Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How to Fix Broken Loyalty Programs That Drive Customers Away
Most loyalty programs fail because they reward transactions, not relationships. We examine why traditional point systems are losing their punch in September 2026 and explore how leading brands are shifting toward experiential rewards and community-driven retention. Lucas and Luna break down the specific mechanics of program fatigue, the hidden costs of points inflation, and three actionable strategies for building a retention loop that actually keeps customers coming back without burning your margin. This is Episode 173 of The Retention Marketing Podcast.
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