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How to lose weight using data · Private Equity Data Guy

• 0:00
  Research
• 0:00
  is
• 0:00
  showing
• 0:00
  that
• 0:01
  individuals
• 0:02
  who
• 0:02
  lose
• 0:02
  weight
• 0:03
  on
• 0:03
  Ozempic,
• 0:03
  they
• 0:03
  gain
• 0:04
  it
• 0:04
  back
• 0:05
  once
• 0:05
  they
• 0:05
  stop
• 0:05
  the
• 0:05
  Ozempic,
• 0:07
  that
• 0:07
  they're
• 0:07
  losing
• 0:08
  muscle
• 0:08
  mass
• 0:09
  instead
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  of
• 0:09
  body
• 0:09
  fat.
• 0:10
  Yes,
• 0:10
  protein
• 0:11
  is
• 0:11
  important
• 0:11
  for
• 0:11
  muscle
• 0:12
  building,
• 0:12
  for
• 0:12
  weight
• 0:13
  loss,
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  for
• 0:13
  hormone
• 0:14
  balancing,
• 0:14
  protein's
• 0:15
  important.
• 0:16
  However,
• 0:17
  we
• 0:17
  don't
• 0:17
  all
• 0:18
  need
• 0:18
  to
• 0:18
  be
• 0:18
  eating
• 0:19
  like
• 0:19
  150
• 0:20
  grams
• 0:21
  of
• 0:21
  protein
• 0:21
  a
• 0:21
  day.
• 0:22
  Like,
• 0:22
  we
• 0:22
  really
• 0:22
  don't.
• 0:23
  A
• 0:23
  lot
• 0:23
  of
• 0:23
  individuals
• 0:24
  think
• 0:24
  that
• 0:24
  they
• 0:24
  need
• 0:24
  to
• 0:25
  be
• 0:25
  perfect
• 0:26
  or
• 0:27
  if
• 0:27
  they're,
• 0:28
  if
• 0:28
  they
• 0:28
  slip
• 0:28
  up
• 0:28
  by
• 0:29
  eating
• 0:29
  a
• 0:29
  piece
• 0:29
  of
• 0:29
  pizza
• 0:30
  or
• 0:30
  something,
• 0:30
  they
• 0:30
  just
• 0:30
  say,
• 0:31
  screw
• 0:31
  it,
• 0:31
  the
• 0:31
  day's
• 0:32
  over,
• 0:32
  the
• 0:32
  day's
• 0:33
  done.
• 0:33
  So
• 0:34
  I
• 0:34
  really
• 0:34
  help
• 0:34
  individuals
• 0:35
  more
• 0:35
  so
• 0:35
  to
• 0:35
  find
• 0:35
  that
• 0:35
  balance
• 0:36
  in
• 0:37
  their
• 0:37
  overall
• 0:37
  day
• 0:37
  to
• 0:38
  day,
• 0:38
  in
• 0:38
  their
• 0:38
  overall
• 0:38
  life.
• 0:39
  You're
• 0:39
  listening
• 0:39
  to
• 0:39
  the
• 0:40
  Transformed
• 0:40
  with
• 0:40
  Data
• 0:41
  podcast
• 0:41
  with
• 0:41
  Graham
• 0:42
  Crawford,
• 0:43
  CEO
• 0:43
  of
• 0:43
  Crawford
• 0:44
  McMillan.
• 0:44
  Graham
• 0:45
  is
• 0:45
  here
• 0:45
  to
• 0:45
  share
• 0:45
  something
• 0:46
  he's
• 0:46
  genuinely
• 0:46
  passionate
• 0:47
  about.
• 0:47
  He's
• 0:48
  going
• 0:48
  to
• 0:48
  show
• 0:48
  you
• 0:48
  how
• 0:48
  data
• 0:49
  can
• 0:49
  completely
• 0:50
  change
• 0:50
  the
• 0:50
  outcome
• 0:50
  for
• 0:51
  both
• 0:51
  people
• 0:51
  and
• 0:51
  businesses.
• 0:52
  In
• 0:52
  each
• 0:52
  episode,
• 0:53
  he
• 0:53
  sits
• 0:53
  down
• 0:53
  with
• 0:54
  real
• 0:54
  people
• 0:54
  who've
• 0:54
  done
• 0:55
  incredible
• 0:55
  things
• 0:55
  with
• 0:56
  data.
• 0:56
  But
• 0:56
  don't
• 0:57
  worry,
• 0:57
  these
• 0:58
  aren't
• 0:58
  your
• 0:58
  typical
• 0:58
  dry
• 0:59
  case
• 0:59
  studies.
• 0:59
  Graham
• 1:00
  and
• 1:00
  his
• 1:00
  guests
• 1:01
  bring
• 1:01
  you
• 1:01
  stories
• 1:01
  about
• 1:02
  leaders
• 1:02
  and
• 1:02
  innovators
• 1:03
  who
• 1:03
  saw
• 1:03
  something
• 1:03
  in
• 1:04
  their
• 1:04
  data
• 1:04
  that
• 1:04
  sparked
• 1:05
  a
• 1:05
  brand
• 1:05
  new
• 1:05
  reality.
• 1:06
  These
• 1:06
  are
• 1:07
  changes
• 1:07
  that
• 1:07
  tore
• 1:07
  through
• 1:08
  entire
• 1:08
  industries,
• 1:09
  upended
• 1:10
  company
• 1:10
  cultures,
• 1:10
  and
• 1:11
  sometimes
• 1:11
  even
• 1:12
  changed
• 1:12
  lives.
• 1:13
  So
• 1:13
  whether
• 1:13
  you're
• 1:14
  a
• 1:14
  data
• 1:14
  enthusiast
• 1:15
  or
• 1:15
  just
• 1:15
  curious
• 1:16
  about
• 1:16
  how
• 1:16
  to
• 1:16
  find
• 1:17
  the
• 1:17
  truth
• 1:17
  in
• 1:18
  your
• 1:18
  data,
• 1:18
  join
• 1:19
  Graham
• 1:19
  as
• 1:19
  he
• 1:19
  discovers
• 1:20
  how
• 1:20
  data
• 1:20
  becomes
• 1:21
  more
• 1:21
  than
• 1:21
  just
• 1:22
  numbers.
• 1:23
  It
• 1:23
  becomes
• 1:23
  the
• 1:23
  spark
• 1:24
  that
• 1:24
  ignites
• 1:24
  real,
• 1:25
  meaningful
• 1:26
  change.
• 1:27
  Let's
• 1:27
  get
• 1:27
  started.
• 1:28
  Thanks
• 1:28
  for
• 1:28
  listening.
• 1:29
  Most
• 1:29
  people
• 1:29
  don't
• 1:30
  fail
• 1:30
  at
• 1:30
  nutrition
• 1:30
  because
• 1:31
  they
• 1:31
  lack
• 1:31
  data.
• 1:32
  They
• 1:32
  fail
• 1:33
  because
• 1:33
  they
• 1:33
  turn
• 1:33
  that
• 1:34
  data
• 1:34
  into
• 1:34
  a
• 1:34
  weapon
• 1:35
  and
• 1:35
  use
• 1:35
  it
• 1:35
  against
• 1:35
  themselves.
• 1:36
  Today's
• 1:37
  guest
• 1:37
  knows
• 1:37
  this
• 1:38
  struggle
• 1:38
  intimately,
• 1:39
  not
• 1:39
  only
• 1:39
  from
• 1:39
  the
• 1:39
  outside
• 1:40
  looking
• 1:40
  in,
• 1:40
  but
• 1:41
  from
• 1:41
  her
• 1:41
  lived
• 1:41
  experience.
• 1:42
  Alison
• 1:42
  Tallman
• 1:43
  is
• 1:43
  a
• 1:43
  registered
• 1:44
  dietitian
• 1:44
  and
• 1:45
  founder
• 1:45
  of
• 1:45
  Nourish
• 1:45
  Roots,
• 1:46
  where
• 1:46
  she
• 1:46
  helps
• 1:46
  high
• 1:46
  achieving
• 1:47
  women
• 1:47
  break
• 1:47
  free
• 1:48
  from
• 1:48
  the
• 1:48
  shame
• 1:48
  spiral
• 1:48
  of
• 1:49
  food
• 1:49
  tracking,
• 1:49
  macros
• 1:50
  and
• 1:50
  perfectionism.
• 1:51
  Before
• 1:51
  she
• 1:51
  built
• 1:51
  this
• 1:52
  thriving
• 1:52
  practice,
• 1:53
  before
• 1:53
  the
• 1:54
  published
• 1:54
  research,
• 1:54
  and
• 1:55
  even
• 1:55
  before
• 1:55
  her
• 1:56
  masters
• 1:56
  in
• 1:56
  clinical
• 1:56
  nutrition,
• 1:57
  Alison
• 1:58
  was
• 1:58
  just
• 1:58
  as
• 1:58
  overwhelmed
• 1:59
  by
• 1:59
  the
• 1:59
  food
• 1:59
  choices
• 2:00
  as
• 2:00
  the
• 2:00
  clients
• 2:01
  that
• 2:01
  she
• 2:01
  now
• 2:01
  serves.
• 2:02
  But
• 2:02
  what
• 2:02
  sets
• 2:02
  Alison
• 2:03
  apart
• 2:03
  is
• 2:03
  how
• 2:04
  she
• 2:04
  used
• 2:04
  data
• 2:04
  differently.
• 2:05
  Not
• 2:05
  as
• 2:05
  judgment,
• 2:06
  not
• 2:06
  as
• 2:06
  control,
• 2:07
  but
• 2:07
  as
• 2:07
  a
• 2:07
  compass
• 2:08
  with
• 2:08
  which
• 2:08
  she
• 2:09
  has
• 2:09
  helped
• 2:09
  over
• 2:09
  1,000
• 2:10
  people
• 2:10
  rebuild
• 2:11
  trust
• 2:11
  in
• 2:11
  their
• 2:11
  bodies
• 2:12
  and
• 2:12
  their
• 2:13
  choices.
• 2:13
  In
• 2:14
  this
• 2:14
  episode,
• 2:14
  we're
• 2:14
  going
• 2:15
  to
• 2:15
  unpack
• 2:15
  the
• 2:15
  psychology
• 2:16
  of
• 2:16
  nutrition
• 2:16
  metrics,
• 2:17
  the
• 2:17
  emotional
• 2:18
  story
• 2:18
  behind
• 2:19
  broken
• 2:19
  metabolisms
• 2:20
  and
• 2:20
  the
• 2:20
  mindset
• 2:21
  shifts
• 2:22
  that
• 2:22
  turn
• 2:22
  lasting
• 2:23
  health
• 2:23
  from
• 2:23
  a
• 2:23
  fantasy
• 2:24
  into
• 2:25
  a
• 2:25
  system.
• 2:26
  Let's
• 2:26
  get
• 2:26
  into
• 2:26
  it
• 2:27
  here's
• 2:27
  Alison
• 2:27
  Tolman.
• 2:28
  Alison,
• 2:28
  welcome
• 2:29
  and
• 2:29
  thanks
• 2:29
  so
• 2:29
  much
• 2:30
  for
• 2:30
  coming
• 2:30
  on
• 2:31
  today.
• 2:31
  Thank
• 2:32
  you
• 2:32
  so
• 2:32
  much
• 2:32
  for
• 2:32
  having
• 2:32
  me.
• 2:32
  I'm
• 2:33
  excited
• 2:33
  to
• 2:33
  be
• 2:33
  here.
• 2:33
  Can
• 2:34
  you
• 2:34
  take
• 2:34
  me
• 2:34
  back
• 2:34
  to
• 2:34
  the
• 2:34
  struggles
• 2:35
  we
• 2:35
  talked
• 2:35
  about?
• 2:35
  Like,
• 2:36
  you
• 2:37
  have
• 2:37
  all
• 2:37
  these
• 2:37
  qualifications,
• 2:38
  all
• 2:38
  these
• 2:38
  people
• 2:38
  that
• 2:39
  you,
• 2:39
  that
• 2:39
  you've
• 2:39
  helped,
• 2:40
  but
• 2:40
  can
• 2:40
  you
• 2:41
  take
• 2:41
  me
• 2:41
  back
• 2:41
  to
• 2:41
  the
• 2:42
  time
• 2:42
  that
• 2:42
  we,
• 2:42
  that
• 2:42
  we
• 2:43
  mentioned
• 2:43
  there
• 2:43
  where
• 2:43
  you
• 2:43
  were
• 2:44
  struggling
• 2:45
  yourself
• 2:45
  with
• 2:46
  these
• 2:46
  things
• 2:46
  that
• 2:46
  you
• 2:46
  help
• 2:46
  people
• 2:47
  with?
• 2:47
  Can
• 2:47
  you
• 2:47
  tell
• 2:47
  me
• 2:48
  a
• 2:48
  bit
• 2:48
  more
• 2:48
  about
• 2:48
  that
• 2:48
  struggle
• 2:49
  you
• 2:49
  were
• 2:49
  going
• 2:49
  through?
• 2:50
  Yeah,
• 2:50
  definitely.
• 2:51
  So
• 2:51
  I
• 2:51
  help
• 2:52
  individuals
• 2:52
  really
• 2:53
  with
• 2:54
  a
• 2:54
  variety
• 2:54
  of
• 2:54
  pain
• 2:55
  points.
• 2:55
  I
• 2:56
  think
• 2:56
  right
• 2:57
  now,
• 2:57
  especially
• 2:57
  with
• 2:58
  the
• 2:58
  growth
• 2:58
  of
• 2:58
  Ozempic
• 2:59
  and
• 2:59
  weight
• 2:59
  loss
• 2:59
  drugs,
• 3:01
  weight
• 3:02
  loss
• 3:02
  and
• 3:02
  metabolism
• 3:03
  is
• 3:03
  something
• 3:03
  that
• 3:04
  is
• 3:04
  talked
• 3:05
  about
• 3:05
  a
• 3:06
  lot.
• 3:06
  And
• 3:06
  I
• 3:07
  help
• 3:07
  individuals,
• 3:07
  both
• 3:08
  men
• 3:08
  and
• 3:08
  women,
• 3:09
  really
• 3:09
  break
• 3:09
  free
• 3:10
  from
• 3:10
  that
• 3:10
  diet
• 3:11
  cycle
• 3:12
  and
• 3:13
  lose
• 3:14
  weight,
• 3:14
  but
• 3:15
  more
• 3:15
  so
• 3:15
  in
• 3:15
  a
• 3:15
  sustainable
• 3:16
  way.
• 3:16
  So
• 3:17
  I
• 3:17
  find
• 3:17
  that
• 3:17
  individuals,
• 3:18
  you
• 3:18
  know,
• 3:19
  they
• 3:19
  have
• 3:19
  this
• 3:19
  dieting
• 3:20
  history.
• 3:20
  And
• 3:20
  I
• 3:20
  really
• 3:21
  teach
• 3:21
  individuals
• 3:21
  to
• 3:22
  break
• 3:22
  free
• 3:23
  from
• 3:23
  that
• 3:23
  diet
• 3:23
  mentality,
• 3:24
  to
• 3:25
  boost
• 3:26
  their
• 3:26
  metabolism,
• 3:27
  honestly
• 3:27
  to
• 3:27
  fix
• 3:27
  it
• 3:28
  and
• 3:29
  lose
• 3:29
  weight,
• 3:29
  but
• 3:30
  more
• 3:30
  importantly,
• 3:30
  just
• 3:30
  feel
• 3:31
  confident
• 3:31
  in
• 3:31
  their
• 3:31
  body
• 3:32
  again
• 3:32
  and
• 3:32
  do
• 3:33
  so
• 3:33
  without
• 3:33
  dieting.
• 3:34
  Like
• 3:34
  I
• 3:34
  said,
• 3:34
  you
• 3:35
  mentioned
• 3:36
  medication
• 3:36
  as
• 3:36
  well,
• 3:36
  and
• 3:37
  Ozempic
• 3:37
  in
• 3:37
  particular,
• 3:38
  which
• 3:38
  has
• 3:38
  certainly
• 3:38
  been
• 3:39
  in
• 3:39
  the
• 3:39
  headlines
• 3:40
  in
• 3:40
  the
• 3:40
  past
• 3:40
  couple
• 3:40
  of
• 3:40
  years
• 3:41
  or
• 3:41
  come
• 3:41
  to
• 3:42
  the
• 3:42
  forefront
• 3:43
  of
• 3:43
  public
• 3:44
  knowledge.
• 3:44
  I've
• 3:44
  seen
• 3:44
  this
• 3:45
  in
• 3:45
  other
• 3:45
  aspects
• 3:45
  of
• 3:46
  health,
• 3:46
  particularly
• 3:47
  in
• 3:47
  this
• 3:48
  country
• 3:48
  as
• 3:48
  well,
• 3:48
  where
• 3:49
  almost,
• 3:50
  you
• 3:50
  know,
• 3:50
  physicians
• 3:51
  would
• 3:51
  rather
• 3:51
  prescribe
• 3:53
  blood
• 3:53
  pressure
• 3:53
  medication
• 3:54
  to
• 3:54
  keep
• 3:54
  your
• 3:54
  blood
• 3:54
  pressure
• 3:55
  down
• 3:55
  than
• 3:55
  they
• 3:55
  would
• 3:56
  say,
• 3:56
  lose
• 3:56
  some
• 3:57
  weight
• 3:57
  and
• 3:57
  do
• 3:57
  exercise
• 3:57
  any
• 3:58
  better.
• 4:00
  Any
• 4:00
  thoughts
• 4:00
  about
• 4:01
  Ozempic?
• 4:01
  Like,
• 4:02
  is
• 4:02
  there
• 4:02
  a
• 4:02
  better
• 4:02
  way?
• 4:03
  Yeah,
• 4:03
  I
• 4:03
  mean,
• 4:04
  obviously
• 4:04
  as
• 4:04
  a,
• 4:05
  as
• 4:05
  a
• 4:05
  dietitian,
• 4:05
  I
• 4:06
  would
• 4:06
  say
• 4:07
  really
• 4:07
  losing
• 4:07
  weight
• 4:08
  in
• 4:08
  a
• 4:08
  sustainable
• 4:08
  way
• 4:09
  is
• 4:09
  the
• 4:10
  way
• 4:10
  that
• 4:10
  is
• 4:11
  recommended,
• 4:11
  especially
• 4:12
  in
• 4:12
  my
• 4:13
  nine
• 4:13
  plus
• 4:13
  years
• 4:14
  of
• 4:14
  experience.
• 4:14
  Now,
• 4:15
  does
• 4:15
  that
• 4:15
  mean
• 4:15
  I'm
• 4:16
  against
• 4:16
  Ozempic?
• 4:17
  No.
• 4:18
  For
• 4:18
  me,
• 4:20
  the
• 4:20
  things
• 4:20
  that
• 4:20
  I'm
• 4:21
  nervous
• 4:21
  and
• 4:21
  cautious
• 4:21
  about
• 4:22
  with
• 4:22
  Ozempic
• 4:22
  at
• 4:22
  this
• 4:23
  time,
• 4:23
  since
• 4:23
  it
• 4:23
  is
• 4:24
  quite
• 4:24
  newer
• 4:25
  in
• 4:25
  terms
• 4:25
  of
• 4:25
  its
• 4:26
  use
• 4:26
  for
• 4:26
  weight
• 4:27
  loss,
• 4:27
  is
• 4:27
  right
• 4:27
  now,
• 4:28
  research
• 4:28
  is
• 4:28
  showing
• 4:29
  that
• 4:30
  individuals
• 4:30
  who
• 4:30
  lose
• 4:30
  weight
• 4:31
  on
• 4:31
  Ozempic,
• 4:31
  they
• 4:32
  gain
• 4:32
  it
• 4:32
  back
• 4:33
  once
• 4:33
  they
• 4:33
  stop
• 4:33
  the
• 4:34
  Ozempic,
• 4:35
  that
• 4:35
  they're
• 4:35
  losing
• 4:36
  muscle
• 4:36
  mass
• 4:37
  instead
• 4:37
  of
• 4:37
  body
• 4:37
  fat
• 4:39
  and
• 4:40
  they
• 4:40
  have
• 4:40
  to
• 4:40
  keep
• 4:40
  up
• 4:40
  with
• 4:41
  it.
• 4:42
  So
• 4:42
  that
• 4:42
  is
• 4:42
  kind
• 4:42
  of
• 4:42
  my
• 4:43
  issue
• 4:43
  with
• 4:43
  it.
• 4:44
  I
• 4:44
  have
• 4:44
  worked
• 4:44
  with
• 4:44
  individuals
• 4:45
  who've
• 4:45
  been
• 4:45
  on
• 4:45
  it
• 4:46
  before,
• 4:46
  which
• 4:46
  I
• 4:46
  absolutely
• 4:47
  love
• 4:47
  doing,
• 4:47
  doing
• 4:47
  because
• 4:47
  I
• 4:47
  help
• 4:48
  them
• 4:48
  to
• 4:48
  lose
• 4:49
  weight
• 4:49
  in
• 4:49
  a
• 4:49
  sustainable
• 4:50
  way
• 4:50
  where
• 4:51
  they
• 4:51
  can
• 4:51
  keep
• 4:51
  it
• 4:51
  off.
• 4:52
  One
• 4:52
  of
• 4:52
  the
• 4:52
  other
• 4:52
  issues
• 4:52
  with
• 4:53
  it
• 4:53
  that
• 4:53
  I'm
• 4:53
  seeing
• 4:53
  is,
• 4:54
  like
• 4:54
  you
• 4:54
  said,
• 4:54
  people
• 4:55
  are
• 4:55
  just
• 4:55
  quick
• 4:55
  to
• 4:55
  prescribe
• 4:56
  it.
• 4:56
  Consumers
• 4:57
  are
• 4:57
  really
• 4:57
  quick
• 4:57
  to
• 4:57
  go
• 4:57
  on
• 4:58
  it
• 4:58
  without
• 4:58
  actually
• 4:58
  trying
• 4:59
  a
• 5:00
  sustainable
• 5:00
  method.
• 5:01
  Really
• 5:01
  the
• 5:01
  only
• 5:01
  methods
• 5:02
  they
• 5:02
  have
• 5:02
  tried
• 5:02
  are
• 5:03
  maybe
• 5:03
  things
• 5:03
  like
• 5:03
  Weight
• 5:03
  Watchers
• 5:04
  and
• 5:04
  other
• 5:04
  fad
• 5:05
  diets
• 5:05
  that
• 5:05
  are
• 5:05
  out
• 5:05
  there.
• 5:06
  One
• 5:06
  example
• 5:07
  of
• 5:07
  this,
• 5:07
  of
• 5:07
  the
• 5:07
  psychology
• 5:08
  of
• 5:08
  this
• 5:08
  that
• 5:08
  springs
• 5:09
  to
• 5:09
  mind,
• 5:10
  I've
• 5:10
  interacted
• 5:11
  with
• 5:11
  the
• 5:11
  content
• 5:11
  of
• 5:11
  Alex
• 5:12
  Hormozy
• 5:12
  a
• 5:12
  lot,
• 5:13
  who's
• 5:14
  a
• 5:14
  very
• 5:14
  broish
• 5:15
  entrepreneur
• 5:17
  and
• 5:17
  he
• 5:18
  often
• 5:18
  talks
• 5:18
  about
• 5:18
  the
• 5:19
  value
• 5:19
  equation
• 5:20
  of
• 5:20
  why
• 5:21
  people
• 5:21
  buy
• 5:21
  from
• 5:22
  a
• 5:22
  business.
• 5:22
  And
• 5:23
  he
• 5:23
  made
• 5:23
  his
• 5:24
  name
• 5:24
  selling
• 5:25
  transformation
• 5:25
  programs
• 5:26
  in
• 5:26
  gyms
• 5:27
  and
• 5:27
  he
• 5:28
  would
• 5:28
  always
• 5:28
  say
• 5:30
  his
• 5:30
  things
• 5:30
  would
• 5:30
  be
• 5:30
  maybe
• 5:31
  five,
• 5:31
  six
• 5:31
  hundred
• 5:32
  dollars,
• 5:32
  whatever
• 5:32
  they
• 5:32
  might
• 5:32
  be
• 5:32
  for
• 5:33
  a
• 5:33
  six
• 5:33
  week
• 5:33
  program.
• 5:34
  But
• 5:35
  it's
• 5:35
  all
• 5:35
  about
• 5:35
  the
• 5:35
  perceived
• 5:36
  effort.
• 5:36
  So
• 5:37
  you
• 5:37
  can
• 5:38
  lose
• 5:38
  15
• 5:39
  to
• 5:39
  20
• 5:39
  pounds,
• 5:40
  you
• 5:40
  can
• 5:40
  look
• 5:40
  better.
• 5:40
  So
• 5:41
  the
• 5:41
  value
• 5:41
  proposition
• 5:41
  is
• 5:42
  the
• 5:42
  same.
• 5:42
  But,
• 5:42
  but
• 5:42
  in
• 5:42
  terms
• 5:43
  of
• 5:43
  the
• 5:43
  effort
• 5:43
  involved,
• 5:44
  you
• 5:44
  can,
• 5:45
  you
• 5:45
  have
• 5:45
  to,
• 5:46
  you
• 5:46
  know,
• 5:46
  change
• 5:46
  the
• 5:46
  way
• 5:47
  you
• 5:47
  eat,
• 5:47
  change
• 5:47
  the
• 5:47
  way
• 5:47
  that
• 5:47
  you
• 5:48
  exercise
• 5:48
  and
• 5:48
  then
• 5:48
  stick
• 5:49
  at
• 5:49
  it
• 5:49
  for
• 5:49
  six
• 5:49
  weeks
• 5:49
  and
• 5:49
  it's,
• 5:50
  it's
• 5:50
  going
• 5:50
  to
• 5:50
  be
• 5:50
  hard.
• 5:51
  So
• 5:51
  that's
• 5:52
  six,
• 5:52
  the
• 5:53
  perceived
• 5:53
  value
• 5:53
  of
• 5:53
  that
• 5:54
  added
• 5:54
  up
• 5:54
  to
• 5:54
  in
• 5:54
  for
• 5:54
  his
• 5:55
  offer
• 5:55
  about
• 5:55
  $600.
