it's
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  Speaker 5: at dinner, and that that occasion continues to grow, as
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  Speaker 5: well as the snacking occasion. But cereal for dinner is
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  Speaker 5: something that is probably more on trend now and we
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  Speaker 5: would expect to continue as that consumer is underpressure.
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  Speaker 2: Ao Guary Pilnick, I need you to shut the f
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  Speaker 2: up forever, Okay, shut your rich, privileged, disconnected ass up.
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  Speaker 3: Well, first of all, two things are wrong with this statement.
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  Speaker 2: And Gary, you would notice if you decided to actually
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  Speaker 2: have conversations with the people you're talking about.
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  Speaker 3: Poor people been eating cereal for dinner.
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  Speaker 2: Okay, we've been eating breakfast for dinner, and not because
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  Speaker 2: we wanted to, all right.
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  Speaker 3: And how about this.
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  Speaker 2: The cereals some of us had to eat for dinner
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  Speaker 2: wasn't even Kellogg's, you know.
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  Speaker 3: Why, because we couldn't afford it.
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  Speaker 2: Great value everything, all right, star brand everything. We couldn't
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  Speaker 2: afford rice chrispies, so we had the toasted rice, all right.
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  Speaker 2: We didn't have Kellogg's frosted flakes. We had great value
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  Speaker 2: frosted flakes. It's a difference between Kellogg's frosted flakes, okay,
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  Speaker 2: because they had Tony the Tiger, great value frosted flakes.
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  Speaker 2: Had a polar bed who didn't even have a name
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  Speaker 2: as far as I knew. Okay, And he might not
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  Speaker 2: have even been a real polar bear because he had
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  Speaker 2: ski goggles on gloves and a scarf having the way
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  Speaker 2: that defeats the whole purpose of being a polar bed,
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  Speaker 2: So he might not have even really been one Kellogg's
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  Speaker 2: raisin brand. They had the sun on the box, great
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  Speaker 2: value raising brand does not you know why, because the
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  Speaker 2: sun don't.
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  Speaker 3: Shine on the poor in this country.
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  Speaker 2: The nerve of Gary Peilnick to tell poor people to
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  Speaker 2: eat cereal for dinner.
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  Speaker 3: This is why I say America doesn't know how to
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  Speaker 3: solve problems.
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  Speaker 2: This is the CEO of a fortune five hundred company
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  Speaker 2: and the only thing he can come up with in
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  Speaker 2: regard to the people being hungry in this country if
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  Speaker 2: they should consider eating cereal for dinner. And guess what, Gary,
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  Speaker 2: sadly you know we're already doing that. Okay, if folks
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  Speaker 2: have to eat cereal for dinner, they probably gonna still
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  Speaker 2: be eating Great Value, not Kellogg's, because Kelloggs is still
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  Speaker 2: too expensive. I grew up in nineteen hundred and seventy eight,
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  Speaker 2: single wide trail of dirt road and months going to
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  Speaker 2: South Carolina, and Kellogg's anything was a luxury. Okay, it
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  Speaker 2: was a luxury then. And guess what prices have risen
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  Speaker 2: to twenty eight percent over.
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  Speaker 3: The last four years.
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  Speaker 2: People can't even afford to eat what you suggested to eat,
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  Speaker 2: at least not your brand.
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  Speaker 3: Okay, listen to me.
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  Speaker 2: Greg Kellogg's latest financial reports. And you know this because
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  Speaker 2: you're the CEO of the company. The company's current revenue
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  Speaker 2: is over fifteen billion dollars. Okay, they made that in
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  Speaker 2: twenty twenty two, and that was an increase over twenty
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  Speaker 2: twenty one, when they made over fourteen billion more. All
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  Speaker 2: of the story is they make crazy paper. How about
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  Speaker 2: take some of that money and use it to help
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  Speaker 2: the poverty problem in this country. Y'all make more than
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  Speaker 2: enough money to be a part of some type of
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  Speaker 2: real solution, and you should, because overcoming poverty is not
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  Speaker 2: a gesture of charity.
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  Speaker 3: It is an act of justice.
