Latest / Come Together with Ephraim Herschmann / Entertainment Series 5: Joel High / Creative Control Content / Music Supervisor / Producing
Transcript
- 0:01Welcome to another episode of Come Together.
- 0:15Joe, we're live. Take your time with your drink.
- 0:17I got my coffee over here, got some water shelter.
- 0:20I'm really looking forward to this, man.
- 0:21I'm really looking forward for a number of reasons, but number
- 0:25one is because I'm a music junkie and a movie junkie.
- 0:29And you exist right at the intersection between those
- 0:32worlds, which I'm really, which I'm really excited about.
- 0:36So you're a music supervisor or we're a music supervisor.
- 0:39You do a lot more than that currently.
- 0:42Still a music supervisor? Still a music supervisor, among
- 0:45other things, And you run a company called Creative Control
- 0:47Entertainment. That is correct.
- 0:49Can you tell me just briefly I guess then we'll talk, we'll get
- 0:53into it just about the company and about how you got started
- 0:56with this. Sure, I started this many
- 1:02decades ago when I started working at Trimark Pictures,
- 1:08which is is no longer existence, but it was the home of
- 1:13everything from Eve's Bayou to the Leprechaun series and
- 1:18Warlock and other fun, fun, fun movies.
- 1:22And so I started in the music department there and within a
- 1:25year of if going into the music department, became the head of
- 1:29the music department and built out their publishing company,
- 1:33built out their record label and supervised all of the films that
- 1:36went through there and also oversaw everything from
- 1:39deliverables in terms of music for acquisitions.
- 1:44You know, everything had to do with music.
- 1:45And then Lionsgate acquired Trimark and in the process
- 1:52acquired me and I became the head of music for Lionsgate and
- 1:56did the same activity there. Or, you know, I supervised
- 1:59almost every single title both in in film and television that
- 2:04came through those doors and started their label, started,
- 2:08you know, built up their publishing catalog and ran that
- 2:12department for a good long while.
- 2:16And then in 2006, I decided to go independent and started my
- 2:23own company, Creative Control, which was founded on the idea
- 2:28that I had already, you know, basically been the music
- 2:33department for for two, you know, film studios.
- 2:36And I could do the same for independent film studios who
- 2:42didn't have the wherewithal or need the, the need for a full
- 2:46time music department. And so we, we contract with,
- 2:52with several companies to do their, all their music services.
- 2:57And also at the same time, I was, you know, you know,
- 3:01starting my own company and I wanted to explore what more I
- 3:03could do. And we started a live events
- 3:07division where we worked with different usually Canadian
- 3:15groups like like SEMA, Canadian Independent Music Lines and
- 3:20they're publishing groups and you know, factor and all these
- 3:23great, you know, governmental kind of funded entities that,
- 3:28you know, were there to, you know, support the arts.
- 3:31And my pitch was, you know, you guys have such amazing artists
- 3:35up in Canada. Why don't you engage more with
- 3:38the, the community that is putting music and film and
- 3:41television in the United States? And so they basically contracted
- 3:45with me to start like I started Canada House and the Canadian
- 3:50Blast BBQ with them at South by Southwest.
- 3:53And you know, did that for several years as well.
- 3:56So we had a very vibrant kind of live kind of event thing where
- 4:01we would host also like lunchtime events at, at like
- 4:06Hotel Cafe here in Los Angeles where we would invite a like the
- 4:10entire like film and television community to come out and see
- 4:14various Canadian artists and, and meet the, the label people
- 4:18and the reps and all that stuff. And so that was fun.
- 4:21We did that for years. And we did, Canada had us host
- 4:26all of their Grammy events for years and, you know, everywhere
- 4:30from like the House of Blues to other kind of venues.
- 4:34And then I realized that that was exhausting.
- 4:36So it was much more my, my, my passion was in, you know,
- 4:43telling stories with music. And so I focused much more on
- 4:47like film and television. And early on you can tell me if
- 4:52I'm just rambling, but. No, I'm loving this.
- 4:55I'm going to backtrack at that. When you when you when you
- 4:57finish. And I'm going to go back to the,
- 4:59you know, asking questions from the beginning, but this is
- 5:01great. My my first major client, in
- 5:04fact, one of the the impetus for me not renewing my contract with
- 5:09Lionsgate and started my own company was that I met Tyler
- 5:13Perry and worked on his first movie there, which was Diary of
- 5:18a Mad Black Woman. And we hit it off like
- 5:20gangbusters. And he's a totally independent
- 5:24guy. Firm believer in doing it
- 5:26yourself. And don't like listen to how
- 5:28other people tell you how it's supposed to be done, but do what
- 5:32your gut says. And so I've been with with Tyler
- 5:36for 20 years, ever since his first movie.
- 5:38And I've worked on basically every movie he's ever done.
- 5:41And that's 30, maybe some movies and all of his television series
- 5:46that he does. And he currently has the biggest
- 5:48studio on the planet and. He really?
- 5:52Oh yeah. He's got where, where, where,
- 5:54Where's the base it's. In Atlanta.
- 5:56It's in Atlanta television. Studios 12 Gigantic sound stages
- 6:00back lot A A scale model replica of the White House.
- 6:05You know it's like it's amazing. It's astounding when the first
- 6:08time people come out there and see it, they're just like, wow,
- 6:11it's 400 acres. He bought a an old Civil War era
- 6:16army based. And.
- 6:18Converted into, like I said, like the biggest studio on the
- 6:21planet as far as I know. So incredible he's.
- 6:23Been my, my main client for the last 20 years and yeah, and it's
- 6:29been great working with him and working with all the other film
- 6:32makers that I, I continue to have a relationship with.
- 6:36Wow, it's awesome. It's awesome.
- 6:38And you got into producing a little bit also, right?
- 6:40Yeah, when I originally started in this industry, I wanted to be
- 6:47a filmmaker, and I started when I was in my teens here in LA
- 6:51working on music videos. You know, everything from like
- 6:53being APA to shooting B roll to, you know, working as assistant
- 6:59director, working at the lighting department and
- 7:02everything like that. And so I originally started
- 7:05working at Trimark in their production department and was
- 7:10kind of encouraged to go into music because there was no
- 7:14opportunities to move up in the production department.
- 7:17So my first love was, was making movies, you know, And so I spent
- 7:23many decades doing that by through the music department and
- 7:27I've given like the first starts to a number of huge composers
- 7:31and things like that. But as if I was preceding my
- 7:36career as a music supervisor, I was brought on several films
- 7:42where I my role was outsized for just like the music I was
- 7:47involved in casting I. Was involved in.
- 7:49Helping with the financing, helping with secure
- 7:52distribution, things like that. And so I'm like, I'm producing
- 7:55this in a way. So I started asking for, you
- 7:58know, a producer credit when that kind of a lift and that
- 8:02broad of a scope of work was was required of me.
- 8:05And they didn't necessarily have the money to pay me as much as
- 8:10like they should. I said, well, make me a
- 8:12producer, make me a participant in this.
- 8:14And so I was like, who was that first Mario?
- 8:21Alright, man Peoples. Which is like one of the first
- 8:23ones who said, yeah, you're a producer.
- 8:25That's a, that's a pretty common trade off from what I've, from
- 8:27what I've read, right, that if films have a hard time coming up
- 8:31with the money that they'll offer produce or some kind of
- 8:33title. So you can associate, you can
- 8:35associate and leverage it for another job in the future,
- 8:37right? Yeah, that's exactly right.
- 8:39Having a, a track record as a producer is, is something that
- 8:42you can have as a precedent and kind of it, it's unusual for a
- 8:46music supervisor to, to take on that role.
- 8:49But I was, you know, very lucky when I was at Trimark.
- 8:52My my boss there, Kenny Winikoff, who was at a
- 8:56production, allowed me to sit in all of the meetings that I
- 8:59wanted. To So I sat in.
- 9:01Marketing meetings, I sat in finance meetings, I sat in
- 9:05acquisitions, distribution meetings and all that kind of
- 9:07stuff just so I could learn. And that.