• 5:57
  Where
• 5:57
  if
• 5:57
  you
• 5:57
  compare
• 5:58
  that
• 5:58
  to
• 5:58
  liposuction,
• 6:00
  it's
• 6:01
  got
• 6:01
  all
• 6:01
  of
• 6:01
  the
• 6:01
  same
• 6:01
  value
• 6:02
  proposition
• 6:02
  outcomes
• 6:03
  except
• 6:03
  you
• 6:03
  go
• 6:04
  to
• 6:04
  sleep
• 6:04
  for
• 6:04
  two
• 6:04
  hours
• 6:04
  and
• 6:04
  wake
• 6:05
  up
• 6:05
  and
• 6:05
  it's
• 6:05
  done.
• 6:05
  And,
• 6:06
  and,
• 6:06
  and
• 6:06
  in
• 6:06
  his
• 6:06
  words,
• 6:07
  he
• 6:07
  said
• 6:07
  that's
• 6:07
  why
• 6:07
  liposuction
• 6:08
  $6,000
• 6:09
  and
• 6:10
  gym
• 6:10
  transformation
• 6:10
  is
• 6:10
  $600
• 6:11
  just
• 6:11
  because
• 6:12
  it's
• 6:14
  one's
• 6:15
  a
• 6:15
  lot
• 6:15
  easier
• 6:15
  to
• 6:15
  do
• 6:15
  than
• 6:18
  the
• 6:18
  other.
• 6:18
  And
• 6:18
  that's
• 6:18
  the
• 6:19
  kind
• 6:19
  of
• 6:19
  analytical,
• 6:19
  logical
• 6:20
  way
• 6:20
  of
• 6:22
  thinking
• 6:22
  about
• 6:22
  it.
• 6:22
  So
• 6:23
  I
• 6:23
  totally
• 6:23
  understand
• 6:24
  why
• 6:24
  people
• 6:24
  would
• 6:24
  make
• 6:24
  that
• 6:25
  choice.
• 6:25
  Yeah,
• 6:26
  no,
• 6:26
  I
• 6:26
  totally
• 6:26
  agree
• 6:26
  with
• 6:27
  that.
• 6:27
  I
• 6:27
  think
• 6:27
  for
• 6:27
  me,
• 6:28
  like
• 6:28
  I
• 6:28
  said
• 6:28
  as
• 6:28
  a
• 6:28
  dietitian,
• 6:29
  making
• 6:29
  sure
• 6:29
  that
• 6:29
  people
• 6:30
  are
• 6:30
  not
• 6:31
  just
• 6:31
  using
• 6:31
  it
• 6:31
  as
• 6:31
  a
• 6:31
  quick
• 6:32
  fix.
• 6:32
  Because
• 6:32
  I
• 6:32
  think
• 6:32
  also
• 6:33
  the
• 6:33
  issue
• 6:33
  with
• 6:33
  it
• 6:33
  is
• 6:34
  not
• 6:34
  all
• 6:34
  insurance
• 6:35
  cover
• 6:36
  it
• 6:36
  and
• 6:36
  people
• 6:36
  are
• 6:36
  paying
• 6:36
  out
• 6:37
  of
• 6:37
  pocket
• 6:37
  anywhere
• 6:37
  from
• 6:38
  500
• 6:38
  to
• 6:39
  $1,000
• 6:40
  for
• 6:40
  it.
• 6:41
  If
• 6:42
  you're
• 6:42
  paying
• 6:42
  that
• 6:42
  much
• 6:42
  and
• 6:43
  you're
• 6:43
  injecting
• 6:43
  yourself
• 6:43
  with
• 6:44
  the
• 6:44
  medication,
• 6:44
  you
• 6:44
  deserve
• 6:45
  to
• 6:45
  keep
• 6:45
  that
• 6:45
  weight
• 6:45
  off.
• 6:46
  Right?
• 6:46
  And
• 6:47
  right
• 6:47
  now.
• 6:47
  Yeah,
• 6:48
  absolutely.
• 6:49
  So
• 6:50
  yeah,
• 6:51
  I
• 6:51
  understand
• 6:51
  why
• 6:51
  people
• 6:51
  make
• 6:52
  that
• 6:52
  decision
• 6:52
  too
• 6:52
  though.
• 6:53
  I
• 6:53
  obviously
• 6:53
  understand
• 6:54
  it.
• 6:54
  So
• 6:54
  when
• 6:55
  individuals
• 6:55
  do
• 6:55
  go
• 6:56
  on
• 6:56
  it
• 6:56
  or
• 6:56
  they
• 6:56
  want
• 6:56
  to
• 6:56
  go
• 6:56
  on
• 6:57
  it,
• 6:57
  I'm
• 6:57
  really
• 6:57
  here
• 6:58
  to
• 6:58
  support
• 6:58
  them
• 6:58
  with
• 6:58
  that.
• 6:58
  Yeah,
• 6:59
  no,
• 6:59
  absolutely,
• 7:00
  I
• 7:01
  totally
• 7:01
  agree.
• 7:01
  And
• 7:01
  I
• 7:02
  think
• 7:02
  you
• 7:02
  make,
• 7:02
  you
• 7:02
  made
• 7:02
  an
• 7:02
  interesting
• 7:03
  point
• 7:03
  at
• 7:03
  the
• 7:04
  outset
• 7:04
  as
• 7:04
  well.
• 7:05
  You
• 7:06
  know,
• 7:06
  we're
• 7:06
  early
• 7:06
  into
• 7:06
  this
• 7:07
  era
• 7:07
  of
• 7:08
  mass
• 7:08
  adoption
• 7:09
  and
• 7:10
  you
• 7:10
  know
• 7:11
  what
• 7:11
  for
• 7:11
  sure
• 7:12
  we're
• 7:12
  generating
• 7:12
  that
• 7:12
  we've
• 7:13
  not
• 7:13
  had
• 7:13
  before
• 7:13
  with
• 7:13
  it
• 7:13
  is
• 7:14
  a
• 7:14
  statistically
• 7:14
  significant
• 7:15
  sample
• 7:15
  size
• 7:16
  of
• 7:16
  like
• 7:16
  what
• 7:16
  happens
• 7:17
  Over
• 7:17
  a
• 7:17
  longer
• 7:18
  period
• 7:18
  of
• 7:18
  time.
• 7:18
  Like
• 7:18
  we
• 7:19
  just
• 7:19
  don't
• 7:19
  really
• 7:19
  have
• 7:20
  that
• 7:21
  data
• 7:21
  right
• 7:21
  now
• 7:21
  and
• 7:22
  we'll
• 7:22
  see
• 7:22
  and
• 7:22
  hopefully
• 7:23
  things
• 7:23
  can
• 7:23
  be
• 7:23
  adjusted
• 7:24
  if
• 7:25
  needed.
• 7:25
  Right.
• 7:25
  Maybe
• 7:26
  it's
• 7:26
  fine.
• 7:27
  Let's
• 7:28
  go
• 7:28
  back
• 7:28
  to
• 7:28
  basics.
• 7:29
  We
• 7:30
  dragged
• 7:30
  us
• 7:30
  down
• 7:31
  an
• 7:31
  Ozempic
• 7:32
  rabbit
• 7:32
  hole
• 7:32
  because
• 7:33
  it
• 7:34
  came
• 7:34
  up.
• 7:34
  So
• 7:35
  back
• 7:35
  to
• 7:35
  the
• 7:35
  basics
• 7:35
  of
• 7:35
  just
• 7:36
  using
• 7:36
  nutrition.
• 7:37
  And
• 7:37
  people
• 7:38
  are
• 7:38
  surrounded
• 7:38
  by
• 7:38
  nutrition
• 7:39
  data,
• 7:39
  right.
• 7:39
  So
• 7:39
  they
• 7:40
  have
• 7:40
  things
• 7:40
  on
• 7:40
  food
• 7:40
  labels.
• 7:41
  They
• 7:41
  have
• 7:42
  people
• 7:42
  like
• 7:42
  me
• 7:42
  who
• 7:42
  wear
• 7:43
  these
• 7:43
  whoop
• 7:43
  bands
• 7:44
  and
• 7:44
  oura
• 7:44
  rings
• 7:45
  and
• 7:45
  apple
• 7:45
  watches
• 7:46
  and
• 7:46
  whatever
• 7:46
  else
• 7:46
  like.
• 7:47
  So
• 7:47
  as
• 7:47
  I
• 7:47
  said
• 7:47
  in
• 7:47
  the
• 7:47
  intro,
• 7:47
  there's
• 7:48
  no
• 7:48
  shortage
• 7:48
  of
• 7:49
  data
• 7:50
  available
• 7:50
  to
• 7:50
  us,
• 7:51
  but
• 7:51
  yet
• 7:51
  so
• 7:51
  many
• 7:52
  people
• 7:52
  who
• 7:52
  try
• 7:52
  to
• 7:53
  use
• 7:53
  that
• 7:53
  data
• 7:53
  to
• 7:54
  improve
• 7:54
  their
• 7:54
  health
• 7:54
  are
• 7:55
  unsuccessful
• 7:55
  with
• 7:55
  it.
• 7:56
  So
• 7:56
  what
• 7:56
  are
• 7:56
  some
• 7:56
  of
• 7:57
  the
• 7:57
  reasons
• 7:57
  that
• 7:57
  that
• 7:57
  happens?
• 7:58
  Yeah,
• 7:58
  I
• 7:58
  think,
• 7:59
  you
• 7:59
  know,
• 7:59
  a
• 7:59
  lot
• 7:59
  of
• 7:59
  times
• 8:00
  data
• 8:01
  is
• 8:01
  amazing
• 8:01
  to
• 8:02
  use.
• 8:02
  I
• 8:02
  do
• 8:02
  think
• 8:03
  the
• 8:03
  everyday
• 8:04
  consumer,
• 8:04
  it
• 8:05
  can
• 8:05
  actually
• 8:05
  in
• 8:05
  terms
• 8:05
  of
• 8:06
  nutrition,
• 8:06
  especially
• 8:07
  with
• 8:08
  new
• 8:09
  food
• 8:09
  products
• 8:09
  coming
• 8:09
  out
• 8:10
  all
• 8:10
  the
• 8:10
  time,
• 8:11
  I
• 8:11
  think
• 8:12
  people
• 8:12
  tend
• 8:12
  to
• 8:13
  over
• 8:13
  complicate
• 8:13
  it
• 8:14
  a
• 8:14
  lot
• 8:14
  of
• 8:14
  the
• 8:14
  time
• 8:15
  and
• 8:15
  they
• 8:15
  become
• 8:16
  just
• 8:16
  confused.
• 8:17
  And
• 8:17
  that
• 8:18
  really
• 8:18
  can
• 8:18
  leave
• 8:18
  people
• 8:19
  stagnant
• 8:19
  when
• 8:19
  it
• 8:20
  comes
• 8:20
  to
• 8:20
  what
• 8:21
  to
• 8:21
  be
• 8:21
  doing
• 8:21
  and
• 8:21
  how
• 8:22
  to
• 8:22
  be
• 8:22
  doing
• 8:22
  it.
• 8:23
  So
• 8:23
  when
• 8:23
  I
• 8:23
  work
• 8:23
  with
• 8:24
  individuals,
• 8:24
  I
• 8:24
  really
• 8:25
  help
• 8:25
  them,
• 8:26
  empower
• 8:26
  them
• 8:26
  in
• 8:26
  their
• 8:27
  food
• 8:27
  choices.
• 8:27
  Yes.
• 8:28
  Teaching
• 8:28
  them
• 8:28
  what
• 8:29
  matters
• 8:29
  on
• 8:29
  a
• 8:29
  nutrition
• 8:30
  label,
• 8:31
  how
• 8:31
  to
• 8:31
  feel
• 8:31
  empowered
• 8:32
  in
• 8:32
  their
• 8:32
  food
• 8:32
  choices.
• 8:33
  And
• 8:34
  we've
• 8:34
  talked
• 8:34
  a
• 8:35
  little
• 8:35
  bit
• 8:35
  about
• 8:35
  weight.
• 8:35
  Yes,
• 8:36
  weight
• 8:36
  is
• 8:36
  important,
• 8:36
  but
• 8:37
  looking
• 8:37
  at
• 8:37
  other
• 8:37
  data
• 8:38
  outcomes
• 8:38
  as
• 8:38
  well,
• 8:39
  beyond
• 8:39
  just
• 8:39
  weight,
• 8:40
  because
• 8:40
  I
• 8:40
  think
• 8:40
  people
• 8:40
  get
• 8:40
  very
• 8:41
  hung
• 8:42
  up
• 8:42
  on
• 8:42
  just
• 8:42
  weight
• 8:42
  itself.
• 8:43
  But
• 8:43
  individuals
• 8:44
  I
• 8:44
  work
• 8:44
  with
• 8:45
  especially,
• 8:45
  I
• 8:46
  know
• 8:46
  we
• 8:46
  connected
• 8:46
  through
• 8:47
  the
• 8:47
  gym,
• 8:47
  is
• 8:47
  that
• 8:48
  individuals
• 8:49
  can
• 8:49
  lose
• 8:49
  body
• 8:50
  fat,
• 8:50
  can
• 8:50
  build
• 8:50
  muscle.
• 8:51
  There's
• 8:52
  so
• 8:52
  many
• 8:52
  other
• 8:53
  outcomes
• 8:53
  that
• 8:53
  you
• 8:53
  can
• 8:53
  measure
• 8:54
  that
• 8:54
  is
• 8:54
  just
• 8:55
  beyond
• 8:55
  weight
• 8:55
  itself.
• 8:57
  So
• 8:58
  I
• 8:58
  really
• 8:58
  strive
• 8:59
  to
• 8:59
  help
• 8:59
  individuals
• 9:00
  look
• 9:01
  for
• 9:01
  those
• 9:01
  other
• 9:01
  outcomes
• 9:02
  as
• 9:02
  well
• 9:02
  in
• 9:02
  terms
• 9:03
  of
• 9:03
  their
• 9:03
  personal
• 9:03
  data.
• 9:04
  Yeah,
• 9:05
  it's
• 9:05
  really
• 9:05
  interesting.
• 9:05
  I
• 9:06
  talked
• 9:06
  with
• 9:06
  a
• 9:07
  guest
• 9:07
  who's
• 9:07
  a
• 9:08
  writer
• 9:08
  a
• 9:08
  couple
• 9:08
  of
• 9:08
  weeks
• 9:08
  ago
• 9:08
  about
• 9:09
  this
• 9:09
  notion
• 9:09
  of,
• 9:10
  of
• 9:10
  compound
• 9:11
  metrics.
• 9:12
  And
• 9:12
  to
• 9:12
  some
• 9:12
  extent,
• 9:13
  you
• 9:13
  know,
• 9:13
  weight
• 9:14
  is
• 9:14
  a
• 9:14
  compound
• 9:14
  metric
• 9:14
  because
• 9:15
  it's
• 9:15
  comprises
• 9:16
  of
• 9:16
  your
• 9:16
  fat
• 9:16
  plus
• 9:16
  your
• 9:16
  muscle
• 9:17
  and
• 9:17
  the
• 9:17
  two
• 9:17
  people
• 9:18
  the
• 9:18
  same
• 9:18
  height
• 9:18
  who
• 9:18
  are
• 9:18
  the
• 9:19
  same
• 9:19
  weight
• 9:19
  could
• 9:19
  be
• 9:19
  at
• 9:20
  very
• 9:20
  different
• 9:20
  states
• 9:21
  of
• 9:21
  health.
• 9:21
  Right.
• 9:21
  Depending
• 9:22
  on
• 9:23
  lean
• 9:23
  muscle
• 9:24
  mass,
• 9:24
  body
• 9:24
  fat,
• 9:25
  visceral
• 9:25
  fat,
• 9:25
  all
• 9:26
  of,
• 9:26
  all
• 9:26
  of
• 9:26
  these
• 9:27
  other
• 9:27
  things.
• 9:29
  But
• 9:30
  again,
• 9:30
  weight
• 9:30
  become.
• 9:31
  It's.
• 9:31
  You're
• 9:31
  stuck
• 9:32
  in
• 9:32
  this,
• 9:32
  this
• 9:33
  difficult
• 9:33
  contradiction
• 9:34
  because
• 9:34
  if
• 9:34
  you
• 9:35
  start,
• 9:35
  the
• 9:35
  more
• 9:36
  levels
• 9:36
  you
• 9:36
  dive
• 9:36
  down,
• 9:37
  the
• 9:37
  more
• 9:37
  numbers
• 9:37
  you
• 9:37
  get,
• 9:38
  the
• 9:38
  more
• 9:38
  overwhelming
• 9:38
  it
• 9:39
  all
• 9:39
  starts
• 9:39
  to
• 9:39
  seem,
• 9:39
  right?
• 9:40
  Yeah,
• 9:40
  absolutely,
• 9:41
  absolutely.
• 9:41
  So
• 9:42
  my
• 9:42
  goal
• 9:42
  and
• 9:43
  the
• 9:43
  way
• 9:43
  I
• 9:43
  work
• 9:43
  with
• 9:43
  individuals
• 9:44
  is
• 9:44
  helping
• 9:44
  to
• 9:44
  simplify
• 9:45
  that
• 9:45
  because
• 9:46
  we
• 9:46
  have
• 9:46
  enough
• 9:46
  in
• 9:47
  life
• 9:47
  to
• 9:47
  be
• 9:47
  stressed
• 9:47
  about
• 9:48
  and
• 9:48
  enough,
• 9:49
  you
• 9:49
  know,
• 9:49
  other
• 9:49
  information
• 9:50
  around
• 9:50
  us
• 9:51
  that
• 9:51
  we're
• 9:51
  always
• 9:52
  trying
• 9:52
  to
• 9:53
  process.
• 9:53
  So
• 9:54
  I
• 9:54
  really
• 9:54
  strive
• 9:55
  to
• 9:55
  make
• 9:55
  it
• 9:55
  more
• 9:55
  simple
• 9:56
  and
• 9:56
  I
• 9:56
  like
• 9:56
  to
• 9:57
  say
• 9:57
  automatic
• 9:57
  for
• 9:57
  individuals
• 9:58
  where
• 9:58
  they're
• 9:58
  not
• 9:58
  second
• 9:59
  guessing
• 9:59
  their
• 9:59
  food
• 9:59
  choices,
• 10:00
  they're
• 10:00
  not
• 10:00
  feeling
• 10:00
  like
• 10:01
  they
• 10:01
  have
• 10:01
  to
• 10:01
  weigh
• 10:01
  out
• 10:01
  their
• 10:01
  food
• 10:02
  or
• 10:02
  use
• 10:02
  my
• 10:02
  fitness
• 10:02
  pal
• 10:03
  every
• 10:03
  day.
• 10:03
  So
• 10:04
  how,
• 10:04
  how
• 10:04
  do
• 10:04
  you
• 10:05
  empower
• 10:05
  your
• 10:06
  what,
• 10:06
  what
• 10:06
  are
• 10:07
  those
• 10:08
  simplified
• 10:08
  data
• 10:09
  points
• 10:09
  or
• 10:09
  simplified
• 10:11
  principles
• 10:11
  that
• 10:11
  you
• 10:12
  drive
• 10:12
  your
• 10:12
  clients
• 10:12
  towards?
• 10:13
  So
• 10:13
  the
• 10:14
  way
• 10:14
  that
• 10:14
  I
• 10:14
  work
• 10:14
  with
• 10:14
  individuals
• 10:15
  is
• 10:16
  I
• 10:16
  use
• 10:16
  my
• 10:16
  3M
• 10:17
  method
• 10:17
  where
• 10:17
  I
• 10:17
  focus
• 10:17
  in
• 10:18
  on
• 10:18
  mindset,
• 10:18
  mindfulness
• 10:19
  and
• 10:19
  metabolism.
• 10:20
  So
• 10:20
  mindset
• 10:21
  wise,
• 10:21
  I
• 10:22
  think
• 10:22
  no
• 10:23
  one
• 10:23
  would
• 10:23
  argue
• 10:23
  that
• 10:23
  mindset
• 10:24
  is
• 10:24
  really
• 10:24
  the
• 10:25
  foundation
• 10:25
  of
• 10:25
  your
• 10:25
  health.
• 10:26
  You
• 10:27
  could
• 10:27
  be
• 10:27
  losing
• 10:27
  weight
• 10:28
  all
• 10:28
  day
• 10:28
  long,
• 10:28
  but
• 10:29
  if
• 10:29
  you
• 10:29
  have
• 10:29
  a
• 10:30
  crappy
• 10:30
  mindset
• 10:30
  about
• 10:31
  food,
• 10:31
  about
• 10:31
  nutrition,
• 10:32
  about
• 10:32
  your
• 10:32
  body,
• 10:33
  the
• 10:33
  weight's
• 10:33
  going
• 10:33
  to
• 10:33
  come
• 10:34
  back
• 10:34
  on.
• 10:34
  So
• 10:34
  really
• 10:35
  I
• 10:35
  help
• 10:35
  individuals
• 10:36
  to
• 10:36
  keep
• 10:36
  a
• 10:36
  healthy
• 10:37
  mindset
• 10:37
  and
• 10:37
  what
• 10:38
  that
• 10:38
  means
• 10:38
  is
• 10:39
  putting
• 10:39
  an
• 10:39
  end
• 10:39
  to
• 10:39
  that
• 10:39
  all
• 10:40
  or
• 10:40
  nothing
• 10:40
  mentality
• 10:41
  to
• 10:41
  the
• 10:41
  diet
• 10:41
  mentality.
• 10:42
  Stop
• 10:42
  feeling
• 10:43
  guilty
• 10:43
  about
• 10:43
  eating
• 10:44
  food
• 10:44
  and
• 10:44
  learn
• 10:45
  to
• 10:45
  trust
• 10:45
  your
• 10:45
  body
• 10:45
  and
• 10:46
  your
• 10:46
  instincts.
• 10:46
  Again,
• 10:48
  mindfulness
• 10:49
  wise,
• 10:49
  helping
• 10:49
  individuals
• 10:50
  to
• 10:50
  really
• 10:51
  become
• 10:51
  more
• 10:51
  in
• 10:51
  tune
• 10:52
  with
• 10:52
  their
• 10:52
  hunger
• 10:52
  fullness
• 10:53
  cues,
• 10:53
  again
• 10:53
  to
• 10:54
  manage
• 10:54
  things
• 10:54
  like
• 10:54
  sugar
• 10:55
  cravings,
• 10:55
  to
• 10:56
  be
• 10:56
  more
• 10:56
  consistent
• 10:56
  with
• 10:56
  their
• 10:57
  eating.
• 10:57
  And
• 10:58
  then
• 10:58
  lastly,
• 10:58
  metabolism
• 10:59
  wise,
• 11:00
  helping
• 11:00
  you
• 11:00
  to
• 11:00
  boost
• 11:00
  your
• 11:01
  metabolism
• 11:01
  in
• 11:02
  a
• 11:02
  way
• 11:02
  that
• 11:03
  becomes
• 11:03
  simplified
• 11:04
  and
• 11:04
  automatic.
• 11:05
  So
• 11:05
  for
• 11:05
  example,
• 11:06
  if
• 11:06
  you
• 11:06
  were
• 11:07
  a
• 11:07
  client
• 11:07
  and
• 11:07
  we're
• 11:07
  getting
• 11:07
  started
• 11:08
  together,
• 11:08
  I
• 11:09
  would
• 11:09
  really
• 11:09
  map
• 11:09
  out
• 11:10
  really
• 11:10
  how
• 11:10
  to
• 11:10
  be
• 11:11
  eating
• 11:11
  and
• 11:11
  what
• 11:11
  to
• 11:11
  be
• 11:11
  eating
• 11:12
  for
• 11:12
  your
• 11:12
  day
• 11:13
  to
• 11:13
  day
• 11:14
  doing
• 11:14
  so
• 11:15
  in
• 11:15
  a
• 11:15
  way
• 11:15
  where
• 11:15
  you're
• 11:15
  not
• 11:16
  second
• 11:16
  guessing
• 11:17
  your
• 11:17
  food
• 11:17
  choices,
• 11:17
  you're
• 11:17
  not
• 11:18
  feeling
• 11:18
  glued
• 11:18
  to
• 11:18
  a
• 11:19
  food
• 11:19
  scale
• 11:19
  as
• 11:20
  well.
• 11:20
  Talking
• 11:21
  with
• 11:21
  my
• 11:21
  sons
• 11:21
  about
• 11:22
  this,
• 11:22
  he's
• 11:23
  just.
• 11:23
  What
• 11:23
  did
• 11:24
  he
• 11:24
  get
• 11:24
  this
• 11:24
  app
• 11:24
  called
• 11:25
  Calai
• 11:25
  that
• 11:25
  some
• 11:25
  teenagers
• 11:26
  has
• 11:26
  written
• 11:26
  where
• 11:26
  you
• 11:27
  take
• 11:27
  a
• 11:27
  picture
• 11:27
  of
• 11:27
  some
• 11:27
  food
• 11:27
  and
• 11:28
  it
• 11:28
  tells
• 11:28
  you
• 11:28
  the.
• 11:29
  The
• 11:29
  calories.
• 11:29
  Like
• 11:30
  as
• 11:30
  a
• 11:30
  data
• 11:30
  professional,
• 11:31
  there
• 11:31
  are
• 11:31
  a
• 11:31
  whole
• 11:31
  host
• 11:32
  of
• 11:32
  things
• 11:32
  that
• 11:32
  could
• 11:33
  go
• 11:33
  wrong
• 11:33
  with
• 11:33
  that
• 11:33
  that
• 11:33
  I
• 11:34
  can
• 11:34
  think
• 11:34
  even
• 11:34
  as
• 11:34
  a,
• 11:34
  not
• 11:35
  as
• 11:35
  a
• 11:35
  nutritionist
• 11:35
  that
• 11:36
  I
• 11:36
  can
• 11:36
  think
• 11:36
  of.
