Latest / Online Business Uncovered: Simple Strategies for Female Entrepreneurs
175: You’re NOT selling what you think you’re selling!
What if the thing you think you’re selling isn’t actually what your customers are buying?
In this episode of Online Business Uncovered, I’m joined by Jessica Shales, owner of Ideal Marketing, as part of my special Online Business Growth Summit Speaker Series.
We talk about why marketing can feel so overwhelming for business owners and why the answer isn’t necessarily another platform, algorithm or marketing tactic. Instead, Jessica shares why effective marketing starts much earlier by understanding your customer, the problem you’re solving and most importantly, the real value people get from…
The skinny
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