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From Fjords to Foundations: Growing a Vision for Sustainable Landscape Design

On this episode of What It Takes: Business Owners Tell All, we sit down with Ive Haugeland, founder and principal of Shades of Green Landscape Architecture. Her journey is a powerful story of taking risks, following a passion, and staying true to her values while building a thriving business.

Originally from Norway, Ive started her career designing environmentally sensitive landscapes before making the leap to California in 2000. With no roadmap, she built Shades of Green in 2004, blending Scandinavian design principles with modern sustainability.

But what does it take to turn a creative…

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