• 11:39
  I
• 11:39
  mean,
• 11:39
  how
• 11:39
  big
• 11:39
  is
• 11:39
  that?
• 11:40
  How
• 11:40
  big
• 11:40
  is
• 11:40
  that
• 11:41
  pizza
• 11:41
  in
• 11:41
  the
• 11:41
  photograph?
• 11:42
  Right?
• 11:42
  How
• 11:42
  big
• 11:42
  is
• 11:42
  it
• 11:43
  really?
• 11:43
  Like,
• 11:43
  can,
• 11:43
  can
• 11:44
  you
• 11:44
  really
• 11:44
  tell
• 11:44
  ChatGPT
• 11:45
  how
• 11:45
  big
• 11:45
  this
• 11:46
  pizza
• 11:46
  is?
• 11:46
  Never
• 11:46
  mind
• 11:47
  how
• 11:47
  many,
• 11:47
  how
• 11:47
  many
• 11:47
  layers
• 11:47
  of
• 11:48
  cheese
• 11:48
  are
• 11:48
  on
• 11:48
  it?
• 11:49
  So
• 11:50
  yeah,
• 11:50
  I
• 11:50
  think
• 11:50
  there's
• 11:51
  some
• 11:51
  inaccuracies
• 11:52
  at
• 11:53
  play
• 11:53
  there.
• 11:54
  I
• 11:54
  agree
• 11:54
  there's
• 11:54
  something
• 11:55
  about
• 11:55
  that
• 11:55
  and
• 11:55
  even
• 11:55
  MyFitnessPal
• 11:56
  that
• 11:56
  uses
• 11:57
  to
• 11:57
  be.
• 11:58
  This
• 11:58
  is
• 11:58
  much
• 11:58
  more
• 11:59
  grounded
• 11:59
  in
• 11:59
  actual,
• 12:00
  I
• 12:01
  think
• 12:01
  than
• 12:01
  Calais.
• 12:01
  There's
• 12:02
  an
• 12:02
  element
• 12:02
  of
• 12:03
  almost
• 12:03
  shamefulness
• 12:04
  of
• 12:04
  like,
• 12:04
  oh
• 12:05
  no,
• 12:05
  I've
• 12:05
  done
• 12:06
  a
• 12:06
  bad
• 12:06
  thing,
• 12:06
  I've
• 12:06
  eaten
• 12:07
  a
• 12:07
  thing
• 12:07
  and
• 12:07
  now
• 12:07
  I
• 12:08
  have
• 12:08
  to
• 12:08
  like
• 12:08
  log
• 12:08
  it
• 12:09
  and,
• 12:09
  and
• 12:09
  track
• 12:10
  it.
• 12:10
  And
• 12:10
  it's
• 12:10
  very
• 12:11
  easy
• 12:11
  to
• 12:11
  see
• 12:11
  how
• 12:11
  people
• 12:12
  can
• 12:12
  get
• 12:12
  into
• 12:12
  that
• 12:12
  negative
• 12:13
  mindset.
• 12:14
  And
• 12:14
  I've
• 12:14
  done
• 12:14
  the
• 12:14
  opposite,
• 12:15
  of
• 12:15
  course
• 12:15
  as
• 12:15
  well.
• 12:15
  Like,
• 12:16
  you
• 12:16
  know,
• 12:17
  through
• 12:17
  my
• 12:17
  own
• 12:18
  journey,
• 12:18
  I've,
• 12:18
  you
• 12:19
  know,
• 12:19
  you
• 12:19
  end
• 12:20
  up
• 12:20
  cutting
• 12:20
  back
• 12:20
  too
• 12:20
  much.
• 12:21
  And
• 12:21
  that's
• 12:21
  actually
• 12:21
  when
• 12:21
  I
• 12:22
  find
• 12:22
  when
• 12:22
  the
• 12:22
  bad
• 12:22
  food
• 12:22
  choices
• 12:23
  come,
• 12:23
  you,
• 12:23
  you
• 12:24
  get
• 12:24
  so
• 12:24
  hungry,
• 12:24
  your
• 12:25
  body
• 12:25
  just
• 12:25
  like
• 12:25
  cuts
• 12:26
  out.
• 12:26
  All
• 12:26
  restraint
• 12:27
  is
• 12:27
  like,
• 12:27
  I
• 12:27
  just
• 12:27
  have
• 12:28
  to
• 12:28
  eat
• 12:28
  something.
• 12:28
  I'll
• 12:28
  eat
• 12:28
  the
• 12:29
  next
• 12:29
  available
• 12:30
  thing.
• 12:30
  Which
• 12:30
  too
• 12:30
  often
• 12:30
  is
• 12:31
  the
• 12:31
  inexpensive,
• 12:33
  poor
• 12:33
  quality
• 12:34
  food
• 12:34
  that
• 12:35
  is
• 12:35
  around
• 12:35
  us
• 12:36
  so
• 12:36
  much
• 12:36
  in
• 12:36
  this
• 12:36
  country.
• 12:37
  Well,
• 12:37
  that's
• 12:37
  where
• 12:37
  really
• 12:37
  metabolism
• 12:38
  comes
• 12:38
  into
• 12:39
  play.
• 12:39
  I
• 12:39
  think
• 12:39
  people
• 12:40
  are
• 12:40
  thinking
• 12:40
  of,
• 12:41
  you
• 12:41
  know,
• 12:42
  eating
• 12:42
  a
• 12:42
  certain
• 12:42
  food
• 12:42
  to
• 12:43
  boost
• 12:43
  your
• 12:43
  metabolism.
• 12:43
  And
• 12:44
  yes,
• 12:44
  I
• 12:44
  help
• 12:44
  individuals
• 12:45
  to
• 12:45
  empower
• 12:46
  them
• 12:46
  in
• 12:47
  how
• 12:47
  to
• 12:48
  really
• 12:48
  fix
• 12:48
  your
• 12:48
  metabolism.
• 12:51
  However,
• 12:51
  when
• 12:52
  it
• 12:52
  comes
• 12:52
  to
• 12:52
  your
• 12:53
  metabolism,
• 12:53
  if
• 12:54
  you're
• 12:54
  not
• 12:54
  fueling
• 12:54
  it
• 12:55
  properly
• 12:55
  so
• 12:55
  you're
• 12:56
  doing
• 12:56
  one
• 12:56
  of
• 12:56
  those
• 12:56
  like
• 12:57
  very
• 12:57
  low
• 12:57
  calorie
• 12:57
  diets,
• 12:58
  for
• 12:58
  example,
• 12:58
  only
• 12:59
  1200
• 12:59
  calories
• 13:00
  a
• 13:00
  day,
• 13:01
  research
• 13:01
  shows
• 13:01
  that
• 13:01
  you
• 13:02
  actually
• 13:02
  put
• 13:02
  your
• 13:02
  metabolism
• 13:03
  in
• 13:03
  a
• 13:03
  starvation
• 13:04
  mode.
• 13:04
  So
• 13:05
  it's
• 13:05
  thinking
• 13:05
  to
• 13:06
  itself,
• 13:06
  crap,
• 13:06
  I
• 13:07
  don't
• 13:07
  know
• 13:07
  what
• 13:07
  I'm
• 13:07
  going
• 13:07
  to
• 13:07
  eat
• 13:07
  next.
• 13:08
  So
• 13:08
  it
• 13:08
  actually
• 13:08
  retains
• 13:09
  body
• 13:09
  fat.
• 13:09
  It
• 13:09
  holds
• 13:10
  onto
• 13:10
  that
• 13:10
  fat,
• 13:10
  it
• 13:10
  makes
• 13:10
  it
• 13:11
  harder
• 13:11
  to
• 13:11
  lose
• 13:11
  weight.
• 13:12
  And
• 13:13
  even
• 13:13
  though
• 13:13
  you're
• 13:14
  eating
• 13:14
  less,
• 13:14
  your
• 13:15
  body
• 13:15
  is
• 13:15
  holding
• 13:16
  onto
• 13:16
  everything
• 13:16
  you
• 13:17
  eat
• 13:17
  for
• 13:17
  dear
• 13:18
  life.
• 13:19
  So
• 13:19
  that's
• 13:19
  where
• 13:19
  I
• 13:19
  really
• 13:20
  focus
• 13:20
  in
• 13:20
  on
• 13:20
  metabolism
• 13:21
  and
• 13:21
  why
• 13:21
  I
• 13:21
  focus
• 13:21
  on
• 13:21
  metabolism
• 13:22
  because
• 13:23
  diet
• 13:23
  culture
• 13:23
  has
• 13:24
  really
• 13:25
  kind
• 13:25
  of
• 13:26
  shifted
• 13:27
  our
• 13:27
  mindset
• 13:27
  to
• 13:27
  thinking
• 13:28
  less,
• 13:28
  less,
• 13:28
  less,
• 13:28
  and
• 13:29
  restriction
• 13:29
  where
• 13:30
  I
• 13:30
  really
• 13:30
  help
• 13:31
  you
• 13:31
  to
• 13:31
  eat
• 13:32
  more
• 13:32
  while
• 13:32
  still
• 13:33
  losing
• 13:33
  weight.
• 13:33
  So
• 13:34
  really
• 13:34
  having
• 13:35
  certain
• 13:35
  strategies
• 13:36
  in
• 13:36
  place
• 13:36
  that
• 13:36
  help
• 13:36
  your
• 13:36
  metabolism.
• 13:38
  Yeah,
• 13:38
  that's,
• 13:38
  that
• 13:38
  sounds
• 13:39
  really
• 13:39
  appealing.
• 13:41
  Eat
• 13:41
  more
• 13:41
  and
• 13:41
  lose
• 13:41
  weight.
• 13:42
  Like
• 13:42
  that
• 13:42
  sounds
• 13:42
  like
• 13:42
  a
• 13:42
  value
• 13:43
  proposition
• 13:43
  that
• 13:43
  everyone
• 13:43
  could
• 13:44
  get
• 13:44
  excited
• 13:44
  about.
• 13:45
  Yeah.
• 13:45
  And
• 13:45
  I
• 13:45
  guess
• 13:46
  like
• 13:47
  to
• 13:47
  that
• 13:47
  extent
• 13:47
  then
• 13:48
  when
• 13:48
  you
• 13:48
  see
• 13:48
  things
• 13:48
  like
• 13:49
  this
• 13:49
  concept
• 13:50
  of
• 13:50
  having
• 13:50
  a
• 13:50
  summer
• 13:51
  board,
• 13:51
  how
• 13:51
  do
• 13:51
  you
• 13:52
  feel
• 13:52
  about
• 13:52
  that?
• 13:52
  Presumably
• 13:53
  that's
• 13:53
  kind
• 13:53
  of
• 13:53
  counter
• 13:53
  to
• 13:54
  the,
• 13:54
  to
• 13:54
  the,
• 13:54
  to
• 13:55
  the
• 13:55
  mindset
• 13:55
  that
• 13:55
  you're
• 13:56
  trying
• 13:56
  to
• 13:56
  teach,
• 13:56
  right?
• 13:56
  Yeah,
• 13:57
  yeah,
• 13:57
  no,
• 13:57
  that
• 13:57
  definitely
• 13:58
  is.
• 13:58
  I
• 13:58
  mean,
• 13:58
  here's
• 13:59
  the
• 13:59
  thing.
• 13:59
  I
• 14:00
  am
• 14:00
  totally
• 14:00
  understanding
• 14:01
  of
• 14:01
  individuals
• 14:02
  wanting
• 14:02
  to
• 14:02
  feel
• 14:02
  confident
• 14:03
  in
• 14:03
  their
• 14:03
  body,
• 14:03
  wanting
• 14:04
  to
• 14:04
  feel
• 14:04
  good
• 14:04
  on
• 14:05
  their
• 14:05
  skin.
• 14:06
  This
• 14:06
  summer
• 14:06
  is
• 14:06
  a
• 14:07
  hard
• 14:07
  time
• 14:07
  because
• 14:08
  we're
• 14:08
  in
• 14:09
  bathing
• 14:09
  suits
• 14:09
  more
• 14:09
  often.
• 14:10
  We're
• 14:10
  in
• 14:11
  smaller
• 14:11
  clothing
• 14:12
  shorts,
• 14:13
  females,
• 14:14
  or
• 14:14
  maybe
• 14:15
  in
• 14:15
  dresses,
• 14:15
  whatever
• 14:15
  it
• 14:15
  is.
• 14:16
  So
• 14:16
  I
• 14:16
  understand
• 14:16
  that.
• 14:17
  However,
• 14:18
  that
• 14:18
  only
• 14:19
  puts
• 14:20
  a,
• 14:21
  I
• 14:21
  like
• 14:21
  to
• 14:21
  say
• 14:21
  like
• 14:22
  an
• 14:22
  outcome
• 14:22
  measure
• 14:23
  on
• 14:23
  weight
• 14:23
  and
• 14:24
  your
• 14:24
  physical
• 14:24
  image
• 14:25
  Which
• 14:26
  I
• 14:26
  understand
• 14:26
  wanting
• 14:27
  to
• 14:27
  see.
• 14:27
  But
• 14:27
  for
• 14:28
  me,
• 14:28
  eating
• 14:29
  and
• 14:29
  health
• 14:29
  and
• 14:29
  nourishment
• 14:30
  and
• 14:30
  fueling
• 14:30
  goes
• 14:30
  so
• 14:30
  much
• 14:31
  further
• 14:31
  than
• 14:31
  just
• 14:31
  body
• 14:32
  image.
• 14:32
  It
• 14:33
  goes
• 14:33
  into,
• 14:33
  how's
• 14:34
  your
• 14:34
  energy
• 14:34
  levels?
• 14:35
  Are
• 14:35
  you
• 14:35
  feeling
• 14:36
  bloated?
• 14:36
  Are
• 14:36
  you
• 14:36
  sleeping
• 14:37
  okay
• 14:38
  for
• 14:38
  parents?
• 14:39
  Like,
• 14:39
  are
• 14:39
  you
• 14:39
  showing
• 14:39
  your
• 14:39
  kids
• 14:40
  a
• 14:40
  healthy
• 14:40
  relationship
• 14:41
  with
• 14:41
  food?
• 14:41
  Like,
• 14:41
  your
• 14:42
  health
• 14:42
  goes
• 14:42
  so
• 14:42
  much
• 14:43
  further
• 14:43
  than
• 14:43
  that.
• 14:44
  This
• 14:44
  morning
• 14:44
  I
• 14:44
  was
• 14:44
  talking
• 14:45
  with
• 14:45
  a
• 14:45
  client
• 14:45
  who,
• 14:46
  she's
• 14:46
  in
• 14:46
  her
• 14:47
  50s.
• 14:47
  She
• 14:48
  wants
• 14:48
  to
• 14:48
  be
• 14:48
  able
• 14:48
  to
• 14:48
  be
• 14:48
  around
• 14:49
  for
• 14:49
  her
• 14:50
  grandkids
• 14:50
  and
• 14:51
  be
• 14:52
  able
• 14:52
  to.
• 14:52
  She
• 14:52
  was
• 14:52
  saying
• 14:52
  she
• 14:53
  wants
• 14:53
  to
• 14:53
  be
• 14:53
  able
• 14:53
  to
• 14:53
  bring
• 14:53
  them
• 14:53
  to
• 14:53
  Disney
• 14:54
  World
• 14:54
  when
• 14:54
  she's
• 14:54
  in
• 14:54
  her
• 14:54
  70s.
• 14:55
  Like,
• 14:55
  she
• 14:56
  wants
• 14:56
  to
• 14:56
  be
• 14:56
  able
• 14:56
  to
• 14:56
  have
• 14:56
  these
• 14:57
  things.
• 14:57
  And
• 14:57
  that's
• 14:57
  what
• 14:57
  we
• 14:58
  really
• 14:58
  need
• 14:58
  to
• 14:58
  focus
• 14:58
  on.
• 14:59
  Yes,
• 14:59
  we
• 15:00
  can
• 15:00
  lose
• 15:00
  weight
• 15:00
  as
• 15:00
  a
• 15:00
  side
• 15:01
  effect,
• 15:01
  but
• 15:02
  we
• 15:02
  really
• 15:02
  want
• 15:02
  to
• 15:02
  think
• 15:02
  of
• 15:02
  how
• 15:02
  to
• 15:03
  optimize
• 15:03
  our
• 15:03
  overall
• 15:04
  health
• 15:04
  ultimately.
• 15:05
  So
• 15:05
  I
• 15:05
  think,
• 15:05
  like,
• 15:05
  summer
• 15:06
  bod,
• 15:07
  it
• 15:07
  just
• 15:07
  puts
• 15:08
  everything
• 15:08
  in
• 15:09
  a
• 15:09
  negative,
• 15:09
  restrictive
• 15:10
  mindset.
• 15:11
  Yeah.
• 15:11
  And
• 15:11
  again,
• 15:12
  similar
• 15:12
  to
• 15:12
  the
• 15:13
  diet.
• 15:14
  I
• 15:14
  mean,
• 15:14
  even
• 15:14
  the
• 15:14
  concept
• 15:14
  of
• 15:15
  a
• 15:15
  diet,
• 15:16
  you
• 15:16
  can
• 15:16
  imply
• 15:17
  a
• 15:17
  temporary
• 15:18
  nature
• 15:18
  to
• 15:18
  it.
• 15:18
  Just
• 15:18
  from
• 15:19
  the,
• 15:19
  From.
• 15:20
  From
• 15:20
  the,
• 15:21
  from
• 15:22
  the
• 15:22
  approach.
• 15:22
  And
• 15:23
  I
• 15:23
  think
• 15:23
  the
• 15:23
  way
• 15:23
  I
• 15:24
  like
• 15:24
  to
• 15:24
  think
• 15:24
  about
• 15:24
  it,
• 15:25
  similar
• 15:25
  to
• 15:25
  your
• 15:25
  client,
• 15:26
  is
• 15:26
  that
• 15:27
  work
• 15:27
  you
• 15:27
  do
• 15:27
  on
• 15:28
  your.
• 15:28
  So
• 15:28
  VO2
• 15:29
  max
• 15:29
  is
• 15:30
  linked
• 15:31
  pretty
• 15:31
  directly
• 15:31
  with
• 15:31
  longevity
• 15:33
  and
• 15:33
  strength
• 15:33
  and
• 15:33
  flexibility,
• 15:34
  as
• 15:35
  I
• 15:35
  understand
• 15:35
  it,
• 15:35
  are
• 15:35
  linked
• 15:36
  pretty
• 15:36
  much
• 15:36
  with
• 15:36
  mobility
• 15:39
  in
• 15:39
  later
• 15:40
  life.
• 15:41
  So
• 15:42
  actually,
• 15:42
  those
• 15:42
  are
• 15:42
  much
• 15:43
  more
• 15:44
  powerful
• 15:45
  goals.
• 15:45
  Almost
• 15:46
  like
• 15:46
  as
• 15:47
  your
• 15:47
  client
• 15:47
  suggested
• 15:47
  about
• 15:48
  Disneyland.
• 15:49
  As
• 15:49
  I
• 15:49
  get
• 15:49
  older,
• 15:51
  one,
• 15:51
  I
• 15:51
  want
• 15:51
  to
• 15:51
  be
• 15:51
  around
• 15:51
  longer,
• 15:52
  and
• 15:52
  two,
• 15:53
  when
• 15:53
  I'm
• 15:53
  around
• 15:54
  this
• 15:54
  concept
• 15:55
  of
• 15:55
  health
• 15:55
  span
• 15:56
  as
• 15:56
  opposed
• 15:56
  to
• 15:56
  lifespan.
• 15:56
  Right.
• 15:57
  There's
• 15:57
  no
• 15:57
  point
• 15:57
  being.
• 15:59
  Sorry,
• 16:00
  that
• 16:00
  was
• 16:00
  a
• 16:00
  little
• 16:00
  strongly
• 16:00
  put.
• 16:00
  But
• 16:01
  it's
• 16:01
  less
• 16:02
  enjoyable
• 16:02
  to
• 16:02
  be
• 16:02
  alive
• 16:03
  for
• 16:03
  an
• 16:03
  extended
• 16:03
  period
• 16:03
  of
• 16:04
  time
• 16:04
  if
• 16:04
  you
• 16:04
  can't
• 16:05
  get
• 16:05
  around.
• 16:05
  No,
• 16:05
  it's
• 16:06
  quality
• 16:07
  of
• 16:07
  life,
• 16:07
  being
• 16:07
  able.
• 16:07
  To
• 16:08
  move
• 16:08
  around
• 16:08
  and
• 16:08
  you're
• 16:09
  in
• 16:09
  pain.
• 16:09
  Yeah,
• 16:09
  yeah,
• 16:11
  no,
• 16:11
  I
• 16:11
  totally
• 16:11
  understand
• 16:12
  that.
• 16:12
  So
• 16:12
  I
• 16:12
  think
• 16:12
  helping
• 16:13
  people
• 16:13
  to
• 16:13
  look
• 16:13
  beyond
• 16:14
  that.
• 16:14
  So,
• 16:15
  again,
• 16:15
  I'm
• 16:15
  very
• 16:15
  much
• 16:16
  aware
• 16:17
  and
• 16:17
  respect
• 16:18
  that
• 16:18
  people
• 16:18
  want
• 16:18
  to
• 16:18
  lose
• 16:19
  weight.
• 16:19
  Fully
• 16:20
  understanding
• 16:20
  of
• 16:20
  that.
• 16:21
  But
• 16:21
  I
• 16:21
  also
• 16:21
  like
• 16:21
  to
• 16:22
  help
• 16:22
  individuals
• 16:22
  look
• 16:22
  past
• 16:22
  that
• 16:23
  too.
• 16:23
  What
• 16:23
  are
• 16:23
  some
• 16:24
  of
• 16:24
  the
• 16:24
  biggest
• 16:24
  myths
• 16:24
  that
• 16:24
  you
• 16:25
  hear
• 16:25
  that
• 16:25
  clients
• 16:25
  come
• 16:25
  in
• 16:26
  with
• 16:26
  or
• 16:26
  you
• 16:26
  see
• 16:26
  around
• 16:27
  on
• 16:27
  the
• 16:27
  Internet
• 16:28
  and
• 16:28
  you
• 16:28
  think,
• 16:29
  I
• 16:29
  wish
• 16:29
  people
• 16:29
  would
• 16:29
  stop
• 16:30
  repeating
• 16:30
  that
• 16:30
  or
• 16:30
  stop
• 16:31
  saying
• 16:31
  that.
• 16:32
  Oh,
• 16:32
  my
• 16:32
  God,
• 16:33
  how
• 16:33
  much
• 16:33
  time
• 16:33
  do
• 16:33
  we
• 16:34
  have?
• 16:34
  There's
• 16:34
  so
• 16:34
  many.
• 16:36
  I
• 16:37
  think
• 16:37
  a
• 16:37
  huge
• 16:37
  one
• 16:38
  right
• 16:38
  now
• 16:38
  that's
• 16:39
  just
• 16:39
  everywhere.
• 16:39
  And
• 16:40
  don't
• 16:40
  get
• 16:40
  me
• 16:40
  wrong,
• 16:40
  I
• 16:40
  talk
• 16:40
  about
• 16:41
  it.
• 16:41
  Protein
• 16:42
  is
• 16:42
  the
• 16:42
  topic.
• 16:42
  I'm
• 16:43
  going
• 16:43
  to
• 16:43
  say.
• 16:43
  I
• 16:44
  talk
• 16:44
  about
• 16:44
  protein
• 16:44
  too.
• 16:45
  Yes.
• 16:45
  Protein
• 16:45
  is
• 16:46
  important
• 16:46
  for
• 16:46
  muscle
• 16:47
  building,
• 16:47
  for
• 16:47
  weight
• 16:47
  loss,
• 16:48
  for
• 16:48
  hormone
• 16:48
  Hormone
• 16:49
  balancing.
• 16:49
  Protein's
• 16:50
  important.
• 16:51
  However,
• 16:52
  we
• 16:52
  don't
• 16:52
  all
• 16:53
  need
• 16:53
  to
• 16:53
  be
• 16:53
  eating
• 16:54
  like,
• 16:54
  150
• 16:55
  grams
• 16:56
  of
• 16:56
  protein
• 16:56
  a
• 16:56
  day.
• 16:57
  Like,
• 16:57
  we
• 16:57
  really
• 16:57
  don't.
• 16:58
  And
• 16:58
  I
• 16:59
  see
• 16:59
  a
• 16:59
  lot
• 16:59
  of
• 17:00
  misinformation
• 17:00
  on
• 17:01
  the
• 17:01
  Internet
• 17:01
  that
• 17:02
  is
• 17:02
  really
• 17:02
  confusing
• 17:03
  to
• 17:03
  consumers
• 17:04
  telling
• 17:05
  them
• 17:05
  they
• 17:05
  need
• 17:05
  to
• 17:05
  be
• 17:05
  eating,
• 17:06
  like,
• 17:06
  that
• 17:06
  much
• 17:06
  protein.
• 17:08
  It's
• 17:08
  really
• 17:09
  hard
• 17:09
  to
• 17:09
  meet
• 17:09
  those
• 17:10
  protein
• 17:10
  needs.
• 17:11
  I
• 17:11
  started
• 17:11
  out
• 17:11
  in
• 17:12
  my
• 17:12
  career
• 17:12
  as
• 17:13
  working
• 17:13
  with
• 17:13
  professional
• 17:14
  athletes.
• 17:15
  They
• 17:15
  need
• 17:15
  that
• 17:15
  amount
• 17:16
  of
• 17:16
  protein,
• 17:16
  right?
• 17:17
  The
• 17:18
  everyday
• 17:18
  individual
• 17:19
  who
• 17:19
  only
• 17:19
  go.
• 17:20
  I
• 17:20
  shouldn't
• 17:20
  say
• 17:20
  only,
• 17:21
  but,
• 17:21
  like,
• 17:21
  they
• 17:21
  work
• 17:21
  out
• 17:22
  three
• 17:22
  times
• 17:22
  a
• 17:22
  week.
• 17:23
  They
• 17:23
  don't
• 17:23
  need
• 17:23
  150
• 17:24
  grams
• 17:24
  of
• 17:24
  protein
• 17:25
  per
• 17:25
  day.
