How Brands Are Using Interactive Video to Triple Engagement

Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners · May 23, 2026 · 8m · transcript

Lucas and Luna dive into the rise of shoppable and interactive video, using the case of Sephora's virtual try-on and Ralph Lauren's interactive holiday campaign. They break down the data: interactive video can increase time spent by 3x and conversion rates by 30%. They explain the tech stack, the psychology of choice, and how small businesses can start with tools like Wirewax or Mindstamp without a Hollywood budget. By the end, you'll understand why passive viewing is dying and how to make your audience click, swipe, and buy inside the video itself.

#InteractiveVideo…