Latest / The SmallBizChat with Melinda Emerson / Making Money with Bitcoin with Tonya M Evans
Transcript
- 0:003, 10, 1, 0, ignition, liftoff, Ending small business failure.
- 0:11Welcome to the Small Biz Chat podcast with a number 1 small business expert Melinda Emerson.
- 0:17Bolinda's goal is to end small business failure, and she'll give you the information
- 0:21you need to succeed and live the life you've dream of.
- 0:25Now here's the small biz lady herself.
- 0:29Melinda Emerson.
- 0:31Ramble and Emerson is small biz lady and well come to small biz chat.
- 0:36You guys know how I do.
- 0:37Small biz chat is a peer to peer interview show.
- 0:40We give small biz owners a way to share and give learn and valuable advice because the
- 0:47mission of small business chat is to end small business failure.
- 0:50And on small base chat live, our goal is to give our small business audience an opportunity
- 0:55to hear sage advice from multiple angles to help you grow your business and take it to the
- 1:00next level because we know the whole goal of running a business is what?
- 1:04To grow a business that can run without you.
- 1:07So tonight's guests are good friend Tanya Marie Evans Esquire.
- 1:13She is a lawyer.
- 1:15Her intellectual property lawyer, and she's one of the top Bitcoin and cryptocurrency experts
- 1:21in the country.
- 1:22So excited to have her here I am so excited to have you guys here because we know everybody's
- 1:30still struggling.
- 1:30Everybody's trying to figure out their way through this pandemic thing.
- 1:34And as long as it's going on, I'm gonna bring people here for you that are gonna help you
- 1:39figure out how to pivot the right way So either start a new business, reinvent your business,
- 1:44or get out of your business.
- 1:45Whatever you need to do, I'm gonna have it here for you tonight.
- 1:49Tanya Marie Evans, and she's gonna, you know, I've known her so long.
- 1:53I know her middle name, right?
- 1:54So that's how long she's been my friend, but she's an intellectual property lawyer, and she
- 1:59recently joined the Penn State Dickens And Law faculty to continue her work in blockchain and
- 2:05cryptocurrency Data Technology And Entertainment Law And Social Justice.
- 2:09She also owns Advantage Evans Academy's Academy, which teaches students how to leverage
- 2:15cryptocurrency, and she's the host of tech intersect podcasts.
- 2:19So for more information about her head over to Advantage Evans, dotcom.
- 2:23Tanya, I'm so happy to finally have you on small chat live.
- 2:28I think I've only been trying to schedule it for 6 months.
- 2:31Lady, you're busy.
- 2:32How are you?
- 2:33I'm excellent.
- 2:34I'm second only to you in busy, but always blessed.
- 2:38It has been a heck of a year.
- 2:40This year is the longest decade of my life, but I knew that it was not a matter of if, but
- 2:45when, and, and I'm thrilled to be here with you tonight.
- 2:48Oh gosh.
- 2:49Well, I want you to help all of us understand because, you know, people have been talking
- 2:53about Bitcoin.
- 2:54People have been talking about cryptocurrency.
- 2:56And how much money's being made and how all these people, Kelly, don't know about it.
- 3:00So we're just one more thing we gonna miss out on.
- 3:03I I listen.
- 3:04I want you to break it down for me.
- 3:06Like, I am in 6th grade.
- 3:08Okay?
- 3:08I want you to help us understand what is Bitcoin?
- 3:13Well, it's interesting that in your intro, you use the the term peer to peer.
- 3:17So I'm gonna start there.
- 3:18I'm gonna get into this by starting with Bitcoin as being It's a digital type of
- 3:24currency.
- 3:24It's not issued by a government, but instead, it's something that is a peer to peer exchange.
- 3:30It's really removing the industry in between my ability to transact with you wherever you are
- 3:36in the world.
- 3:37And so the ability to quickly, seamlessly, and and really cheaply, quite frankly, Bitcoin is
- 3:44the OG in the space.
- 3:44There, technically, were types of digital cash that came before Bitcoin.
- 3:51Bitcoin was long story short, invented or released its software that was released in
- 3:552009.
- 3:56We actually don't know the individual or group.
- 3:59It's, shrouded in secrecy, but we call this person or group, Satoshi Nakamoto.