- 9:09Was kind of our trade off that was she allowed me to
- 9:12participate and learn everything from like how to get a picture
- 9:17bonded to how to work with a, you know, distribution and you
- 9:22know, PNA spends and things like that.
- 9:25So. Incredible.
- 9:27Yeah. I, I, I one of the things that I
- 9:30noticed in your story and that I feel like I've noticed in a lot
- 9:33of people's stories that kind of run their own businesses or
- 9:35start steering their own chips is that you're a, a willingness
- 9:38to kind of put on a lot of hats and like be willing to just
- 9:41learn whatever your whatever's out there, you know, and you
- 9:44know, to be so. Yeah, yeah.
- 9:46And you know, because I've noticed that recently, or at
- 9:49least in a corporate world, and I don't know if you have this
- 9:51experience, but jobs and responsibilities are very
- 9:54compartmentalized. And you know, whoever you know,
- 9:57whoever does one thing, that's what they that's the lane they
- 10:00steer in and stay in, you know? But for you to be able to do
- 10:03what you did right, which is to branch off eventually on your
- 10:05owner, to even do a job exceeding all expectations at
- 10:09other companies, you'd have to be willing to go above and
- 10:12beyond, I'd imagine, right? Yeah, it's completely.
- 10:15It's like you, you get what you kind of give into it, what you
- 10:20want to participate in. So it's like at my company, I
- 10:24have a couple of music supervisors who work with me and
- 10:29I basically give them as much responsibility as I have.
- 10:32I'm an open book with them. I let them read all the
- 10:34contracts because I want them to learn how I learned.
- 10:37I want to be able to say, hey, I've got to step away for a
- 10:39little bit to deal with this. You're in charge of all this.
- 10:42And they go, yeah, got it. Because they have that
- 10:44experience. And so, you know, I've had a lot
- 10:46of of, you know, we have very strong internship program here
- 10:51where we bring in interns from different universities and give
- 10:55them a very broad kind of like education on how we do this.
- 11:00Because you know, in, in my way of thinking again, I, I am, I
- 11:04come from film production to get into, into music supervision and
- 11:10it's always been in my kind of my kind of view of it is the
- 11:16proper view is that I don't work in the music industry.
- 11:19I work in the film industry. So.
- 11:20I am. A a, an employee of a film and
- 11:24my responsibility is the department of music.
- 11:27So where there is like a camera department, there is an electric
- 11:30department. There's like sets and hair and
- 11:32makeup and whoever's in charge of that isn't in charge of
- 11:35everything from budget, schedule, you know, employees,
- 11:40all that kind of stuff. And so when I come on to a
- 11:42movie, I start at the script phase, break it down, do a
- 11:46budget and do like a, a plan of how we're going to do it from
- 11:50very start to distribution and marketing and things like that.
- 11:54And so I. Let the people who come through
- 11:56my shop, including the interns, learn the basics, but then I
- 12:02expose them to whatever they want to go so they can go to
- 12:05recording sessions they can go to like the mix stage, they can
- 12:08go to set if it's allowed and participate in everything we do
- 12:12there. So and because I want them to be
- 12:14able to get a real good education that they're not going
- 12:16to get at school. Yeah, definitely, definitely.
- 12:19You learn way more from our experiences, I imagine.
- 12:24I feel like at least for myself and actually when I was talking
- 12:26to a couple of buddies of mine that was telling them how
- 12:28excited I was for this conversation, you know, I
- 12:31mentioned music, music supervisor.
- 12:33I got mixed responses as far as questions for does this music
- 12:39supervisor have to do with the score, like, you know, like the,
- 12:42you know, famous scores from like, John Williams or Hans
- 12:45Zimmer's and that's being composed on the spot.
- 12:48Or whether it's more of like a Guardians of the Galaxy or
- 12:50Scorsese or Tarantino type of acquiring the rights to, you
- 12:55know, different types of songs to be able to play in the film.
- 12:58And you know, and, and you know, so and maybe you could shed some
- 13:01clarity as to like what the responsibilities are for a music
- 13:04supervisor if it goes over both. Yeah, I mean, it's it what it's
- 13:07done, right? It's all of that.
- 13:09Because like I said, it's it's the, it's the boring stuff of
- 13:12like, you know, budget and schedule and, and legal
- 13:15clearances and everything like that.
- 13:16But it's also, you know, the exciting stuff about, you know,
- 13:20trying to find a great composer, setting up interviews, you know,
- 13:25and listening to that and recommending them to a director,
- 13:28putting them together, you know, doing like spotting sessions
- 13:31where we watch the film and say, I want I think that you should
- 13:34start here. And I think that this is a big.
- 13:36Action. That you should get a little bit
- 13:38bigger here and and then you should end here and, you know,
- 13:41go through that whole thing with the composer and the director
- 13:44and the producer and be involved in that.
- 13:47And because I've done, you know, close to 300 movies, maybe I
- 13:51don't even remember now, but you know, it's like I have a good
- 13:53experience and a good instinct for that.
- 13:55And I let and I and I work with the composers through the whole
- 13:58thing. And at the same time, I'll also
- 14:01be picking songs to play some different places and
- 14:05recommending those to the, the creative people.
- 14:08We don't ever choose anything necessarily because that's not
- 14:11our job. Our job is to give options and
- 14:13to fulfill a film makers vision and help them tell their story
- 14:18with music. And so we recommend different
- 14:23songs and stuff and then it's our job to go after the rights
- 14:26to make sure that we can secure those rights to use it.
- 14:29And then you know that it comes in budget and all that stuff.
- 14:32So what it's done right? It is all of the above and
- 14:37beyond. Like you wouldn't even imagine
- 14:40some of the stuff that we have to do as to music, but can.
- 14:43You give me some examples, some details I mean.
- 14:46Please. Sure.
- 14:50Right now we've got a movie coming up that we're in pre
- 14:54production on and it has 23 songs that are all on camera
- 15:00that are written into the script.
- 15:02And so right now I'm securing the rights to use those.
- 15:06I'm looking for somebody who's going to be doing the
- 15:10arrangements on this because that's not my job.
- 15:12I, I hire the people who do this.
- 15:16So we're going to have to do arrangements of them, do demo
- 15:19recordings, set up sessions with the we're going to talk to the
- 15:24management for all the actors who are going to be singing
- 15:26these things to make sure we know what their their, their
- 15:29right pitch, the right key is for these things.
- 15:32Because if we do an. Arrangement.
- 15:33We have to make sure that it's in the key that they can sing in
- 15:36most easily. Sure.
- 15:39And then send it over to them. Help them rehearse.
- 15:42Hire vocal coaches if we need to work.
- 15:45With the coach. And the actors hire songwriters
- 15:48if there's not a song that's specifically enumerated in the
- 15:51script. So we'll hire a songwriter, give
- 15:54them a brief of what we want, and then work with a songwriter
- 15:57to do the a demo of that. And then, you know, negotiate
- 16:02those rights, you know, hire musicians to record a track of
- 16:09these things. You know, your own, like listed
- 16:12label, essentially you're your own.
- 16:13Yeah. I mean, it's a whole thing.
- 16:15This part is like a record label for this movie, right?
- 16:19Yeah. We have to make sure that we
- 16:21have a pre record done in time so that if we need to, we can
- 16:24play that back on set and we can pantomime, you know, doing this.
- 16:28But most likely we're going to have, you know, some live
- 16:31performance of this stuff. And so I have to be in touch
- 16:36with the assistant directors crews to make sure that I'm in
- 16:39touch with the cast and that they are aware of what we're
- 16:42doing. I have to be in touch with props
- 16:44because we have to make sure that there are functioning
- 16:47instruments. I have to be in touch with hair
- 16:50and makeup. I have to be in touch with
- 16:51casting about setting this up and and making sure everybody's
- 16:54properly contracted and you know, all through it.
