How Adidas and other brands leverage NFTs for consumer loyalty
Rachel Wolfson sat down with Fonz Olvera, CEO and Founder of Tokenproof, to discuss how major brands like Adidas are leveraging non-fungible tokens (NFTs). In this episode, Olvera explains both the benefits and the challenges associated with NFTs for brands, ticketing and much more.
This week's guest:
Fonz Olvera is the founder and CEO of tokenproof, a safe token-gating solution in the Web3 space that is helping brands unlock token-based experiences for their audiences, both online and IRL.
In early 2021, Fonz discovered NFTs and noticed that users were losing their valuable NFTs to scammers…
The skinny
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