• 17:25
  A
• 17:25
  good
• 17:26
  example
• 17:26
  of
• 17:26
  that
• 17:27
  is
• 17:27
  I
• 17:27
  had
• 17:27
  a
• 17:27
  client
• 17:28
  who
• 17:28
  worked
• 17:29
  out
• 17:29
  five
• 17:30
  or
• 17:31
  six
• 17:31
  times
• 17:31
  a
• 17:31
  week,
• 17:32
  and
• 17:32
  she
• 17:33
  was
• 17:33
  eating
• 17:33
  a
• 17:33
  lot
• 17:34
  of
• 17:34
  protein.
• 17:35
  She
• 17:35
  was
• 17:35
  actually
• 17:35
  just
• 17:35
  overeating
• 17:36
  in
• 17:36
  general
• 17:36
  and
• 17:37
  not
• 17:37
  focused
• 17:37
  on
• 17:37
  the
• 17:37
  other
• 17:38
  things
• 17:38
  that
• 17:38
  matter.
• 17:39
  By
• 17:39
  eating
• 17:39
  less
• 17:39
  protein
• 17:40
  and
• 17:40
  focusing
• 17:40
  on
• 17:40
  the
• 17:41
  other
• 17:41
  things,
• 17:41
  she
• 17:42
  was
• 17:42
  able
• 17:42
  to
• 17:42
  lose
• 17:42
  weight,
• 17:43
  for
• 17:43
  example.
• 17:43
  That's.
• 17:45
  That's
• 17:46
  fascinating
• 17:46
  that
• 17:46
  you
• 17:46
  chose
• 17:47
  that
• 17:47
  example,
• 17:47
  because
• 17:47
  it's
• 17:48
  something
• 17:48
  that
• 17:48
  I've
• 17:48
  been
• 17:48
  kind
• 17:49
  of
• 17:49
  looking
• 17:49
  at
• 17:49
  in,
• 17:50
  like,
• 17:50
  even
• 17:51
  in
• 17:51
  the
• 17:51
  past
• 17:51
  couple
• 17:51
  of
• 17:51
  months.
• 17:52
  And
• 17:52
  it's.
• 17:52
  You
• 17:53
  know,
• 17:53
  as
• 17:53
  someone
• 17:53
  who
• 17:53
  weighs
• 17:54
  200
• 17:54
  pounds,
• 17:54
  I
• 17:54
  don't
• 17:54
  mind
• 17:55
  putting
• 17:55
  my
• 17:55
  weight
• 17:55
  on
• 17:55
  the
• 17:55
  Internet.
• 17:56
  There
• 17:56
  we
• 17:56
  go.
• 17:58
  It's
• 17:58
  incredibly
• 17:58
  hard
• 17:59
  to
• 17:59
  eat
• 17:59
  200
• 17:59
  grams
• 18:00
  of
• 18:00
  protein
• 18:00
  in
• 18:00
  a
• 18:01
  day
• 18:01
  or
• 18:01
  whatever.
• 18:01
  0.7.
• 18:02
  I'm
• 18:02
  supposed
• 18:02
  to
• 18:02
  do,
• 18:03
  like,
• 18:03
  even
• 18:03
  140.
• 18:04
  And
• 18:05
  I
• 18:05
  was
• 18:05
  like,
• 18:05
  I
• 18:06
  stacked
• 18:06
  together
• 18:06
  this
• 18:07
  breakfast
• 18:07
  where
• 18:07
  I
• 18:07
  had,
• 18:08
  like,
• 18:08
  a
• 18:08
  protein
• 18:08
  bar
• 18:09
  and
• 18:09
  then
• 18:10
  a
• 18:10
  Greek
• 18:10
  yogurt,
• 18:11
  and
• 18:11
  then
• 18:11
  I
• 18:11
  made
• 18:12
  a
• 18:12
  smoothie
• 18:13
  that
• 18:13
  had
• 18:13
  whey
• 18:13
  powder
• 18:14
  in
• 18:14
  it.
• 18:14
  And
• 18:15
  even
• 18:15
  then,
• 18:15
  I
• 18:15
  was
• 18:15
  only
• 18:15
  at
• 18:16
  like,
• 18:16
  8.
• 18:16
  I
• 18:16
  got,
• 18:16
  that's
• 18:17
  80.
• 18:17
  And
• 18:17
  I'm
• 18:17
  like,
• 18:19
  yeah,
• 18:19
  I
• 18:19
  still
• 18:20
  got
• 18:20
  like,
• 18:20
  it's
• 18:21
  another
• 18:21
  hundred
• 18:21
  to
• 18:22
  go.
• 18:23
  Where
• 18:23
  am
• 18:23
  I
• 18:23
  going
• 18:23
  to
• 18:24
  find
• 18:24
  this?
• 18:24
  I'm
• 18:24
  going
• 18:24
  to
• 18:24
  have
• 18:24
  to
• 18:24
  sit
• 18:25
  and
• 18:25
  eat
• 18:25
  chicken
• 18:25
  breasts
• 18:26
  all
• 18:26
  afternoon.
• 18:27
  And,
• 18:27
  you
• 18:27
  know,
• 18:27
  here's
• 18:28
  the
• 18:28
  thing.
• 18:28
  I'm
• 18:28
  not
• 18:28
  saying
• 18:28
  that
• 18:29
  protein
• 18:29
  doesn't
• 18:29
  matter,
• 18:29
  because
• 18:30
  protein
• 18:31
  does.
• 18:31
  And
• 18:31
  I
• 18:31
  talk
• 18:31
  about
• 18:32
  protein
• 18:32
  with
• 18:32
  each
• 18:32
  of
• 18:32
  my
• 18:33
  clients.
• 18:33
  However,
• 18:34
  the
• 18:35
  Internet,
• 18:35
  there's
• 18:36
  this.
• 18:36
  There's
• 18:36
  this
• 18:36
  misinformation.
• 18:37
  This
• 18:37
  is
• 18:37
  why
• 18:37
  I
• 18:37
  call
• 18:38
  it
• 18:38
  a
• 18:38
  myth,
• 18:38
  because
• 18:39
  it
• 18:39
  makes
• 18:40
  it
• 18:40
  seem
• 18:40
  like
• 18:40
  protein
• 18:40
  is
• 18:40
  the
• 18:41
  only
• 18:41
  thing
• 18:41
  that
• 18:41
  matters.
• 18:42
  And
• 18:42
  there
• 18:42
  are
• 18:42
  so
• 18:42
  many
• 18:43
  other
• 18:43
  things,
• 18:43
  like
• 18:43
  eating
• 18:44
  enough
• 18:44
  healthy
• 18:44
  fats,
• 18:44
  eating
• 18:45
  enough
• 18:45
  fiber,
• 18:45
  like,
• 18:46
  eating
• 18:46
  enough
• 18:46
  in
• 18:46
  general.
• 18:48
  All
• 18:48
  those
• 18:48
  things
• 18:49
  matter.
• 18:49
  We
• 18:50
  definitely
• 18:50
  need
• 18:50
  to
• 18:50
  get
• 18:50
  a
• 18:50
  one
• 18:51
  on
• 18:51
  one
• 18:51
  schedule,
• 18:51
  you
• 18:51
  and
• 18:51
  I,
• 18:52
  so
• 18:52
  I
• 18:52
  can
• 18:52
  talk
• 18:52
  you
• 18:52
  through.
• 18:52
  Oh,
• 18:53
  for
• 18:53
  sure.
• 18:53
  We'll
• 18:53
  do
• 18:53
  that
• 18:53
  on
• 18:53
  this.
• 18:55
  And
• 18:55
  I'm
• 18:56
  wise
• 18:56
  in
• 18:56
  some
• 18:56
  respects,
• 18:57
  but
• 18:57
  so
• 18:57
  very
• 18:57
  unwise
• 18:58
  in
• 18:58
  others.
• 18:58
  And,
• 18:58
  you
• 18:58
  know,
• 18:59
  One,
• 18:59
  one
• 18:59
  of
• 18:59
  the,
• 19:00
  like,
• 19:00
  I
• 19:00
  get.
• 19:01
  There's
• 19:01
  something
• 19:01
  I
• 19:01
  got
• 19:02
  about
• 19:02
  quality
• 19:02
  of
• 19:02
  protein,
• 19:03
  but
• 19:05
  from
• 19:05
  the
• 19:05
  start.
• 19:05
  For
• 19:05
  example,
• 19:06
  like,
• 19:06
  I
• 19:06
  like
• 19:06
  eating
• 19:07
  salted
• 19:07
  peanuts.
• 19:07
  They've
• 19:08
  got
• 19:08
  lots
• 19:08
  of
• 19:08
  protein
• 19:08
  in
• 19:09
  them.
• 19:09
  But,
• 19:09
  like,
• 19:09
  you
• 19:09
  don't
• 19:10
  want
• 19:10
  me
• 19:10
  sitting
• 19:10
  eating
• 19:10
  2kg
• 19:11
  of
• 19:11
  salted
• 19:11
  peanuts
• 19:12
  a
• 19:12
  day,
• 19:12
  that's
• 19:12
  for
• 19:13
  sure.
• 19:13
  I
• 19:13
  know
• 19:13
  that
• 19:13
  already
• 19:13
  because
• 19:14
  I
• 19:14
  would
• 19:14
  drown
• 19:14
  in,
• 19:15
  in
• 19:15
  sodium
• 19:15
  and
• 19:16
  saturated
• 19:16
  fat.
• 19:16
  Like,
• 19:16
  I,
• 19:17
  I
• 19:17
  get
• 19:17
  the
• 19:17
  balance
• 19:18
  bit,
• 19:18
  but.
• 19:19
  And
• 19:19
  someone
• 19:20
  who,
• 19:20
  like,
• 19:20
  I
• 19:20
  like
• 19:21
  to
• 19:21
  research
• 19:21
  things,
• 19:21
  and
• 19:22
  I'm
• 19:22
  a
• 19:22
  data
• 19:22
  professional,
• 19:22
  so
• 19:23
  I
• 19:23
  dig
• 19:23
  in
• 19:23
  numbers
• 19:23
  a
• 19:23
  lot.
• 19:24
  But
• 19:24
  I
• 19:24
  learned
• 19:24
  something
• 19:24
  brand
• 19:24
  new
• 19:25
  about
• 19:25
  protein
• 19:25
  last
• 19:25
  week
• 19:25
  from
• 19:26
  my
• 19:26
  wife.
• 19:26
  So
• 19:26
  my
• 19:26
  wife
• 19:27
  works
• 19:27
  in
• 19:28
  the
• 19:28
  bakery.
• 19:29
  Bakery
• 19:29
  industry,
• 19:29
  and
• 19:29
  she
• 19:29
  was
• 19:30
  at
• 19:30
  a
• 19:30
  food
• 19:30
  technology
• 19:30
  conference.
• 19:31
  Oh,
• 19:31
  cool.
• 19:31
  And
• 19:32
  she
• 19:32
  taught
• 19:32
  me
• 19:32
  this
• 19:32
  thing
• 19:33
  about
• 19:33
  protein
• 19:33
  labeling.
• 19:34
  Because
• 19:34
  you
• 19:34
  see,
• 19:34
  like,
• 19:35
  everyone's
• 19:36
  on
• 19:36
  the
• 19:36
  fad
• 19:36
  now.
• 19:36
  Like,
• 19:37
  there's
• 19:37
  like
• 19:37
  20
• 19:38
  grams
• 19:38
  of
• 19:38
  protein
• 19:38
  and
• 19:39
  there's
• 19:39
  26
• 19:39
  grams
• 19:40
  of
• 19:40
  protein
• 19:40
  in
• 19:40
  that,
• 19:40
  42
• 19:41
  in
• 19:41
  this.
• 19:41
  And,
• 19:41
  and
• 19:42
  people
• 19:42
  are
• 19:42
  labeling
• 19:42
  with
• 19:43
  it.
• 19:43
  And
• 19:44
  the,
• 19:44
  the,
• 19:44
  the,
• 19:46
  the
• 19:46
  food
• 19:46
  standards
• 19:47
  only
• 19:47
  require
• 19:47
  them
• 19:48
  to
• 19:48
  level,
• 19:48
  to
• 19:49
  label
• 19:49
  the
• 19:49
  amount
• 19:49
  of
• 19:49
  protein
• 19:50
  in
• 19:50
  it,
• 19:50
  but
• 19:51
  it
• 19:51
  doesn't
• 19:51
  necessarily
• 19:51
  have
• 19:52
  to
• 19:52
  be
• 19:52
  usable
• 19:52
  protein
• 19:53
  that's
• 19:53
  absorbed
• 19:54
  by
• 19:54
  the
• 19:54
  body.
• 19:54
  And
• 19:55
  she
• 19:55
  taught
• 19:55
  me
• 19:55
  this
• 19:55
  trick
• 19:56
  where
• 19:57
  they
• 19:58
  do
• 19:58
  have
• 19:58
  to
• 19:58
  reflect
• 19:59
  that
• 19:59
  in
• 19:59
  the
• 19:59
  daily
• 20:00
  percentage.
• 20:00
  So
• 20:01
  she
• 20:01
  said,
• 20:01
  like
• 20:01
  whey,
• 20:02
  for
• 20:02
  example,
• 20:02
  like
• 20:02
  pure
• 20:03
  protein
• 20:03
  will
• 20:04
  say
• 20:04
  26
• 20:04
  grams,
• 20:05
  52%.
• 20:06
  Right.
• 20:06
  Or
• 20:07
  something
• 20:07
  like
• 20:07
  that.
• 20:08
  Whereas
• 20:09
  you
• 20:09
  can
• 20:09
  get
• 20:09
  poorer
• 20:10
  quality
• 20:10
  proteins
• 20:10
  that
• 20:11
  can
• 20:11
  also
• 20:11
  be
• 20:11
  26
• 20:12
  grams,
• 20:12
  but
• 20:12
  only
• 20:13
  maybe
• 20:13
  15%
• 20:14
  or
• 20:14
  20%,
• 20:15
  because
• 20:15
  you
• 20:16
  can't.
• 20:16
  You
• 20:16
  could,
• 20:16
  you
• 20:17
  could
• 20:17
  eat
• 20:17
  a
• 20:17
  load
• 20:17
  of
• 20:17
  protein
• 20:18
  from
• 20:18
  the
• 20:18
  wrong
• 20:18
  places
• 20:19
  and
• 20:19
  then
• 20:19
  not
• 20:19
  even
• 20:19
  be
• 20:19
  able
• 20:19
  to
• 20:20
  absorb
• 20:20
  it.
• 20:20
  That
• 20:20
  blew
• 20:21
  my
• 20:21
  mind.
• 20:21
  Absolutely.
• 20:22
  Yeah.
• 20:22
  No,
• 20:23
  it's,
• 20:23
  it's
• 20:23
  so
• 20:23
  interesting.
• 20:23
  That's
• 20:24
  what
• 20:24
  I'm
• 20:24
  saying.
• 20:24
  It's
• 20:25
  like
• 20:25
  this
• 20:25
  buzzword
• 20:25
  that's
• 20:25
  everywhere.
• 20:26
  An
• 20:27
  example
• 20:27
  that
• 20:27
  I
• 20:27
  have,
• 20:28
  you
• 20:28
  know,
• 20:28
  when
• 20:29
  I
• 20:29
  work
• 20:29
  with
• 20:29
  an
• 20:30
  new
• 20:30
  client,
• 20:30
  I
• 20:30
  look
• 20:30
  at
• 20:31
  what
• 20:31
  they're
• 20:31
  eating
• 20:31
  now,
• 20:31
  and
• 20:32
  we
• 20:32
  usually
• 20:33
  make
• 20:33
  a
• 20:33
  bunch
• 20:33
  of
• 20:33
  different
• 20:33
  changes,
• 20:34
  but
• 20:34
  I
• 20:34
  see
• 20:35
  individuals
• 20:35
  eating
• 20:35
  like
• 20:36
  a
• 20:36
  protein
• 20:36
  bar.
• 20:36
  And
• 20:36
  we
• 20:37
  look
• 20:37
  at
• 20:37
  the
• 20:37
  protein
• 20:37
  bar
• 20:37
  together,
• 20:38
  and
• 20:38
  it
• 20:38
  says
• 20:39
  protein
• 20:39
  bar.
• 20:39
  It's
• 20:39
  labeled
• 20:40
  as
• 20:40
  protein
• 20:40
  bar,
• 20:41
  but
• 20:41
  there's,
• 20:41
  like,
• 20:42
  not
• 20:42
  that
• 20:42
  much
• 20:42
  protein
• 20:42
  in
• 20:43
  it.
• 20:43
  I'm
• 20:43
  not
• 20:43
  gonna
• 20:43
  throw
• 20:44
  out
• 20:44
  specific
• 20:44
  brands
• 20:44
  and
• 20:44
  shame
• 20:45
  them,
• 20:45
  but
• 20:45
  it's,
• 20:45
  it's.
• 20:46
  There's
• 20:46
  not
• 20:46
  that
• 20:46
  much
• 20:46
  protein
• 20:47
  in
• 20:47
  it.
• 20:47
  And
• 20:47
  so
• 20:47
  you
• 20:47
  can't
• 20:48
  call
• 20:48
  it
• 20:48
  a
• 20:48
  protein
• 20:48
  bar,
• 20:49
  but
• 20:49
  it's
• 20:49
  labeled
• 20:49
  as
• 20:50
  a
• 20:50
  protein
• 20:50
  bar.
• 20:51
  And
• 20:51
  that's
• 20:52
  very
• 20:52
  confusing
• 20:52
  for
• 20:52
  people.
• 20:53
  So,
• 20:54
  you
• 20:54
  know,
• 20:55
  that's,
• 20:55
  again,
• 20:55
  why
• 20:55
  I
• 20:55
  call
• 20:55
  it
• 20:56
  a
• 20:56
  myth
• 20:56
  is
• 20:56
  because
• 20:57
  there's
• 20:57
  other
• 20:57
  things
• 20:58
  to
• 20:58
  focus
• 20:58
  on
• 20:58
  as
• 20:58
  well.
• 20:59
  Yeah.
• 20:59
  In
• 20:59
  fact,
• 20:59
  I
• 21:00
  Ditched
• 21:00
  one
• 21:00
  brand
• 21:01
  and
• 21:01
  moved
• 21:01
  to
• 21:01
  another
• 21:01
  directly
• 21:02
  as
• 21:02
  a
• 21:02
  result
• 21:03
  of
• 21:03
  that
• 21:03
  new
• 21:03
  information
• 21:03
  last
• 21:04
  week.
• 21:04
  And
• 21:05
  I'm
• 21:05
  like,
• 21:05
  you
• 21:05
  have
• 21:06
  to
• 21:06
  like,
• 21:06
  that's
• 21:06
  a
• 21:07
  very
• 21:08
  specific,
• 21:09
  industry
• 21:09
  focused,
• 21:11
  conference
• 21:11
  level
• 21:12
  of
• 21:12
  information.
• 21:13
  Yeah,
• 21:13
  that's
• 21:13
  just
• 21:14
  not
• 21:14
  available
• 21:14
  to
• 21:14
  the
• 21:14
  general
• 21:14
  public.
• 21:15
  Like
• 21:15
  I
• 21:15
  would,
• 21:15
  I
• 21:16
  would
• 21:16
  have
• 21:16
  never
• 21:16
  known
• 21:17
  otherwise.
• 21:17
  I
• 21:17
  would
• 21:17
  have
• 21:18
  just,
• 21:18
  I
• 21:18
  would
• 21:18
  have
• 21:18
  just
• 21:18
  kept
• 21:18
  going
• 21:19
  on
• 21:19
  it.
• 21:19
  So
• 21:19
  it's
• 21:20
  to
• 21:20
  some
• 21:20
  extent
• 21:21
  that
• 21:21
  grams
• 21:21
  of
• 21:21
  protein
• 21:22
  is
• 21:22
  just,
• 21:22
  is
• 21:22
  a
• 21:22
  really
• 21:23
  misleading
• 21:23
  piece
• 21:24
  of
• 21:24
  data
• 21:25
  contained
• 21:25
  in
• 21:25
  a
• 21:26
  broader
• 21:26
  sphere
• 21:26
  of
• 21:26
  misleadingness
• 21:27
  about
• 21:27
  protein
• 21:28
  in
• 21:28
  general.
• 21:28
  Right.
• 21:29
  No,
• 21:29
  I
• 21:29
  mean,
• 21:30
  absolutely.
• 21:31
  Another
• 21:31
  example
• 21:31
  I
• 21:32
  have
• 21:32
  is
• 21:33
  there's
• 21:33
  so
• 21:33
  many
• 21:33
  products
• 21:34
  now.
• 21:35
  They
• 21:35
  pump
• 21:35
  protein
• 21:35
  into
• 21:36
  everything
• 21:36
  and
• 21:36
  there's
• 21:36
  like
• 21:37
  a
• 21:37
  protein
• 21:37
  popcorn
• 21:37
  now
• 21:38
  there's
• 21:38
  protein
• 21:38
  chips,
• 21:39
  protein
• 21:40
  cookies,
• 21:40
  all
• 21:40
  these
• 21:40
  different
• 21:40
  things.
• 21:40
  They've
• 21:41
  been
• 21:41
  around
• 21:41
  for
• 21:41
  a
• 21:41
  while,
• 21:41
  but
• 21:42
  there's
• 21:42
  newer
• 21:42
  products
• 21:42
  coming
• 21:43
  out.
• 21:44
  People
• 21:45
  always
• 21:45
  ask
• 21:45
  me,
• 21:46
  what
• 21:46
  do
• 21:46
  you
• 21:46
  think
• 21:46
  of
• 21:46
  these
• 21:47
  protein
• 21:47
  chips?
• 21:48
  What
• 21:48
  are
• 21:48
  they?
• 21:49
  And
• 21:49
  here's
• 21:49
  the
• 21:49
  thing,
• 21:49
  when
• 21:50
  you
• 21:50
  look
• 21:50
  at
• 21:50
  those
• 21:50
  ingredient
• 21:50
  labels,
• 21:51
  yes,
• 21:51
  there's
• 21:52
  protein
• 21:52
  in
• 21:52
  it,
• 21:52
  but
• 21:52
  you
• 21:53
  look
• 21:53
  at
• 21:53
  the
• 21:53
  ingredient
• 21:53
  list,
• 21:53
  it's
• 21:54
  like
• 21:54
  this
• 21:54
  wicked
• 21:54
  long
• 21:55
  list
• 21:55
  that
• 21:55
  you
• 21:55
  can't
• 21:56
  understand
• 21:56
  any
• 21:56
  part
• 21:56
  of
• 21:57
  it.
• 21:58
  Is
• 21:58
  that
• 21:58
  a
• 21:58
  good
• 21:58
  protein
• 21:59
  source?
• 22:00
  Like
• 22:00
  maybe
• 22:01
  if
• 22:01
  you're
• 22:01
  eating
• 22:01
  a
• 22:02
  full
• 22:02
  bag
• 22:02
  of
• 22:02
  chips,
• 22:03
  maybe
• 22:03
  that's
• 22:03
  better
• 22:03
  for
• 22:04
  you
• 22:04
  than
• 22:04
  the
• 22:04
  chips
• 22:05
  that
• 22:05
  have
• 22:05
  no
• 22:05
  protein
• 22:06
  potentially.
• 22:07
  But
• 22:08
  like,
• 22:08
  is
• 22:08
  that
• 22:08
  gonna
• 22:08
  be
• 22:08
  better
• 22:09
  than
• 22:09
  you
• 22:09
  just
• 22:09
  eating
• 22:09
  a
• 22:09
  regular
• 22:10
  meal
• 22:10
  that
• 22:10
  has
• 22:10
  chicken
• 22:11
  or
• 22:11
  salmon
• 22:12
  or
• 22:12
  whatever
• 22:12
  you're
• 22:12
  eating?
• 22:13
  No.
• 22:13
  So
• 22:13
  you
• 22:14
  also
• 22:14
  really
• 22:14
  wanna
• 22:14
  think
• 22:14
  of
• 22:15
  like,
• 22:15
  you
• 22:15
  write
• 22:15
  up
• 22:16
  the
• 22:16
  quality
• 22:16
  of
• 22:16
  the
• 22:16
  protein
• 22:17
  too.
• 22:17
  Yeah,
• 22:17
  there's
• 22:18
  all
• 22:18
  sorts
• 22:18
  of
• 22:18
  interesting
• 22:19
  things
• 22:20
  to
• 22:20
  do
• 22:20
  with
• 22:20
  the
• 22:20
  data.
• 22:21
  I
• 22:21
  wanna
• 22:21
  come
• 22:21
  back
• 22:21
  to
• 22:22
  something
• 22:22
  you
• 22:22
  mentioned
• 22:22
  about
• 22:22
  reconnecting
• 22:23
  people
• 22:24
  with
• 22:24
  the
• 22:25
  signals
• 22:25
  that
• 22:25
  their
• 22:25
  body
• 22:25
  gives
• 22:26
  them.
• 22:26
  Right.
• 22:27
  And
• 22:27
  I
• 22:27
  think
• 22:28
  there's
• 22:28
  no
• 22:29
  simple
• 22:30
  5050
• 22:30
  decision
• 22:31
  raiser
• 22:31
  for
• 22:31
  how
• 22:31
  to
• 22:32
  be
• 22:32
  healthy.
• 22:32
  I'm
• 22:32
  sure.
• 22:32
  But
• 22:33
  like
• 22:33
  a
• 22:33
  good
• 22:33
  one
• 22:33
  that
• 22:33
  I
• 22:33
  heard
• 22:35
  this
• 22:35
  week
• 22:35
  was
• 22:37
  rather
• 22:37
  than
• 22:37
  doing
• 22:38
  things
• 22:38
  that
• 22:39
  feel
• 22:39
  good,
• 22:39
  you
• 22:40
  should
• 22:40
  focus
• 22:40
  on
• 22:40
  doing
• 22:41
  things
• 22:41
  that
• 22:41
  make
• 22:41
  it
• 22:41
  feel
• 22:42
  good
• 22:42
  to
• 22:42
  be
• 22:42
  you.