- 16:59We have to go through all of the different departments to make
- 17:01sure that we're like set up ready to go and everything is
- 17:04there and in place. Then they shoot it and then we
- 17:07take that and we off to the races in post production.
- 17:10So it's. Crazy.
- 17:12And how much of this do you have as a I mean, I'm sure by now,
- 17:16but it's already down to science.
- 17:17But when you were starting, how much of it?
- 17:19No, it's not. You make it up, it's different
- 17:23every time because you don't know who you're going to be
- 17:24necessarily working with and what their capabilities are and
- 17:29and what it's it's going to entail on on for me and my crew.
- 17:34And every movie is different. So it's like I have, you know,
- 17:38best practices of how it's supposed to go.
- 17:40But again, you know, we adapt how we do it based on the the
- 17:46situation at hand, so. So you have to be really
- 17:48flexible. You have to be able to fly by
- 17:50the seat of your pants if you know something comes up.
- 17:52And you just got to have how much of this is contacts versus
- 17:57experience? Like, OK, I need someone to call
- 17:59that knows how to deal with this or oh, I've dealt with this.
- 18:02They're one. In the same, they're one in the
- 18:03same, you know? Yeah, that experience that I
- 18:05have of, of how to execute something like this is, is also
- 18:09the experience that I have of who because I can't do any of
- 18:13it. So it's like my experience is
- 18:15like, oh, I know exactly who to call on that one and.
- 18:17Then. Rely on their experience, you
- 18:19know, so it's, it's, it's all one and the same.
- 18:23It's like I've been doing this for long enough so that I have,
- 18:25you know, deep contacts and deep resources.
- 18:29And if I don't know that, I know who to call to, who will know
- 18:32somebody who can do something? Right, so.
- 18:35I rely on my team a lot to be able to handle a lot of this
- 18:38stuff and yeah. Awesome.
- 18:41And who who was some what was some inspirational movies or
- 18:46some inspirational directors, actors, people in the industry
- 18:48that got you, you know, started in it that, that, that, that
- 18:52that wanted you down this path, you know, starting down this
- 18:54path because it sounds like you started early enough that you
- 18:57didn't have a ton of commitments that you could have thrown
- 19:00yourself all in, you know, to this.
- 19:02But if you know one thing I've always wanted, you know, I've
- 19:05always had, like, my heart in the entertainment world, and it
- 19:08just felt like you have to really throw everything aside
- 19:11for it. Do you feel that's the case?
- 19:15Sometimes I, I worked myself very hard to get to a place
- 19:22where I knew this and I worked long hours and, and I, and I
- 19:25actually, you know, worked in the legal department as well.
- 19:28And that was at a time when there was no like, you know, on
- 19:31computers, there wasn't like cut and paste function.
- 19:35So I had to retype all of these contracts and stuff like that.
- 19:39And it was brutal because I. I was not a somebody who's
- 19:42sitting in front of a keyboard kind of a person.
- 19:44I was like an onset guy. So I had to really lean into it
- 19:50and learn it and, and be devoted to it.
- 19:52And, you know, and that's, you know, good or bad.
- 19:55I, it got me to where I am. I don't have my crew.
- 20:02I don't ask them to devote that kind of, of time and energy to
- 20:06what they do. I depend on them getting the job
- 20:08done. But it's like our our rule is
- 20:11like don't call me before 9:00 AM unless it's an emergency.
- 20:14And I won't call you at all unless it's an emergency.
- 20:18And you know, after 6, I don't want to hear from you unless
- 20:22it's an emergency. And I won't call you unless it's
- 20:24an emergency because I want them to be.
- 20:25I don't want to burn them out you.
- 20:27Know because. This is really hard work.
- 20:30When we're deep into it, it's very much like it's all hands on
- 20:34deck. So like this movie that we've
- 20:35got with the 23 songs, you know, it's, it's a lot of work and.
- 20:39So and. And we're not even at, we're
- 20:41like 3 weeks out from production and so all the pre production
- 20:45stuff has to go into it. And so then then the real hard
- 20:47stuff of being on set happens. And so I want them to not have
- 20:51burned out by the time we get to set.
- 20:54Yeah, yeah, yeah. It's so funny.
- 20:55It's so funny you say that. I lived in Seattle for a year
- 20:58and one of my roommates while I was living there got a job with
- 21:00Microsoft and, you know, there's a lot of big tech companies
- 21:03around there. And one thing that a lot of
- 21:05young people had that said, you know, in common, you know, one
- 21:09common theme was that the companies that they work for
- 21:11Microsoft, Facebook, Airbnb, you know, whatever they want their
- 21:15employees to be happy, you know, and their and their hours were
- 21:18generally like what you said, nine to five, nine to six, you
- 21:22know, pretty flexible. If you have anything going on,
- 21:25take your time. Exactly.
- 21:27And he said, because, but when we have projects, you know, we
- 21:31got, we, you know, we, we're the best, we're the, we're the best
- 21:33at what we do, you know. And so, you know, they, they, so
- 21:36I, I, I, I think that's a good mentality because I grew up in
- 21:39the New York world where it was almost like a matter of like
- 21:43pride. How many hours you worked that
- 21:45week, you know, Oh, I worked 70. That's the way I was when.
- 21:47I started, I was like, I was in the office for 10 hours doing
- 21:52this stuff and they're like, oh, cool.
- 21:54I guess, yeah, yeah, it's a, it's a, it's a mentality.
- 21:58And I, and I, I hear that because I think people equate
- 22:01busyness with productivity, you know, so, oh, you're spending X
- 22:04amount of time busy, you must be really, really productive, you
- 22:07know, and yeah, starting to work in the, starting to starting to
- 22:11do sales. I've learned the opposite, you
- 22:13know, that the amount of time that you spend actually working
- 22:17generally does not necessarily correlate with how productive
- 22:19you're being while you're while you're there.
- 22:21You know, that's really, really cool.
- 22:24So what, what when, when the when, when the Tristar got
- 22:30acquired by Lionsgate. I'm I'm sure that's a pretty
- 22:34significant cultural switch in terms of the size of the studio,
- 22:38what you had, you know, the type of management that you had hand
- 22:41holding. Sort of, yeah.
- 22:43I mean, Lionsgate was not very big.
- 22:45It was just they had a lot of money and some leadership that
- 22:48was that was very aggressive. So they were actually smaller
- 22:53than than Trimark was. Oh yeah.
- 22:56Staff and, and production and all that stuff.
- 22:59And they acquired Trimark because of that they library,
- 23:03but they also wanted the infrastructure because it was,
- 23:06it was not a huge production house like it is now.
- 23:10Like, I think like, like American Psycho was one of their
- 23:14first movies and stuff. And they were not like a, a
- 23:20hugely productive entity. They were Canadian company.
- 23:23As a matter of fact, that was mostly about acquisitions and
- 23:27distribution. And they acquired Trimark for
- 23:30the library and for the infrastructure.
- 23:33And so it wasn't a big shift and it was very nerve racking, but
- 23:38you know, it's like I'd proven myself at, at at Trimark and
- 23:43what I had built basically single handedly.
- 23:46And so when it they came and they were like doing like these
- 23:49these nerve wracking kind of interviews about like, you know,
- 23:52tell us what you do and what. Value do you bring?
- 23:54To the company kind of stuff. I was like, let's take up a
- 23:57seat, let's go. Yeah, you.
- 23:59Know and I told them all the stuff that I had built and and
- 24:02how about like the the revenue that comes from music publishing
- 24:06pays for this and makes sure that this is actually a not just
- 24:10a a straight out expense, but it is an investment in and what
- 24:15you're going to have is an asset and stuff and they're.
- 24:17Like, yeah, yeah, it's really cool.
- 24:20Did you do you ever listen to the podcast The Town with Matt
- 24:22Bellamy? It's it's like a business
- 24:25oriented Hollywood podcast. Half an hour 2-3 times a week.
- 24:30It's awesome. He's great, but no, not
- 24:32anything. Well, either way, it's like I.