- 4:05That released this software.
- 4:06But the software is what drives Bitcoin and other types of cryptocurrencies.
- 4:12I know we're gonna get into all of that, but at the end of the day, It's peer to peer digital
- 4:17cash.
- 4:18Alright.
- 4:18I like that.
- 4:19That's something I can understand.
- 4:21Peer to peer digital cash.
- 4:22Alright.
- 4:23Now So tell me if Bitcoin is the software, then what is cryptocurrency?
- 4:31Is that just a different type of software, or is that, like, the actual currency that's used
- 4:36to the Bitcoin software?
- 4:37Like, so let's break
- 4:38it up a bit.
- 4:38Bitcoin is a cryptocurrency.
- 4:40We're distinguishing between Bitcoin and the over 7400 different types of cryptocurrency and
- 4:47blockchain, which is the technology that organizes the transaction.
- 4:51So let me break it down this way.
- 4:52Bitcoin, again, was the OG, and it's the 1st type of cryptocurrency.
- 4:56And every cryptocurrency is attached to this software database known as a blockchain,
- 5:02thousands of blockchains, and thousands of types of of crypto.
- 5:06We hear about Bitcoin so much because actually just before we went live, you know, one Bitcoin
- 5:11is worth 12,000.
- 5:13But not every cryptocurrency performs in that way, but we focus on it, obviously, because
- 5:18it's so volatile because it is the only to go up to 20,000 and then fall all the way back
- 5:24below 10,000.
- 5:25It's very volatile.
- 5:26And that's why people think that it's so risky, and it is.
- 5:28And and I should always the lawyer and me start by saying, We're just talking tonight.
- 5:32This is for educational purposes, so there is no legal or financial advice.
- 5:36I'm not shilling any coins, but I'm empowering people to really understand the difference.
- 5:41So final point, compare Bitcoin let's say it this way.
- 5:44Bitcoin is to blockchain as email is to the internet.
- 5:48Electronic mail was the first use case for the internet.
- 5:52Think of everything that we do with the internet now, not the least of which is this
- 5:56amazing show.
- 5:57And working remotely.
- 5:59All it's changed the very nature of the way we entertain, the way we work, the way we travel,
- 6:03everything that we do, is transformed, and we could not have imagined at that moment when we
- 6:08just wanted to send an electronic mail that got there quickly, peer to peer, oftentimes and
- 6:13didn't have to go through the post office in order to be delivered.
- 6:16So it's a rough analogy, but an analogy nonetheless.
- 6:20That blockchain is the infrastructure, the database that organizes the transactions.
- 6:25The transaction of value is the cryptocurrency.
- 6:29I see.
- 6:30So, you just confused me.
- 6:32Like, you had me and then you lost me.
- 6:34So, okay, so Bitcoin is the software.
- 6:38Well, let's the Bitcoin is a type of cryptocurrency.
- 6:42Is that what
- 6:42you're saying?
- 6:43Well, the software protocol that is blockchain is different than the software that is the
- 6:50cryptocurrency.
- 6:51So there are many different types of cryptocurrency all devoted to a particular
- 6:56blockchain and let's take a step to the side for blockchain.
- 6:59Blockchain is a database.
- 7:00When you think about the 2.0 version of databases, you are thinking about the
- 7:06information that is siloed.
- 7:07It is something that is controlled by an individual, a group, an organization, a
- 7:13business.
- 7:14Oftentimes that date we're living in a world of big data, so it's proprietary.
- 7:17And people use it for a competitive advantage don't exactly want to share.
- 7:21But the minute the lights go out at Google or Yahoo or Amazon, so too goes all of that siloed
- 7:28information.
- 7:29The concern when Bitcoin was created is to find a way to transact without big banks.
- 7:35If you'll remember, back in 2008, 2009, finances weren't going so well.
- 7:39And it came out at a time to say, we can't trust these intermediaries.
- 7:43We have to find another way to transact.
- 7:45We want to de centralize the means and the method by which these the data, the
- 7:51transactions, the data, the transactional data, I should say, the way that is kept.
- 7:55We don't want a bank to keep it.
- 7:56We don't says Satoshi and those who who release it.
- 7:58I'm just explaining the details, but instead, we can't trust them.
- 8:03We can trust the code.