• 22:42
  This
• 22:42
  sounds
• 22:43
  similar,
• 22:43
  but
• 22:43
  they're
• 22:43
  two
• 22:44
  very
• 22:44
  different
• 22:44
  things.
• 22:44
  Like
• 22:45
  eating
• 22:45
  a
• 22:45
  big
• 22:45
  pizza
• 22:46
  feels
• 22:46
  good,
• 22:47
  but
• 22:47
  it
• 22:47
  doesn't
• 22:47
  make
• 22:47
  it
• 22:47
  feel
• 22:48
  good
• 22:48
  to
• 22:48
  be
• 22:48
  you.
• 22:48
  Right.
• 22:49
  In
• 22:49
  either
• 22:49
  the
• 22:50
  short,
• 22:50
  the
• 22:50
  medium
• 22:50
  term
• 22:52
  or
• 22:52
  the
• 22:52
  long
• 22:53
  term.
• 22:53
  But
• 22:54
  those,
• 22:54
  those,
• 22:54
  those
• 22:55
  signals
• 22:55
  that
• 22:55
  the
• 22:56
  body
• 22:56
  sends.
• 22:56
  And
• 22:57
  a
• 22:57
  lot
• 22:57
  of
• 22:57
  the
• 22:57
  work
• 22:57
  I
• 22:57
  do
• 22:58
  in,
• 22:58
  in
• 22:58
  the
• 22:58
  world
• 22:58
  of
• 22:58
  data
• 22:59
  is
• 22:59
  about
• 22:59
  identifying
• 23:00
  the
• 23:00
  right
• 23:00
  signals
• 23:00
  and
• 23:00
  learning
• 23:01
  how
• 23:01
  to,
• 23:01
  to
• 23:01
  act
• 23:01
  on
• 23:02
  them.
• 23:02
  So
• 23:03
  how
• 23:03
  do
• 23:03
  you
• 23:03
  help
• 23:04
  reconnect
• 23:04
  people
• 23:04
  to
• 23:05
  those
• 23:05
  signals
• 23:05
  that
• 23:05
  they
• 23:05
  might
• 23:06
  have
• 23:06
  been
• 23:06
  ignoring
• 23:06
  in
• 23:06
  terms
• 23:07
  of
• 23:07
  the
• 23:07
  hunger
• 23:07
  fulfilledness,
• 23:08
  being
• 23:08
  sated,
• 23:09
  that,
• 23:09
  that
• 23:09
  sort
• 23:09
  of
• 23:10
  thing?
• 23:10
  CEOs,
• 23:11
  if
• 23:11
  you're
• 23:11
  still
• 23:11
  making
• 23:12
  big
• 23:12
  decisions
• 23:12
  based
• 23:13
  on
• 23:13
  outdated
• 23:13
  dashboard,
• 23:14
  conflicting
• 23:15
  numbers
• 23:15
  and
• 23:16
  manual
• 23:16
  reports,
• 23:16
  then
• 23:17
  you're
• 23:17
  not
• 23:17
  leading
• 23:17
  with
• 23:17
  confidence.
• 23:18
  You're
• 23:18
  not
• 23:18
  alone.
• 23:19
  Most
• 23:19
  5
• 23:19
  million
• 23:19
  plus
• 23:20
  businesses
• 23:21
  have
• 23:21
  this
• 23:21
  exact
• 23:22
  struggle
• 23:22
  and
• 23:22
  your
• 23:23
  tech
• 23:23
  stack
• 23:23
  and
• 23:23
  platforms
• 23:24
  feel
• 23:24
  like
• 23:25
  they're
• 23:25
  duct
• 23:25
  taped
• 23:25
  together.
• 23:26
  Worse
• 23:26
  every
• 23:27
  week
• 23:27
  that
• 23:27
  goes
• 23:27
  by,
• 23:28
  you're
• 23:28
  still
• 23:28
  flying
• 23:28
  blind.
• 23:29
  And
• 23:29
  if
• 23:29
  AI
• 23:30
  is
• 23:30
  part
• 23:30
  of
• 23:30
  your
• 23:30
  roadmap,
• 23:31
  well,
• 23:31
  you
• 23:31
  can
• 23:32
  forget
• 23:32
  about
• 23:32
  it.
• 23:32
  Because
• 23:32
  clean
• 23:33
  connected
• 23:33
  data
• 23:34
  is
• 23:34
  step
• 23:34
  one.
• 23:35
  So
• 23:35
  you're
• 23:35
  still
• 23:35
  in
• 23:35
  the
• 23:36
  starting
• 23:36
  box
• 23:36
  while
• 23:36
  others
• 23:37
  are
• 23:37
  running
• 23:37
  ahead
• 23:37
  of
• 23:37
  you.
• 23:38
  That's
• 23:38
  why
• 23:38
  we
• 23:38
  created
• 23:39
  the
• 23:39
  free
• 23:39
  five
• 23:40
  Minute
• 23:40
  Data
• 23:40
  Maturity
• 23:41
  Assessment.
• 23:41
  It's
• 23:42
  fast,
• 23:42
  it's
• 23:42
  free,
• 23:43
  and
• 23:43
  it
• 23:43
  shows
• 23:44
  you
• 23:44
  where
• 23:44
  your
• 23:44
  business
• 23:44
  stands
• 23:45
  and
• 23:45
  what's
• 23:45
  holding
• 23:46
  you
• 23:46
  back.
• 23:46
  You'll
• 23:47
  walk
• 23:47
  away
• 23:47
  with
• 23:47
  a
• 23:47
  clear
• 23:47
  score,
• 23:48
  a
• 23:48
  snapshot
• 23:48
  of
• 23:49
  your
• 23:49
  current
• 23:49
  systems,
• 23:50
  and
• 23:50
  insight
• 23:50
  into
• 23:51
  what
• 23:51
  it
• 23:51
  will
• 23:51
  take
• 23:52
  to
• 23:52
  build
• 23:52
  a
• 23:52
  data
• 23:52
  infrastructure
• 23:53
  to
• 23:53
  support
• 23:53
  your
• 23:54
  ambition.
• 23:54
  It's
• 23:55
  the
• 23:55
  same
• 23:55
  approach
• 23:55
  I've
• 23:55
  used
• 23:56
  inside
• 23:56
  global
• 23:56
  firms
• 23:57
  like
• 23:57
  Capital
• 23:57
  One,
• 23:57
  IBM
• 23:58
  and
• 23:58
  Accenture,
• 23:59
  and
• 23:59
  now
• 24:00
  it's
• 24:00
  adapted
• 24:00
  for
• 24:00
  fast
• 24:01
  scaling
• 24:01
  businesses
• 24:02
  like
• 24:02
  yours.
• 24:02
  We've
• 24:03
  helped
• 24:03
  executive
• 24:03
  teams
• 24:04
  gain
• 24:04
  clarity,
• 24:05
  reduce
• 24:05
  friction
• 24:06
  and
• 24:06
  make
• 24:06
  better
• 24:07
  decisions
• 24:07
  with
• 24:07
  the
• 24:08
  data
• 24:08
  they
• 24:08
  already
• 24:08
  have.
• 24:09
  No
• 24:09
  joint
• 24:09
  software
• 24:10
  overhaul,
• 24:10
  no
• 24:10
  disruption
• 24:11
  to
• 24:11
  your
• 24:11
  team,
• 24:12
  no
• 24:12
  data
• 24:12
  science
• 24:13
  degree
• 24:13
  required.
• 24:14
  Also,
• 24:15
  no
• 24:15
  magic
• 24:15
  wand
• 24:16
  apps
• 24:16
  that
• 24:17
  are
• 24:17
  too
• 24:17
  good
• 24:17
  to
• 24:17
  be
• 24:17
  true
• 24:18
  and
• 24:18
  sell
• 24:18
  a
• 24:18
  dream
• 24:19
  that
• 24:19
  is
• 24:19
  effectively
• 24:19
  only
• 24:20
  papering
• 24:20
  over
• 24:20
  the
• 24:21
  cracks
• 24:21
  of
• 24:22
  structural
• 24:22
  data
• 24:22
  issues.
• 24:23
  This
• 24:23
  is
• 24:23
  about
• 24:23
  giving
• 24:24
  CEOs
• 24:24
  real
• 24:25
  visibility
• 24:26
  and
• 24:26
  helping
• 24:26
  you
• 24:26
  lead
• 24:26
  with
• 24:27
  facts,
• 24:27
  not
• 24:28
  friction.
• 24:28
  So
• 24:28
  if
• 24:28
  you're
• 24:28
  ready
• 24:29
  to
• 24:29
  stop
• 24:29
  guessing
• 24:30
  and
• 24:30
  start
• 24:30
  leading
• 24:30
  with
• 24:31
  real
• 24:31
  data
• 24:31
  clarity,
• 24:32
  take
• 24:32
  our
• 24:32
  free
• 24:33
  assessment.
• 24:33
  It
• 24:34
  only
• 24:34
  takes
• 24:34
  five
• 24:34
  minutes.
• 24:35
  You'll
• 24:35
  get
• 24:35
  immediate
• 24:36
  insight
• 24:36
  on
• 24:36
  your
• 24:36
  current
• 24:36
  maturity
• 24:37
  and
• 24:37
  just
• 24:38
  what's
• 24:38
  possible
• 24:38
  next.
• 24:39
  Click
• 24:39
  below
• 24:39
  to
• 24:39
  get
• 24:40
  started.
• 24:40
  You've
• 24:40
  scaled
• 24:41
  your
• 24:41
  sales,
• 24:41
  your
• 24:42
  operations,
• 24:43
  your
• 24:43
  sales
• 24:43
  team.
• 24:44
  Now
• 24:44
  it's
• 24:44
  time
• 24:44
  to
• 24:45
  scale
• 24:45
  your
• 24:45
  data.
• 24:45
  I've
• 24:46
  led
• 24:46
  data
• 24:46
  transformations
• 24:47
  for
• 24:47
  some
• 24:47
  of
• 24:47
  the
• 24:47
  world's
• 24:48
  most
• 24:48
  complex
• 24:48
  companies,
• 24:49
  and
• 24:49
  Now
• 24:49
  I
• 24:50
  help
• 24:50
  CEOs
• 24:51
  and
• 24:51
  leadership
• 24:51
  teams
• 24:51
  just
• 24:52
  like
• 24:52
  yours
• 24:53
  turn
• 24:53
  data
• 24:53
  into
• 24:53
  a
• 24:54
  real
• 24:54
  advantage.
• 24:55
  Let's
• 24:55
  get
• 24:55
  started.
• 24:56
  It's
• 24:56
  complicated
• 24:57
  because
• 24:57
  everyone
• 24:57
  is
• 24:58
  so
• 24:58
  different
• 24:58
  in
• 24:58
  terms
• 24:58
  of
• 24:59
  why
• 24:59
  they
• 24:59
  lost
• 24:59
  those
• 24:59
  signals
• 25:00
  in
• 25:00
  the
• 25:00
  first
• 25:00
  place.
• 25:02
  For
• 25:02
  some
• 25:02
  individuals,
• 25:03
  it's
• 25:03
  the
• 25:04
  way
• 25:04
  they
• 25:04
  were
• 25:04
  raised,
• 25:04
  the
• 25:05
  way
• 25:05
  their
• 25:05
  parents
• 25:05
  raised
• 25:06
  them,
• 25:06
  unfortunately.
• 25:07
  So
• 25:07
  there's
• 25:07
  a
• 25:07
  lot
• 25:08
  of
• 25:09
  healing
• 25:09
  to
• 25:09
  do
• 25:09
  with
• 25:09
  your
• 25:10
  relationship
• 25:10
  with
• 25:10
  food.
• 25:11
  Other
• 25:12
  individuals,
• 25:12
  it's
• 25:13
  that
• 25:13
  they
• 25:13
  don't
• 25:14
  even
• 25:14
  realize
• 25:14
  they're
• 25:15
  ignoring
• 25:15
  the
• 25:15
  cues.
• 25:16
  But
• 25:16
  that's
• 25:16
  a
• 25:16
  lot
• 25:17
  of
• 25:17
  busy
• 25:17
  professionals
• 25:18
  I
• 25:18
  work
• 25:18
  with
• 25:18
  who
• 25:18
  are
• 25:19
  skipping
• 25:19
  lunch,
• 25:19
  for
• 25:19
  example,
• 25:20
  because
• 25:20
  they're
• 25:20
  busy.
• 25:21
  And
• 25:22
  again,
• 25:22
  it
• 25:22
  all
• 25:23
  goes
• 25:23
  back
• 25:23
  to
• 25:23
  your
• 25:23
  metabolism.
• 25:24
  Your
• 25:24
  metabolism
• 25:24
  is
• 25:25
  like,
• 25:25
  oh,
• 25:25
  I
• 25:25
  know
• 25:25
  I'm
• 25:25
  not
• 25:25
  going
• 25:25
  to
• 25:25
  eat
• 25:26
  lunch.
• 25:26
  So
• 25:27
  let's
• 25:27
  turn
• 25:27
  those
• 25:28
  energy
• 25:28
  levels
• 25:28
  that
• 25:28
  hunger
• 25:29
  down,
• 25:29
  for
• 25:29
  example.
• 25:30
  So
• 25:30
  there's
• 25:30
  so
• 25:30
  much
• 25:31
  that
• 25:31
  goes
• 25:31
  into
• 25:31
  it,
• 25:32
  reflecting
• 25:33
  on
• 25:33
  why
• 25:33
  it's
• 25:34
  not
• 25:34
  happening,
• 25:34
  first,
• 25:34
  identifying
• 25:35
  why,
• 25:36
  and
• 25:36
  then
• 25:36
  we
• 25:36
  definitely
• 25:37
  create
• 25:37
  steps
• 25:37
  to
• 25:38
  become
• 25:39
  more
• 25:39
  reconnected
• 25:40
  with
• 25:40
  it.
• 25:40
  And
• 25:41
  I
• 25:41
  think
• 25:41
  a
• 25:41
  lot
• 25:41
  of
• 25:41
  people,
• 25:42
  they
• 25:42
  think
• 25:42
  of
• 25:42
  it
• 25:42
  as
• 25:42
  being,
• 25:43
  I
• 25:43
  don't
• 25:43
  know,
• 25:44
  like
• 25:44
  foo
• 25:44
  foo
• 25:44
  or
• 25:45
  like,
• 25:45
  oh,
• 25:45
  that's
• 25:45
  not
• 25:45
  really
• 25:45
  going
• 25:46
  to
• 25:46
  help
• 25:46
  me.
• 25:46
  Just
• 25:46
  tell
• 25:46
  me
• 25:46
  what
• 25:47
  to
• 25:47
  eat.
• 25:47
  Tell
• 25:47
  me
• 25:47
  the
• 25:48
  calories
• 25:48
  I
• 25:48
  should
• 25:48
  be
• 25:48
  eating.
• 25:49
  This
• 25:49
  is
• 25:50
  such
• 25:50
  a
• 25:50
  game
• 25:50
  changer
• 25:51
  when
• 25:51
  it
• 25:51
  comes
• 25:52
  to
• 25:53
  any
• 25:53
  goal
• 25:53
  of
• 25:53
  yours.
• 25:53
  Whether
• 25:54
  it's
• 25:54
  weight
• 25:54
  loss,
• 25:55
  whether
• 25:55
  it's
• 25:56
  improving
• 25:56
  cholesterol,
• 25:57
  whether
• 25:57
  it's
• 25:58
  energy
• 25:59
  levels
• 26:00
  like
• 26:00
  longevity,
• 26:01
  whatever
• 26:01
  it
• 26:01
  may
• 26:01
  be
• 26:02
  eating,
• 26:02
  like
• 26:02
  being
• 26:03
  more
• 26:03
  in
• 26:03
  tune
• 26:04
  changes
• 26:04
  everything.
• 26:05
  And
• 26:05
  that
• 26:05
  is
• 26:05
  really
• 26:06
  why
• 26:06
  mindfulness
• 26:06
  is
• 26:07
  such
• 26:07
  a
• 26:07
  key
• 26:07
  part
• 26:07
  of
• 26:07
  my
• 26:07
  approach.
• 26:08
  And
• 26:08
  I
• 26:09
  do
• 26:09
  have
• 26:09
  a
• 26:09
  free
• 26:09
  resource
• 26:09
  that
• 26:10
  I
• 26:10
  want
• 26:10
  to
• 26:10
  share
• 26:10
  with
• 26:10
  everyone
• 26:11
  at
• 26:11
  the
• 26:11
  end
• 26:11
  that
• 26:11
  really
• 26:11
  helps
• 26:12
  them
• 26:12
  to
• 26:12
  hone
• 26:12
  in
• 26:12
  on
• 26:13
  that
• 26:13
  mindfulness
• 26:13
  component,
• 26:14
  which
• 26:14
  I'll
• 26:15
  share
• 26:15
  later.
• 26:15
  But
• 26:16
  it's
• 26:16
  such
• 26:17
  a
• 26:17
  key
• 26:17
  part.
• 26:17
  So
• 26:17
  I
• 26:17
  really
• 26:17
  recommend
• 26:18
  to
• 26:18
  everyone,
• 26:18
  like,
• 26:19
  do
• 26:19
  not
• 26:19
  skip
• 26:19
  out
• 26:20
  on
• 26:20
  focusing
• 26:21
  in
• 26:21
  on
• 26:21
  that
• 26:21
  mindfulness.
• 26:22
  It's
• 26:23
  something
• 26:23
  I've
• 26:23
  noticed
• 26:23
  when
• 26:23
  I,
• 26:24
  when
• 26:24
  I
• 26:24
  start
• 26:24
  to
• 26:24
  get
• 26:24
  the
• 26:24
  balance
• 26:25
  right,
• 26:25
  that
• 26:25
  feeling
• 26:26
  of
• 26:26
  being
• 26:26
  hungry
• 26:26
  again,
• 26:27
  which,
• 26:28
  and
• 26:28
  again,
• 26:29
  I
• 26:29
  don't
• 26:29
  know
• 26:30
  if
• 26:31
  I've
• 26:31
  had
• 26:31
  it
• 26:32
  and
• 26:32
  it's.
• 26:32
  And
• 26:32
  I've
• 26:32
  just
• 26:33
  been
• 26:33
  ignoring
• 26:33
  it
• 26:33
  or
• 26:33
  if
• 26:34
  I've
• 26:34
  been
• 26:34
  creating
• 26:35
  circumstances
• 26:35
  such
• 26:36
  that
• 26:36
  it
• 26:36
  doesn't
• 26:36
  need
• 26:36
  to
• 26:37
  appear
• 26:37
  like
• 26:38
  it's,
• 26:38
  it's
• 26:40
  incredibly
• 26:40
  tricky.
• 26:41
  But
• 26:41
  actually
• 26:41
  that,
• 26:41
  that's
• 26:42
  the,
• 26:42
  of
• 26:42
  all
• 26:42
  the
• 26:43
  daily
• 26:43
  allowance
• 26:44
  and
• 26:44
  the
• 26:44
  numbers
• 26:44
  and
• 26:44
  you
• 26:45
  know,
• 26:45
  before
• 26:45
  we
• 26:45
  press
• 26:46
  the
• 26:46
  record
• 26:46
  button,
• 26:46
  you
• 26:46
  know,
• 26:46
  I
• 26:47
  spoke
• 26:47
  about
• 26:47
  how
• 26:47
  every
• 26:48
  kid
• 26:48
  is
• 26:48
  different
• 26:48
  and
• 26:49
  every
• 26:50
  experience
• 26:50
  as
• 26:51
  a
• 26:51
  parent
• 26:51
  is
• 26:51
  different.
• 26:52
  Well,
• 26:52
  you
• 26:52
  know,
• 26:52
  everybody
• 26:53
  is
• 26:53
  different
• 26:53
  and
• 26:53
  healthy
• 26:54
  for
• 26:54
  everybody
• 26:55
  is
• 26:55
  different
• 26:55
  as
• 26:55
  well.
• 26:55
  Idealistically.
• 26:56
  Wouldn't
• 26:56
  it
• 26:56
  be
• 26:57
  nice
• 26:57
  if
• 26:57
  you
• 26:57
  could
• 26:57
  prescribe,
• 26:59
  eat
• 26:59
  this,
• 27:00
  do
• 27:00
  this
• 27:00
  exercise,
• 27:01
  think
• 27:01
  this
• 27:01
  way
• 27:02
  and,
• 27:02
  and
• 27:02
  everything
• 27:02
  will
• 27:03
  be
• 27:03
  fine.
• 27:03
  Like
• 27:03
  that
• 27:04
  would
• 27:04
  like
• 27:04
  if
• 27:04
  you
• 27:04
  could
• 27:05
  write
• 27:05
  that
• 27:05
  book
• 27:05
  that
• 27:05
  works
• 27:05
  for
• 27:06
  everybody,
• 27:06
  then,
• 27:06
  you
• 27:07
  know.
• 27:07
  Yeah,
• 27:08
  I'm
• 27:08
  sure
• 27:08
  you,
• 27:09
  I'm
• 27:09
  sure
• 27:09
  you'd
• 27:09
  be
• 27:10
  retired
• 27:10
  by
• 27:11
  now.
• 27:11
  But
• 27:11
  it's,
• 27:11
  it's
• 27:12
  unique
• 27:13
  and
• 27:13
  connecting
• 27:13
  people
• 27:13
  with
• 27:14
  that
• 27:14
  purpose,
• 27:14
  I
• 27:14
  think
• 27:14
  is
• 27:14
  so,
• 27:15
  it's
• 27:15
  that
• 27:15
  why
• 27:16
  is
• 27:16
  so
• 27:17
  important,
• 27:17
  right?
• 27:18
  Absolutely.
• 27:18
  And
• 27:18
  I
• 27:19
  mean
• 27:19
  going
• 27:19
  along
• 27:19
  with
• 27:19
  that
• 27:20
  when,
• 27:20
  when
• 27:20
  you
• 27:20
  were
• 27:21
  chatting
• 27:21
  at
• 27:22
  or
• 27:22
  talking
• 27:22
  a
• 27:23
  little
• 27:23
  earlier
• 27:23
  reminded
• 27:23
  me
• 27:23
  back
• 27:24
  of
• 27:25
  when
• 27:25
  we
• 27:25
  were
• 27:26
  talking
• 27:26
  about
• 27:26
  our
• 27:26
  kids.
• 27:27
  How
• 27:27
  children,
• 27:29
  they
• 27:29
  are
• 27:29
  naturally
• 27:30
  intuitive
• 27:30
  eaters.
• 27:31
  Like
• 27:31
  babies,
• 27:32
  toddlers,
• 27:33
  you
• 27:33
  know,
• 27:33
  they
• 27:33
  eat
• 27:33
  when
• 27:33
  they're
• 27:34
  hungry,
• 27:34
  they
• 27:34
  stop
• 27:35
  when
• 27:35
  they're
• 27:35
  full
• 27:35
  automatically.
• 27:36
  And
• 27:37
  it's
• 27:37
  a
• 27:37
  really
• 27:38
  interesting
• 27:38
  thing
• 27:38
  to
• 27:38
  think
• 27:38
  about
• 27:39
  of
• 27:39
  where
• 27:39
  we
• 27:40
  lose
• 27:40
  that
• 27:40
  as
• 27:40
  adults,
• 27:41
  like
• 27:41
  where
• 27:41
  do
• 27:42
  we
• 27:42
  lose
• 27:42
  that
• 27:42
  along
• 27:42
  the
• 27:42
  way,
• 27:43
  where
• 27:43
  we
• 27:44
  are
• 27:44
  unable
• 27:44
  to
• 27:45
  stop
• 27:45
  ourselves.
• 27:46
  And
• 27:47
  it's
• 27:47
  very
• 27:47
  fascinating
• 27:48
  watching
• 27:48
  my
• 27:48
  daughter
• 27:49
  as
• 27:49
  a
• 27:49
  two
• 27:50
  year
• 27:50
  old
• 27:50
  just
• 27:50
  be
• 27:50
  able
• 27:51
  to
• 27:51
  listen
• 27:51
  to
• 27:51
  those
• 27:51
  cues
• 27:52
  and
• 27:52
  yeah,
• 27:52
  it's
• 27:53
  very
• 27:53
  fascinating.
• 27:53
  Yeah,
• 27:55
  you
• 27:55
  hinted
• 27:55
  at
• 27:55
  this
• 27:55
  before
• 27:56
  with
• 27:56
  you
• 27:57
  were
• 27:57
  talking
• 27:57
  about
• 27:57
  busy
• 27:57
  professionals
• 27:58
  and
• 27:59
  I
• 28:00
  had
• 28:00
  an
• 28:00
  executive
• 28:00
  coach
• 28:01
  on
• 28:01
  the
• 28:01
  show
• 28:02
  a
• 28:02
  couple
• 28:02
  of
• 28:02
  weeks
• 28:02
  back
• 28:03
  and
• 28:03
  he
• 28:03
  was
• 28:03
  talking
• 28:03
  about
• 28:04
  how
• 28:04
  actually
• 28:05
  really
• 28:05
  smart
• 28:05
  people
• 28:06
  can
• 28:06
  make
• 28:06
  bad
• 28:06
  business
• 28:07
  decisions.
• 28:07
  And
• 28:07
  one
• 28:07
  of
• 28:08
  the
• 28:08
  drivers
• 28:08
  behind
• 28:09
  that
• 28:10
  is
• 28:10
  this
• 28:10
  need
• 28:10
  to
• 28:11
  collect
• 28:12
  so
• 28:12
  much
• 28:12
  data
• 28:13
  so
• 28:13
  that
• 28:13
  you
• 28:13
  can
• 28:13
  be
• 28:13
  100%
• 28:14
  sure
• 28:14
  you're
• 28:14
  making
• 28:14
  the
• 28:15
  right
• 28:15
  decision.