- 24:35Don't. I don't watch the studio, you
- 24:37know. Oh, yes, yes, yes, yes.
- 24:38Right. I'm like, no.
- 24:41Right, so they stay away from they stay away from their
- 24:45opinions on things. They more report on the business
- 24:48of what's going on. For example, you know, this Leo
- 24:51movie that just opened this weekend, is it a hit or not?
- 24:53You know, and they discussed the potential down the line business
- 24:56opportunities and, and OK, well, if open to 30, then what does it
- 25:00mean down the run and what does it mean domestic versus
- 25:02international? So it's cool to be able to
- 25:04explain because those concepts have like didn't mean anything
- 25:06to me. And now I mean, you know, I
- 25:09mean, the way I, the way I consume entertainment is totally
- 25:12different. You know, when I kind of have a
- 25:13little bit more of that, of that concept in my mind, it's really
- 25:17cool. So how did how, how does, for
- 25:20example, again, Guardians of the Galaxy, and maybe you don't know
- 25:24the answer to this, but I'm sure with your experience, you know
- 25:26something about it that Disney repackages their, you know, the
- 25:30collection of songs that guardians put on in the movie
- 25:34and they sell it on vinyl and on Spotify.
- 25:36They put on Spotify and everything Disney makes the
- 25:39money from that or the original artist some some of the money.
- 25:43So. It's like when you have like a
- 25:45soundtrack that is is like on Spotify of pre-existing songs.
- 25:50It's a playlist. It's a playlist.
- 25:52It's. Almost impossible for them to
- 25:54monetize something like that as they do some sort of a deal with
- 25:58with like the artist that says, you know, we're going to put it
- 26:00on this playlist and it's going to boost your sales by this and
- 26:04we want a participation in it, which they may do, I don't know.
- 26:07OK. But generally speaking, it's a
- 26:09playlist. It's like if I made a playlist
- 26:11and and put it on the world and it's like, great, you know?
- 26:14And I guess that would be incentive for the families or
- 26:16for the for the. Yeah, they may.
- 26:18Do that. And that's, that's kind of like,
- 26:19you know, they may do that and I don't know, but it is, it is a
- 26:23marketing thing for for the most part, like we have like for
- 26:26beauty and black, which is a show that I supervised with Leah
- 26:31Avraham. And it's all we they Netflix
- 26:35puts out a playlist of like the songs that we've used in in that
- 26:39scene. Right.
- 26:42And then they, they, it's just there, but it's like the
- 26:45audience wants it. So it drives, it drives people
- 26:49to go to the, the playlist and, and do the show.
- 26:52But we also have a, a, a soundtrack that's digital for
- 26:56the show. That is the score from Wow Jones
- 27:00and Jimmy James. That is phenomenal.
- 27:03All their, their, their score for the show.
- 27:05And that one we do participate in because we own that music.
- 27:09Right. When Disney puts out like, you
- 27:11know, a Guardians of the Galaxy as a mixtape, like a physical,
- 27:15it's just like, it's just like the old school, you know,
- 27:18compilation album. Yeah, yeah.
- 27:21Final, because that's a physical good that you can cut out a
- 27:24royalty to go to these artists, but then the over is going to go
- 27:29to to Disney, whoever releases it.
- 27:31I see, I see. And how difficult is it to kind
- 27:34of get these rights, You know, like, I mean, if I, I and I, you
- 27:37know, I know not not very hard most of the time.
- 27:39So to put to rights on our record.
- 27:42No, I'm so sorry to it writes for songs to use in a in a film.
- 27:45Oh. It's it's totally dependent on
- 27:49billions of factors. You know, there's like there's
- 27:52libraries you can go to where you're like, here's $5, can I
- 27:54use the song? And they were like, yeah, go,
- 27:56please. Yeah, yeah.
- 27:57Or there's, you know, if you want to go and and put like, you
- 28:00know, ACDC in your movie, Yeah, you know.
- 28:04Get ready to write 7 fucking. Figures.
- 28:08Yeah, I heard about that film. There's other artists, you know,
- 28:11it's like, they're like, no. Not for.
- 28:14Any circumstance will you be able to use this song unless you
- 28:17are related to one of the people on the record, you know, kind of
- 28:20a thing It's like, and it's again, it depends on the deal
- 28:23that these artists have with the with the labels, the deal with
- 28:27their publishing companies, who the publishing companies and
- 28:29labels are, their responsiveness.
- 28:31All of these things are factors that that which is, you know,
- 28:35one of the skills that we develop music supervisors.
- 28:39Yeah. And I guess that's why, I guess
- 28:40it's the value of having an in house kind of program or an in
- 28:43house label or record or whatever because you you have
- 28:46your own selection of music to pick from.
- 28:47No. Not really.
- 28:49I mean we do some of that. I mean like there is no like
- 28:54there like Sony Pictures does not have a special deal with
- 28:57Sony Records. Oh no, does not No.
- 29:01I mean, they can't because they can walk over to their building
- 29:04and be. Like, yeah.
- 29:05Let's do this and they can be like, no, we're a different
- 29:08revenue stream and we've got to make sure that our, you know,
- 29:12quarterly numbers. Are.
- 29:13Yeah, sure. And.
- 29:14We don't care about what your numbers are, you know, so it's
- 29:19not always that and it's, you know, it's also like anti
- 29:21monopoly kind of stuff and all that.
- 29:23Kind of thing. So it's.
- 29:25You know, they used to say that you cannot have like the label
- 29:29on the same campus as the film studio and the publishing
- 29:32company had to be at a different campus as well.
- 29:34Like physically could not be at the same place.
- 29:36Those rules are not the same anymore.
- 29:38But you know, that's how how kind of like firewall they were
- 29:42because again, an artist doesn't want to sign with the label
- 29:46who's going to go? Yeah, yeah, you can totally have
- 29:49this song for like $5.00 because it's.
- 29:51Going to have the. Bottom line of the of the film
- 29:53and stuff because the artist would be like what?
- 29:56Yeah. That's my money.
- 29:59Right. But I would, I would imagine if
- 30:00I was an artist, right? And you were a studio and you
- 30:02said, hey man, I'm Sony, I'm Tristar, you know, I'm
- 30:06Lionsgate. I'm about to put your movie,
- 30:09your song in Iron Claw with Zac Efron, right?
- 30:13I don't have a lot of money budgeted for this, but this
- 30:15could be really big for your career, you know?
- 30:17What do you say about getting your?
- 30:18What about getting this on here? It's not fair, you know, I mean,
- 30:21it's, it's totally cut throat and, and, and a lie you.
- 30:25Know. So I I never do that.
- 30:27You never do that, but. We have Beauty in the Black,
- 30:29which is #1 Series in Netflix #1 Series on all streamers, right?
- 30:35Huge, huge 1.3 billion people watched it, but hours were
- 30:40watched in a week. And so we could say, hey, you
- 30:45know, we're going to, we're going to make you famous.
- 30:46You're going to get into this thing and you should pay us to
- 30:50be in Beauty in Black. But the philosophy we have is
- 30:54that music matters and music should have value and should be
- 30:58paid. We don't have a lot of money in
- 30:59Beauty in Black for, for these licenses and we use a ton of
- 31:04music. And so we tell them upfront and
- 31:06like, we'll, we've only got this much and that's what we're
- 31:10paying other people as well. Just so you know, we're not
- 31:12like, you know, just undervaluing you.
- 31:14We're undervaluing everybody. Right.
- 31:18And so you can say no, you can just say no and don't want to do
- 31:21it. We're not going to promise you
- 31:22that you're going to have like, you know, this many TikTok, you
- 31:26know, watchers and, or any of that shit, because we can't
- 31:28control that and it's a lie. Well.
- 31:31You can't control it. You, you definitely can't
- 31:33control it. But I as an art I, I if I was an
- 31:36artist, I would imagine. That I would let you do that I'm
- 31:39not going to talk anybody into. It I gotcha.
- 31:42Promises like that if you say, Oh my God, I love beauty in
- 31:45black. I have to be.