- 8:04We can't trust the code that is a set of rules that say, either Tanya has 1 Bitcoin or she
- 8:10doesn't.
- 8:10I can't say that I have 1 Bitcoin and send it to you.
- 8:13And then also send it to Fred.
- 8:16In the same way back in the day, somebody would write a check for a $100 and another check for
- 8:20a $100.
- 8:20But only have $100.
- 8:22That's what we call the double spend problem.
- 8:24But blockchains to distinguish from the crypto because it's all software.
- 8:28So it's not enough to just say the software per se, but it's 2 different functions.
- 8:32So blockchains are the transactional ledger.
- 8:36You'll hear the term ledger a lot.
- 8:38It's the means of saying, Tanya sent 1 Bitcoin to Melinda.
- 8:41That transaction is recorded.
- 8:43And then Melinda sends it to Charlie and Charlie sends it to date of Davis.
- 8:47That information about the transactions is what is recorded to the ledger.
- 8:52The ledger is the blockchain that is maintaining the the transactional data about
- 8:57the Bitcoin that is being sent.
- 8:59Got it.
- 8:59Got it.
- 9:00Okay.
- 9:01So is this stuff just for rich people, like, can poor people get involved in it?
- 9:05I mean, like, you know, how much does it cost to start training Bitcoin?
- 9:09I mean, really?
- 9:10So Bitcoin goes although you can the short answer is Bitcoin can be split into very, very
- 9:15small unit, also known as the Satoshi, and it's 8 decimal points out So I often compare and
- 9:21contrast holding crypto to stocks, for example, where, you know, is all or nothing for a stock
- 9:27ownership and mutual fund or other ways.
- 9:29And then there are interesting products that people can start to participate.
- 9:33For the most part, it's a stock or no stock.
- 9:35On the Bitcoin side, you do not have to have $12,000 to get into the Bitcoin game or any
- 9:40other type of cryptocurrency.
- 9:42You can buy a fraction of that and often and participate in that way.
- 9:47And in fact, crypto, at least at its origin, is really the antithesis of money that's, quote,
- 9:53unquote, just for rich people.
- 9:54It's actually known as the people's money because we're removing the intermediaries that
- 9:58stand between me and you.
- 9:59Interesting.
- 10:00Interesting.
- 10:01So before you get any Bitcoin, though, don't you have to have a place to store your Bitcoin?
- 10:09So you're referring to wallets, and that could be its own show, but the short answer is yes.
- 10:14But also keep in mind, because this is purely digital, While it is a bit of a misnomer, no
- 10:18mur, but we're using the language of the 21st, the 20th century to explain the the means of
- 10:25storing.
- 10:25But what is actually being stored is your ability to control, to buy, to send, to
- 10:31receive.
- 10:32So what's being stored is actually what we call a private key.
- 10:35Each wallet is managing a public address and a private address.
- 10:39So that basically means if I want to send you a Bitcoin, you tell me your public address.
- 10:43And then I can send you in the same way I could send you mail Bitcoin to your public address.
- 10:48What I never have and what you would never share is your private key.
- 10:51Private key is like the key that I need to unlock my mailbox.
- 10:54Got it.
- 10:55And it's the private key that is managed in wallets.
- 10:58There are a lot of different types of wallets.
- 11:00Some are always connected to the internet, and they are a little less safe.
- 11:04We call those hot hot wallets or hot storage.
- 11:06Some are not connected to the internet unless you connect them and those cold storage wallet.
- 11:10So there are a lot of different types.
- 11:12Some people even write down their private key on a piece of paper, and they call it a paper
- 11:16wallet.
- 11:17But, yes, you're really maintaining your private key because that is the access to send,
- 11:21to receive, and to confirm transactions.
- 11:23Got it.
- 11:24Got it.
- 11:24So now What industries will the blockchain technology impact the most?
- 11:31And where are the opportunities?
- 11:33For small businesses or, you know, people looking for an innovative opportunity.
- 11:36Well, interesting.
- 11:37One of the best and easiest to explain is the supply chain and there's so many commercials.
- 11:44IBM is is bombarding us with commercials constantly that basically say moving something
- 11:50from Africa, from a a country in Africa to the United States, a lot of people have to touch
- 11:56that.