• 28:15
  When
• 28:16
  actually
• 28:16
  the
• 28:17
  fallacy
• 28:17
  of
• 28:17
  being
• 28:17
  100,
• 28:17
  there's
• 28:18
  a
• 28:18
  first
• 28:18
  fallacy
• 28:18
  of
• 28:18
  being
• 28:19
  100%
• 28:19
  sure
• 28:19
  and
• 28:19
  the
• 28:19
  second
• 28:20
  is
• 28:20
  that
• 28:21
  sometimes
• 28:21
  you
• 28:21
  just
• 28:21
  need
• 28:21
  to
• 28:22
  act
• 28:22
  on
• 28:22
  instinct
• 28:22
  and
• 28:23
  do
• 28:23
  better
• 28:24
  and
• 28:24
  take
• 28:25
  action
• 28:25
  and
• 28:25
  learn
• 28:26
  from
• 28:26
  it.
• 28:26
  Does
• 28:27
  that
• 28:27
  translate
• 28:27
  across
• 28:27
  to
• 28:27
  the
• 28:28
  world
• 28:28
  of
• 28:28
  nutrition
• 28:29
  and
• 28:29
  well
• 28:30
  being?
• 28:30
  Absolutely,
• 28:31
  absolutely.
• 28:31
  I
• 28:32
  work
• 28:32
  with,
• 28:32
  I
• 28:33
  would
• 28:33
  say,
• 28:33
  very
• 28:33
  intelligent
• 28:34
  individuals,
• 28:35
  busy
• 28:36
  professionals,
• 28:36
  busy
• 28:37
  parents.
• 28:39
  I
• 28:39
  think
• 28:39
  there
• 28:39
  is
• 28:40
  always
• 28:40
  something
• 28:40
  new
• 28:40
  to
• 28:40
  learn
• 28:41
  for
• 28:41
  sure.
• 28:41
  Especially
• 28:41
  with
• 28:41
  all
• 28:42
  the
• 28:42
  misinformation
• 28:42
  that
• 28:43
  is
• 28:43
  out
• 28:43
  there.
• 28:43
  But
• 28:44
  I
• 28:44
  do
• 28:44
  think
• 28:45
  a
• 28:45
  lot
• 28:45
  of
• 28:45
  people,
• 28:45
  maybe
• 28:46
  they
• 28:46
  know
• 28:46
  what
• 28:46
  to
• 28:46
  be
• 28:46
  doing,
• 28:47
  but
• 28:47
  it
• 28:47
  comes
• 28:47
  down
• 28:48
  to
• 28:48
  implementation
• 28:48
  of
• 28:49
  it.
• 28:49
  So
• 28:50
  really
• 28:50
  putting
• 28:50
  together
• 28:50
  those
• 28:51
  pieces
• 28:51
  of
• 28:51
  the
• 28:51
  puzzle
• 28:52
  and
• 28:53
  helping
• 28:53
  you
• 28:53
  to
• 28:54
  identify
• 28:54
  what's
• 28:55
  not
• 28:55
  working
• 28:56
  and
• 28:57
  move
• 28:57
  forward
• 28:58
  instead
• 28:58
  of
• 28:58
  staying
• 28:59
  stuck
• 28:59
  in
• 29:00
  the
• 29:00
  process.
• 29:01
  You
• 29:01
  mentioned
• 29:01
  the
• 29:01
  woo
• 29:02
  woo
• 29:02
  or
• 29:02
  foo
• 29:02
  foo
• 29:02
  stuff.
• 29:03
  I
• 29:04
  love
• 29:04
  rolling,
• 29:04
  especially
• 29:05
  for
• 29:05
  a
• 29:05
  dated
• 29:05
  person.
• 29:05
  I
• 29:05
  love
• 29:06
  rolling
• 29:06
  around
• 29:06
  in
• 29:06
  that
• 29:09
  more
• 29:09
  than,
• 29:10
  more
• 29:11
  than
• 29:11
  most.
• 29:12
  So
• 29:13
  it's
• 29:13
  part
• 29:13
  of
• 29:13
  the
• 29:13
  work
• 29:14
  that
• 29:14
  you
• 29:14
  do.
• 29:14
  But
• 29:14
  like
• 29:15
  too
• 29:15
  many
• 29:15
  people,
• 29:15
  and
• 29:16
  I've
• 29:16
  probably
• 29:16
  fallen
• 29:17
  victim
• 29:17
  to
• 29:17
  this
• 29:17
  myself
• 29:19
  in
• 29:19
  my
• 29:20
  time,
• 29:20
  make
• 29:21
  this
• 29:21
  mistake
• 29:21
  of
• 29:22
  attaching
• 29:22
  their
• 29:22
  self
• 29:23
  worth
• 29:23
  to
• 29:23
  one
• 29:23
  of,
• 29:23
  you
• 29:24
  know,
• 29:24
  pick
• 29:24
  a
• 29:24
  data
• 29:25
  point,
• 29:25
  right
• 29:26
  mile,
• 29:26
  benchmark
• 29:27
  time,
• 29:27
  VO2,
• 29:27
  max
• 29:28
  weight,
• 29:29
  whatever
• 29:30
  it
• 29:30
  might
• 29:30
  be,
• 29:31
  how
• 29:32
  many
• 29:32
  times
• 29:32
  I've
• 29:32
  been
• 29:32
  to
• 29:32
  the
• 29:33
  gym
• 29:33
  in
• 29:33
  a
• 29:33
  week.
• 29:33
  Like
• 29:33
  some,
• 29:34
  some
• 29:34
  metrics
• 29:34
  are
• 29:34
  simple,
• 29:35
  some
• 29:35
  are
• 29:35
  complicated,
• 29:36
  complicated.
• 29:37
  But
• 29:37
  all
• 29:37
  are
• 29:37
  susceptible
• 29:38
  to
• 29:38
  someone
• 29:38
  attaching
• 29:38
  their
• 29:39
  self
• 29:39
  worth
• 29:39
  too
• 29:39
  strongly
• 29:40
  to
• 29:40
  that.
• 29:40
  So
• 29:41
  is
• 29:41
  that
• 29:41
  one
• 29:41
  of
• 29:42
  the
• 29:42
  chains
• 29:43
  that
• 29:43
  you
• 29:43
  have
• 29:43
  to
• 29:43
  break
• 29:43
  as
• 29:43
  well
• 29:44
  with
• 29:44
  the
• 29:44
  clients
• 29:44
  you
• 29:45
  have
• 29:45
  that
• 29:45
  are
• 29:45
  successful?
• 29:45
  Yeah,
• 29:46
  that's
• 29:46
  where
• 29:46
  really
• 29:46
  that
• 29:47
  mindset
• 29:47
  comes
• 29:47
  into
• 29:47
  play.
• 29:48
  Because
• 29:48
  people,
• 29:49
  they
• 29:50
  contribute
• 29:50
  that
• 29:50
  self
• 29:50
  worth
• 29:51
  honestly
• 29:52
  to
• 29:52
  a
• 29:52
  lot
• 29:52
  of
• 29:54
  times
• 29:54
  the
• 29:55
  scale
• 29:55
  specifically.
• 29:56
  But
• 29:56
  that's
• 29:56
  also
• 29:57
  specifically
• 29:57
  why
• 29:57
  I
• 29:58
  really
• 29:58
  talk
• 29:58
  about
• 29:58
  that
• 29:59
  all
• 29:59
  or
• 29:59
  nothing
• 29:59
  mentality.
• 30:00
  A
• 30:00
  lot
• 30:01
  of
• 30:01
  individuals
• 30:01
  think
• 30:01
  that
• 30:01
  they
• 30:02
  need
• 30:02
  to
• 30:02
  be
• 30:03
  perfect
• 30:04
  or
• 30:05
  if
• 30:05
  they
• 30:05
  slip
• 30:06
  up
• 30:06
  by
• 30:06
  eating
• 30:06
  a
• 30:06
  piece
• 30:06
  of
• 30:07
  pizza
• 30:07
  or
• 30:07
  something,
• 30:07
  they
• 30:08
  just
• 30:08
  say
• 30:08
  screw
• 30:08
  it,
• 30:08
  the
• 30:09
  day's
• 30:09
  over,
• 30:09
  the
• 30:10
  day
• 30:10
  is
• 30:10
  done.
• 30:11
  So
• 30:11
  I
• 30:11
  really
• 30:11
  help
• 30:11
  individuals
• 30:12
  more
• 30:12
  so
• 30:12
  to
• 30:12
  find
• 30:12
  that
• 30:13
  balance
• 30:14
  in
• 30:14
  their
• 30:14
  overall
• 30:15
  day
• 30:15
  to
• 30:15
  day,
• 30:15
  in
• 30:15
  their
• 30:15
  overall
• 30:16
  life.
• 30:16
  Not
• 30:16
  only
• 30:16
  just
• 30:17
  balance,
• 30:17
  but
• 30:18
  look
• 30:18
  at
• 30:19
  their
• 30:19
  health
• 30:20
  and
• 30:20
  their
• 30:20
  body
• 30:21
  and
• 30:22
  their
• 30:22
  overall
• 30:22
  well
• 30:23
  being
• 30:24
  in
• 30:24
  a
• 30:24
  diverse
• 30:25
  amount
• 30:26
  of
• 30:26
  ways.
• 30:26
  And
• 30:26
  not
• 30:27
  just
• 30:27
  that
• 30:27
  one
• 30:27
  data
• 30:28
  point.
• 30:28
  I
• 30:28
  have
• 30:28
  too
• 30:29
  much
• 30:29
  respect
• 30:29
  for
• 30:29
  the,
• 30:29
  for
• 30:30
  the
• 30:30
  difficult
• 30:30
  job
• 30:30
  that
• 30:31
  you
• 30:31
  do,
• 30:31
  especially
• 30:31
  given
• 30:32
  all
• 30:32
  the
• 30:32
  amazing
• 30:32
  results
• 30:33
  you've,
• 30:33
  you've
• 30:33
  got
• 30:33
  for
• 30:34
  people
• 30:34
  because
• 30:34
  you're
• 30:34
  operating
• 30:35
  in
• 30:35
  a,
• 30:35
  in
• 30:35
  a
• 30:35
  place
• 30:36
  where
• 30:37
  again
• 30:38
  like
• 30:38
  I,
• 30:38
  I
• 30:38
  can
• 30:39
  translate
• 30:39
  this
• 30:39
  across
• 30:39
  to
• 30:40
  the
• 30:40
  world
• 30:40
  of
• 30:40
  business
• 30:41
  and
• 30:41
  the,
• 30:41
  and
• 30:41
  the
• 30:41
  work
• 30:42
  that's,
• 30:42
  that
• 30:42
  my
• 30:42
  teams
• 30:43
  do.
• 30:43
  Sometimes
• 30:43
  you're
• 30:44
  putting,
• 30:44
  you're
• 30:44
  trying
• 30:44
  to
• 30:45
  get
• 30:45
  a,
• 30:45
  a
• 30:45
  headline
• 30:46
  end
• 30:46
  result
• 30:46
  in
• 30:46
  terms
• 30:47
  of
• 30:47
  health
• 30:47
  and
• 30:47
  nutrition,
• 30:48
  but
• 30:48
  yet
• 30:49
  you,
• 30:49
  you
• 30:49
  control
• 30:50
  this
• 30:50
  much
• 30:50
  of
• 30:50
  it.
• 30:51
  Yeah.
• 30:51
  And
• 30:51
  there's
• 30:52
  the,
• 30:52
  there
• 30:52
  are
• 30:53
  all
• 30:53
  these
• 30:53
  other
• 30:53
  things
• 30:53
  at
• 30:53
  play.
• 30:53
  And
• 30:54
  again,
• 30:54
  like
• 30:55
  if
• 30:55
  I
• 30:55
  can
• 30:55
  and
• 30:55
  I'll
• 30:56
  continue
• 30:56
  to
• 30:57
  share
• 30:57
  personal
• 30:57
  stories
• 30:58
  in
• 30:58
  the
• 30:59
  spirit
• 30:59
  of
• 31:00
  giving
• 31:00
  good
• 31:00
  examples
• 31:01
  here,
• 31:01
  but
• 31:02
  one
• 31:03
  of
• 31:03
  the
• 31:03
  biggest
• 31:03
  challenges
• 31:03
  for
• 31:04
  me
• 31:04
  was
• 31:05
  we
• 31:05
  mentioned
• 31:05
  this
• 31:05
  with
• 31:06
  the
• 31:06
  executive
• 31:06
  coach
• 31:06
  as
• 31:07
  well.
• 31:07
  People
• 31:07
  who've
• 31:08
  been
• 31:08
  successful
• 31:09
  in
• 31:09
  an
• 31:09
  academic
• 31:09
  environment,
• 31:10
  success
• 31:10
  is
• 31:11
  expected.
• 31:11
  Therefore
• 31:12
  anything
• 31:12
  short
• 31:12
  of
• 31:13
  absolute
• 31:13
  instant
• 31:13
  success
• 31:14
  is
• 31:14
  considered
• 31:14
  a
• 31:14
  failure.
• 31:15
  Which
• 31:15
  then
• 31:15
  kick
• 31:15
  starts
• 31:16
  a
• 31:16
  spiral.
• 31:17
  And
• 31:18
  the
• 31:18
  second
• 31:18
  is
• 31:20
  the
• 31:21
  self
• 31:21
  worth
• 31:21
  has
• 31:21
  to
• 31:21
  be
• 31:21
  there
• 31:22
  to
• 31:22
  trigger
• 31:22
  it
• 31:22
  in
• 31:22
  the
• 31:22
  first
• 31:22
  place.
• 31:23
  So
• 31:23
  someone
• 31:24
  has
• 31:24
  to
• 31:24
  believe
• 31:25
  that
• 31:26
  deserve
• 31:26
  to
• 31:26
  be
• 31:26
  healthy,
• 31:27
  that
• 31:27
  it's
• 31:27
  okay
• 31:28
  to
• 31:28
  want
• 31:29
  to
• 31:29
  prioritize
• 31:30
  that.
• 31:30
  And
• 31:30
  for
• 31:30
  me
• 31:31
  and
• 31:31
  I
• 31:31
  think
• 31:31
  for
• 31:31
  many
• 31:31
  others
• 31:31
  that's
• 31:32
  a
• 31:32
  difficult
• 31:32
  thing
• 31:32
  to
• 31:33
  do.
• 31:33
  So
• 31:33
  like
• 31:34
  you're
• 31:34
  dealing
• 31:35
  with
• 31:35
  nutrition,
• 31:36
  you're
• 31:36
  dealing
• 31:36
  with
• 31:37
  mindset,
• 31:37
  but
• 31:37
  there's
• 31:37
  also
• 31:38
  like,
• 31:38
  I'm
• 31:38
  sure
• 31:38
  elements
• 31:39
  of
• 31:40
  the
• 31:40
  perhaps
• 31:41
  like
• 31:41
  therapists
• 31:42
  might
• 31:42
  deal
• 31:42
  with
• 31:42
  as
• 31:43
  well
• 31:43
  that
• 31:43
  come
• 31:43
  into
• 31:43
  your
• 31:43
  work.
• 31:44
  Yeah,
• 31:44
  that's
• 31:44
  something
• 31:44
  I
• 31:45
  really
• 31:45
  do
• 31:45
  talk
• 31:45
  about
• 31:45
  with
• 31:45
  individuals.
• 31:46
  You
• 31:46
  know,
• 31:46
  I
• 31:46
  bring
• 31:47
  up
• 31:47
  a
• 31:47
  lot,
• 31:47
  especially
• 31:48
  when,
• 31:48
  when
• 31:49
  clients
• 31:49
  are
• 31:49
  feeling
• 31:50
  maybe
• 31:50
  a
• 31:50
  little
• 31:50
  stuck
• 31:51
  or
• 31:51
  maybe.
• 31:52
  Yeah,
• 31:52
  they're
• 31:52
  just
• 31:52
  maybe,
• 31:52
  I
• 31:52
  guess
• 31:53
  in
• 31:53
  a
• 31:53
  place
• 31:53
  of
• 31:53
  feeling
• 31:53
  stuck
• 31:54
  with
• 31:54
  something.
• 31:54
  I
• 31:54
  always
• 31:55
  bring
• 31:55
  them
• 31:55
  back
• 31:55
  to
• 31:55
  and
• 31:56
  I
• 31:56
  say
• 31:57
  your
• 31:57
  why.
• 31:57
  Like
• 31:57
  you
• 31:57
  brought
• 31:58
  up
• 31:58
  like
• 31:58
  what
• 31:58
  is
• 31:58
  your
• 31:59
  why?
• 31:59
  And
• 31:59
  that's
• 32:00
  very
• 32:00
  hard
• 32:00
  to
• 32:00
  think
• 32:00
  about.
• 32:01
  And
• 32:01
  that's
• 32:02
  why
• 32:02
  I
• 32:02
  do
• 32:02
  have
• 32:02
  a
• 32:02
  lot
• 32:02
  of
• 32:03
  resources
• 32:03
  on
• 32:04
  my
• 32:04
  clients
• 32:04
  to
• 32:04
  really
• 32:05
  hone
• 32:05
  in
• 32:05
  on
• 32:05
  that.
• 32:05
  Because
• 32:06
  your
• 32:06
  why,
• 32:07
  like
• 32:07
  why
• 32:07
  you're
• 32:08
  doing
• 32:08
  something
• 32:08
  in
• 32:08
  the
• 32:08
  first
• 32:08
  place
• 32:09
  ultimately
• 32:10
  helps
• 32:10
  keep
• 32:10
  you
• 32:11
  accountable
• 32:11
  and
• 32:11
  helps
• 32:12
  you
• 32:12
  stay
• 32:12
  consistent
• 32:12
  and
• 32:13
  motivated.
• 32:13
  Your
• 32:14
  why
• 32:14
  is
• 32:14
  what
• 32:14
  truly
• 32:14
  matters.
• 32:15
  So
• 32:15
  the
• 32:16
  weight
• 32:16
  loss
• 32:16
  example,
• 32:17
  weight
• 32:17
  loss
• 32:17
  is
• 32:18
  not
• 32:18
  your
• 32:18
  why.
• 32:18
  Like
• 32:19
  why
• 32:19
  does
• 32:20
  weight
• 32:20
  loss
• 32:20
  matter
• 32:20
  to
• 32:21
  you?
• 32:21
  Where
• 32:21
  does
• 32:21
  that
• 32:22
  come
• 32:22
  from?
• 32:22
  How
• 32:22
  are
• 32:22
  you
• 32:22
  going
• 32:22
  to
• 32:23
  feel
• 32:24
  if
• 32:24
  you
• 32:24
  do
• 32:24
  lose
• 32:24
  that
• 32:24
  weight?
• 32:25
  Like
• 32:25
  what
• 32:25
  does
• 32:25
  that
• 32:25
  matter?
• 32:26
  Is
• 32:26
  your
• 32:26
  lack
• 32:26
  of,
• 32:27
  is
• 32:27
  you
• 32:27
  feeling
• 32:28
  uncomfortable
• 32:28
  in
• 32:29
  your
• 32:29
  skin?
• 32:29
  Does
• 32:29
  that
• 32:29
  impact
• 32:29
  your
• 32:30
  relationship
• 32:30
  with
• 32:30
  your
• 32:30
  spouse?
• 32:31
  Does
• 32:31
  that
• 32:31
  impact
• 32:31
  your
• 32:32
  ability
• 32:32
  to
• 32:32
  keep
• 32:32
  up
• 32:32
  with
• 32:32
  your
• 32:33
  kids?
• 32:33
  What
• 32:33
  does
• 32:34
  that
• 32:34
  look
• 32:34
  like?
• 32:35
  That
• 32:35
  is
• 32:35
  what
• 32:35
  your
• 32:35
  why
• 32:36
  is.
• 32:36
  Yeah.
• 32:37
  And
• 32:37
  you
• 32:37
  tread
• 32:38
  it
• 32:38
  too,
• 32:39
  for
• 32:39
  the
• 32:39
  work
• 32:39
  that
• 32:39
  you
• 32:39
  do
• 32:40
  as
• 32:40
  well,
• 32:40
  I
• 32:40
  imagine
• 32:40
  you
• 32:41
  probably
• 32:42
  as
• 32:42
  a
• 32:42
  fellow
• 32:42
  business
• 32:42
  owner,
• 32:43
  I
• 32:43
  sympathize
• 32:44
  with
• 32:44
  you
• 32:44
  because
• 32:44
  I'm
• 32:45
  sure
• 32:45
  you
• 32:45
  have
• 32:45
  to.
• 32:46
  Objection.
• 32:46
  Handle
• 32:46
  sometimes
• 32:47
  along
• 32:47
  the
• 32:48
  lines
• 32:48
  of
• 32:48
  like,
• 32:49
  well,
• 32:49
  just
• 32:49
  print
• 32:49
  me
• 32:49
  the
• 32:50
  meal
• 32:50
  plan
• 32:50
  and
• 32:50
  tell
• 32:50
  me
• 32:51
  to
• 32:51
  go
• 32:51
  to
• 32:51
  the
• 32:51
  gym
• 32:51
  three
• 32:51
  times
• 32:52
  a
• 32:52
  week
• 32:52
  and
• 32:53
  then
• 32:53
  you
• 32:53
  and
• 32:53
  me
• 32:53
  will
• 32:53
  be
• 32:53
  done.
• 32:54
  But
• 32:54
  actually,
• 32:55
  as
• 32:55
  we,
• 32:55
  we
• 32:55
  alluded
• 32:56
  to
• 32:56
  before,
• 32:56
  if
• 32:56
  it
• 32:56
  was
• 32:56
  that
• 32:56
  easy,
• 32:57
  then,
• 32:57
  you
• 32:58
  know,
• 32:58
  everyone
• 32:58
  would
• 32:59
  do
• 32:59
  it.
• 33:00
  But
• 33:01
  there's
• 33:01
  so
• 33:02
  much
• 33:02
  additional
• 33:02
  value
• 33:02
  that
• 33:03
  comes
• 33:03
  from
• 33:03
  you
• 33:04
  collecting
• 33:05
  information,
• 33:05
  data
• 33:06
  and
• 33:06
  context
• 33:06
  about
• 33:07
  someone,
• 33:07
  not
• 33:07
  just
• 33:08
  about
• 33:08
  what
• 33:08
  they
• 33:08
  have
• 33:08
  when
• 33:09
  they
• 33:09
  go
• 33:09
  to
• 33:09
  the
• 33:09
  gym,
• 33:09
  but
• 33:09
  all
• 33:09
  of
• 33:10
  these
• 33:10
  like
• 33:11
  huge,
• 33:11
  complicated,
• 33:13
  bespoke,
• 33:14
  highly
• 33:14
  individual
• 33:15
  factors.
• 33:15
  Right.
• 33:16
  That,
• 33:17
  that
• 33:17
  you
• 33:17
  have
• 33:17
  to
• 33:18
  put
• 33:18
  together
• 33:18
  to
• 33:18
  turn
• 33:18
  into
• 33:19
  a,
• 33:19
  to
• 33:19
  a
• 33:20
  successful
• 33:20
  outcome
• 33:20
  for
• 33:20
  them.
• 33:21
  Absolutely.
• 33:22
  Yeah.
• 33:22
  No,
• 33:23
  it's
• 33:23
  so
• 33:23
  true.
• 33:25
  I
• 33:25
  certainly
• 33:25
  do
• 33:26
  a
• 33:26
  lot
• 33:26
  of
• 33:26
  therapy
• 33:26
  work
• 33:27
  in
• 33:27
  my
• 33:27
  profession
• 33:28
  as
• 33:28
  well.
• 33:28
  I
• 33:28
  spoke
• 33:29
  up
• 33:29
  front
• 33:29
  about
• 33:29
  people
• 33:29
  using
• 33:30
  data
• 33:31
  as
• 33:32
  a
• 33:32
  compass.
• 33:32
  Are
• 33:32
  you
• 33:32
  encouraging
• 33:33
  people
• 33:33
  to
• 33:33
  use
• 33:33
  data
• 33:33
  as
• 33:34
  a
• 33:34
  compass?
• 33:34
  We
• 33:35
  talked
• 33:35
  about
• 33:36
  the
• 33:36
  instinct
• 33:36
  data
• 33:37
  of
• 33:37
  when
• 33:37
  do
• 33:37
  you
• 33:37
  feel
• 33:38
  hungry
• 33:38
  and
• 33:38
  how
• 33:39
  do
• 33:39
  you
• 33:39
  feel
• 33:39
  inside
• 33:41
  when
• 33:41
  you
• 33:41
  nudge
• 33:41
  people
• 33:42
  towards
• 33:42
  data,
• 33:42
  what
• 33:43
  metrics
• 33:43
  might
• 33:43
  you
• 33:44
  encourage
• 33:44
  them
• 33:44
  to
• 33:44
  use
• 33:44
  and
• 33:45
  what
• 33:45
  things
• 33:45
  are
• 33:45
  okay
• 33:46
  to
• 33:46
  introduce
• 33:47
  alongside
• 33:47
  all
• 33:47
  the
• 33:48
  other
• 33:48
  mindset
• 33:48
  work.
• 33:48
  Like,
• 33:50
  how
• 33:51
  do
• 33:51
  you
• 33:51
  help
• 33:51
  people
• 33:51
  measure
• 33:52
  their
• 33:52
  progress
• 33:52
  beyond
• 33:53
  the
• 33:53
  feeling?
• 33:53
  So
• 33:55
  I
• 33:55
  would
• 33:55
  say
• 33:55
  before
• 33:56
  measuring
• 33:56
  progress
• 33:57
  of
• 33:57
  looking
• 33:57
  at
• 33:57
  your
• 33:57
  actual
• 33:58
  food
• 33:58
  that
• 33:59
  you're
• 33:59
  eating,
• 33:59
  you
• 33:59
  know.
• 34:00
  Yes.
• 34:00
  Looking
• 34:00
  at,
• 34:01
  thinking
• 34:01
  of
• 34:01
  your
• 34:01
  hunger,
• 34:02
  fullness
• 34:02
  cues.
• 34:02
  That's
• 34:03
  one
• 34:03
  data
• 34:03
  point.