- 31:46I mean, we, we, we did the clearances for, for several
- 31:50seasons of, of the game FIFA, right?
- 31:53And the money they paid for, for licensing on FIFA is, is
- 31:56miniscule to like what like a big film will pay and all that
- 32:00kind of stuff. But guaranteed if you, if FIFA
- 32:04calls up one of these artists who's kind of like breaking
- 32:07through and stuff and said, we want to put you in FIFA, they
- 32:09are like stoked. They are so stoked.
- 32:12They're like, Oh my God, I'm a FIFA artist now.
- 32:14And. It's like it's.
- 32:16Like bragging rights to the entire world because everybody
- 32:19plays this and then they get super excited and they can
- 32:22literally tell everybody they know I'm in FIFA and it's like,
- 32:25it totally makes it happen. People are like absolutely,
- 32:28absolutely, we'll do the deal, you know, and they'll do it for
- 32:31not very much money, but we do the same deal with everybody
- 32:35unless it's like a big superstar that we want to do.
- 32:36But they tend to want to go for the up and coming, you know,
- 32:40artists out of Nigeria and stuff.
- 32:42So it's like they want to blow these guys up too, so.
- 32:45It's awesome. It's really cool judgment.
- 32:46Calls based on this and and and you know, anybody who tells you
- 32:49that you should do this because you're going to get famous and
- 32:53you know, we're bigger than anything is a lie because that
- 32:57could be true, but it should be coming from a place where music
- 33:02has value and you should be paid something fair.
- 33:05Yeah, I totally agree with that. I totally agree with that.
- 33:07I was thinking actually more from the other side than the
- 33:09studios, the studio side in that case.
- 33:11That's all. That's what I was asking about.
- 33:13But from the studio side I totally agree with you that in
- 33:14the sense like the moral thing to do I would imagine, or the
- 33:17fair thing. To agree come at me and my
- 33:19people constantly. I bet.
- 33:22My music in your movie. I please put my music in your
- 33:24movie. Put it in.
- 33:25I love Tyler Perry. I want to be in this thing.
- 33:27Whatever. Let's do it.
- 33:29And then I don't make a decision based on on, you know,
- 33:32somebody's desire to get in a Tyler Perry movie.
- 33:36I make a decision on what's best for the movie and tells the
- 33:38story. Yeah, yeah, definitely,
- 33:41definitely. How different is get is the
- 33:43gaming world and the television world and the and the film world
- 33:46from one another when it comes to this kind of to to the music?
- 33:49It's subtle. It's subtle.
- 33:50I mean, films are obviously much more longer stretch of time that
- 33:56you're able to work on something.
- 33:58It's much more of a of a slower pace.
- 34:02And they tend to, you know, except for like an independent
- 34:05film, they tend to have a little bit bigger budgets.
- 34:09And so you could make decisions. You can watch something, play it
- 34:12back and, and going forward and see if it really works and all
- 34:15that kind of stuff. Whereas in television, again
- 34:19going back to the model Beauty in Black, we those are we did
- 34:2416-1 hour episodes the first and second season and we were
- 34:29literally given a week to do 2 episodes.
- 34:32Wow. So and that was, you know, 8
- 34:35weeks, 16 episodes, no time to think, put the music in, make
- 34:40sure we would pre clear a lot of stuff too.
- 34:42So just because we didn't have the flexibility of like wanting
- 34:45to put something in and then waiting on, you know,
- 34:48negotiations, we would pre negotiate, you know, some of
- 34:51these fees and be like, drop it in, let's go.
- 34:55And then we tell them. If it was used or not, you know,
- 34:57that kind of thing. It was totally different pace
- 35:00that that's an extreme version. Most TV series are going to have
- 35:03a lot more time to be able to do that, but it's still a lot
- 35:06faster than a film. And then games on the other
- 35:09hand, it is a long time that they are in development and all
- 35:12these things and thinking about these things and and be able to
- 35:17play songs and work with score. And it's very much more involved
- 35:21because you have to be have the score be adaptable to like
- 35:25different scenarios and it changes whenever the player
- 35:29decides that they're going to do something different, like if
- 35:31all. Of a sudden, they're going to.
- 35:32Pull out a sword and attack something right in the middle of
- 35:36like this beautiful Meadow or something like that.
- 35:38You have to go from Meadow music to metal music, you know?
- 35:41And be able. To seamlessly transition.
- 35:44I made that one up fine. Yeah, let's close these guys.
- 35:46It's great. Between the the score as part of
- 35:49the, the, the the writing process, they have to be able to
- 35:53make it so that that the the songs don't or the music doesn't
- 35:58like bump against each other and make the the gameplay feel
- 36:03wrong. You know what I mean?
- 36:04Yeah. And also one of the the big
- 36:06things about games is it's the the only one of those that's not
- 36:11a fixed medium. So whereas like a film, you
- 36:15finish it, you release it and it's done right.
- 36:18TV shows, same thing, release it, it's done right.
- 36:22Games you can go and and you know like with like FIFA or
- 36:25something like that if you're playing and some reason like
- 36:29some one of the players that's in one of the teams becomes like
- 36:32a huge superstar, you can go and adapt it and have like you know
- 36:37downloads that'll like change some of the music and see like
- 36:40if you want to play this player here's a modular kind of thing
- 36:43that you can do that this is this player's favorite songs and
- 36:46and change it as it goes so. Yeah, wow.
- 36:50It's probably, it's bigger projects than I imagine, right,
- 36:52Because you have to have a lot, you have to be able to adapt to,
- 36:56you have to have the potential response to a lot of different
- 36:59scenarios and they all have to be pre.
- 37:02I mean, that's The thing is. It's there's, you know, there's,
- 37:04there's like, you know, giant games like, you know, like.
- 37:10Like even the Mario theme song is is classic or whatever.
- 37:14Yeah, but I mean. Like then there's also like
- 37:16these, you know, portable, you know, downloadable games that
- 37:20are made in somebody's garage, you know?
- 37:23And. It yeah, it's still like, you
- 37:24know, it's, it's a different thing of, of scope, but you
- 37:28know, but the same philosophy on how you craft it.
- 37:33I see, I see, I see. And Which one do you enjoy the
- 37:36most working with? Working on.
- 37:39I like. Films you like films I.
- 37:41Like films. It's yeah, where I came up,
- 37:44where I grew up, you know? Yeah, so cool.
- 37:47So you get a script and in the script it has, you know, all the
- 37:51lines, it's got the dialogue. And then it does it usually say
- 37:54in the script, you know, in the scene instructions or whatever
- 37:57it's called, you know, XY and Z song begins to play or.
- 38:02Sometimes, I mean, like with with Tyler Perry, he'll
- 38:05sometimes put in songs in the script.
- 38:08And because he is the writer, the director and the producer
- 38:12and the star, those will probably stay, right.
- 38:15In other cases, when you're doing that, the writer sells the
- 38:19script, hands it off, it says, you know, the band starts to
- 38:22perform Stairway to Heaven and then the producer sees that and
- 38:26goes, oh, no, they don't. They're not paying for a
- 38:29Stairway to Heaven. And so it's gone.
- 38:31You know, it could be written into the script, but again,
- 38:34those are just like, you know, that kind of stuff is just a
- 38:36rough guide because when it gets into production, you know, even
- 38:41if somebody's singing fly, fly me to the moon in, in the in the
- 38:44script, the director goes, I hate that song.
- 38:47I want them to be singing, you know, something totally
- 38:49different. And then, OK, they're singing
- 38:51something totally different. Or if like it's written in like
- 38:53the the end titles role and then you hear, you know, ACDC and
- 38:58then the director's like, no, that's not what I want.
- 39:02I want it to be score. And so now it's score.
- 39:05So it could be written in there, but it doesn't mean that it's,
- 39:07it's totally, absolutely set in stone.
