Latest / The Influential Nonprofit
Seven Touches Myth: What if We Got It Wrong?
What if the “seven-touch rule” isn’t a proven formula, but a way to feel more in control of an uncertain process? This episode explores how fundraisers can move from counting contacts to building genuine donor relationships—and honor each donor’s agency along the way.
Key Takeaways:
Repeated exposure can build familiarity, but it doesn’t establish a universal number of contacts needed to prompt action.
A follow-up should serve the donor or the relationship—not just relieve the fundraiser’s discomfort with uncertainty.
Fundraisers are responsible for clear communication and meaningful…
The skinny
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