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  Speaker 2: It is the protection of a fundamental human right, the
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  Speaker 2: right to dignity in a decent life. You know who
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  Speaker 2: said that, Nelson, Mother freaking Mandela. Y'all got all the money,
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  Speaker 2: all the resources, and you're telling me the best idea
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  Speaker 2: you got is for folks to.
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  Speaker 3: Eat sereal for dinner.
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  Speaker 2: I got a question for Gary and other rich people
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  Speaker 2: in positions of power who have the ability to at
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  Speaker 2: least attempt to solve some of America's problems. How long
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  Speaker 2: y'all gonna keep playing in poor people's faces? How long
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  Speaker 2: before poor people get fed up and come to snatch
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  Speaker 2: your plate. You making millions, You run a company making billions,
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  Speaker 2: and you tell poor people they need to eat serial
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  Speaker 2: for dinner, even though poor people.
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  Speaker 3: Are way ahead of you and been doing that.
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  Speaker 2: How long are you gonna play with people's problems and
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  Speaker 2: not come up with salutes? Because I'm telling you, America,
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  Speaker 2: we are right where a great black philosopher by the
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  Speaker 2: name of Tupac or Marrowoshi Court told us we would
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  Speaker 2: beat in this greedy ass capitalist society.
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  Speaker 3: Let's listen.
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  Speaker 7: If I know that in this hotel room they have
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  Speaker 7: food every day, and I'm knocking on the door every
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  Speaker 7: day to eat, and they tell and they open the door,
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  Speaker 7: let me see the party. Let me see like they're
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  Speaker 7: throwing salami all over the I mean, just like throwing
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  Speaker 7: food around. But they're telling me there's no food in me.
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  Speaker 3: You know what I'm saying.
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  Speaker 7: Every day I'm standing outside trying to sing my way in.
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  Speaker 7: You know what I'm saying, We are hungry. Please let
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  Speaker 7: us in. We hung we please let us say. After
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  Speaker 7: about a week that song was gonna change.
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  Speaker 6: That we hungry.
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  Speaker 7: We need some food. After two three weeks, it's like,
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  Speaker 7: you know, give me in the food we righting out
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  Speaker 7: of the door. And after a year and just like
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  Speaker 7: you know what I'm saying, I'm picking the lock, coming
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  Speaker 7: through the door, blasting.
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  Speaker 3: You know what I'm saying.
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  Speaker 7: It's like you're hungry, you reach your level, you don't
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  Speaker 7: want anymore. We asked ten years ago, we was asking
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  Speaker 7: with the Panthers. We was asking with them, you know,
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  Speaker 7: a civil rights movement who was asking? You know now
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  Speaker 7: now those people that were asking, they're all dead and
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  Speaker 7: in jail. So now what do you think we're going
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  Speaker 7: to h ask?
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  Speaker 2: Please give Gary Pelnick, the CEO of Kellogg's, the biggest
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  Speaker 2: sea hull.
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  Speaker 3: Don't tell me you can't do nothing. Okay.
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  Speaker 2: I got a partnership with the Food Bank and hallerm.
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  Speaker 2: You can go to Food Bank and YC dot org
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  Speaker 2: right now to make a doordination. They give away one
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  Speaker 2: hundred thousand meals a month right there in Harlem, okay,
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  Speaker 2: and and groceries to people.
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  Speaker 3: One dollar provides ten meals. Okay.
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  Speaker 2: So if I'm in partnership with them, imagine what Kelloggs
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  Speaker 2: could do.
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  Speaker 3: That's all I'm saying. That's crazy.
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  Speaker 4: Absolutely, I'm not gonna no, damn.
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  Speaker 2: SUREU Okay, that's because we got food out there. Lu
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  Speaker 2: the Wilend Daughters catering, you know, for providing food. You know,
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  Speaker 2: got everybody in here getting their back big. Yes, we
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  Speaker 2: got just back big or back small, whatever I'm gonna eat.
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  Speaker 3: And we got jerk wings. Is jerk? What is it?
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  Speaker 2: Er?
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  Speaker 3: Chicken wings? Macaroni and cheese. They got two guys of
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  Speaker 3: macaroni cheese. I don't know.
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  Speaker 1: Well, let's let's go through the airwaves.
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  Speaker 3: Make everybody damn all right, all right, we.
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  Speaker 2: Just talked about people not having been able to afford
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  Speaker 2: food to stop.