- 39:10Like my obligation is to then, you know, give recommendations
- 39:14and say if you use Stairway to Heaven, it's going to be 7
- 39:18figures. And if you're ready to pay for
- 39:19that, I'll go and secure those rights for you.
- 39:21Or try, you know, yeah. But so that would be like, you
- 39:27know, pre production, try and get those rights.
- 39:29What it says in the script, it'd be literal about it.
- 39:31But also be smart and give recommendations saying this is
- 39:34going to be really expensive. Here's some other options
- 39:37recommended if you like Led Zeppelin kind of stuff.
- 39:40Yeah, I gotcha. I gotcha.
- 39:42And how much what you recommended, you recommended
- 39:45similar types of, by the way, it's kind of fun.
- 39:46I feel like it's like sharing a song with a friend and like, Oh
- 39:49yeah, if you like this, I'll turn you on to that, you know?
- 39:51That's our job. It's like who's the cheap
- 39:53version of this? It's really cool.
- 39:56And by the way, there are a lot of them out there.
- 39:57I've noticed at least, you know, like all my friends, I, I listen
- 40:01to a lot of different genres of music and all my friends and I
- 40:03have like different friends compartmentalised for each
- 40:05genre. And you know, and each time I'll
- 40:08show them something new, they'll come back with something similar
- 40:11or better within minutes that I've never heard of.
- 40:14And I just can't, I, I, it's hard to keep track of
- 40:16everything, you know, I mean, it's really, really cool.
- 40:20So you said that you got to go into the in person?
- 40:24Industry a lot in person entertainment a lot or events
- 40:28rather. I'm sorry, in person livestock,
- 40:31yes. Has that rebounded?
- 40:34Is that industry kind of gone? Is that back?
- 40:36Not at all. I mean it's.
- 40:38Different, it's different. I think that, you know, with
- 40:41streaming and everything that being so readily available and
- 40:45it's and it seems so, you know, it's so cheap to just stream a
- 40:49song and listen to it. That you.
- 40:51Know live is is very vibrant you know it's it's it's it's come
- 40:55back in a lot of ways that's why you know like vinyl is come back
- 40:58it's. Because.
- 40:59You want something that has that has value, you know, and, and
- 41:02experience is something that's going to have value, a live kind
- 41:05of event and stuff like that. It's not, it's not perfect.
- 41:07The industry is not, you know, always going to be like, you
- 41:11know, blowing up, but it's it is one something that is still like
- 41:14actually I think has more value now.
- 41:17And so, you know, people want an experience, they want to hold
- 41:20the physical thing. They don't.
- 41:22Want to just? Be like, Oh yeah, that song,
- 41:24Here you go. Boom, here it is.
- 41:26I mean, like when I grew up, sorry.
- 41:30I used to call up KXOU was the local college radio station.
- 41:35And when I was in, in junior high and high school, we'd stay
- 41:39up until midnight on a Saturday. And Stella on straight pop with
- 41:47straight pop was the DJ then. And she still is.
- 41:51And she would play all the punk rock stuff.
- 41:54And so we you could call her, you'd physically just pick up
- 41:57the phone, call Stella and be like, Stella, can you play TV
- 42:01Party by Black Flag? And she's like, yeah, sure.
- 42:03Hold on a second. Talk to you.
- 42:04Later, Joel, you know, with our tape recorder, you know, I'm
- 42:08play, record, pause, and when it comes on, we'd take the pause
- 42:11button off and we'd record it. It's so experience and it was.
- 42:15Because we didn't have digital, we didn't have things that this
- 42:18and I couldn't afford to go out and buy all the records so.
- 42:22I had one of my buddies from college and my former roommate
- 42:25Sam, who actually, he moved me to Seattle.
- 42:28He's a Brewer, but he's also a musician, a beer Brewer rather.
- 42:31And, and he used to run the radio station in Binghamton,
- 42:36upstate New York for the college.
- 42:38And I'd TuneIn from wherever I was, you know, whenever his, it
- 42:42was his hour and I'd always give him a call and I'd always, you
- 42:45know, recommend a couple of songs and he'd always laugh and
- 42:48you know, and then, you know, it would be different time slots,
- 42:50you know, so like 1 semester when he first started, he had
- 42:53like the three to three to four, 3 to 5:00 AM slot.
- 42:57And you would be coming back from a party and like, we'd just
- 43:00see him getting up and getting ready to get out of the, you
- 43:03know, walk out of his apartment. And it was, and he had a host
- 43:06room of records. And he would, and I'd ask him
- 43:08about the song, he'd go to the room and he'd pick out the
- 43:11record and pop it on. And he invited me to a couple of
- 43:15the shows and I came down and it's, it's, it's like a music,
- 43:18it's a music junkie heaven. It's so cool.
- 43:20It's so much fun to be in those kind of environments.
- 43:23I tell you the the, the Loyola Marymount station because it's,
- 43:27it's, it's not an algorithm. It's not going to play me what I
- 43:30want to hear it's. Going to play.
- 43:31Whatever these people play, you know, like I can't control it
- 43:34and I'll be experiencing something new.
- 43:36And I listen to KZSC up in Santa Cruz.
- 43:39I listen to that online. I listen to like tons of like
- 43:42college radio stations because I always hear something that I
- 43:45didn't expect or didn't know about or whatever.
- 43:48And it's but I get so much of my inspiration from that still.
- 43:52I was going to say how much? What do you what do you notice
- 43:54about music today versus music while you're growing up?
- 43:57I guess you listened to punk rock growing up, but everything.
- 44:00But yeah, everything. So what do you think of music
- 44:02today? That was.
- 44:03My mainstay I was, I was a punk kid here in LA.
- 44:05But music today versus it's easier to make.
- 44:12And so. There's like very low threshold
- 44:15to be able to create music. Now people just get out their
- 44:18garage band and make it, you know, but that means that
- 44:21there's it's just flooded with stuff on on online and stuff
- 44:25like that. So it's, it's kind of hard to
- 44:27filter through and kind of find something that's a gem.
- 44:30I that's why I listen to like the radio.
- 44:32That's why I like, I talk to friends about what it is so that
- 44:36I don't have to sit there and, and be flooded with because I
- 44:38get, I get, I get so many emails every morning I wake up and
- 44:43literally I've got emails from every single artist that you can
- 44:46imagine of like listen to this. And by and large, unless it's
- 44:50like personalized to me and knows they know what I'm working
- 44:54on, I spend my morning just going delete, delete, delete,
- 44:57delete. Oh my man, listen to this stuff.
- 44:59Yeah, because you don't. Yeah, it's.
- 45:01Like I have to just get through and delete all the stuff unless
- 45:04somebody is like, Oh my God, I love Beauty in Black.
- 45:06And yeah, I know your season 3 is going to come up.
- 45:09This would be great. I'm a Chicago area hip hop
- 45:11artist and blah, blah, blah. And I'm like, yes, I will
- 45:13listen. To that right, right, right.
- 45:15So you so, so you got to have some kind of something that
- 45:17makes you stand out and also relevant to the projects you're
- 45:21working on if if you're trying to get your attention.
- 45:23Yeah, yeah, yeah, that's a e-mail.
- 45:26First of all, sorry. Don't call me dear music
- 45:28supervisor. Right, yeah, I've got a couple
- 45:34of those emails also, like dear come together podcasts and I'm
- 45:36like yes, my name is all over the website.
- 45:39You couldn't take 5 minutes to figure out you know what my
- 45:41first name is, then you know, whatever the.
- 45:43Ones the emails that are like dear Joel.
- 45:46I really loved episode one O 6 in Beauty and Black where you
- 45:50used this song and my song is very similar to that.
- 45:53I'm like, oh, OK, OK. You are.
- 45:56So talented Joel, the music that you put in your shows blows me
- 46:00away every time. It's like you're reading my
- 46:02mind. Oh, yeah, Oh, yeah.
- 46:05My first podcast that I the way I got my first guest on my
- 46:09podcast was sending an e-mail because I, I actually read his
- 46:12book, a gentleman named Ben Fritz.
