GMaps Immersive directions, Citations & Local Search, The GBP new small business attribute
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Google Maps from useful to bloat?
Google Maps continues to add new features and functionality and as it has become a primary search engine for Google and its forward facing brand it has included so much functionality that it suffers from extreme bloat. The new immersive directions exemplifies the problem. but Maps is a deep moat and it is very difficult for others to challenge.
Citations and their value to Local Search:
In the past, citations from directories were crucial for local businesses, especially those without a significant inbound link footprint or a website. These…
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