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  Speaker 3: Why would you do that?
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  Speaker 4: When I was listening to the radio trying to get
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  Speaker 4: what he was talking about.
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  Speaker 1: Let me ask you a question, right, he was talking
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  Speaker 1: about broke meals right when people can't afford it?
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  Speaker 3: What meals do people use?
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  Speaker 1: And he was saying that Cereal should be talking about
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  Speaker 1: big mac coming in.
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  Speaker 3: Why why? Why? Why? God damn that you became a
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  Speaker 3: little rider. Listen, what was the reason?
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  Speaker 6: Hey?
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  Speaker 4: Just to let you know, they got tater charts two
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  Speaker 4: and then they got two different types of mac and cheese.
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  Speaker 3: What are you talking about?
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  Speaker 4: I heard just talking about it, So they don't matter.
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  Speaker 4: You don't need the rest of the me You had
• 8:51
  Speaker 4: to come in here and just come up. You don't
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  Speaker 4: need the rest of the eight hundred five and five
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  Speaker 4: one o five one. We're asking, we're talking about meals
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  Speaker 4: that people can use.
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  Speaker 3: It's inflation.
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  Speaker 1: We're calling it the broke meals, the broke meals that.
• 9:04
  Speaker 2: People eating us luthor Colleen, which she has a great
• 9:08
  Speaker 2: podcast called Eating while Broker. I was gonna say, isn't
• 9:10
  Speaker 2: that a podcast? Yes, on the black Heart Radio podcast
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  Speaker 2: networks the phone lines, and I don't.
• 9:15
  Speaker 3: Like broke meals. I don't like the way that's sound.
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  Speaker 3: Got affordable meal aff.
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  Speaker 6: Is crazy.
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  Speaker 1: Don't keep doing that eight hundred five eight five one
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  Speaker 1: five one. I know as a kid, my cousin when
• 9:25
  Speaker 1: music to go Grandma's house is Staris City in Brooklyn.
• 9:27
  Speaker 1: He used to eat ketchup sandwiches. That was his thing.
• 9:29
  Speaker 1: He'd like ketchup sandwich. It wasn't expensive. You can just
• 9:32
  Speaker 1: a little ketchup bread cook go uh peanut butter and
• 9:36
  Speaker 1: jelly noodles.
• 9:38
  Speaker 3: Yeah, that's a great meals that.
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  Speaker 2: There's a woman in this room right now who came
• 9:43
  Speaker 2: over to my house and it was amazing.
• 9:45
  Speaker 3: Food on the table She was like, no, I want noodles.
• 9:48
  Speaker 3: This is nasty. Their name say she from Baltimore. You
• 9:52
  Speaker 3: know what I'm saying. You knowles, that's what I want.
• 9:56
  Speaker 4: If you spread out the peanut butter and jelly, just
• 9:59
  Speaker 4: do jelly sandwiches.
• 10:00
  Speaker 3: Then you can save the peanut butter for the next week.
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  Speaker 2: So now that's two weeks and go run around the
• 10:03
  Speaker 2: station or something around the station.
• 10:06
  Speaker 4: You get a peanut butter sandwich, and then the next
• 10:08
  Speaker 4: week you got a jelly sandwich.
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  Speaker 3: All right.
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  Speaker 1: Eight hundred five eight five one oh five one. Let's
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  Speaker 1: talk about affordable meals. Sometimes you gotta put things together.
• 10:15
  Speaker 1: It ain't much in your cabinet, and you put things
• 10:17
  Speaker 1: together to make sure you satisfy your stomach. Now, big Mac,
• 10:20
  Speaker 1: and you gotta do a lot to satisfy your stomach.
• 10:21
  Speaker 1: But that's what we're talking about. Eight hundred five eight
• 10:23
  Speaker 1: five one oh five one. What are those meals? Let's
• 10:26
  Speaker 1: discuss it's breakfast slogo Morning.
• 10:27
  Speaker 2: Donkey Today is sponsored by renowned personal injury attorney Michael
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  Speaker 3: Don't be a donkey when you need a fighter on
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  Speaker 2: with the Bull, you get the horns.
• 10:43
  Speaker 3: Wake that ass up in the morning breakfast club,