- 46:15He wrote a book about Hollywood. He's a Wall Street Journal
- 46:18writer for a while and and my first e-mail I sent him was
- 46:22introduction from a fan and podcast request, you know, and I
- 46:24told him how much I loved his book.
- 46:25And the first thing he said to me was compliments.
- 46:28We'll get you everywhere. Let's have a talk.
- 46:29Let's have a conversation, you know, let's talk about it.
- 46:31You got a hold of me too. Yeah, it is to say I, I, I, I,
- 46:36I, I'm thinking, listen, this is salesman, you know, I mean,
- 46:40being a being a one man show, I'm sure, you know, is, is a lot
- 46:43of sales and a lot of relationships and a lot of a lot
- 46:45of following up, you know, but it's, but that's actually go,
- 46:49you know, full circle back to the live events kind of thing.
- 46:52I really feel like that's what the value of it, you know, is.
- 46:55And it's hard to kind of put a dollar value on, you know,
- 46:58relationships and networking and stuff like that.
- 47:00And I know that during COVID, a lot of companies felt like, holy
- 47:04cow, look how much money we're saving by not doing corporate
- 47:06dinners or not going to drinks anymore as a team and not doing
- 47:08this. But then everything kind of felt
- 47:11cold and dead, you know, like, you know, and like even this, I
- 47:14mean, how much, how much fun would it be if we had, you know,
- 47:16if we were able to sit together with a cup of coffee or a beer
- 47:18in a studio? And, you know, I mean, this is
- 47:20great, you know, but ideally, you know, the ideal world, I'd
- 47:24fly you out, have you come down and, you know, and sit down with
- 47:26you because that's the ideal experience.
- 47:28You know, we're working on it, man.
- 47:30Well. I mean, look, I, I mean for, for
- 47:32my company, like when COVID hit, I had, you know, another
- 47:36supervisor working for me and like 3 coordinators and stuff at
- 47:40the time. And we would get together like
- 47:42every day and go over stuff. And then COVID and we're all
- 47:45apart. And I feel like they're, what I,
- 47:48the way I came up to was like, you know, the supervisors and
- 47:51the labels and the publishers would all get together and go
- 47:54someplace they don't, they would invite us out to see a show and
- 47:57we'd get together and get to know each other.
- 47:59And that just went out the door. So it's like a lot of the people
- 48:01who were working for me at the time did not get the experience
- 48:04of, of being able to, to mix it up with the people that we work
- 48:08with and get to know each other. And I think the industry really
- 48:11suffered because of it. I think that people lost some of
- 48:14the big skills and some of the connections that are important
- 48:17because my job is so much easier because I'm, you know, work
- 48:22friends with so many people. I've.
- 48:25Been doing this so long, it's like, you know, it's like I was
- 48:27an assistant the same time as the CEO for Warner Chapel was an
- 48:34assistant. And so she's a dear friend of
- 48:35mine because we went back and we went to shows together and
- 48:38stuff. And now she's like big mucky
- 48:40muck. And it's the same thing.
- 48:43You know, it's like that's how you make these relationships
- 48:45where I or I can pick up the phone and get like Doctor Dre's
- 48:49lawyer on the phone because I worked with them like, you know,
- 48:5220 years ago. And so it was like that.
- 48:54Relationship and I always make sure that my, my, that my
- 49:00interactions with people are honest and, you know, no games
- 49:05and, and, you know, friendly and, and, you know, really like
- 49:08to say thank you to people because you never know down the
- 49:12road where you're going to need to pick up the phone and ask for
- 49:14a favour or something like that. And we do it all.
- 49:17The time and it's like, like my, the people who work for me are
- 49:21able to do their jobs really well and, you know, do
- 49:23clearances and do all that stuff.
- 49:25But if something's going a little bit sideways, like we
- 49:28just had a clearance for some something from Tupac and it was
- 49:34going really slowly, really slowly.
- 49:36And we were getting responses because the the state wasn't
- 49:39taking it seriously and stuff. And so I got on the phone and I
- 49:42said, can you make this a priority?
- 49:44And they said, yeah, it was done.
- 49:47By the way, a lot of my problems in business, in life, have been
- 49:52resolved with a phone call instead of an e-mail or a text.
- 49:55So many issues have been resolved by picking up the phone
- 49:57and saying, what's the story? Dead skill?
- 50:00What's the? Deal.
- 50:02Yeah, like the yeah, by the way, I I also hear it because it's
- 50:05not it's not entirely pleasant to call someone and say AI need
- 50:09something or BI don't have news that you necessarily want to
- 50:11hear or maybe I'm bothering you out of the blue or whatever it
- 50:13is. Like I, I, I do understand that
- 50:15level of it, but well, you know, when I started in sales, I would
- 50:19like, I work with my, I, I, it's a family business.
- 50:21I work with my dad. I used to literally, we worked 2
- 50:23desks apart from one another, you know, across, and every time
- 50:27I phoned a ring with a potential customer, I would run around,
- 50:29give the phone to my dad and answer the phone for me, you
- 50:32know, and, and give it to him. And then eventually I was like,
- 50:36eventually I'd realized, what's the worst that can happen?
- 50:38I'll just say, I don't know. I'll, I'll find out, I'll get
- 50:40your number, I'll call you back, you know, and I started doing
- 50:42that and then all of a sudden I realized there's nothing to be
- 50:46afraid of, you know, and it took, for it took, it took
- 50:48probably a year for me to, you know, really get that skill.
- 50:50So I encourage anyone listening or anyone in general to really
- 50:54work on that, work on that. Too is that, you know, I'm a big
- 50:58fan of fake it till you make it, you know, and say, yes, you
- 51:00could do anything and everything like that because that's how I
- 51:03got here. Like, like I, you know, you
- 51:06know, I didn't have the skill sets in a lot of ways and to get
- 51:08jobs and stuff at the same time when I was at at the head of
- 51:13music for Trimark when I was first started, I had a year in
- 51:16my under my belt of actually doing this industry.
- 51:18So I would get on the phone with like the heads of other music
- 51:22departments at big studios and be like, can I take it to lunch?
- 51:25Because I don't know what the hell I'm doing.
- 51:26And I would love to hear it's because none of it's online
- 51:30back. Then because there.
- 51:31Wasn't that kind of a thing? This was back when we had to fax
- 51:34requests and stuff. Sure, high pitched beeps I.
- 51:40Mean the relationships that I formed by telling, being honest
- 51:43with these, these other heads of studios was great because they
- 51:47were like, Oh, yeah, completely. Come on, let's go.
- 51:49And I'll, I'll give tell you anything you need to do because
- 51:51there's, you know, there's no reason not to in this community
- 51:54that I'm in is very much like a generous kind of like, you know,
- 51:58it's like if I don't get a gig and I find out that one of my
- 52:00peers got the job that I didn't get, I'd be like, oh, good
- 52:03choice. That's actually great.
- 52:05You know, they're actually wonderful.
- 52:06I think that's actually a better choice than than hiring me.
- 52:09So it's kind of like that kind of a community is is hard to
- 52:12find and I'm really grateful for it.
- 52:14Yeah, Yeah, It's a it's, it's, it's really, really cool.
- 52:17It's really special. I what do you think that the
- 52:23industry has changed so dramatically that you would
- 52:26recommend to someone young and starting out in it that they
- 52:30would follow the kind of path that you did, which was try to
- 52:33get into, you know, a place where as many hats as possible
- 52:38be OK with, you know, taking on more responsibilities than you
- 52:41thought you signed up for and that'll work out for you.
- 52:42Or what kind of direction do you think people need to take these
- 52:45days to kind of make it? Really, it's so hard to get into
- 52:49the industry. My first instruction is if
- 52:52you're at at a university, do internships.
- 52:56That's how you start meeting everybody and you Start learning
- 53:00the craft, you know. And then when it comes time to,
- 53:02when it comes time to find a job, take anything.
- 53:08Take anything. Anything.