• 34:03
  Like
• 34:04
  we
• 34:04
  talked
• 34:04
  about,
• 34:05
  looking
• 34:05
  at
• 34:05
  your
• 34:05
  plate
• 34:06
  itself
• 34:06
  and
• 34:06
  what
• 34:06
  it
• 34:06
  looks
• 34:07
  like.
• 34:08
  And
• 34:09
  like
• 34:09
  I
• 34:09
  said,
• 34:09
  I
• 34:09
  really
• 34:10
  teach
• 34:10
  individuals
• 34:11
  how
• 34:11
  to
• 34:11
  eat
• 34:11
  specific
• 34:12
  to
• 34:12
  their
• 34:12
  body
• 34:12
  and
• 34:12
  their
• 34:13
  goals.
• 34:13
  So
• 34:13
  looking
• 34:14
  at
• 34:14
  what
• 34:14
  that
• 34:14
  plate
• 34:15
  looks
• 34:15
  like
• 34:16
  and
• 34:16
  even
• 34:16
  just
• 34:16
  actually
• 34:17
  the
• 34:17
  physical
• 34:18
  act
• 34:18
  of
• 34:18
  looking
• 34:18
  at
• 34:18
  your
• 34:18
  plate
• 34:19
  and
• 34:19
  paying
• 34:19
  attention
• 34:20
  to
• 34:20
  what
• 34:20
  you're
• 34:20
  eating,
• 34:21
  it
• 34:21
  naturally
• 34:22
  actually
• 34:22
  slows
• 34:22
  you
• 34:22
  down
• 34:23
  when
• 34:23
  you're
• 34:23
  eating
• 34:24
  and
• 34:24
  you're
• 34:24
  paying
• 34:24
  attention
• 34:25
  to
• 34:26
  how
• 34:26
  much
• 34:26
  you're
• 34:27
  eating
• 34:27
  versus
• 34:28
  find.
• 34:28
  Busy
• 34:28
  professionals
• 34:29
  are
• 34:29
  eating
• 34:29
  really
• 34:29
  quickly
• 34:30
  at
• 34:30
  their
• 34:30
  computer.
• 34:30
  They
• 34:31
  look
• 34:31
  down,
• 34:31
  their
• 34:31
  plate's
• 34:32
  done,
• 34:32
  and
• 34:32
  they're
• 34:32
  like,
• 34:32
  I
• 34:33
  didn't
• 34:33
  even
• 34:33
  enjoy
• 34:33
  it.
• 34:34
  We
• 34:35
  say
• 34:35
  scarf
• 34:36
  it
• 34:36
  down.
• 34:36
  So
• 34:36
  instead
• 34:37
  paying
• 34:37
  attention
• 34:37
  to
• 34:37
  what
• 34:37
  your
• 34:38
  plate
• 34:38
  does
• 34:38
  look
• 34:38
  like.
• 34:38
  There
• 34:38
  are
• 34:39
  specific
• 34:39
  metrics
• 34:40
  I
• 34:40
  do
• 34:40
  look
• 34:40
  at
• 34:41
  with
• 34:42
  each
• 34:42
  client,
• 34:43
  depending
• 34:43
  on
• 34:44
  what
• 34:44
  their
• 34:44
  goals
• 34:45
  are.
• 34:45
  So
• 34:45
  are
• 34:45
  we
• 34:46
  hitting
• 34:46
  your
• 34:46
  fiber,
• 34:47
  your
• 34:47
  healthy
• 34:47
  fats,
• 34:48
  your
• 34:48
  protein,
• 34:49
  but
• 34:49
  doing
• 34:49
  so
• 34:49
  in
• 34:49
  a
• 34:49
  way
• 34:49
  that
• 34:50
  doesn't
• 34:50
  actually
• 34:50
  require
• 34:51
  counting
• 34:51
  more
• 34:52
  visual
• 34:52
  cues
• 34:53
  in
• 34:54
  terms
• 34:54
  of
• 34:54
  outcome
• 34:55
  measures
• 34:56
  beyond
• 34:56
  just
• 34:57
  weight,
• 34:57
  looking
• 34:58
  at
• 34:58
  fat,
• 34:58
  looking
• 34:59
  at
• 34:59
  muscle,
• 35:00
  I
• 35:00
  Always
• 35:00
  ask
• 35:00
  individuals
• 35:01
  to
• 35:01
  choose
• 35:02
  a
• 35:02
  favorite
• 35:02
  pair
• 35:02
  of
• 35:03
  jeans
• 35:03
  or
• 35:03
  a
• 35:03
  favorite
• 35:04
  blouse
• 35:04
  or
• 35:04
  something
• 35:05
  that's
• 35:06
  fitting
• 35:08
  energy
• 35:08
  levels,
• 35:08
  bloating,
• 35:09
  sleep,
• 35:09
  like
• 35:10
  all
• 35:10
  those
• 35:10
  things
• 35:10
  that
• 35:10
  are
• 35:10
  so
• 35:11
  deeply
• 35:11
  rooted
• 35:11
  in
• 35:11
  nutrition
• 35:12
  matter.
• 35:13
  Beyond
• 35:13
  just
• 35:14
  that
• 35:14
  scale,
• 35:14
  too.
• 35:15
  Yeah,
• 35:15
  no,
• 35:15
  that's
• 35:16
  magic.
• 35:16
  And
• 35:16
  as
• 35:17
  you
• 35:17
  say,
• 35:17
  it
• 35:17
  depends.
• 35:17
  And
• 35:18
  different
• 35:18
  people
• 35:19
  have
• 35:19
  different
• 35:19
  whys
• 35:20
  and
• 35:20
  different
• 35:20
  measures
• 35:20
  might
• 35:21
  be
• 35:21
  the
• 35:21
  right
• 35:21
  things.
• 35:22
  I
• 35:23
  mean,
• 35:23
  people
• 35:23
  might
• 35:23
  have
• 35:23
  different
• 35:23
  goals,
• 35:24
  but
• 35:24
  also
• 35:24
  people
• 35:26
  you'll
• 35:26
  be
• 35:26
  looking
• 35:27
  for
• 35:27
  specific
• 35:28
  measures
• 35:28
  that
• 35:28
  tie
• 35:28
  into
• 35:29
  the
• 35:29
  intrinsic
• 35:29
  motivations,
• 35:30
  I
• 35:30
  guess,
• 35:33
  once
• 35:33
  you
• 35:33
  uncover
• 35:34
  them,
• 35:34
  which
• 35:34
  in
• 35:34
  a
• 35:34
  way
• 35:35
  is
• 35:35
  exactly
• 35:35
  the
• 35:35
  same
• 35:35
  as
• 35:36
  businesses
• 35:36
  do.
• 35:36
  Right.
• 35:36
  So
• 35:37
  maybe
• 35:37
  revenue
• 35:37
  is
• 35:38
  the
• 35:38
  right
• 35:38
  thing
• 35:38
  to
• 35:38
  measure
• 35:38
  for
• 35:38
  one
• 35:39
  business
• 35:39
  and
• 35:39
  profit
• 35:39
  ability
• 35:40
  is
• 35:40
  the
• 35:40
  right
• 35:40
  thing
• 35:40
  for
• 35:40
  another.
• 35:41
  And,
• 35:41
  you
• 35:42
  know,
• 35:42
  sales
• 35:42
  call
• 35:43
  attendance
• 35:43
  for
• 35:43
  the
• 35:43
  next
• 35:44
  one.
• 35:44
  Like,
• 35:44
  it
• 35:44
  all
• 35:44
  depends,
• 35:45
  right?
• 35:45
  It
• 35:45
  depends.
• 35:47
  There's
• 35:48
  no
• 35:48
  tried
• 35:48
  and
• 35:48
  true
• 35:48
  way
• 35:48
  to
• 35:49
  do
• 35:49
  it.
• 35:49
  What
• 35:49
  metrics
• 35:50
  or
• 35:50
  data
• 35:50
  do
• 35:50
  you
• 35:50
  collect
• 35:50
  about
• 35:51
  yourself?
• 35:51
  I
• 35:51
  think
• 35:51
  we,
• 35:52
  we
• 35:52
  could
• 35:52
  potentially
• 35:52
  be
• 35:52
  dealing
• 35:53
  with
• 35:53
  two
• 35:53
  polar
• 35:54
  opposites.
• 35:54
  On
• 35:54
  the
• 35:54
  call
• 35:54
  here
• 35:55
  of
• 35:55
  like,
• 35:55
  I
• 35:56
  have
• 35:56
  this.
• 35:56
  I
• 35:56
  have
• 35:56
  my
• 35:57
  Pixel
• 35:57
  watch.
• 35:58
  I
• 35:58
  like,
• 35:58
  maniacally
• 35:59
  track
• 36:00
  my
• 36:01
  orange
• 36:01
  theory
• 36:02
  stats
• 36:02
  and
• 36:03
  my
• 36:03
  benchmarks.
• 36:04
  I've
• 36:04
  got
• 36:04
  my
• 36:05
  sleep
• 36:05
  score
• 36:05
  VO2
• 36:06
  max.
• 36:06
  Like,
• 36:07
  so
• 36:08
  I.
• 36:08
  I'm
• 36:08
  drowning
• 36:09
  myself
• 36:09
  in
• 36:09
  this
• 36:09
  stuff
• 36:10
  to
• 36:10
  the
• 36:10
  point
• 36:10
  I
• 36:10
  don't
• 36:10
  know
• 36:10
  what
• 36:11
  to
• 36:11
  do
• 36:11
  with
• 36:11
  it.
• 36:12
  Are
• 36:12
  you
• 36:12
  on
• 36:13
  the
• 36:13
  opposite
• 36:13
  end?
• 36:13
  Are
• 36:14
  you
• 36:14
  like,
• 36:14
  that's
• 36:14
  a
• 36:14
  good
• 36:15
  question.
• 36:15
  Clean,
• 36:16
  like
• 36:17
  analog
• 36:17
  watch
• 36:17
  only
• 36:18
  I
• 36:18
  don't
• 36:18
  have
• 36:18
  scales
• 36:19
  in
• 36:19
  my
• 36:19
  house.
• 36:19
  Like,
• 36:21
  what
• 36:21
  do
• 36:21
  you
• 36:21
  do
• 36:21
  yourself?
• 36:22
  I
• 36:22
  do
• 36:22
  not
• 36:23
  have
• 36:23
  a
• 36:23
  scale.
• 36:24
  I
• 36:25
  honestly
• 36:26
  have
• 36:26
  not
• 36:26
  weighed
• 36:27
  myself
• 36:27
  in
• 36:27
  years.
• 36:29
  So
• 36:30
  that's
• 36:30
  one
• 36:30
  thing
• 36:30
  to
• 36:31
  put
• 36:31
  out
• 36:31
  there.
• 36:31
  In
• 36:32
  terms
• 36:32
  of
• 36:33
  I
• 36:33
  do
• 36:33
  have
• 36:33
  a
• 36:33
  Garmin
• 36:34
  watch
• 36:34
  that
• 36:34
  I
• 36:35
  do
• 36:35
  my
• 36:35
  physical
• 36:35
  activity.
• 36:36
  I
• 36:36
  do
• 36:36
  strength
• 36:36
  training
• 36:37
  at
• 36:37
  least
• 36:37
  four
• 36:37
  times
• 36:38
  a
• 36:38
  week
• 36:38
  typically.
• 36:38
  So.
• 36:39
  So
• 36:39
  I
• 36:39
  do.
• 36:39
  That's
• 36:40
  my
• 36:40
  big
• 36:40
  data
• 36:40
  point
• 36:42
  in
• 36:42
  terms
• 36:42
  of
• 36:42
  the
• 36:42
  specifics
• 36:43
  for
• 36:43
  food
• 36:44
  and
• 36:44
  eating
• 36:44
  and
• 36:44
  nutrition.
• 36:45
  Honestly,
• 36:45
  I
• 36:45
  don't
• 36:46
  record,
• 36:46
  I
• 36:46
  don't
• 36:46
  use
• 36:47
  my
• 36:47
  fitness
• 36:47
  pal.
• 36:48
  I
• 36:48
  think
• 36:48
  for
• 36:48
  me.
• 36:48
  And
• 36:48
  again,
• 36:49
  I
• 36:49
  really
• 36:50
  preach
• 36:51
  the
• 36:51
  way
• 36:51
  that
• 36:52
  I
• 36:53
  practice,
• 36:53
  the
• 36:53
  way
• 36:53
  that
• 36:53
  I
• 36:53
  preach
• 36:54
  to
• 36:54
  my
• 36:54
  clients
• 36:55
  is
• 36:55
  usually
• 36:56
  using
• 36:56
  more
• 36:56
  visual
• 36:57
  cues,
• 36:57
  being
• 36:58
  more
• 36:58
  in
• 36:58
  tune
• 36:58
  with
• 36:59
  my
• 36:59
  food
• 37:00
  itself
• 37:00
  to
• 37:00
  become
• 37:01
  it
• 37:01
  easy
• 37:01
  and
• 37:01
  automatic
• 37:02
  instead
• 37:02
  of
• 37:02
  having
• 37:02
  to
• 37:03
  hop
• 37:03
  on
• 37:03
  my
• 37:03
  fitness
• 37:04
  pal.
• 37:04
  So
• 37:04
  I
• 37:04
  really
• 37:05
  do
• 37:05
  practice
• 37:05
  what
• 37:05
  I
• 37:06
  preach.
• 37:06
  You
• 37:07
  know,
• 37:07
  I
• 37:07
  focus
• 37:07
  on
• 37:08
  what
• 37:08
  I
• 37:08
  know
• 37:08
  my
• 37:09
  body
• 37:09
  needs.
• 37:09
  Obviously
• 37:10
  that's
• 37:10
  easier
• 37:10
  for
• 37:10
  me
• 37:10
  as
• 37:11
  a
• 37:11
  dietitian,
• 37:11
  but
• 37:11
  focusing
• 37:12
  on
• 37:12
  things
• 37:12
  like
• 37:12
  protein,
• 37:13
  enough
• 37:13
  fiber
• 37:14
  and
• 37:14
  whatnot,
• 37:14
  those
• 37:15
  are
• 37:15
  really
• 37:15
  my
• 37:15
  metrics
• 37:16
  is
• 37:16
  looking
• 37:16
  at
• 37:16
  what
• 37:17
  is
• 37:17
  on
• 37:17
  my
• 37:17
  plate.
• 37:17
  Am
• 37:18
  I
• 37:18
  hitting
• 37:18
  the
• 37:19
  key
• 37:19
  components
• 37:20
  that
• 37:20
  I
• 37:20
  need?
• 37:20
  Love
• 37:21
  it.
• 37:21
  Love
• 37:22
  it.
• 37:23
  And
• 37:24
  I
• 37:24
  thought
• 37:24
  you'd
• 37:24
  say
• 37:24
  that.
• 37:25
  And
• 37:25
  you
• 37:25
  know,
• 37:25
  maybe
• 37:25
  you
• 37:25
  can
• 37:25
  send
• 37:26
  me
• 37:26
  an
• 37:26
  email
• 37:26
  about
• 37:26
  how
• 37:27
  Many
• 37:27
  of
• 37:27
  these
• 37:27
  devices
• 37:27
  you
• 37:28
  think
• 37:28
  I
• 37:28
  should
• 37:28
  get
• 37:28
  rid
• 37:28
  of,
• 37:29
  I,
• 37:31
  it's.
• 37:31
  Again,
• 37:32
  I
• 37:32
  spoke
• 37:32
  about
• 37:32
  this
• 37:33
  with
• 37:33
  a,
• 37:33
  with
• 37:33
  a
• 37:33
  previous
• 37:33
  guest,
• 37:34
  but,
• 37:35
  yeah,
• 37:35
  sleep
• 37:36
  score
• 37:36
  is
• 37:36
  the
• 37:36
  nastiest
• 37:37
  one
• 37:37
  because
• 37:37
  I
• 37:37
  had
• 37:37
  mornings
• 37:38
  where
• 37:38
  I've
• 37:38
  woken
• 37:38
  up
• 37:38
  with
• 37:39
  like,
• 37:39
  oh,
• 37:39
  my
• 37:39
  battery,
• 37:40
  battery
• 37:40
  is
• 37:40
  showing,
• 37:40
  it's
• 37:40
  93%,
• 37:41
  but
• 37:41
  I
• 37:41
  feel
• 37:41
  like
• 37:42
  crap.
• 37:42
  And
• 37:42
  I've
• 37:43
  also
• 37:43
  had
• 37:43
  mornings
• 37:43
  where
• 37:43
  I've
• 37:44
  woken
• 37:44
  up
• 37:44
  of
• 37:45
  like,
• 37:45
  you
• 37:45
  know,
• 37:46
  the,
• 37:46
  the
• 37:46
  opposite
• 37:47
  of
• 37:47
  that.
• 37:47
  Oh,
• 37:47
  I
• 37:47
  feel
• 37:47
  great.
• 37:48
  And
• 37:48
  then
• 37:48
  I
• 37:48
  look
• 37:48
  at
• 37:48
  my
• 37:48
  sleep
• 37:48
  score
• 37:49
  and
• 37:49
  it
• 37:49
  says
• 37:49
  52%
• 37:50
  and
• 37:50
  I'm
• 37:50
  like,
• 37:50
  oh,
• 37:50
  actually
• 37:50
  now
• 37:51
  I
• 37:51
  don't
• 37:51
  feel
• 37:51
  so
• 37:51
  good
• 37:51
  because
• 37:52
  I've.
• 37:52
  And
• 37:52
  it's,
• 37:53
  it
• 37:53
  just
• 37:53
  turns
• 37:53
  out
• 37:53
  negative
• 37:54
  either
• 37:54
  way
• 37:55
  and,
• 37:55
  and,
• 37:56
  and
• 37:56
  you
• 37:56
  kind
• 37:56
  of
• 37:57
  beat
• 37:57
  yourself
• 37:57
  down
• 37:57
  with
• 37:58
  it.
• 37:59
  From
• 38:00
  a
• 38:00
  business
• 38:00
  perspective,
• 38:01
  I'm
• 38:01
  always
• 38:01
  intrigued
• 38:02
  to
• 38:02
  ask
• 38:02
  fellow
• 38:02
  business
• 38:03
  owners
• 38:03
  about
• 38:03
  this.
• 38:04
  Like,
• 38:04
  who's
• 38:04
  your
• 38:04
  ideal
• 38:05
  client?
• 38:05
  Like,
• 38:05
  who
• 38:05
  would
• 38:06
  be
• 38:06
  the,
• 38:06
  you
• 38:07
  know,
• 38:07
  if
• 38:07
  you
• 38:07
  were
• 38:07
  to
• 38:07
  design
• 38:08
  the
• 38:08
  ideal
• 38:08
  client
• 38:09
  to
• 38:09
  come
• 38:09
  onto
• 38:09
  a,
• 38:10
  you
• 38:10
  know,
• 38:10
  a
• 38:11
  prospecting
• 38:11
  call
• 38:11
  with
• 38:12
  you
• 38:12
  or
• 38:13
  an
• 38:13
  introduction
• 38:14
  call
• 38:14
  with
• 38:14
  you?
• 38:14
  Like,
• 38:15
  who
• 38:15
  would
• 38:15
  that
• 38:15
  ideal
• 38:15
  client
• 38:16
  be
• 38:16
  for
• 38:16
  you?
• 38:17
  Yeah,
• 38:17
  that's
• 38:17
  a
• 38:17
  good
• 38:17
  question.
• 38:19
  My
• 38:19
  ideal
• 38:19
  client
• 38:19
  is
• 38:20
  someone
• 38:20
  who
• 38:21
  is
• 38:21
  passionate
• 38:22
  about
• 38:22
  their
• 38:22
  health.
• 38:22
  Maybe
• 38:23
  they've
• 38:23
  tried
• 38:23
  certain
• 38:24
  diets
• 38:24
  before.
• 38:25
  Maybe
• 38:26
  the
• 38:26
  most
• 38:27
  clients
• 38:27
  I
• 38:27
  work
• 38:27
  with,
• 38:27
  they
• 38:28
  work
• 38:28
  out
• 38:28
  and
• 38:29
  they
• 38:29
  feel
• 38:29
  like
• 38:29
  nothing
• 38:30
  is
• 38:30
  going
• 38:30
  to
• 38:30
  work
• 38:30
  for,
• 38:31
  for
• 38:31
  them
• 38:32
  in
• 38:32
  terms
• 38:33
  of,
• 38:33
  you
• 38:33
  know,
• 38:33
  they're
• 38:33
  putting
• 38:33
  in
• 38:33
  the
• 38:33
  work
• 38:33
  at
• 38:34
  the
• 38:34
  gym,
• 38:34
  they're
• 38:34
  not
• 38:35
  seeing
• 38:36
  weight
• 38:36
  loss,
• 38:36
  reduction
• 38:37
  in
• 38:37
  body
• 38:37
  fat,
• 38:37
  increased
• 38:38
  muscle.
• 38:38
  They're
• 38:38
  really
• 38:38
  just
• 38:39
  not
• 38:39
  sure.
• 38:39
  I
• 38:39
  work
• 38:40
  with
• 38:40
  individuals,
• 38:40
  like
• 38:40
  I
• 38:40
  said,
• 38:40
  who
• 38:41
  are
• 38:41
  passionate.
• 38:41
  They're
• 38:41
  ready
• 38:42
  to
• 38:42
  learn
• 38:42
  about
• 38:42
  eating
• 38:42
  and
• 38:43
  nutrition.
• 38:44
  They're
• 38:44
  not
• 38:44
  just
• 38:44
  wanting
• 38:45
  the
• 38:45
  simple
• 38:45
  fix,
• 38:46
  they're
• 38:46
  wanting
• 38:46
  sustainable
• 38:47
  weight
• 38:47
  loss.
• 38:49
  And
• 38:49
  I
• 38:49
  work
• 38:49
  with
• 38:49
  individuals
• 38:50
  who
• 38:51
  want
• 38:51
  it
• 38:51
  to
• 38:51
  become
• 38:52
  simple.
• 38:53
  I
• 38:53
  would
• 38:53
  say
• 38:54
  most
• 38:54
  of
• 38:54
  the
• 38:54
  clients
• 38:55
  I
• 38:55
  work
• 38:55
  with
• 38:55
  are,
• 38:55
  like
• 38:56
  I
• 38:56
  said,
• 38:56
  very
• 38:56
  busy
• 38:57
  in
• 38:57
  general,
• 38:57
  busy
• 38:58
  professionals,
• 38:58
  busy
• 38:59
  parents.
• 38:59
  They
• 38:59
  don't
• 38:59
  have
• 38:59
  all
• 38:59
  the
• 39:00
  time
• 39:00
  in
• 39:00
  the
• 39:00
  world.
• 39:01
  So
• 39:01
  we
• 39:01
  really
• 39:01
  create
• 39:02
  strategies
• 39:02
  and
• 39:02
  a
• 39:03
  plan
• 39:03
  for
• 39:03
  them
• 39:03
  to
• 39:04
  simplify
• 39:04
  it.
• 39:05
  And
• 39:05
  as
• 39:05
  accountability,
• 39:05
  one
• 39:06
  of
• 39:06
  it
• 39:06
  is
• 39:06
  like,
• 39:06
  accountability
• 39:07
  is
• 39:07
  something
• 39:07
  that
• 39:07
  comes
• 39:07
  up
• 39:08
  regardless
• 39:08
  of
• 39:08
  the
• 39:08
  type
• 39:09
  of
• 39:09
  conversation,
• 39:10
  you
• 39:10
  know,
• 39:10
  I'm
• 39:10
  having.
• 39:10
  If,
• 39:11
  if
• 39:11
  you're
• 39:11
  the
• 39:11
  leader
• 39:11
  of
• 39:12
  a
• 39:12
  large
• 39:12
  team
• 39:12
  in
• 39:12
  a
• 39:12
  company,
• 39:13
  like,
• 39:14
  there's
• 39:14
  nowhere
• 39:14
  else
• 39:14
  to
• 39:14
  look
• 39:15
  for
• 39:15
  accountability
• 39:15
  for
• 39:15
  the
• 39:15
  culture
• 39:16
  of
• 39:16
  that
• 39:16
  team.
• 39:16
  Right?
• 39:16
  Like,
• 39:17
  you
• 39:17
  know,
• 39:17
  you're
• 39:18
  the
• 39:18
  leader
• 39:18
  of
• 39:18
  the
• 39:18
  team
• 39:18
  and
• 39:18
  you
• 39:19
  set
• 39:19
  that
• 39:19
  accountability.
• 39:20
  And
• 39:20
  we
• 39:20
  spoke
• 39:20
  a
• 39:20
  bit
• 39:20
  about
• 39:21
  metabolism
• 39:22
  and
• 39:22
  there
• 39:22
  are
• 39:22
  plenty
• 39:23
  of
• 39:23
  things
• 39:23
  that
• 39:23
  people
• 39:23
  cling
• 39:24
  on
• 39:24
  to
• 39:24
  as
• 39:24
  reasons
• 39:25
  why,
• 39:25
  you
• 39:26
  know,
• 39:26
  they're
• 39:26
  unhappy
• 39:26
  with
• 39:26
  their
• 39:27
  health
• 39:27
  or
• 39:27
  the,
• 39:27
  or
• 39:27
  how
• 39:27
  they
• 39:28
  look
• 39:28
  and
• 39:29
  whatever
• 39:29
  else.
• 39:29
  Metabolism
• 39:29
  is
• 39:30
  just
• 39:30
  one
• 39:30
  example.
• 39:31
  Genetics
• 39:32
  could
• 39:32
  be
• 39:32
  Another
• 39:33
  Is
• 39:33
  that
• 39:33
  one
• 39:33
  of
• 39:33
  the
• 39:34
  elements
• 39:34
  that
• 39:34
  you're
• 39:35
  looking
• 39:35
  when
• 39:35
  you
• 39:35
  say
• 39:35
  passionate,
• 39:36
  is
• 39:36
  that
• 39:36
  what
• 39:36
  you
• 39:36
  mean?
• 39:36
  You're
• 39:37
  looking
• 39:37
  for
• 39:37
  someone
• 39:37
  who's
• 39:37
  ready
• 39:38
  to
• 39:38
  be
• 39:38
  accountable
• 39:38
  for
• 39:38
  their
• 39:38
  own
• 39:39
  outcomes?