- 11:56It has change a lot of hands, and those people along that select supply chain don't know each
- 12:01other.
- 12:02Therefore, they've not established trust in each other.
- 12:05But what they can say is that when that diamond was mined and it moved to location and then
- 12:09this location, each time that it's moved, that information can be recorded to the ledger.
- 12:14A blockchain that all would have access to in order to see that, and you can ver verify
- 12:19provenance and the authenticity of auto parts, diamonds, fine art.
- 12:24So anything that any business that would benefit from a central point of truth that
- 12:30everyone who does not know each other, and therefore cannot trust each other necessarily
- 12:33can rely on.
- 12:34And that's very, very powerful, particularly when you think of a global economy.
- 12:38Other areas decentralized file storage because I'm an intellectual property lawyer.
- 12:42I love the digital rights management.
- 12:44That's another database where we really want to empower authors and artists.
- 12:49And so having that central decentralized environment is beneficial The internet of
- 12:55things is a major one managing smart devices in a number of ways and then a decentralized
- 13:00format.
- 13:01So that if you buy one device that is not made from the same manufacturer, they actually can
- 13:06communicate with each other.
- 13:07And so that's a really interesting area as well.
- 13:10Awesome.
- 13:10Well, say that when we come back, we're gonna talk about how do you buy Bitcoin in
- 13:15cryptocurrency?
- 13:16I'm Melinda Emerson.
- 13:17You're watching small fish chat live, and we will be right back.
- 13:22Hi.
- 13:23I'm Melinda Emerson's small biz lady.
- 13:25I know you might be thinking about quitting your business and going back into corporate
- 13:28America.
- 13:29But wait.
- 13:30Before you give up, my new book fix your business could give you a whole new lease on
- 13:34life.
- 13:35My twelve piece of running a successful business will walk you through step by step how
- 13:39to grow your business revenue, how to hire great people, and streamline your processes,
- 13:44and so much more.
- 13:46Grab a copy today, affix your business, and get your life back.
- 13:50Welcome back.
- 13:53You're watching small bitch chat live.
- 13:55I'm Melinda Emerson, the small business lady.
- 13:57We're talking with Tanya Evans Esquire.
- 14:00She is breaking it down for us about Bitcoin and cryptocurrency.
- 14:04If you always were wondering, what the heck is that?
- 14:06I am bringing it down for you tonight with one of the top experts in the nation who also
- 14:11happens to have been my friend for the past 20 years.
- 14:14Tayan, so tell me, you've explained to me all the things we can do at Bitcoin.
- 14:19Okay.
- 14:19I'm ready to buy.
- 14:20I'm ready to plunk my $500 down and and try this thing.
- 14:25Where where do I go?
- 14:26What website do I go to?
- 14:28Like, how do I go buy me some some some cryptocurrency?
- 14:31How do I do it?
- 14:32So we call that process onboarding, going from government issued currency, also known as Fiat,
- 14:38to crypto.
- 14:39So that fee out to crypto, or how do you buy is a really important question, and a number of
- 14:44notable movers and legacy movers in space or making it even easier.
- 14:49Literally today or yesterday, PayPal just announced that they are going to provide a
- 14:53cryptocurrency option not just for Bitcoin, but for other currencies.
- 14:57You can also go to if you already have Cash App, there is a Bitcoin option there.
- 15:02Some Visa, Mastercard, they're all getting in the game.
- 15:05If you want to look at other opportunities that we in the crypto community would use more
- 15:10often, I'm thinking about Gemini and each borrower, There are platforms where you can go
- 15:15to make your first fiat to crypto purchase, and that is kind of the gateway into the crypto
- 15:22world in many respects.
- 15:24Oftentimes, people start by buying Bitcoin or Ethereum, ether is another type.
- 15:31And it's probably it's market dominance is just under Bitcoin.
- 15:35Ripple is another one.
- 15:36So do your own research about what is in your best interest.
- 15:39But oftentimes, when people want to trade 1 crypto for another, they're gonna need to use
- 15:44some of the ones in the top 5 in order to make a clean transfer.
- 15:47And that's Bitcoin, ether, recall, be cash.
- 15:50I recommend that your viewers go to coin marketcap.com.
- 15:54It is a completely free service, and it lists the thousand the 7000 plus coins.
- 16:00And you can have click through.