- 53:09Yeah, basically, unless it's like terrible, terrible work and
- 53:13terrible work environment. Take anything because you don't
- 53:16know what path you're going to go down to.
- 53:17And once you have a job, it's easier than to find other
- 53:21things, make the connections while you're working and then
- 53:24find another job. You know, I mean, I, I, I'm a
- 53:27big fan of loyalty and, and sticking with it and everything
- 53:30like that. But with like my people, I'm,
- 53:32I'm like, if you're finding that you have, are like there's
- 53:36opportunities for you, tell me about it first.
- 53:39If you're like looking at like going at in studio or something
- 53:42like that and like they're courting you, tell me right off
- 53:44the bat like #1 be honest with me.
- 53:47Don't surprise me about this stuff because in return I will
- 53:51give you the best letter of recommendation that you will
- 53:53ever, ever get. And I will say I love working
- 53:56with this person at my company, but this opportunity of being
- 54:00able to go over to the studio and work for you is something
- 54:02that I cannot tell them not to take.
- 54:05And I. I totally support and that's the
- 54:07exchange that we have is that if they need to go somewhere else
- 54:10and they have a great opportunity, they tell me early
- 54:12and I say, yeah, go, you know, and it's worked out for all of
- 54:16us. And so I've got a lot of people
- 54:17who used to work for me are up in high level positions.
- 54:20So it's like, I don't know what that wasn't what what you asked,
- 54:24but. No, it is.
- 54:25It's what you would have meant. Take any.
- 54:27Job. Take any job because you don't
- 54:30know where that's going to lead. And it could lead to your
- 54:32because I didn't know I was going to be a music supervisor
- 54:34because I didn't know that was a job.
- 54:36But then I ended up there and I've been doing it for 30 years.
- 54:40So you just don't know where it's going to take you.
- 54:42And if you are too picky and finicky and think that you
- 54:46should be the head of XYZ right off the bat of the gates, you're
- 54:49insane. So.
- 54:51Be humble, take whatever position you get.
- 54:54Entertainment business is tough. It doesn't always pay the best.
- 54:58And I always say that you either got to be dumb or crazy to want
- 55:01to do it. Most of them are kind of crazy
- 55:03because they love film, television, music, all that
- 55:06stuff. And that's what they want to do.
- 55:08And so that's, that's, that's it, Go go for it.
- 55:11And if you're dumb, OK, go for it too.
- 55:14Good luck. Yeah.
- 55:18And it's interesting because I only, I always imagined, you
- 55:22know, when I said I want to work in Hollywood, I'm like, I got to
- 55:24work for Disney, like period. You know, like that's the
- 55:27company. But as I like, started diving
- 55:29into this, I realized that there's tons of small mom and
- 55:32pop businesses, that there's a whole ecosystem of Hollywood or
- 55:35entertainment rather that exists when it ended, you know, within
- 55:39it of itself. And so, yeah, yeah, I don't.
- 55:44Know anybody that woke up like when they were a kid and we're
- 55:46like, I want to be a Foley artist.
- 55:50I want to do footsteps for elevation, you know, but it's
- 55:52like a great job. It's really like everyone of you
- 55:54go to these sound stages. I take like my interns when they
- 55:58come in, I'm like, we're going to go to the Foley stage because
- 56:00it'll blow you away. We go to the Foley stage and
- 56:02they've got like 90 different kinds of shoes and broccoli and
- 56:07celery to make sounds and like glass to break.
- 56:10And it's, it's like that's what they do is they, they make sound
- 56:13effects all day long. And I'm like.
- 56:14That. So is that stuff usually in
- 56:15house or hired out, that kind of stuff?
- 56:19There's people who are freelance.
- 56:21A lot of it is like, it's at a sound house.
- 56:23Like a sound supervisor is going to be like, we'll mix it here
- 56:25and we'll, you know, do all the editing here and we'll do our
- 56:29Foley here and we'll have like Walla, which is like, you know,
- 56:32background people. Like if you're in a restaurant,
- 56:36people are there. Literally it's like people in a
- 56:38room going, how are you doing? I'm doing fine.
- 56:40I'm glad to see you. Like a whole bunch of them all
- 56:43at once doing that. And that's a, that's a job.
- 56:45Yeah. It's like background Walla, you
- 56:47know, it's like, and that all takes place under like, you
- 56:50know, usually one like sound supervisor is going to do that
- 56:53and take care of all those details.
- 56:55And then I'm the music guy, so I'm the enemy.
- 56:58So you're the enemy because you're because you're
- 57:00contrasting their sounds. Yes.
- 57:03That's right, it's. It's, it's, it's music, dialogue
- 57:06and effects. Those are the, the three things
- 57:08that go into a mix and they're all kind of competing.
- 57:11And of course, I'm like maybe turn down some of those effects
- 57:15because you can't say turn down the dialogue because dialogue,
- 57:19dialogue, all those. Things I I was, I showed my high
- 57:22school class, I teach high school English part time.
- 57:24And one assign, you know, and one is, yeah, you got to, you
- 57:28got to pause it for a minute. I, no, I got, I think I got to
- 57:30get going. I think I have something backing
- 57:32into this. I didn't know how long this was
- 57:33supposed to be. But no problem.
- 57:34No problem. OK, well, let's let's call it
- 57:36here, Joe. Thank you.
- 57:38So. Much if you if you had another
- 57:40question, I have time for a second because they're they're
- 57:41going to be calling me and that's why I know I have to jump
- 57:43but. OK, so I'll cut that part out.
- 57:46Well, I didn't even think I had a question.
- 57:50I was going to say that I, I, I showed them the the Toy Story
- 57:55and I was explaining to them. I was showing them the
- 57:58background stuff in the in. I was like everything was CGI.
- 58:01It started with a blank movie screen, you know, and sorry,
- 58:04blank computer screen. I was like every shadow that you
- 58:06see, every ripple, every ray of sunshine that could that you
- 58:10know that that's in this shot. You think it's intentional,
- 58:14right? It's put there every single time
- 58:16that you that you know that you have this background behind me
- 58:18and that light bulb is over there and you see the reflection
- 58:20off the off the off the window, you know, like that was that was
- 58:24black. Yeah, same thing with sound.
- 58:27You know, it's like you have production sound that's recorded
- 58:29when you shoot it, but almost everything else, including the
- 58:32music, is all created intentionally.
- 58:35And it's like, we're on the stage and we're like, you know,
- 58:38a car peels out in the driveway and you're like, I don't like
- 58:42that. Doesn't sound right.
- 58:43They're like, oh, let me try another one.
- 58:44And you try like all these different cars peeing up, you
- 58:46find the right one. Amazing footsteps.
- 58:52Footsteps are all created. You know, every time it'll,
- 58:55it'll blow you away when you watch movies and you're like,
- 58:58like people like talking off screen is all created because
- 59:01somebody's like, I need somebody to say this.
- 59:02And you're like, OK, there we go.
- 59:04Now you got it. So cool.
- 59:05So cool. Yeah.
- 59:06And then you you hear, you hear $200 million budgets and you're
- 59:08like, what could that possibly go to?
- 59:10And then you hear, then you think about everything that
- 59:12we're talking about and you're like, oh, now I see where it all
- 59:13goes to. Makes a ton of sense.
- 59:16Joe, I really appreciate your time.
- 59:18This is so this is so much fun. This is such a pleasure.
- 59:20I'm really so happy you got to connect and thank you so much
- 59:23for the opportunity and for being great.
- 59:25This is this is awesome conversation.
- 59:26I really appreciate it. Well.
- 59:28And if you celebrate, which I think you do, have an easy fast.
- 59:31Thank you very much. I do and I will I'll do my best
- 59:33to at least I'm pretty good about that and and I look to I
- 59:37hope I hope to be in touch. This is this is really such a
- 59:39pleasure. Thank you so much, Joe.
- 59:40Absolutely. You reach out anytime.
- 59:42All right, take care. Have a great one.
- 59:43Bye. Bye now.
- 59:44Bye. Music.