• 39:39
  Absolutely,
• 39:40
  absolutely.
• 39:41
  You
• 39:41
  know
• 39:41
  accountability
• 39:42
  is
• 39:42
  a
• 39:42
  huge
• 39:43
  part
• 39:43
  of
• 39:43
  it.
• 39:44
  A
• 39:44
  lot
• 39:44
  of
• 39:44
  people,
• 39:45
  they
• 39:45
  range
• 39:46
  in
• 39:46
  the
• 39:46
  type
• 39:46
  of
• 39:47
  accountability
• 39:47
  they
• 39:47
  need.
• 39:48
  I
• 39:48
  really
• 39:48
  do
• 39:48
  meet
• 39:48
  somewhere
• 39:49
  where
• 39:50
  they're
• 39:50
  at.
• 39:50
  Some
• 39:50
  people
• 39:50
  they
• 39:50
  need
• 39:51
  more
• 39:51
  handholding
• 39:51
  than
• 39:52
  others.
• 39:52
  I'm
• 39:52
  not
• 39:52
  saying
• 39:52
  handholding
• 39:53
  in
• 39:53
  a
• 39:53
  bad
• 39:53
  way.
• 39:53
  That's
• 39:54
  very
• 39:54
  normal.
• 39:55
  Some
• 39:55
  people
• 39:55
  they
• 39:55
  just
• 39:56
  need
• 39:56
  you
• 39:56
  to
• 39:56
  review
• 39:57
  what
• 39:57
  they're
• 39:57
  eating.
• 39:57
  Some
• 39:57
  people
• 39:58
  they
• 39:58
  want
• 39:58
  those
• 39:58
  occasional
• 39:59
  check
• 39:59
  ins.
• 39:59
  They
• 39:59
  want
• 40:00
  someone
• 40:00
  to
• 40:00
  ask
• 40:00
  questions
• 40:01
  too.
• 40:01
  That's
• 40:01
  why
• 40:02
  people
• 40:02
  do
• 40:02
  amazing
• 40:03
  when
• 40:03
  they
• 40:03
  go
• 40:03
  to
• 40:04
  gyms
• 40:04
  that
• 40:05
  have
• 40:05
  classes
• 40:05
  because
• 40:06
  they're
• 40:06
  held
• 40:06
  accountable
• 40:07
  by
• 40:07
  the
• 40:07
  coach.
• 40:07
  They
• 40:07
  get
• 40:08
  it
• 40:08
  done,
• 40:08
  they
• 40:08
  walk
• 40:08
  out,
• 40:08
  they
• 40:09
  feel
• 40:09
  great,
• 40:09
  they
• 40:10
  have
• 40:10
  those
• 40:10
  endorphins.
• 40:11
  You
• 40:11
  really
• 40:11
  need
• 40:11
  the
• 40:11
  same
• 40:12
  thing
• 40:12
  nutrition
• 40:12
  wise
• 40:13
  to
• 40:13
  be
• 40:14
  reaching
• 40:14
  your
• 40:14
  goals.
• 40:14
  You
• 40:14
  need
• 40:15
  someone
• 40:15
  who
• 40:15
  can
• 40:15
  keep
• 40:16
  you
• 40:16
  accountable,
• 40:16
  who
• 40:17
  can
• 40:17
  hold
• 40:17
  your
• 40:18
  hand
• 40:18
  a
• 40:18
  bit,
• 40:18
  answer
• 40:18
  those
• 40:19
  questions
• 40:19
  and
• 40:19
  guide
• 40:20
  you
• 40:20
  along
• 40:20
  the
• 40:20
  process
• 40:20
  too.
• 40:21
  Yeah,
• 40:22
  yeah,
• 40:23
  no,
• 40:23
  I
• 40:23
  love
• 40:23
  it.
• 40:23
  And
• 40:24
  you
• 40:24
  know
• 40:24
  shout
• 40:24
  out
• 40:24
  to
• 40:24
  our
• 40:24
  friends
• 40:25
  at
• 40:25
  Orange
• 40:25
  Theory
• 40:26
  who
• 40:26
  are
• 40:26
  the
• 40:26
  reason
• 40:27
  that
• 40:27
  we,
• 40:27
  that
• 40:27
  we
• 40:28
  met
• 40:28
  and
• 40:28
  you
• 40:29
  know
• 40:29
  as
• 40:29
  a
• 40:29
  data
• 40:29
  person
• 40:29
  that's,
• 40:30
  that's
• 40:30
  obviously
• 40:31
  I
• 40:32
  love
• 40:32
  the
• 40:32
  structure
• 40:32
  of
• 40:32
  the
• 40:32
  classes
• 40:33
  as
• 40:33
  well
• 40:33
  and
• 40:33
  the
• 40:34
  novelty
• 40:35
  like
• 40:35
  it's
• 40:35
  the
• 40:35
  classes
• 40:36
  are
• 40:36
  never
• 40:36
  the
• 40:36
  same
• 40:36
  or
• 40:37
  whatever
• 40:37
  else
• 40:37
  but
• 40:37
  my
• 40:37
  actually
• 40:38
  my
• 40:38
  component
• 40:38
  metric
• 40:38
  and
• 40:39
  my
• 40:39
  measure
• 40:39
  like
• 40:39
  there's
• 40:39
  lots
• 40:39
  of
• 40:40
  different
• 40:40
  benchmarks
• 40:40
  and
• 40:40
  everything
• 40:41
  that
• 40:41
  I
• 40:41
  could
• 40:41
  look
• 40:41
  at.
• 40:42
  They
• 40:42
  have
• 40:42
  the
• 40:43
  body
• 40:43
  fat
• 40:44
  percentage
• 40:44
  skills
• 40:45
  there
• 40:45
  that
• 40:45
  I
• 40:45
  never
• 40:45
  step
• 40:46
  on.
• 40:46
  So
• 40:47
  I'm
• 40:47
  doing
• 40:47
  something
• 40:47
  right.
• 40:48
  Alison,
• 40:48
  I'm
• 40:49
  following
• 40:49
  your
• 40:50
  one
• 40:50
  part
• 40:50
  of
• 40:50
  your
• 40:51
  methodology.
• 40:53
  I
• 40:53
  don't
• 40:53
  step
• 40:53
  on
• 40:53
  the
• 40:53
  scales
• 40:55
  while
• 40:55
  I'm
• 40:55
  in
• 40:55
  the
• 40:55
  tempting
• 40:56
  as
• 40:56
  it
• 40:56
  is
• 40:56
  to
• 40:56
  do
• 40:57
  so
• 40:57
  so.
• 40:58
  But
• 40:58
  instead
• 40:58
  they
• 40:58
  have
• 40:59
  this
• 40:59
  event
• 40:59
  called
• 40:59
  DRY
• 40:59
  try
• 41:00
  every
• 41:00
  six
• 41:01
  months
• 41:02
  and
• 41:02
  I
• 41:02
  do
• 41:02
  that
• 41:02
  and
• 41:03
  that
• 41:03
  is
• 41:03
  a
• 41:03
  compound
• 41:03
  metric
• 41:04
  but
• 41:04
  I
• 41:04
  think
• 41:04
  it's
• 41:04
  a
• 41:04
  good
• 41:04
  one
• 41:04
  because
• 41:05
  you
• 41:05
  have
• 41:05
  to
• 41:06
  do
• 41:07
  2000
• 41:08
  meters
• 41:08
  on
• 41:08
  the
• 41:08
  rowing
• 41:08
  machine,
• 41:09
  300
• 41:09
  body
• 41:09
  weight
• 41:09
  exercises,
• 41:10
  then
• 41:10
  run
• 41:11
  5K.
• 41:11
  So
• 41:11
  actually
• 41:12
  as
• 41:12
  a
• 41:12
  holistic
• 41:12
  measure
• 41:13
  of
• 41:13
  fitness
• 41:13
  across
• 41:14
  strength,
• 41:15
  endurance
• 41:16
  and
• 41:16
  power
• 41:16
  I
• 41:17
  think
• 41:18
  is
• 41:18
  a
• 41:19
  really
• 41:19
  good
• 41:19
  one.
• 41:19
  So
• 41:19
  I
• 41:20
  grateful
• 41:21
  to
• 41:21
  the
• 41:22
  coaches
• 41:22
  and
• 41:22
  actually
• 41:22
  some
• 41:23
  of
• 41:23
  my
• 41:23
  fellow
• 41:23
  members
• 41:23
  there
• 41:23
  who
• 41:24
  help
• 41:24
  motivate
• 41:25
  me
• 41:25
  around
• 41:25
  that
• 41:25
  compound
• 41:26
  metric
• 41:26
  that
• 41:28
  kind
• 41:28
  of
• 41:29
  keeps
• 41:29
  me
• 41:29
  coming
• 41:29
  back.
• 41:29
  Shout
• 41:30
  out
• 41:30
  to
• 41:30
  the
• 41:30
  orangetheory
• 41:31
  crew.
• 41:31
  You
• 41:32
  mentioned
• 41:32
  earlier
• 41:32
  some
• 41:33
  resources.
• 41:34
  I'm
• 41:34
  sure
• 41:35
  from
• 41:35
  this
• 41:35
  conversation
• 41:36
  we've
• 41:36
  probably
• 41:37
  piqued
• 41:37
  a
• 41:37
  lot
• 41:37
  of
• 41:37
  people's
• 41:38
  interests.
• 41:39
  I
• 41:39
  think
• 41:39
  it's
• 41:40
  a
• 41:40
  very
• 41:41
  different,
• 41:41
  a
• 41:42
  more
• 41:42
  holistic
• 41:42
  way
• 41:42
  of
• 41:43
  approaching
• 41:43
  nutrition
• 41:44
  and
• 41:44
  wellness
• 41:44
  than
• 41:45
  people
• 41:45
  might
• 41:45
  have
• 41:46
  heard
• 41:46
  before.
• 41:47
  So
• 41:48
  where
• 41:49
  can
• 41:49
  people
• 41:49
  go
• 41:49
  to
• 41:50
  find
• 41:50
  these
• 41:50
  resources
• 41:51
  and
• 41:51
  what
• 41:51
  are
• 41:51
  they
• 41:52
  and
• 41:52
  what
• 41:52
  should
• 41:52
  people
• 41:52
  do
• 41:52
  with
• 41:53
  them?
• 41:53
  Yeah,
• 41:53
  yeah.
• 41:54
  So
• 41:54
  if
• 41:55
  you
• 41:55
  loved,
• 41:55
  you
• 41:56
  know,
• 41:56
  chatting
• 41:56
  and
• 41:57
  hearing
• 41:57
  our
• 41:57
  conversation
• 41:58
  and
• 41:58
  really
• 41:58
  my
• 41:59
  approach
• 41:59
  to
• 41:59
  nutrition
• 41:59
  and
• 42:00
  you're
• 42:00
  ready
• 42:00
  to
• 42:01
  really
• 42:01
  ditch
• 42:02
  the
• 42:02
  calorie
• 42:02
  counting.
• 42:03
  Ready
• 42:03
  to
• 42:03
  ditch
• 42:03
  my
• 42:04
  fitness
• 42:04
  pal.
• 42:04
  You're
• 42:05
  ready
• 42:05
  to
• 42:05
  stop
• 42:05
  working
• 42:06
  out
• 42:06
  or
• 42:06
  feeling
• 42:06
  like
• 42:07
  you're
• 42:07
  doing
• 42:07
  all
• 42:07
  the
• 42:07
  things
• 42:07
  without
• 42:08
  any
• 42:08
  results,
• 42:10
  then
• 42:10
  in
• 42:11
  the
• 42:11
  show
• 42:11
  notes
• 42:11
  we
• 42:11
  will
• 42:11
  put
• 42:12
  the
• 42:12
  application
• 42:12
  to
• 42:13
  work
• 42:13
  with
• 42:13
  me
• 42:13
  one
• 42:13
  on
• 42:13
  one,
• 42:14
  which
• 42:14
  I
• 42:14
  really
• 42:15
  create
• 42:15
  an
• 42:15
  individualized
• 42:16
  plan
• 42:16
  for
• 42:17
  you,
• 42:17
  specific
• 42:17
  to
• 42:17
  your
• 42:18
  body,
• 42:18
  your
• 42:18
  goals
• 42:18
  and
• 42:19
  your
• 42:19
  needs.
• 42:21
  If
• 42:21
  you're
• 42:21
  not
• 42:21
  really
• 42:21
  ready
• 42:22
  for
• 42:22
  the
• 42:23
  one
• 42:23
  on
• 42:24
  one
• 42:24
  plan,
• 42:24
  but
• 42:24
  you're
• 42:24
  looking
• 42:24
  for
• 42:25
  somewhere
• 42:25
  to
• 42:25
  start,
• 42:25
  maybe
• 42:25
  you're
• 42:26
  just
• 42:26
  starting
• 42:26
  out
• 42:26
  on
• 42:26
  your
• 42:26
  health
• 42:27
  journey.
• 42:28
  I
• 42:28
  do
• 42:29
  have
• 42:29
  a
• 42:30
  free
• 42:30
  masterclass
• 42:31
  that
• 42:31
  we'll
• 42:31
  also
• 42:31
  be
• 42:31
  posting
• 42:32
  that
• 42:32
  really
• 42:33
  brings
• 42:33
  you
• 42:33
  through.
• 42:33
  Like
• 42:33
  I
• 42:34
  said,
• 42:34
  that
• 42:34
  strategy
• 42:36
  to
• 42:36
  hone
• 42:37
  in
• 42:37
  with
• 42:37
  your
• 42:37
  hunger
• 42:37
  fullness.
• 42:38
  So
• 42:38
  ultimately
• 42:39
  portion
• 42:39
  control
• 42:40
  to
• 42:41
  jumpstart
• 42:42
  your
• 42:42
  metabolism,
• 42:42
  to
• 42:43
  reframe
• 42:43
  your
• 42:43
  mindset
• 42:44
  away
• 42:44
  from
• 42:44
  diets
• 42:45
  so
• 42:45
  you
• 42:45
  can
• 42:45
  finally
• 42:46
  have
• 42:47
  more
• 42:47
  energy,
• 42:47
  reduce
• 42:48
  bloating,
• 42:49
  really
• 42:49
  lose
• 42:49
  weight
• 42:50
  in
• 42:50
  a
• 42:50
  sustainable
• 42:51
  way
• 42:51
  without
• 42:52
  feeling
• 42:52
  like
• 42:52
  you're
• 42:53
  constantly
• 42:54
  glued
• 42:54
  to
• 42:54
  calories
• 42:55
  and
• 42:55
  restricting
• 42:56
  carbs
• 42:57
  and
• 42:57
  things
• 42:57
  like
• 42:57
  that.
• 42:57
  And
• 42:57
  the
• 42:58
  masterclass
• 42:58
  also
• 42:58
  has
• 42:59
  an
• 42:59
  amazing
• 42:59
  meal
• 42:59
  plan.
• 43:00
  I've
• 43:00
  had
• 43:01
  hundreds
• 43:01
  of
• 43:01
  people
• 43:01
  join
• 43:01
  the
• 43:02
  masterclass
• 43:02
  and
• 43:02
  have
• 43:03
  seen
• 43:03
  great
• 43:03
  results
• 43:04
  in
• 43:04
  as
• 43:04
  little
• 43:04
  as
• 43:04
  two
• 43:04
  weeks.
• 43:05
  So
• 43:07
  I'll
• 43:07
  send
• 43:07
  that
• 43:07
  to
• 43:07
  you
• 43:08
  to
• 43:08
  put
• 43:08
  in
• 43:08
  the
• 43:08
  show
• 43:08
  notes
• 43:08
  as
• 43:09
  well.
• 43:09
  Yeah,
• 43:09
  no,
• 43:10
  absolutely.
• 43:10
  And
• 43:12
  that
• 43:13
  freedom
• 43:13
  from
• 43:13
  the
• 43:14
  shackles
• 43:15
  of
• 43:15
  measuring
• 43:15
  things
• 43:15
  that
• 43:16
  don't
• 43:16
  help
• 43:16
  and
• 43:16
  just
• 43:17
  make
• 43:17
  you
• 43:17
  feel
• 43:17
  bad
• 43:17
  as
• 43:18
  well
• 43:18
  as
• 43:18
  those
• 43:18
  sort
• 43:18
  of
• 43:18
  longer
• 43:19
  term
• 43:19
  sustainable
• 43:19
  outcomes,
• 43:20
  you
• 43:20
  know,
• 43:21
  that
• 43:21
  you've
• 43:21
  delivered
• 43:22
  for
• 43:22
  so
• 43:22
  many
• 43:22
  people
• 43:22
  is
• 43:23
  a
• 43:23
  really
• 43:23
  awesome
• 43:24
  thing.
• 43:24
  And
• 43:25
  you're
• 43:25
  on
• 43:25
  Insta
• 43:26
  as
• 43:26
  well.
• 43:26
  Like
• 43:27
  when
• 43:27
  we
• 43:27
  got
• 43:27
  connected,
• 43:27
  I
• 43:28
  followed
• 43:28
  you
• 43:28
  and
• 43:28
  I
• 43:28
  followed
• 43:29
  you
• 43:29
  on
• 43:29
  the
• 43:29
  Insta
• 43:30
  and
• 43:30
  you
• 43:31
  know,
• 43:31
  I've
• 43:31
  learned
• 43:32
  a
• 43:32
  lot
• 43:32
  from
• 43:32
  that
• 43:32
  as
• 43:32
  well.
• 43:32
  So
• 43:33
  are
• 43:33
  you
• 43:33
  nourished
• 43:34
  roots?
• 43:34
  Nourished
• 43:34
  roots
• 43:35
  on
• 43:35
  Insta
• 43:35
  as
• 43:36
  well?
• 43:36
  Yeah,
• 43:37
  nourished
• 43:37
  with
• 43:37
  an
• 43:37
  ED
• 43:38
  at
• 43:38
  the
• 43:38
  end
• 43:38
  and
• 43:38
  then
• 43:38
  R
• 43:39
  U
• 43:39
  T
• 43:39
  E
• 43:40
  S.
• 43:40
  So
• 43:40
  we'll
• 43:41
  post
• 43:41
  that
• 43:41
  in
• 43:41
  the
• 43:41
  show
• 43:41
  notes
• 43:42
  as
• 43:42
  well.
• 43:42
  I
• 43:42
  post
• 43:42
  a
• 43:42
  lot
• 43:42
  of
• 43:42
  just
• 43:43
  like
• 43:43
  free
• 43:43
  resources,
• 43:44
  rest
• 43:44
  recipes,
• 43:45
  meal
• 43:45
  plans,
• 43:45
  things
• 43:45
  like
• 43:45
  that
• 43:46
  there
• 43:46
  too.
• 43:46
  I
• 43:47
  very
• 43:47
  much
• 43:47
  enjoyed
• 43:48
  your
• 43:49
  ears
• 43:50
  of
• 43:50
  content
• 43:50
  as
• 43:51
  well
• 43:51
  and
• 43:51
  learned
• 43:51
  a
• 43:51
  few
• 43:51
  things
• 43:52
  from
• 43:52
  it
• 43:52
  too.
• 43:52
  I
• 43:52
  always
• 43:53
  like
• 43:53
  to
• 43:53
  ask
• 43:53
  this
• 43:53
  question
• 43:54
  if
• 43:55
  there
• 43:56
  was,
• 43:56
  you
• 43:56
  know,
• 43:57
  we've
• 43:57
  talked
• 43:57
  for
• 43:57
  quite
• 43:58
  a
• 43:58
  while
• 43:58
  here.
• 43:58
  You've
• 43:59
  got
• 43:59
  a
• 43:59
  lot
• 43:59
  of
• 43:59
  stuff
• 43:59
  on
• 43:59
  the
• 43:59
  masterclass,
• 44:00
  like
• 44:00
  if
• 44:00
  folks
• 44:01
  were
• 44:01
  to
• 44:01
  take
• 44:01
  just
• 44:01
  one
• 44:02
  thing
• 44:02
  away
• 44:02
  or
• 44:03
  just
• 44:03
  one
• 44:03
  piece
• 44:03
  of
• 44:03
  advice
• 44:04
  away
• 44:04
  from
• 44:04
  you
• 44:04
  in
• 44:04
  terms
• 44:04
  of
• 44:05
  their
• 44:05
  pursuit
• 44:05
  of
• 44:07
  wellness
• 44:07
  and
• 44:08
  good
• 44:08
  nutrition,
• 44:09
  what
• 44:09
  would
• 44:09
  it
• 44:09
  be?
• 44:10
  Yeah,
• 44:10
  that's
• 44:10
  a
• 44:10
  great
• 44:11
  question.
• 44:12
  I
• 44:12
  would
• 44:13
  say
• 44:13
  no
• 44:13
  matter
• 44:14
  what
• 44:14
  your
• 44:14
  health
• 44:14
  goals
• 44:15
  are.
• 44:15
  Again,
• 44:15
  I
• 44:15
  know
• 44:15
  we've
• 44:16
  talked
• 44:16
  a
• 44:16
  lot
• 44:16
  about
• 44:16
  weight
• 44:16
  loss
• 44:16
  here
• 44:16
  today,
• 44:17
  but
• 44:17
  know
• 44:17
  that
• 44:17
  it
• 44:18
  does
• 44:18
  not
• 44:18
  have
• 44:18
  to
• 44:18
  be
• 44:18
  done
• 44:19
  with
• 44:19
  calorie
• 44:19
  counting.
• 44:20
  It
• 44:20
  does
• 44:20
  not
• 44:20
  have
• 44:20
  to
• 44:20
  be
• 44:20
  done
• 44:20
  with
• 44:21
  tracking
• 44:22
  using
• 44:23
  MyFitnessPal,
• 44:23
  things
• 44:24
  like
• 44:24
  that.
• 44:24
  There
• 44:24
  are
• 44:24
  other
• 44:24
  ways
• 44:24
  beyond
• 44:25
  it,
• 44:25
  and
• 44:25
  it
• 44:25
  is
• 44:25
  absolutely
• 44:26
  possible
• 44:26
  for
• 44:27
  you
• 44:28
  to
• 44:28
  get
• 44:29
  started
• 44:29
  with
• 44:29
  that.
• 44:29
  So
• 44:30
  that's
• 44:30
  really
• 44:30
  a
• 44:30
  big
• 44:31
  takeaway
• 44:31
  I
• 44:31
  would
• 44:31
  love
• 44:31
  for
• 44:32
  everyone
• 44:32
  to
• 44:32
  take.
• 44:32
  And
• 44:33
  I
• 44:33
  think
• 44:33
  that
• 44:33
  Masterclass,
• 44:33
  like
• 44:34
  I
• 44:34
  said,
• 44:34
  would
• 44:34
  be
• 44:34
  even
• 44:35
  just
• 44:35
  a
• 44:35
  great
• 44:35
  place
• 44:35
  to
• 44:36
  get
• 44:36
  started
• 44:36
  to
• 44:36
  bring
• 44:37
  you
• 44:37
  through
• 44:37
  that
• 44:37
  method.
• 44:38
  Amazing.
• 44:39
  Well,
• 44:40
  Alison
• 44:40
  Tolman,
• 44:41
  thank
• 44:41
  you
• 44:41
  so
• 44:42
  much
• 44:42
  for
• 44:43
  coming
• 44:43
  on
• 44:43
  and
• 44:43
  sharing
• 44:43
  all
• 44:44
  your
• 44:44
  expertise
• 44:44
  and
• 44:45
  insight.
• 44:46
  And
• 44:46
  thank
• 44:47
  you
• 44:47
  on
• 44:47
  behalf
• 44:48
  of
• 44:48
  all
• 44:48
  the
• 44:48
  many
• 44:49
  people
• 44:49
  that
• 44:49
  you
• 44:50
  support,
• 44:50
  either
• 44:50
  directly
• 44:51
  or
• 44:52
  through
• 44:52
  your
• 44:53
  client
• 44:53
  work,
• 44:53
  or
• 44:53
  indirectly
• 44:54
  through
• 44:54
  all
• 44:54
  the
• 44:55
  great
• 44:55
  materials
• 44:56
  and
• 44:56
  data
• 44:57
  and
• 44:57
  information
• 44:57
  that
• 44:57
  you
• 44:58
  publish
• 44:58
  that
• 44:58
  empower
• 44:59
  people
• 44:59
  to
• 44:59
  make
• 44:59
  the
• 45:00
  best
• 45:00
  decisions
• 45:01
  for
• 45:01
  themselves.
• 45:02
  Thanks
• 45:02
  for
• 45:02
  tuning
• 45:02
  in
• 45:02
  to
• 45:03
  Transformed
• 45:03
  with
• 45:03
  Data.
• 45:04
  If
• 45:04
  today's
• 45:05
  conversation
• 45:05
  gave
• 45:06
  you
• 45:06
  even
• 45:06
  one
• 45:06
  insight,
• 45:07
  one
• 45:07
  aha
• 45:08
  moment,
• 45:08
  or
• 45:08
  one
• 45:08
  new
• 45:08
  idea
• 45:09
  to
• 45:09
  take
• 45:09
  action
• 45:09
  on,
• 45:10
  do
• 45:10
  me
• 45:10
  a
• 45:11
  favor,
• 45:11
  subscribe,
• 45:12
  leave
• 45:12
  a
• 45:12
  review,
• 45:13
  and
• 45:13
  share
• 45:13
  this
• 45:13
  with
• 45:14
  someone
• 45:14
  who's
• 45:14
  ready
• 45:14
  to
• 45:14
  level
• 45:15
  up.
• 45:15
  Until
• 45:16
  next
• 45:16
  time,
• 45:16
  keep
• 45:17
  asking
• 45:17
  the
• 45:17
  right
• 45:17
  questions,
• 45:18
  keep
• 45:18
  challenging
• 45:19
  the
• 45:19
  status
• 45:19
  quo,
• 45:20
  and
• 45:20
  keep
• 45:20
  transforming
• 45:21
  with
• 45:21
  data.