- 16:01You can learn about the price action over time in the way to buy what exchanges offer it.
- 16:06Good stuff.
- 16:07Good stuff.
- 16:08Alright.
- 16:08So I go and get my $500 worth of Bitcoin.
- 16:12What can I buy with that?
- 16:13Where go?
- 16:14Am I going to Macy's with that?
- 16:15I mean, where where am I going to to what am I per where where am I buying with that?
- 16:20It's such a great question.
- 16:21In every day, The short answer is more and more companies have realized that they are losing
- 16:26the business advantage if they are not going to pro provide crypto as another alternative And
- 16:31this is an area where smart businesses can be very savvy and get ahead of the game as well,
- 16:36with very safe platforms like BitPay, other Lexa is another one that gives you merchant
- 16:43options where you can add that in addition to offering Mastercard Visa Discover think of all
- 16:48of the options that we see when we are cashing out.
- 16:51To your original question about where more and
- 16:53more merchants are also
- 16:53accepting it as long as companies like bit play and flex and make it easy for them, where most
- 16:59people don't even, like, in the best case scenario, consumers won't know, and merchants
- 17:04won't know.
- 17:05There would just be that mechanism underneath that makes it better, faster, and cheaper to
- 17:10transact business.
- 17:10But best believe Amazon's of the world overstock.com.
- 17:15There's a portal called lolly.com.
- 17:18L I'm not sponsored.
- 17:19I'm just trying to help people tonight.
- 17:21Lolli.com.
- 17:23But people who founded lolly, they used to be in ecommerce and, you know, like, cashback.
- 17:29Now what you can do is use regular dollars and receive Bitcoin back.
- 17:33It's a passive way of starting to earn while you shop.
- 17:37So to may see, like, all of the big ones, you'd be surprised.
- 17:40There are hundreds of them.
- 17:41And so places where you shop online, we're all shopping online right now.
- 17:45Why not earn a little Bitcoin back in
- 17:47the process?
- 17:47Why not earn a little bit of Bitcoin back in the process?
- 17:51I love it.
- 17:51Alright.
- 17:52So now that I I know where I I've got my nowhere to buy it.
- 17:56I know where I can buy with it.
- 17:58What are some Bitcoin best practices for beginners?
- 18:03You already gave us that website.
- 18:05What was that website you said to go figure out which currency you wanted to purchase?
- 18:09Coin marketcap.com.
- 18:11Coin marketcap.com.
- 18:13Okay.
- 18:14Great.
- 18:14Now what else do I need to know before I get out here because it does seem like it's a
- 18:19little bit like double edged.
- 18:20Like, you can mess around and get hurt.
- 18:22Like, like, if you, like, if you don't know what you're doing, you can get that stuff.
- 18:25So so tell me what beginners need to know before they, you know, jump out here and and
- 18:32think they're gonna be switching current, you know, currency like that.
- 18:35Yes.
- 18:35There's so many people who come to me after the fact that said, yeah.
- 18:38I saw it on Cash App, and I bought it.
- 18:39I don't know what to do with it.
- 18:41I don't know what it is, but it seemed like a good idea at the time.
- 18:43Resist the urge to do that.
- 18:45It's not going anywhere, and you wanna kinda pump the brakes and find reliable sources.
- 18:50I have a number of free mass classes where people can come to a crypto 101 and get the
- 18:55details.
- 18:55There are a lot of really wonderful providers of education in this space.
- 18:59I'm happy to if you go to advantageevans.com.
- 19:03I have a list of information where people can go.
- 19:05I have more formal courses for people who are really, really getting serious But it doesn't
- 19:09take that level of commitment when you're really trying to figure out, is this something
- 19:13that I want to do?
- 19:15I want people to be empowered to understand And the education platform is all about making sure
- 19:21that people get in safely, legally, and confidently, particularly in Black and Brown
- 19:25communities and women women are then is the that's the number one demo of people getting
- 19:29into the space.
- 19:30The numbers from q 1 I haven't seen the q 2 numbers, but really, really spectacular.
- 19:35Because we're starting to figure out what other assets do I need in my life, not just for this
- 19:40generation, but to create generational wealth.
- 19:42Because it is true what you said in the beginning, Black and Brown communities,
- 19:46traditionally under estimated communities, largely missed out on the dot com boom.
