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24 - What It Takes for Women Founders to Build Companies Buyers Trust

What does it really take to move from founder control to strategic optionality?

In this episode of The Breakout CEO podcast, Jeff Holman sits down with Heather Griffith Barber, founder of Queen of Wraps, to unpack the real decisions behind building a company that buyers take seriously.

Heather shares her 18-year journey growing a business from a scrappy family operation into a multi-company platform that ultimately attracted an unsolicited private equity offer. Along the way, she breaks down the choices most founders never think about early enough; location strategy, loss of leaders, customer…

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