- 19:51This is web 3.0.
- 19:53That was 2.0.
- 19:54We are on the precipice of something really amazing.
- 19:56It's not a Bitcoin in blockchain.
- 19:58It's not for everything, but you want to at least have a conversation.
- 20:02And so that's why I'm so excited about it.
- 20:04We have a unique opportunity to connect in a way that we don't need to have gatekeepers tell
- 20:10us it's okay to participate.
- 20:12We are the people.
- 20:13We can take control, and we can find our way.
- 20:15There's a lane for everyone in the space.
- 20:17And so, that's why I'm so excited about it.
- 20:19Alright.
- 20:20So I hear you, but I run a small business.
- 20:23So how soon is it gonna be before someone one of my customers comes to me trying to pay me
- 20:28with crypto?
- 20:28Like, like, do I need to be concerned about this as a business owner?
- 20:33And what do I need to have in place to accept cryptocurrency as as payment?
- 20:38Yes.
- 20:39So bit pay and flexa are the most prominent in the space to easily and quickly for a merchant
- 20:45to get up and get plugged in.
- 20:46So there would be very little, in terms of the educational process because those types of
- 20:52businesses have done it for you.
- 20:54Oftentimes when a small business in particular is making a decision about which payments to
- 21:00accept, that's a it's a you just it's the bottom line.
- 21:03Much is this gonna cost me?
- 21:04And if I have to pass that cost onto my consumers, of my customers, my clients, is it
- 21:09worth it?
- 21:10But I make the pro proposition argue that it is when you think about the the charges from
- 21:15Mastercard generally charges, like, 1.5 to 2.6% for each transaction.
- 21:20I think it's is actually 2.9 is what I've seen.
- 21:23And American American Express is from 2.5to3.5and and these are averages, right,
- 21:30Discover, but a fraction of a
- 21:31percentage is what you would pay
- 21:31when you're accepting crypto.
- 21:37And so the business proposition of not doing it means you don't wanna compete.
- 21:42Got it.
- 21:42Got it.
- 21:43Alright.
- 21:43Last question.
- 21:44How important do you think it's going to be in the future?
- 21:48Like, how soon is it gonna be before it's it is the main way people are transacting this How
- 21:54many years do you think?
- 21:55Well, right now, only 6.2% of Americans hold Bitcoin.
- 22:00I don't know about the other crypto but size focus most of my time if people are going
- 22:05beyond if people are adopting Bitcoin, then you know the others will follow because a rising
- 22:10tide.
- 22:10But it's not a matter of years the business proposition for Bitcoin And Blockchain
- 22:15Technology is, like, yesterday in the sense of and I say that because Although we are very,
- 22:21very early, when you see legacy institutions getting in, the business proposition has
- 22:27already been made.
- 22:28They've known about this for years.
- 22:29Bitcoin, as I told you, has been around since 2009.
- 22:32The fact that Visa and Mastercard and PayPal and Venmo It's funny to call Venmo and PayPal
- 22:38and Cash App legacy, but they're like nio legacy.
- 22:41Right.
- 22:41How long has they hadn't been 5 years as if they've been around.
- 22:44I mean, that's crazy.
- 22:45Right.
- 22:46Unbelievable.
- 22:46So the business proposition is already made.
- 22:49Congress is talking about the digital dollar.
- 22:51They were talking about it in congress woman Waters in the House Financial Services
- 22:56Committee worked very hard to try and get the digital dollar into the original cares act.
- 23:00It was ultimately taken out.
- 23:02I'll leave it to you all to figure out how that happened, but that would have gotten money to
- 23:06people so fast and so quickly.
- 23:09So if congress is talking about, you know, it's too late already.
- 23:11So that will just start there.
- 23:13But the so many even the government central banks are talking about a central bank digital
- 23:19currency.
- 23:20China has already established theirs.
- 23:21The United States is talking about it.
- 23:23It's not a matter of if but when.
- 23:25So if you wanna stay on the leading edge of this, then the the time is now to begin the
- 23:30process.
- 23:31And and and I'm I'm excited about the opportunity.
- 23:32What is your favorite
- 23:37podcasts.
- 23:40Most recently is Lovecraft Country, because I'm obsessed with the show, and it gave me all the
- 23:48tea about the show and helped me see all the Easter eggs and make all the connections.
- 23:53And I felt like I was at a dining room table sipping my wine saying, and then what happened?
- 23:58Alright.
- 23:58Alright.
- 23:58Tanya, what is your favorite business
- 24:03app?
- 24:05Oh, Calendly.
- 24:07Calendly cures a month of of sins of of disconnection and the ability for people to
- 24:13just reschedule on their own and the the full integration of it.
- 24:16So it's been a lifesaver.
- 24:17So Calendly is is definitely my go to app.
- 24:20Alright.
- 24:21Alright.
- 24:21Tanya, what is your favorite old school marketing tip?
- 24:24Actually just jumping on the phone.
- 24:26I'm, so weary of Zoom.
- 24:29If if there's not a a reason that we need to be face to face or if I think of, would this be
- 24:36someone that would actually invite into my house?
- 24:38If so, why are they in my house?
- 24:40I'm
- 24:40just hopping on the call.
- 24:42And I have learned so much.
- 24:43That is how when I started when I crafted my, my new course, and it really was a way to test
- 24:50out to to see who outside of the crypto community would even be interested and hopping
- 24:55on conversations because at first, it was just exploration.
- 24:58But at the end of the call, when people said, now about what you said, I'd actually know like
- 25:03to know more about that, or here are the questions.
- 25:05I was able to craft out the modules and the lessons that were specific to who the audience
- 25:11was.
- 25:11And I had no idea who my perfect audience was because What I was creating was for a
- 25:16completely different audience that probably wouldn't have shown up.
- 25:19So it was only on the call, and this is a really difficult subject matter.
- 25:22So hearing me and speaking to me, hearing their questions and being able to answer in real
- 25:27time.
- 25:28That's been a game changer for me, so so definitely the old school phone.
- 25:31Let's have a conversation.
- 25:32Alright.
- 25:33Yeah.
- 25:33Magic does happen over the phone.
- 25:34I'm a firm believer in that.
- 25:36And I too like mail, but I like handwritten notes, Kenny.
- 25:39I like a follow-up handwritten note.
- 25:41Thank you for spending time with me and joining you.
- 25:44Love you mean it.
- 25:45Whatever.
- 25:45You know what I mean?
- 25:46I just think people don't throw away handwritten notes because very few people get
- 25:51them.
- 25:51So think about that cars and notes are valuable.
- 25:54Alright.
- 25:54Last question, you guys, What is your favorite business book?
- 26:00Favorite business book?
- 26:02Oh, boy.
- 26:03So I'm trying to remember back to the summer when I was reading something not related to law
- 26:09or to blockchain because I don't wanna think outside.
- 26:11I am an entrepreneur at heart.
- 26:13Minda Hart spoke.
- 26:14The memo helped me move on jobs.
- 26:17And so it was like it truly I felt like it was a love letter to me specifically at being at a
- 26:23high level and and trying to transition to really go back to the origin of who I am.
- 26:28And I also read it's about damn time by Ireland and had participated on some of her courses
- 26:34online and really just take off my lawyer cap and my know it all capped and really, you know,
- 26:39learn from other people.
- 26:41And it energized me, and that's what really led me to go back into entrepreneurship in a more
- 26:46substantial way.
- 26:47I love it.
- 26:48I love it.
- 26:48Well, listen.
- 26:49You guys have been amazing.
- 26:51Thank you so much for coming and hanging out with me on smallbiz chat live.
- 26:56You guys know how we do the whole goal of small business chat is to end small business failure.
- 27:02Thank you so much to my guests.
- 27:04If you guys want more information about my guests, be sure to out my blog succeed as your
- 27:09own boss.com to get more information about them.
- 27:11Thank you all for watching tonight, and the mission of small business chat is to end small
- 27:16business failure.
- 27:17I'm Melinda Emerson, the small biz lady.
- 27:19And till next time, remember you never lose in business, either you win or you learn.
- 27:24Good night, everybody.
- 27:26Thank you for listening to the Small Biz Chat podcast with Melinda Emerson.
- 27:31For more resources and small business success strategies, visit succeed as your own boss.com.
- 27:38Subscribe to this podcast wherever you listen to podcasts and join us next Wednesday.